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MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope
#MBA
MBA Communication and Media Management is a postgraduate degree programme. The course duration is two years, spread across four semesters. The course combines business administration principles with media-specific knowledge. After graduation, students can apply for jobs at communication and media management discipline. It focuses specifically on the entertainment and media industries.
This Story also Contains
- MBA in Communication and Media Management Course Details- Highlights
- MBA in Communication and Media Management Eligibility Criteria
- MBA in Communication and Media Management Entrance Exams
- Top MBA Specialisations
- MBA in Communication and Media Management Subject/Syllabus
- Scope of MBA in Communication and Media Management
- Career Options after MBA in Communication and Media Management
- Salary After MBA Communication and Media Management
- Benefits of studying MBA in Communication and Media Management
Students aspiring to pursue an MBA in Communication and Media Management course should have completed their bachelor's degree from a recognised institute in India. They must also achieve a minimum aggregate score of 50 per cent. Reserved category candidates may get some relaxation, depending on the admission policy of the institute. CAT, MAT, CMAT, SNAP, and NMAT are some of the popular examinations.
Graduates can work in various industries such as Film and TV, Advertising and Branding, and Print Media. An MBA degree in Communication and Media Management prepares students to opt for many high-paying careers. Students should hold a bachelor’s degree in a relevant discipline to be eligible for the course.
MBA in Communication and Media Management- Important Dates
- CAT Notification was announced in the last week of July 2025
- CAT Application Process started on the 1st week of August
- CAT Exam Date is 30th November 2025
- XAT Notification will be announced in the second week of July 2025
- XAT Application started in the 3rd week of July 2025
- XAT Exam Date is 3rd January 2026
MBA in Communication and Media Management Course Details- Highlights
| Particulars | Values |
|---|---|
Course Name | MBA in Communication and Media Management |
MBA in Communication and Media Management Course Level | Postgraduate |
MBA in Communication | 2 years |
Entrance Exams | CAT, MAT, CMAT, NMAT, SNAP |
Eligibility Criteria | Bachelor’s degree with 50 per cent |
Average Salary | Rs. 8.7 LPA (Social Media Manager) |
Job Profiles | Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager |
Top Recruiters | Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network |
Top UGC Approved Colleges for Online MBA
Download this ebook and get all details related to the top UGC approved colleges for Online MBA.
Download List HereMBA in Communication and Media Management Eligibility Criteria
Candidates should meet the MBA in Communication and Media Management eligibility requirements. Every college has its specifications for eligibility, therefore candidates need to check the same beforehand. Listed below are the eligibility details for an MBA Communication and Media Management course:
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | Bachelor's degree from a recognised institute in India |
| Minimum Aggregate Score | 50 per cent (for general), 5-10 per cent relaxation for reserved category students |
| Entrance Examination | CAT, MAT, SNAP, XAT, NMAT |
| Provisional Admission | Those in the final year of graduation are eligible on a provisional basis |
| Work Experience | 1-2 years (not mandatory) |
MBA in Communication and Media Management Admission
Students wishing to apply for an MBA in Communication and Media Management should follow various entrance standards, depending on the university. Admissions are provided on a first-come, first-serve basis, apart from entrance examinations, many colleges also provide admission based on academic performance or merit score.
- Candidates who have met the eligibility requirements of the course can apply for admission to their desired institute.
- Students should carefully fill out the application form on the official website of the institute.
- They can also apply for the entrance examinations. CAT, MAT, XAT, and CMAT are the popular management entrance examinations.
- Once the results of the entrance examinations have been declared, a merit list will be prepared and students will be allotted colleges.
- Many management institutes conduct personal interviews and group discussions in addition to the entrance examinations.
- Selected candidates should pay the course fees and submit the required documents to conclude the admission procedure.
MBA in Communication and Media Management Entrance Exams
The performance of a candidate in the entrance exam determines his or her admission to the programme. While there are many popular national-level exams, many universities have their entrance criteria. Therefore candidates should check the official website of the college to know the details.
| Exam Name | Conducting Body | Exam Pattern |
|---|---|---|
Indian Institute of Management Lucknow | ||
All India Management Association (AIMA) | ||
National Testing Agency | ||
Xavier School of Management | ||
Graduate Management Admission Council | ||
Graduate Management Admission Council | - |
Top MBA Specialisations
Students can choose from many specialisations depending on their interests and future goals. Students can choose the specialisations depending on their interests and future goals. Listed below are some of the popular specialisations offered in the MBA degree programme.
Types of MBA Degrees
Apart from a traditional MBA, students can pursue the same in a part-time mode, distance mode, or online mode depending on their interests and future goals. In the table below, we have mentioned the popular types of MBA degrees.
MBA in Communication and Media Management Subject/Syllabus
An MBA in Communication and Media Management has a distinct academic curriculum depending on the institute. Some of the topics covered are Marketing Research, Principles and Practices of Management, Content Marketing, and Economics and Accounting. In the table below, we have mentioned the semester-wise syllabus of MBA Communication and Media Management.
Semester 1 | Semester 2 |
Business Statistics | Consumer Behaviour and Insights |
Marketing Management | Sales Management |
Communication Theories and Culture | Digital Marketing |
Media and Communication Industry Overview | Strategic Brand Management |
Integrated Marketing Communication Planning | Marketing Research |
Principles and Practices of Management and Organizational Behaviour | Business Analytics |
Research Methodology | Economics and Accounting |
Project I | Content Marketing |
Business Communication - I | Social Responsibility Project |
Digital Ecosystem | Qualitative Research Methods |
Integrated Disaster Management | Project II |
Semester 3 | Semester 4 |
Internship | Dissertation/Digital/Multimedia Project |
Evolving Media Technologies | Brand Valuation and Return on Marketing Investments (ROMI) |
Rural Marketing | Flexi-Credit Course |
Management Accounting | Flexi-Credit Course |
Social Media Analytics | - |
Sports and Entertainment Marketing | - |
Artificial Intelligence, Augmented Reality and Virtual Reality | - |
Business Communication - II | - |
Introduction to Syndicated Database and Analysis with Workshop | - |
Research Publication | - |
Specialization Core Courses- Brand Communication | Specialization Core Courses- Media Management |
Account Planning Models and Practices | Media Investment Management |
Advertising Management | Strategic Media Planning |
Specialization Core Courses- Public Relations | Specialization Core Courses- Marketing and Media Analytics |
Public Relations and Corporate Communication | Consumer, Brand and Media Insights |
Writing for Public Relations | Data Visualisation |
Cases in Public Relations Strategy | - |
Specialisation Core Courses- Brand Communication | Specialisation Core Courses- Media Management |
Advertising Strategy | Advance Media Planning and Media Innovation |
Communication Design and Innovation Management | Specialized Media Research |
Specialised Advertising Research | Economics & Business of Media |
Specialization Core Courses- Public Relations | Specialization Core Courses- Marketing and Media Analytics |
Strategic PR and Reputation Management | Multivariate Data Analysis |
Corporate Communication Strategy | Data Privacy: Ethics, Law and Technical Considerations |
Event Management | R Programming |
Generic Elective Courses | |
Marketing Strategy | - |
Customer Relationship Management | - |
MBA in Communication and Media Management Fee Structure
The MBA in Communication and Media Management fee is determined by the management authority of a college. Each institution has its fee structure, which differs depending on various factors. Private institutes generally charge a higher fee as compared to government institutes. Students can check the fee on the official website of the college or by contacting the admissions office.
Scope of MBA in Communication and Media Management
With a boom in the media and technology industry, receiving and transmitting information is at our fingertips. Moreover, with the onset of digitalisation, the scope of communication management has also increased immensely. After graduation, students can also opt for a Ph.D. in similar fields and they can increase their knowledge even further.
Career Options after MBA in Communication and Media Management
An MBA in Communication and Media Management exposes the students to every aspect of a company. Students will gain practical knowledge in the field of media and communication. Some of the popular career options along with their respective salaries are listed below.
| Job Profiles | Job Descriptions | Average Salary |
|---|---|---|
Media Strategist | Media Strategists are professionals who aid in the creation of ad campaigns. They find ways to use the media to effectively advertise a particular brand. | Rs. 4.6 LPA |
A Social Media Manager is in charge of monitoring, organising, screening, and measuring a product, brand, corporation or individual’s social media presence. They also work for businesses to generate revenue using various social media strategies. | Rs. 8.7 LPA | |
The Digital Marketing Executive is in charge of engaging a brand or a customer or client using the Internet. Their main goal is to create and maintain the company’s internet presence. They are responsible for a company’s online marketing strategies. | Rs. 3 Lakhs | |
A Brand Manager is in charge of customising a company’s marketing plan towards its target audience. He or she is responsible for maintaining brand consistency throughout the company's market research and communications. | Rs. 18.3 LPA |
Source: AmbitionBox
Top Recruiters
- Time Network
- Zee Network
- The Hindu
- Door Darshan
- All India Radio
- India Today
- Outlook
- Republic Television Network
Salary After MBA Communication and Media Management
The average salary after an MBA in Communication and Media Management depends on various factors. It depends on the skills and experience of the candidate, the location of the institute, and the job profile opted by the student. In the table below, we have listed the average salary of the private and government sectors.
| Sectors | Average Salary |
|---|---|
Private | Rs. 3 LPA-Rs. 75 LPA |
Government | Rs. 3 LPA-Rs. 25 LPA |
Source: Naukri.com
Benefits of studying MBA in Communication and Media Management
Communication or Media Management includes every aspect of audio-visual communication such as Print media, TV, Digital, Advertising, and Public Relations. With mobile growing as a new medium of communication and the internet, penetration increasing at a rapid pace. There are many opportunities for graduates to reach the masses easily and connect with them for businesses and social media campaigns.
Frequently Asked Questions (FAQs)
Q: What is MBA in Media and Communication?
A:
MBA in Communication and Media Management is a two-year postgraduate degree programme that focuses on the entertainment and media industries.
Q: What is the scope of an MBA in Media Management?
A:
With the boom in the media and technology industry, receiving and transmitting information is literally on the tip of fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a specialisation has increased immensely.
Q: What is the tuition fee of the MBA in Communication and Media Management course?
A:
Students can check the tuition fees for MBA Communication and Media Management on the official website of the college or programme brochure. They can also contact the admission office of the institute to know more details.
Q: What is the eligibility criteria for an MBA in Communication and Media Management?
A:
To be eligible for an MBA in Communication and Media Management, students must hold a bachelor's degree in a relevant discipline. They must also achieve minimum aggregate requirement, as specified by the institute.
Q: What is the duration of the MBA in Communication and Media Management course?
A:
An MBA in Communication and Media Management is a postgraduate course of two-year duration.
Q: What are the career options after an MBA in Communication and Media Management?
A:
There are various career options after an MBA in Communication and Media Management. Some of the careers are Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager.
Q: What are the best firms to work for if you have an MBA in Communication and Media Management?
A:
Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network are some of the leading organisations that hire MBA in Communication and Media Management graduates.
Q: Is it possible to pursue a Ph.D. after completing an MBA in Communication and Media Management?
A:
Students who have completed an MBA in Communication and Media Management degree can apply for a Ph.D. in Communication and Media Management programme.
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Questions related to MBA
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Yes, with an 89 percentile in CAT, your daughter has a good chance of securing admission in several reputed MBA colleges in India, though top IIMs may be difficult unless she has strong academic diversity, category reservation, or exceptional profile factors. At this percentile range, many well-known Tier-2 and upper Tier-3 management institutes consider candidates for their flagship MBA/PGDM programs.
Institutes such as IMI New Delhi, IMT Hyderabad, XIMB HRM, GIM Goa (certain programs), FORE School of Management, LBSIM Delhi, TAPMI Manipal (borderline), IFMR GSB, Great Lakes (PGDM) and several reputed university MBA programs actively shortlist candidates around the 85–90 percentile range. Final selection does not depend on CAT score alone; academic background, work experience, diversity, performance in GD/PI/WAT also play a significant role.
To maximise chances, she should apply to a balanced mix of colleges, prepare well for interviews, and highlight strengths such as internships, certifications, leadership roles, or work experience. If her profile is average and she aims for higher-ranked institutes, she may also consider repeating CAT with focused preparation to push her percentile above 95.
With 71.52 percentile in CAT as an SC category candidate, getting admission to NIT Trichy (DOMS) for MBA is possible but not guaranteed. NIT Trichy generally has lower CAT cut-offs for reserved categories, and in recent years, the SC cut-off has ranged approximately between 65–75 percentile, depending on the applicant pool and seat availability. Since your score falls within this range, you may get shortlisted for the PI round, especially if you have decent academic consistency and meet the minimum eligibility criteria. However, final admission will depend on performance in the personal interview, academic background, and availability of SC category seats. You should definitely apply to NIT Trichy, but also keep options open by applying to other NITs like NIT Warangal, NIT Surathkal, NIT Calicut, and central universities, where your percentile gives you a better conversion probability. Preparing well for the interview can significantly improve your chances of securing a seat.
With an overall CAT percentile of around 80 and belonging to the NC-OBC category, you do have a fair set of MBA college options in India, including some IITs, though the top IIMs and older IIT MBA programs will be difficult at this score.
At the IITs, you can realistically consider the newer and mid-tier MBA programs. IIT Jodhpur (MBA), IIT Bhilai, IIT Jammu, and IIT Dharwad are among the IITs where candidates with 75–85 percentile in CAT and category reservation like NC-OBC have received calls in previous admission cycles. These institutes generally place more weight on CAT score combined with academic background, work experience, and performance in the personal interview. However, IIT Bombay, Delhi, Madras, Kharagpur, Kanpur, and Roorkee usually require much higher percentiles, even for reserved categories, so chances there are quite low at 80 percentile.
Apart from IITs, several good government and semi-government MBA institutes are strong options at your percentile. You should definitely consider colleges like NIT Trichy (DOMS), NIT Warangal (SOM), NIT Calicut (SOM), and NIT Durgapur, as NITs often have slightly lower CAT cutoffs for NC-OBC candidates compared to IIMs. Universities such as Jamia Millia Islamia (MBA), Aligarh Muslim University, University of Hyderabad, and Delhi School of Management (DTU) can also be explored, depending on sectional cutoffs and your academic profile.
In the private institute space, there are many reputed B-schools where 80 percentile with NC-OBC reservation gives you a reasonable chance. These include IMT Nagpur and Hyderabad, GIM Goa (for some programs), TAPMI Manipal, FORE School of Management, K J Somaiya (Mumbai), BIMTECH Greater Noida, IRMA Anand (depending on profile), and IFMR GSB Krea University. These colleges focus strongly on interviews, SOPs, and overall profile, so good communication skills and clarity of goals can significantly improve your chances.
Overall, your strategy should be to apply broadly. Prioritise newer IITs and NITs first, then reputed private B-schools with consistent placement records. Make sure you prepare well for the personal interview and group discussion rounds, as at this percentile, final selection depends heavily on how well you perform beyond CAT.
Hello,
Both Bengal Institute of Business Studies (BIBS) and United World School of Business (UWSB) have strong placement records in Kolkata. with specific data suggesting BIBS has a slightly higher potential higher salary package. While the UWSB provides a higher placement rate.
I hope it will clear your query!!
Hello
With an NMAT score of 205, you have decent chances in good mid-tier MBA colleges.
You may get calls from NMIMS Hyderabad or Indore, but the Mumbai core is usually slightly higher.
Colleges like SDA Bocconi Asia Centre, BML Munjal, and IBS Hyderabad are realistic options.
Some reputed private B-schools may also consider you if sectional cutoffs are clear. Overall, 205 is a fair score that can lead to a solid MBA college with good planning.
You can refer to the link I am attaching for more details: CLICK HERE
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