Business Analytics

Business Analytics

Degrees offered: B.B.A, B.Com, B.Com(Hons), B.E /B.Tech, B.Voc., Diploma, Dual Degree

What is Business Analytics

Business Analytics is a systematic and methodical presentation of data of any organization which is driven out of statistical and numerical analysis. Business analytics is a method which is used by the majority of companies today in order to make decision making effective and efficient. Thus, Business analytics course is a course which helps the students to learn the need and use of business analytics.

Taught as one of the most selected specialization courses in Master of Business Management (MBA), Business Analytics serves as a systematic process which is a combination of data analytics and Business Intelligence on the basis of which companies rely on their process of management, I.e. Planning for future goals, controlling the combination of capital and manpower, organizing the process in an efficient way possible, coping up with future-oriented goals and making analysis on the basis of Business Analytics.

In simpler term, Business Analytics is a continuous process which involves collection, processing and analyzing the business data and operations, and with the help of statistical models and ideologies, transforming the outcome into business insights. The insights lead to improve the efficiency of the organization to achieve its objectives and early adaption of prone to complications. So, Business Analytics is a systematic presentation of data through which the company achieve their goals and get first-mover advantage in the industry.

Master of Business Management (MBA) in Business Analytics prepares students In developing their skills in making business strategies and formulating plans of how to conduct a systematic analysis of organization data and evaluating the best possible outcome that will lead to achieving organizational objectives. Business Analytics is a subset of Business intelligence and specifically focuses on implementing the identified goals into actions. Business intelligence is generally descriptive in nature which provides tools and methods to identify, categorize and analyze raw data and compares with past and current operations.

Business Analytics Highlights

Business Analytics Course is a Full time/Part-time/executive MBA programme which is conducted by various top universities in India and worldwide. Apart from these Programmes, there are many online as well as offline diploma/certification courses available in Business Analytics for the professionals and also for job seekers who want to cope up with the current business scenario by enhancing their analytical skills as a business professional. Those candidates who are willing to have strong analytical skills and who are interested in the systematic representation of Business Analysis can make this possible at MBA/PGDM level. In India, most of the Business Analytics course is offered to be 2-year full-time courses, which broadly includes:

  • Understanding the need and role of Business Analytics for an organization

  • Conducting the development and training skills and organizing on the basis of Descriptive Analytics, Diagnostic Analytics, Predictive Analytics and Prescriptive Analytics.

  • Introducing candidates with the tools and measures used while conducting Business analytics to cope up with emerging business environments.

  • Training simulation in various industries to make candidates aware of industrial complex obstacles and learning to overcome those obstacles.

Eligibility Criteria

Candidates who aspire to enrol for Business Analytics course are required to complete the eligibility criteria to pursue the aforesaid:

  • Business Analytics course is a course which is offered at MBA/PGDM level, so, the minimum education qualification is Graduation from a recognized university or equivalent.

  • Any candidate who has completed their graduation can apply for the Business Analytics course. However, students who have completed their graduation from Commerce or Science stream would find Business Analytics more relatable since they have thoroughly studied Mathematics and statistics for better analysis.

  • The minimum percentage required to enrol for Business Analytics Course would be a minimum aggregate of 50% marks as per the guidelines of AICTE.

  • Those candidates who wish to pursue a Business Analytics course are required to appear and clear and of the common management entrance exam such as:

    • Common Admission Test (CAT)

    • Graduate Management Admission Test (GMAT)

    • Xavier Aptitude Test (XAT)

    • Symbiosis National Aptitude Test (SNAP)

    • Common Management Admission Test (CMAT)

    • NMIMS Management Aptitude Test (NMAT)

    • Management Aptitude Test (MAT)

    • ICFAI Business Studies Aptitude Test (IBSAT)

Scope of Business Analytics

Business analytics has turned into a major factor of consideration for the growth and development of organizations these days. Huge investments are made only after concluding the result of Business Analysis and operations so that the risk factor could be minimized and profit could be maximized.

If the experts are to be believed, by the end of the year 2025 India will be among the top leaders in the talent market with high expectancy and factor growth. So, a strong entrepreneurship culture could make the market stronger in the country, making foreign direct investment and outsourcing a rapid growth in the Indian economy.

Business Analytics plays a significant role in industrial growth since quantitative analysis and statistics help the industry to analyze the best alternative to achieve the objectives. As per the latest modification in the development and enhancement of business analytics tools and technology companies can use artificial intelligence as a business analytics tool in order to understand the needs and wants of customers that will lead to profit maximization. As much as the market of business analytics is taking off rapidly, the need for manpower increment is also increasing.

Not only in India but the scope of Business Analytics does sustain well globally. There are many countries that consider business analytics as one of the huge sources of wealth maximization. Those industries which are dealing with websites, a captive market, niche market, telecommunication and IT sector have seen a major increase right after the use of Business Analytics in their industry. Since the skills to perform Business Analytics requires high degree knowledge of Business strategy with mathematical expertise and Python coding, the scope of Business Analytics turns out to be one of the major designations in the company that will be increased forever.

Course Fee for Business Analytics

Minimum Fees Maximum Fees
Private Government Private Government
58.35 K
B.Com in Business Analytics at Jagarlamudi Kuppuswamy Choudary College, Choudaripet
33.00 K
B.Voc. in Business Analytics at Shri Vishwakarma Skill University, Gurugram
16.33 Lakhs
B.E /B.Tech in Business Analytics at School of Computer Science, University of Petroleum and Energy Studies, Dehradun
2.40 Lakhs
B.B.A in Business Analytics at Dr MGR Educational and Research Institute, Chennai
8.00 K
Other Bachelors in Business Analytics at Central India Institute of Mass Communication, Nagpur
1.51 K
M.Com in Business Analytics at SNKP Government College, Neem Ka Thana
17.00 Lakhs
P.G.D.M in Business Analytics at Narsee Monjee Institute of Management Studies, Mumbai
24.00 Lakhs
P.G.D in Business Analytics at Indian Institute of Management Calcutta
2.35 Lakhs
Ph.D in Business Analytics at University of Science and Technology, Ri Bhoi
Data not available
2.35 Lakhs
Ph.D in Business Analytics at University of Science and Technology, Ri Bhoi
Data not available
10.00 K
Diploma in Business Analytics at RC Patel Institute Of Management Research and Development, Shirpur
Data not available
10.00 K
Diploma in Business Analytics at SEMCOM, Anand
Data not available

Questions related to Business Analytics

Showing 99 out of 99 Questions

Still confusion presists what to chose in BBA. If a student has potential to do well and he had to chose from BBA(Finance & Account), BBA(Business analytics), BBA(Digital marketing). What should be his first prefrence.

Manidipa Kundu Student Expert 17th May, 2020


see digital marketing is a new era skill which is quite famous in corporate sector, however there is many short term courses available in both online and offline where you can learn digital marketing course, however if you have interest for higher study and current job demands in market you should go for

BBA(Finance & Account),

BBA(Business analytics),

before admission search the record of college placement and look FOR college infrastructure, students strength, placement cell etc.


Which one would be better between Great Lakes PGPM Chennai, and IIM Kashipur MBA in Business Analytics?

Manidipa Kundu Student Expert 11th May, 2020


see great lakes and iim kashipur both of the institute has excellent placement and infrastructure along with experienced faculty.

great lakes pgpm course average ctc offered is 13.1 LPA, where iim kashiour average ctc offered is 12.17 LPA . now the pgpm program is one year duration, where you may save your one year by studying there, where mba program in iim kashipur is 2 years.


which business schools offer global management program for MBAin business analytics

harshita sharan Student Expert 3rd May, 2020
Hello aspirant,
Following are the top colleges which offers Global MBA program in business analytics:
  • University of Notre Dame Mendoza College of Business
  • University of Pennsylvania Wharton School of Business
  • HEC Paris
  • Temple University Fox School of Business and Management
  • Carnegie Mellon University Tepper School of Business

For other colleges offering business analytics in India visit:

good luck

business options after business analytics ?

anurag khanna 28th Apr, 2020


Business Analytics is an amalgam of three forms of study, Mathematics, Technology and Business Studies. Nowadays it is arising sector.

Some job opportunities after business analytics are enlisted below :-

  • Business Analyst Manager
  • Data Analyst
  • Consultant/Freelance
  • Business Owner
  • Project manager
  • IT Project Coordinator
  • Chief Information Manager/Officer

And many more.

I hope this answer helps you. For further doubts feel free to ask in comment section.

Good Luck!!


Ill be giving certain entrance examinations for bba like CUET , SET IIM etc. How am I supposed to choose, which field would I like to specialise in? I mean, marketing ,finance, business analytics etc. until and unless I go through these courses.

Akram Khan 27th Apr, 2020


Selecting a specialization depends on your intrested, aptitude and ability to handle that subject.

If you are not confirm which specialization will be preferable to you, I would advice you to compare the syllabus of the courses. Though it does not give a detailed idea of what you will be studing in the course it will help you to understand the nature of the course superficially.

For example if you compare syllabus of marketing and buisness analytic you will find that in marketing you will be going to study the theories,concept and stuff related to marketing. And in buisness analytics you will be studying with companies data, its analysis etc. So if you are good at mathematics or with number or statistics you may like buisness analytics branch and if you are intrested in marketing, management type work you may like management brach.

Hope the above approach helps you in deciding the right specialization.

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