- Welcome to Google Ads Masterclass!
- Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group
- How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!
- Google Ads Formula Calculator
- AdWords Formula Calculator I Built For You
- What is Google Ads?
- Where do Google Ads Show Up?
- Complimentary AdVenture Media Account Audit (exclusions apply)
Online
₹ 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Google Ads is a web advertising platform where businesses can bid to have their videos, service offers, or brief advertisements displayed to website visitors. Advertisements can be placed on video content, non-search websites, mobile applications, and the results pages of search engines like Google Search. Ultimate Google Ads Training 2022: Profit with Pay Per Click online certification is designed by Isaac Rudansky - Co-founder of AdVenture Media & Certified Google AdWords Pro and is delivered by Udemy.
Ultimate Google Ads Training 2022: Profit with Pay Per Click online classes are designed for candidates who want to master the concepts and strategy associated with the world's most powerful advertising tools to increase the sales and revenue of their websites. Ultimate Google Ads Training 2022: Profit with Pay Per Click online course offers more than 24 hours of extensive lectures along with 4 articles and downloadable study materials which cover topics like advertising, ad campaigns, remarketing, landing pages, website traffic, conversion tracking, negative keywords and much more.
The highlights
- Certificate of completion
- Self-paced course
- 24.5 hours of pre-recorded video content
- 4 articles
- Learning resources
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After completing the Ultimate Google Ads Training 2022: Profit with Pay Per Click certification course, candidates will acquire a better understanding of the foundational concepts involved with Google ads for operations involving pay-per-click, remarketing, and advertising. In this Google ads certification, candidates will explore the techniques involved to create, develop and optimize profitable Google AdWords campaigns using negative keywords as well as will acquire knowledge of the methodologies involved with landing pages, website traffic, and conversion tracking. In this Google ads course, candidates will learn about strategies to deal with ad campaigns, AdWords formula, Adwords billing, Adwords auction, and bidding strategies.
The syllabus
Introduction to Google Ads
Creating and Setting Up Our First Google Ads Account
- Download Course Slides!
- Creating Your Firs Gooogle Ads Account
- Understanding the Google Ads Account Hierarchy
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
- Understanding Network Settings
- Understanding Location Targeting
- Configuring Location Targeting in Google Ads
- Viewing Location Reports in Google Ads
- Understanding Advanced Location Options
- Setting and Configuring Languages
- Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
- Finding Your Hourly Reports in the Google Ads Interface
- Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
- Bidding Strategies: Target Search Page Location
- Bidding Strategies: Target ROAS
- Bidding Strategies: Target CPA
- Bidding Strategies: Target Outranking Share
- Bidding Strategies: Maximize Clicks
- Bidding Strategies: Enhanced CPC Bidding
- Bidding Strategies: Manual CPC Bidding
- Campaign Start and End Dates
- Introduction to Dynamic Search Ads!
- Understanding Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Message Extensions
- Location Extensions
- Location Setting Exercise
- Promotion Extensions
- Price Extensions
- Understanding Ad Rotation Settings
- The Basics of Ad Scheduling
- Understanding the Basics of Device Targeting
- Understanding Campaign URL Options
- Quiz #3: How Well Do You Know Your AdWords Basics?
Structuring Your Ad Groups Like A Professional
- Ad Group Structure Basics and Organization
- Ad Group Structure Ideas
- Creating Our First Ad Group in Google Ads
How To Write Killer Ads in Google Ads!
- The Anatomy of Google Text Ads
- Compliance in Google Text Ads
- Requesting a Manual Review of Your Ads and Expediting the Process
- Best Practices for Successful Text Ads
- Real Life Case Ad Copy Case Study: Medical Equipment Company
- Creating Our First Ad in Google Ads
- Quiz #2: Testing Your Ad Writing Skills
Setting Up Your AdWords Billing
Configuring Your Billing Details in Google Ads
Keywords in Depth - The Heartbeat of Your Account
- Keyword Basics: Keywords vs Queries
- The Basics of Keyword Research
- The Basics of Keyword Planning
- The Basics of Keyword Organization
- Understanding Keyword Match Types
- Keyword Match Types: Broad Match
- Keyword Match Types: Broad Match Modified
- Keyword Match Types: Phrase Match
- Keyword Match Types: Exact Match
- Keyword Match Types: Negative Match
- Using the Search Term Report to Find Negative Keywords Part 1
- Using the Search Term Report to Find Negative Keywords Part 2
- Understanding Negative Keyword Lists
- Traffic Sculpting: Negative Keywords at the Ad Group Level
- Adding Negative Keywords at The Ad Group Level
- Traffic Sculpting Using OPTMYZR
- Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
- Using Additional Research Tools to Get Negative Keyword Ideas
- Keyword Research: Using the Google Keyword Planner 1
- Keyword Research: Using the Google Keyword Planner 2
- Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
- Keyword Planning: The 6 Main Ways People Communicate With Search Engines
- Keyword Planning: Understanding the Buyer Funnel
- Keyword Planning: What Keywords Can Teach Us About Buying Intent
- Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
- Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
- Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
- Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
- Keyword Organization: Formatting Keywords in Excel
- Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
- Keyword Organization: Using Mergewords to Generate Keyword Lists
- Keyword Bidding Basics: Setting Your Initial Max CPC Bids
- Quiz #3: Understanding Keywords
Account Structure - How To Structure Ad Groups Like A pro
- Account Structure: How To Create A New Ad Group Within Your Campaign
- Importing Your Keyword Lists From Excel Into Your New Ad Group
- Creating Multiple, Relevant Ads For Your New Ad Groups
- How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
The Incredible Dynamics Of The AdWords Auction
- Introduction To The AdWords Auction
- Understanding Quality Score: Click Through Rate And Ad Relevancy
- Understanding Quality Score: Landing Page Quality
- Understanding Ad Rank and How It Is Calculated
- When You Could Ignore Low Quality Scores (and when you can't!)
- Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
- Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
- Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
Expanding And Refining Your Campaigns
- Navigating The AdWords Dashboard
- How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
- Editing The Essential Campaign Settings
- How To Create New Campaigns That Will Improve Your Results
- How ToUse Your Website To Make The Best Campaigns Possible
- How To Set Up Powerful Custom Schedules For Your Campaigns
- Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
Negative Keywords - Your Greatest Ally
- Understanding Negative Keywords In-Depth
- Using Broad, Phrase and Exact Match With Your Negative Keywords
- Adding and Removing Negative Keywords and Negative Keyword Lists
Making Your Ads Unstoppable With Multiple Ad Extnesions
- Introduction To Ad Extensions
- The Benefits Of Using Ad Extensions
- Different Types Of Ad Extensions and Best Practices
- Adding Sitelink Extensions
- Configuring Your Sitelink Extensions For The Best Results
- Adding Callout Extensions And Phone Extensions
Remarketing – Your Secret Weapon To Converting Like A Boss
- The 5 Primary Forms Of Remarketing
- Realizing The Benefits And Importance Of Remarketing
- How To Create And Add Your Remarketing Tag
- Creating Your First Remarketing Audience
- Configuring Your Remarketing Campaign Settings
Keeping Track Of Profits With Conversion Tracking
- Understanding The Basics Of Conversion Tracking
- Exploring The Different Conversion Actions Visitors Take On Your Site
- Setting Up Conversion Tracking For Form Submissions
- Generating And Installing Your Conversion Tracking Tag
- Understanding The Basics Of Phone Call Tracking
- Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
Profitable Bidding Strategies
- Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
- How To Mathematically Calculate ROI and ROAS
- Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
- Calculating Profitable Keyword Bids Based On Revenue Per Click
Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
- Introduction To AdWords Scripts - What Are Scripts?
- Bidding To Average Position AdWords Script Part 1
- Bidding To Average Position AdWords Script Part 2
Conclusion ... Goodbye For Now!
Conclusion
Bonus Material!
- Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
- Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
- Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
Instructors
Mr Isaac Rudansky
Instructor
Freelancer
Other Masters