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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Customer loyalty is an aspect that keeps every organization afloat. Organizations can benefit significantly by implementing tried and tested customer retention strategies and frameworks that engage customers and reduce attrition. Get an insight into these strategies with the Kellogg’s Customer Loyalty: A Strategic Approach online course.

Through this course on Customer Loyalty: A Strategic Approach by Emeritus, you will be able to understand and apply methods and models to increase customer lifetime value, the share of wallet, and optimizing customer loyalty. A loyal customer spends up to 2x more and is over 80% more likely to give precedence to your brand.

During this six-week online course on Customer Loyalty: A Strategic Approach, you will gain valuable insights into what leading brands offer and avoid in their customer loyalty programs. This course comes with a digital certificate by Kellogg Executive Education and also gives candidates the chance to work on a capstone project.

The Highlights

Course by Kellogg School of Management
Digital Certificate of completion
Six weeks course
Online program
Expert management instructors
Hands-on approach
Flexible payment options
Guest speakers

Programme Offerings

100% online course
Kellogg School Of Business Collaboration
6-weeks Long
4-6 Hours Of Study Per Week
Capstone Project
digital certificate
Guest Speakers From The Industry

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Kellogg School of Management, Evanston

Customer Loyalty: A Strategic Approach course fee is $2600.
Additionally, you can avail of a discount of $260 by referring the course to your colleagues.
For every person who uses your referral code, you will get $260.
You can pay the fee through these flexible options:
- 1. Pay the full course fee at once.
- 2. Students can also make transactions in two or three installments.

Customer Loyalty: A Strategic Approach fee structure

Course	Total fee in USD
Customer Loyalty: A Strategic Approach	$2600

Eligibility Criteria

The Kellogg’s Customer Loyalty: A Strategic Approach program offers a digital certificate by Kellogg Executive Education. To avail of this certification, candidates have to appear for an exam.

What you will learn

Upon completion of the Emeritus course on Customer Loyalty: A Strategic Approach, you will have insightful information about how to achieve the following:

Identifying high-potential customers through customer targeting and differentiation
Designing a customer loyalty program by applying a strategic framework
Developing a capstone project
Utilizing a practical strategy framework to develop a business case for growing customer loyalty

Who it is for

This course on Customer Loyalty: A Strategic Approach by Emeritus is suitable for professionals working towards customer retention, loyalty marketing and growing customer value. The program is ideal for the following individuals:

Sales/Business Development Leaders
Loyalty Managers
Growth Hackers
General Managers
Strategy Consultants
Customer Experience Managers
Marketing Consultants

Admission Details

Step-1. Enroll in Customer Loyalty: A Strategic Approach course by Kellogg School by visiting the official course website.

Step-2. Enter your details like name, email address, country, etc. to download the brochure for detailed information about the program.

Step-3. After going through the brochure, scroll down to the bottom of the webpage and hit the ‘Apply now’ option.

Step-4. Sign up on Emeritus by creating an account or log in through your existing account.

Step-5. Pay the course fee by selecting your preferred method.

Application Details

The application form for Customer Loyalty: A Strategic Approach Online Course is straightforward. You can enter your details to download the course brochure. After this, sign up as an Emeritus user and pay the course fee to begin your learning process.

The Syllabus

Explore customer heterogeneity, segmentation, and differentiation
Learn how to calculate customer lifetime value

Examine the customer life cycle and customer journey
Explore strategies and methods to grow customer value

Apply the methods of personalization and trigger marketing
Develop a customer loyalty strategy with the whole enterprise in mind

Learn the structure and elements of a business case for a loyalty program
Calculate the economics of loyalty

Understand the key decisions in structuring a loyalty program
Design a customer loyalty program

Examine trends that impact buying behavior
Learn from loyalty programs that failed

Evaluation process

To pass the Customer Loyalty: A Strategic Approach certification exam and receive the certificate, candidates have to attain 80% or above. Their certification will be marked as Pass or Fail.

Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)

1: What will be my key takeaways from this course?

Post completion, you will be able to effectively employ strategies to identify the right target customers and build on customer loyalty.

2: Is this course entirely theoretical?

No, Emeritus has partnered with Kellogg Executive Education to create this course and offer a hands-on approach. Candidates will get to apply their knowledge to a capstone project. A panel of esteemed guest speakers is also there to nourish their learning.

3: What kinds of job roles can I get after this course?

You can work as a Customer Retention Manager, Brand Manager, Loyalty Manager, Customer Engagement Manager, Reward Programme Coordinator, and many such related job titles.

4: What are the details of the certification?

Candidates who enroll in this course will get a digital certificate after appearing for and passing the exam with at least 80% marks. The certificate will also mention the full name of the candidate and the logo of the institution.

5: Are there any discounts on the programme fee?

You can avail of a discount by referring this course to others. Candidates who enroll using your unique referral code will get $260 off, and the same amount will be reimbursed to you.