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    MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope
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    • MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope

    MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope

    #MBA
    Moksh DheriUpdated on 29 Aug 2025, 03:56 PM IST

    MBA Communication and Media Management is a postgraduate degree programme. The course duration is two years, spread across four semesters. The course combines business administration principles with media-specific knowledge. After graduation, students can apply for jobs at communication and media management discipline. It focuses specifically on the entertainment and media industries.

    This Story also Contains

    1. MBA in Communication and Media Management Course Details- Highlights
    2. MBA in Communication and Media Management Eligibility Criteria
    3. MBA in Communication and Media Management Entrance Exams
    4. Top MBA Specialisations
    5. MBA in Communication and Media Management Subject/Syllabus
    6. Scope of MBA in Communication and Media Management
    7. Career Options after MBA in Communication and Media Management
    8. Salary After MBA Communication and Media Management
    9. Benefits of studying MBA in Communication and Media Management
    MBA in Communication and Media Management: Course Fees, Syllabus, Colleges, Scope
    MBA Communication and Media Management

    Students aspiring to pursue an MBA in Communication and Media Management course should have completed their bachelor's degree from a recognised institute in India. They must also achieve a minimum aggregate score of 50 per cent. Reserved category candidates may get some relaxation, depending on the admission policy of the institute. CAT, MAT, CMAT, SNAP, and NMAT are some of the popular examinations.

    Graduates can work in various industries such as Film and TV, Advertising and Branding, and Print Media. An MBA degree in Communication and Media Management prepares students to opt for many high-paying careers. Students should hold a bachelor’s degree in a relevant discipline to be eligible for the course.

    Manav Rachna University BBA Admissions 2026

    Recognized as Category-1 Deemed to be University by UGC | 41,000 + Alumni Imprints Globally | Students from over 20+ countries

    Indus University MBA Admissions 2026

    Highest CTC 16 LPA | Top Recruiters: Accenture, TCS, Tech Mahindra, Capgemini, Microsoft

    MBA in Communication and Media Management- Important Dates

    MBA in Communication and Media Management Course Details- Highlights

    ParticularsValues

    Course Name

    MBA in Communication and Media Management

    MBA in Communication and Media Management Course Level

    Postgraduate

    MBA in Communication

    2 years

    Entrance Exams

    CAT, MAT, CMAT, NMAT, SNAP

    Eligibility Criteria

    Bachelor’s degree with 50 per cent

    Average Salary

    Rs. 8.7 LPA (Social Media Manager)

    Job Profiles

    Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager

    Top Recruiters

    Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network

    Top UGC Approved Colleges for Online MBA
    Download this ebook and get all details related to the top UGC approved colleges for Online MBA.
    Download List Here

    MBA in Communication and Media Management Eligibility Criteria

    Candidates should meet the MBA in Communication and Media Management eligibility requirements. Every college has its specifications for eligibility, therefore candidates need to check the same beforehand. Listed below are the eligibility details for an MBA Communication and Media Management course:

    Eligibility ParametersDetails
    Educational QualificationBachelor's degree from a recognised institute in India
    Minimum Aggregate Score50 per cent (for general), 5-10 per cent relaxation for reserved category students
    Entrance ExaminationCAT, MAT, SNAP, XAT, NMAT
    Provisional AdmissionThose in the final year of graduation are eligible on a provisional basis
    Work Experience1-2 years (not mandatory)
    VIT Bhopal University | MBA Admissions 2026

    MBA Admissions 2026 Open @ VIT Bhopal University | Ranked #1 in India by ARIIA | Overall Highest CTC 70 LPA | Apply Now

    Manav Rachna-MBA Admissions 2026

    Recognized as Category-1 Deemed to be University by UGC | 41,000 + Alumni Imprints Globally | Students from over 20+ countries

    MBA in Communication and Media Management Admission

    Students wishing to apply for an MBA in Communication and Media Management should follow various entrance standards, depending on the university. Admissions are provided on a first-come, first-serve basis, apart from entrance examinations, many colleges also provide admission based on academic performance or merit score.

    • Candidates who have met the eligibility requirements of the course can apply for admission to their desired institute.
    • Students should carefully fill out the application form on the official website of the institute.
    • They can also apply for the entrance examinations. CAT, MAT, XAT, and CMAT are the popular management entrance examinations.
    • Once the results of the entrance examinations have been declared, a merit list will be prepared and students will be allotted colleges.
    • Many management institutes conduct personal interviews and group discussions in addition to the entrance examinations.
    • Selected candidates should pay the course fees and submit the required documents to conclude the admission procedure.

    MBA in Communication and Media Management Entrance Exams

    The performance of a candidate in the entrance exam determines his or her admission to the programme. While there are many popular national-level exams, many universities have their entrance criteria. Therefore candidates should check the official website of the college to know the details.

    Exam NameConducting BodyExam Pattern

    CAT

    Indian Institute of Management Lucknow

    CAT Exam Pattern

    MAT

    All India Management Association (AIMA)

    MAT Exam Pattern

    CMAT

    National Testing Agency

    CMAT Exam Pattern

    XAT

    Xavier School of Management

    XAT Exam Pattern

    NMAT

    Graduate Management Admission Council

    NMAT Exam Pattern

    GMAT

    Graduate Management Admission Council

    -


    Top MBA Specialisations

    Students can choose from many specialisations depending on their interests and future goals. Students can choose the specialisations depending on their interests and future goals. Listed below are some of the popular specialisations offered in the MBA degree programme.

    Types of MBA Degrees

    Apart from a traditional MBA, students can pursue the same in a part-time mode, distance mode, or online mode depending on their interests and future goals. In the table below, we have mentioned the popular types of MBA degrees.

    MBA in Communication and Media Management Subject/Syllabus

    An MBA in Communication and Media Management has a distinct academic curriculum depending on the institute. Some of the topics covered are Marketing Research, Principles and Practices of Management, Content Marketing, and Economics and Accounting. In the table below, we have mentioned the semester-wise syllabus of MBA Communication and Media Management.

    Semester 1

    Semester 2

    Business Statistics

    Consumer Behaviour and Insights

    Marketing Management

    Sales Management

    Communication Theories and Culture

    Digital Marketing

    Media and Communication Industry Overview

    Strategic Brand Management

    Integrated Marketing Communication Planning

    Marketing Research

    Principles and Practices of Management and Organizational Behaviour

    Business Analytics

    Research Methodology

    Economics and Accounting

    Project I

    Content Marketing

    Business Communication - I

    Social Responsibility Project

    Digital Ecosystem

    Qualitative Research Methods

    Integrated Disaster Management

    Project II

    Semester 3

    Semester 4

    Internship

    Dissertation/Digital/Multimedia Project

    Evolving Media Technologies

    Brand Valuation and Return on Marketing Investments (ROMI)

    Rural Marketing

    Flexi-Credit Course

    Management Accounting

    Flexi-Credit Course

    Social Media Analytics

    -

    Sports and Entertainment Marketing

    -

    Artificial Intelligence, Augmented Reality and Virtual Reality

    -

    Business Communication - II

    -

    Introduction to Syndicated Database and Analysis with Workshop

    -

    Research Publication

    -

    Specialization Core Courses- Brand Communication

    Specialization Core Courses- Media Management

    Account Planning Models and Practices

    Media Investment Management

    Advertising Management

    Strategic Media Planning

    Specialization Core Courses- Public Relations

    Specialization Core Courses- Marketing and Media Analytics

    Public Relations and Corporate Communication

    Consumer, Brand and Media Insights

    Writing for Public Relations

    Data Visualisation

    Cases in Public Relations Strategy

    -

    Specialisation Core Courses- Brand Communication

    Specialisation Core Courses- Media Management

    Advertising Strategy

    Advance Media Planning and Media Innovation

    Communication Design and Innovation Management

    Specialized Media Research

    Specialised Advertising Research

    Economics & Business of Media

    Specialization Core Courses- Public Relations

    Specialization Core Courses- Marketing and Media Analytics

    Strategic PR and Reputation Management

    Multivariate Data Analysis

    Corporate Communication Strategy

    Data Privacy: Ethics, Law and Technical Considerations

    Event Management

    R Programming

    Generic Elective Courses

    Marketing Strategy

    -

    Customer Relationship Management

    -

    MBA in Communication and Media Management Fee Structure

    The MBA in Communication and Media Management fee is determined by the management authority of a college. Each institution has its fee structure, which differs depending on various factors. Private institutes generally charge a higher fee as compared to government institutes. Students can check the fee on the official website of the college or by contacting the admissions office.

    Scope of MBA in Communication and Media Management

    With a boom in the media and technology industry, receiving and transmitting information is at our fingertips. Moreover, with the onset of digitalisation, the scope of communication management has also increased immensely. After graduation, students can also opt for a Ph.D. in similar fields and they can increase their knowledge even further.

    Career Options after MBA in Communication and Media Management

    An MBA in Communication and Media Management exposes the students to every aspect of a company. Students will gain practical knowledge in the field of media and communication. Some of the popular career options along with their respective salaries are listed below.

    Job ProfilesJob DescriptionsAverage Salary

    Media Strategist

    Media Strategists are professionals who aid in the creation of ad campaigns. They find ways to use the media to effectively advertise a particular brand.

    Rs. 4.6 LPA

    Social Media Manager

    A Social Media Manager is in charge of monitoring, organising, screening, and measuring a product, brand, corporation or individual’s social media presence. They also work for businesses to generate revenue using various social media strategies.

    Rs. 8.7 LPA

    Digital Marketing Executive

    The Digital Marketing Executive is in charge of engaging a brand or a customer or client using the Internet. Their main goal is to create and maintain the company’s internet presence. They are responsible for a company’s online marketing strategies.

    Rs. 3 Lakhs

    Brand Manager

    A Brand Manager is in charge of customising a company’s marketing plan towards its target audience. He or she is responsible for maintaining brand consistency throughout the company's market research and communications.

    Rs. 18.3 LPA

    Source: AmbitionBox

    Top Recruiters

    • Time Network
    • Zee Network
    • The Hindu
    • Door Darshan
    • All India Radio
    • India Today
    • Outlook
    • Republic Television Network

    Salary After MBA Communication and Media Management

    The average salary after an MBA in Communication and Media Management depends on various factors. It depends on the skills and experience of the candidate, the location of the institute, and the job profile opted by the student. In the table below, we have listed the average salary of the private and government sectors.

    SectorsAverage Salary

    Private

    Rs. 3 LPA-Rs. 75 LPA

    Government

    Rs. 3 LPA-Rs. 25 LPA

    Source: Naukri.com

    Benefits of studying MBA in Communication and Media Management

    Communication or Media Management includes every aspect of audio-visual communication such as Print media, TV, Digital, Advertising, and Public Relations. With mobile growing as a new medium of communication and the internet, penetration increasing at a rapid pace. There are many opportunities for graduates to reach the masses easily and connect with them for businesses and social media campaigns.

    Frequently Asked Questions (FAQs)

    Q: What is MBA in Media and Communication?
    A:

    MBA in Communication and Media Management is a two-year postgraduate degree programme that focuses on the entertainment and media industries. 

    Q: What is the scope of an MBA in Media Management?
    A:

    With the boom in the media and technology industry, receiving and transmitting information is literally on the tip of fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a specialisation has increased immensely.

    Q: What is the tuition fee of the MBA in Communication and Media Management course?
    A:

    Students can check the tuition fees for MBA Communication and Media Management on the official website of the college or programme brochure. They can also contact the admission office of the institute to know more details. 

    Q: What is the eligibility criteria for an MBA in Communication and Media Management?
    A:

    To be eligible for an MBA in Communication and Media Management, students must hold a bachelor's degree in a relevant discipline. They must also achieve minimum aggregate requirement, as specified by the institute. 

    Q: What is the duration of the MBA in Communication and Media Management course?
    A:

    An MBA in Communication and Media Management is a postgraduate course of two-year duration. 

    Q: What are the career options after an MBA in Communication and Media Management?
    A:

    There are various career options after an MBA in Communication and Media Management. Some of the careers are Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager.

    Q: What are the best firms to work for if you have an MBA in Communication and Media Management?
    A:

    Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network are some of the leading organisations that hire MBA in Communication and Media Management graduates.

    Q: Is it possible to pursue a Ph.D. after completing an MBA in Communication and Media Management?
    A:

    Students who have completed an MBA in Communication and Media Management degree can apply for a Ph.D. in Communication and Media Management programme.

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    On Question asked by student community

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