MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope
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MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope

#MBA
Moksh DheriUpdated on 29 Aug 2025, 03:56 PM IST

MBA Communication and Media Management is a postgraduate degree programme. The course duration is two years, spread across four semesters. The course combines business administration principles with media-specific knowledge. After graduation, students can apply for jobs at communication and media management discipline. It focuses specifically on the entertainment and media industries.

This Story also Contains

  1. MBA in Communication and Media Management Course Details- Highlights
  2. MBA in Communication and Media Management Eligibility Criteria
  3. MBA in Communication and Media Management Entrance Exams
  4. Top MBA Specialisations
  5. MBA in Communication and Media Management Subject/Syllabus
  6. Scope of MBA in Communication and Media Management
  7. Career Options after MBA in Communication and Media Management
  8. Salary After MBA Communication and Media Management
  9. Benefits of studying MBA in Communication and Media Management
MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope
MBA Communication and Media Management

Students aspiring to pursue an MBA in Communication and Media Management course should have completed their bachelor's degree from a recognised institute in India. They must also achieve a minimum aggregate score of 50 per cent. Reserved category candidates may get some relaxation, depending on the admission policy of the institute. CAT, MAT, CMAT, SNAP, and NMAT are some of the popular examinations.

Graduates can work in various industries such as Film and TV, Advertising and Branding, and Print Media. An MBA degree in Communication and Media Management prepares students to opt for many high-paying careers. Students should hold a bachelor’s degree in a relevant discipline to be eligible for the course.

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MBA in Communication and Media Management- Important Dates

MBA in Communication and Media Management Course Details- Highlights

ParticularsValues

Course Name

MBA in Communication and Media Management

MBA in Communication and Media Management Course Level

Postgraduate

MBA in Communication

2 years

Entrance Exams

CAT, MAT, CMAT, NMAT, SNAP

Eligibility Criteria

Bachelor’s degree with 50 per cent

Average Salary

Rs. 8.7 LPA (Social Media Manager)

Job Profiles

Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager

Top Recruiters

Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network

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MBA in Communication and Media Management Eligibility Criteria

Candidates should meet the MBA in Communication and Media Management eligibility requirements. Every college has its specifications for eligibility, therefore candidates need to check the same beforehand. Listed below are the eligibility details for an MBA Communication and Media Management course:

Eligibility ParametersDetails
Educational QualificationBachelor's degree from a recognised institute in India
Minimum Aggregate Score50 per cent (for general), 5-10 per cent relaxation for reserved category students
Entrance ExaminationCAT, MAT, SNAP, XAT, NMAT
Provisional AdmissionThose in the final year of graduation are eligible on a provisional basis
Work Experience1-2 years (not mandatory)
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MBA in Communication and Media Management Admission

Students wishing to apply for an MBA in Communication and Media Management should follow various entrance standards, depending on the university. Admissions are provided on a first-come, first-serve basis, apart from entrance examinations, many colleges also provide admission based on academic performance or merit score.

  • Candidates who have met the eligibility requirements of the course can apply for admission to their desired institute.
  • Students should carefully fill out the application form on the official website of the institute.
  • They can also apply for the entrance examinations. CAT, MAT, XAT, and CMAT are the popular management entrance examinations.
  • Once the results of the entrance examinations have been declared, a merit list will be prepared and students will be allotted colleges.
  • Many management institutes conduct personal interviews and group discussions in addition to the entrance examinations.
  • Selected candidates should pay the course fees and submit the required documents to conclude the admission procedure.

MBA in Communication and Media Management Entrance Exams

The performance of a candidate in the entrance exam determines his or her admission to the programme. While there are many popular national-level exams, many universities have their entrance criteria. Therefore candidates should check the official website of the college to know the details.

Exam NameConducting BodyExam Pattern

CAT

Indian Institute of Management Lucknow

CAT Exam Pattern

MAT

All India Management Association (AIMA)

MAT Exam Pattern

CMAT

National Testing Agency

CMAT Exam Pattern

XAT

Xavier School of Management

XAT Exam Pattern

NMAT

Graduate Management Admission Council

NMAT Exam Pattern

GMAT

Graduate Management Admission Council

-


Top MBA Specialisations

Students can choose from many specialisations depending on their interests and future goals. Students can choose the specialisations depending on their interests and future goals. Listed below are some of the popular specialisations offered in the MBA degree programme.

Types of MBA Degrees

Apart from a traditional MBA, students can pursue the same in a part-time mode, distance mode, or online mode depending on their interests and future goals. In the table below, we have mentioned the popular types of MBA degrees.

MBA in Communication and Media Management Subject/Syllabus

An MBA in Communication and Media Management has a distinct academic curriculum depending on the institute. Some of the topics covered are Marketing Research, Principles and Practices of Management, Content Marketing, and Economics and Accounting. In the table below, we have mentioned the semester-wise syllabus of MBA Communication and Media Management.

Semester 1

Semester 2

Business Statistics

Consumer Behaviour and Insights

Marketing Management

Sales Management

Communication Theories and Culture

Digital Marketing

Media and Communication Industry Overview

Strategic Brand Management

Integrated Marketing Communication Planning

Marketing Research

Principles and Practices of Management and Organizational Behaviour

Business Analytics

Research Methodology

Economics and Accounting

Project I

Content Marketing

Business Communication - I

Social Responsibility Project

Digital Ecosystem

Qualitative Research Methods

Integrated Disaster Management

Project II

Semester 3

Semester 4

Internship

Dissertation/Digital/Multimedia Project

Evolving Media Technologies

Brand Valuation and Return on Marketing Investments (ROMI)

Rural Marketing

Flexi-Credit Course

Management Accounting

Flexi-Credit Course

Social Media Analytics

-

Sports and Entertainment Marketing

-

Artificial Intelligence, Augmented Reality and Virtual Reality

-

Business Communication - II

-

Introduction to Syndicated Database and Analysis with Workshop

-

Research Publication

-

Specialization Core Courses- Brand Communication

Specialization Core Courses- Media Management

Account Planning Models and Practices

Media Investment Management

Advertising Management

Strategic Media Planning

Specialization Core Courses- Public Relations

Specialization Core Courses- Marketing and Media Analytics

Public Relations and Corporate Communication

Consumer, Brand and Media Insights

Writing for Public Relations

Data Visualisation

Cases in Public Relations Strategy

-

Specialisation Core Courses- Brand Communication

Specialisation Core Courses- Media Management

Advertising Strategy

Advance Media Planning and Media Innovation

Communication Design and Innovation Management

Specialized Media Research

Specialised Advertising Research

Economics & Business of Media

Specialization Core Courses- Public Relations

Specialization Core Courses- Marketing and Media Analytics

Strategic PR and Reputation Management

Multivariate Data Analysis

Corporate Communication Strategy

Data Privacy: Ethics, Law and Technical Considerations

Event Management

R Programming

Generic Elective Courses

Marketing Strategy

-

Customer Relationship Management

-

MBA in Communication and Media Management Fee Structure

The MBA in Communication and Media Management fee is determined by the management authority of a college. Each institution has its fee structure, which differs depending on various factors. Private institutes generally charge a higher fee as compared to government institutes. Students can check the fee on the official website of the college or by contacting the admissions office.

Scope of MBA in Communication and Media Management

With a boom in the media and technology industry, receiving and transmitting information is at our fingertips. Moreover, with the onset of digitalisation, the scope of communication management has also increased immensely. After graduation, students can also opt for a Ph.D. in similar fields and they can increase their knowledge even further.

Career Options after MBA in Communication and Media Management

An MBA in Communication and Media Management exposes the students to every aspect of a company. Students will gain practical knowledge in the field of media and communication. Some of the popular career options along with their respective salaries are listed below.

Job ProfilesJob DescriptionsAverage Salary

Media Strategist

Media Strategists are professionals who aid in the creation of ad campaigns. They find ways to use the media to effectively advertise a particular brand.

Rs. 4.6 LPA

Social Media Manager

A Social Media Manager is in charge of monitoring, organising, screening, and measuring a product, brand, corporation or individual’s social media presence. They also work for businesses to generate revenue using various social media strategies.

Rs. 8.7 LPA

Digital Marketing Executive

The Digital Marketing Executive is in charge of engaging a brand or a customer or client using the Internet. Their main goal is to create and maintain the company’s internet presence. They are responsible for a company’s online marketing strategies.

Rs. 3 Lakhs

Brand Manager

A Brand Manager is in charge of customising a company’s marketing plan towards its target audience. He or she is responsible for maintaining brand consistency throughout the company's market research and communications.

Rs. 18.3 LPA

Source: AmbitionBox

Top Recruiters

  • Time Network
  • Zee Network
  • The Hindu
  • Door Darshan
  • All India Radio
  • India Today
  • Outlook
  • Republic Television Network

Salary After MBA Communication and Media Management

The average salary after an MBA in Communication and Media Management depends on various factors. It depends on the skills and experience of the candidate, the location of the institute, and the job profile opted by the student. In the table below, we have listed the average salary of the private and government sectors.

SectorsAverage Salary

Private

Rs. 3 LPA-Rs. 75 LPA

Government

Rs. 3 LPA-Rs. 25 LPA

Source: Naukri.com

Benefits of studying MBA in Communication and Media Management

Communication or Media Management includes every aspect of audio-visual communication such as Print media, TV, Digital, Advertising, and Public Relations. With mobile growing as a new medium of communication and the internet, penetration increasing at a rapid pace. There are many opportunities for graduates to reach the masses easily and connect with them for businesses and social media campaigns.

Frequently Asked Questions (FAQs)

Q: What is MBA in Media and Communication?
A:

MBA in Communication and Media Management is a two-year postgraduate degree programme that focuses on the entertainment and media industries. 

Q: What is the scope of an MBA in Media Management?
A:

With the boom in the media and technology industry, receiving and transmitting information is literally on the tip of fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a specialisation has increased immensely.

Q: What is the tuition fee of the MBA in Communication and Media Management course?
A:

Students can check the tuition fees for MBA Communication and Media Management on the official website of the college or programme brochure. They can also contact the admission office of the institute to know more details. 

Q: What is the eligibility criteria for an MBA in Communication and Media Management?
A:

To be eligible for an MBA in Communication and Media Management, students must hold a bachelor's degree in a relevant discipline. They must also achieve minimum aggregate requirement, as specified by the institute. 

Q: What is the duration of the MBA in Communication and Media Management course?
A:

An MBA in Communication and Media Management is a postgraduate course of two-year duration. 

Q: What are the career options after an MBA in Communication and Media Management?
A:

There are various career options after an MBA in Communication and Media Management. Some of the careers are Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager.

Q: What are the best firms to work for if you have an MBA in Communication and Media Management?
A:

Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network are some of the leading organisations that hire MBA in Communication and Media Management graduates.

Q: Is it possible to pursue a Ph.D. after completing an MBA in Communication and Media Management?
A:

Students who have completed an MBA in Communication and Media Management degree can apply for a Ph.D. in Communication and Media Management programme.

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Questions related to MBA

On Question asked by student community

Have a question related to MBA ?

Hey! If you are looking for a fully online MBA with minimum fees while staying in Gadchiroli, you can consider a few good options. The most budget-friendly is IGNOU Online/Distance MBA, which comes around 60,000–70,000 for the whole program and is recognized by UGC-DEB. Apart from that, universities like Bharati Vidyapeeth Online (approx 1.6 lakh) and DY Patil Vidyapeeth Online (approx 1.7 lakh) also provide online MBAs with flexible learning and multiple specialisations.

If cost is your main concern, IGNOU is the best choice. But if you want better exposure and placement assistance, then Bharati Vidyapeeth or DY Patil could be good options. Just make sure the course you choose is UGC-approved so that your degree is valid everywhere.

Hello

  • Since you took admission through the General category, the fees were charged accordingly.

  • Now that your caste validity certificate is accepted on the CET portal, you may be eligible for fee benefits.

  • You need to inform your college administration and request fee revision or refund (if applicable).

  • The benefit will depend on state norms and whether the admission round allows category update.

  • Contact your college and submit a written request with proof for any applicable fee concession.

Hello dear  student,

For Best colleges for online MBA in marketing you can visit you link below for a detailed explanation about everything related to this.

https://www.careers360.com/courses/online-mba-in-marketing

Hello, the MBA in Finance at Andhra Mahila School of Informatics is a 2 year program where you’ll study subjects like accounting, financial management, and strategy along with projects and internships. The total fee is around 90,000. Placements are decent, with an average package of about 3.5 to 4 LPA, and companies like Deloitte, Infosys, and ICICI visit the campus. If you stay focused and build skills, you can get good opportunities through the placement cell.

Yes, you can pursue an MBA at Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow, through the CAT exam.

Eligibility Criteria:

  • Educational Qualification: A bachelor's degree with at least 50% marks (45% for SC/ST/PwD candidates) from a recognized university.

  • Entrance Exam: A valid CAT score is required for admission.

Admission Process:

  1. Application: Register online through the BBAU admission portal.

  2. Entrance Exam: Appear for the CAT exam and obtain a valid score.

  3. Counseling: Shortlisted candidates will be called for counseling based on their CAT scores.

  4. Document Verification: Submit necessary documents for verification.

  5. Fee Payment: Complete the fee payment to confirm admission.

Course Details:

  • Duration: 2 years (full-time).

  • Specializations: Finance, Marketing, Human Resource Management, among others.

Placement Opportunities:
BBAU has a strong placement record, with top companies recruiting MBA graduates.

For more details and to apply, visit the  official BBAU MBA admission page