MBA Communication and Media Management is a postgraduate degree programme. The course duration is two years, spread across four semesters. The course combines business administration principles with media-specific knowledge. After graduation, students can apply for jobs at communication and media management discipline. It focuses specifically on the entertainment and media industries.
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Students aspiring to pursue an MBA in Communication and Media Management course should have completed their bachelor's degree from a recognised institute in India. They must also achieve a minimum aggregate score of 50 per cent. Reserved category candidates may get some relaxation, depending on the admission policy of the institute. CAT, MAT, CMAT, SNAP, and NMAT are some of the popular examinations.
Graduates can work in various industries such as Film and TV, Advertising and Branding, and Print Media. An MBA degree in Communication and Media Management prepares students to opt for many high-paying careers. Students should hold a bachelor’s degree in a relevant discipline to be eligible for the course.
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| Particulars | Values |
|---|---|
Course Name | MBA in Communication and Media Management |
MBA in Communication and Media Management Course Level | Postgraduate |
MBA in Communication | 2 years |
Entrance Exams | CAT, MAT, CMAT, NMAT, SNAP |
Eligibility Criteria | Bachelor’s degree with 50 per cent |
Average Salary | Rs. 8.7 LPA (Social Media Manager) |
Job Profiles | Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager |
Top Recruiters | Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network |
Candidates should meet the MBA in Communication and Media Management eligibility requirements. Every college has its specifications for eligibility, therefore candidates need to check the same beforehand. Listed below are the eligibility details for an MBA Communication and Media Management course:
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | Bachelor's degree from a recognised institute in India |
| Minimum Aggregate Score | 50 per cent (for general), 5-10 per cent relaxation for reserved category students |
| Entrance Examination | CAT, MAT, SNAP, XAT, NMAT |
| Provisional Admission | Those in the final year of graduation are eligible on a provisional basis |
| Work Experience | 1-2 years (not mandatory) |
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Students wishing to apply for an MBA in Communication and Media Management should follow various entrance standards, depending on the university. Admissions are provided on a first-come, first-serve basis, apart from entrance examinations, many colleges also provide admission based on academic performance or merit score.
The performance of a candidate in the entrance exam determines his or her admission to the programme. While there are many popular national-level exams, many universities have their entrance criteria. Therefore candidates should check the official website of the college to know the details.
| Exam Name | Conducting Body | Exam Pattern |
|---|---|---|
Indian Institute of Management Lucknow | ||
All India Management Association (AIMA) | ||
National Testing Agency | ||
Xavier School of Management | ||
Graduate Management Admission Council | ||
Graduate Management Admission Council | - |
Students can choose from many specialisations depending on their interests and future goals. Students can choose the specialisations depending on their interests and future goals. Listed below are some of the popular specialisations offered in the MBA degree programme.
Apart from a traditional MBA, students can pursue the same in a part-time mode, distance mode, or online mode depending on their interests and future goals. In the table below, we have mentioned the popular types of MBA degrees.
An MBA in Communication and Media Management has a distinct academic curriculum depending on the institute. Some of the topics covered are Marketing Research, Principles and Practices of Management, Content Marketing, and Economics and Accounting. In the table below, we have mentioned the semester-wise syllabus of MBA Communication and Media Management.
Semester 1 | Semester 2 |
Business Statistics | Consumer Behaviour and Insights |
Marketing Management | Sales Management |
Communication Theories and Culture | Digital Marketing |
Media and Communication Industry Overview | Strategic Brand Management |
Integrated Marketing Communication Planning | Marketing Research |
Principles and Practices of Management and Organizational Behaviour | Business Analytics |
Research Methodology | Economics and Accounting |
Project I | Content Marketing |
Business Communication - I | Social Responsibility Project |
Digital Ecosystem | Qualitative Research Methods |
Integrated Disaster Management | Project II |
Semester 3 | Semester 4 |
Internship | Dissertation/Digital/Multimedia Project |
Evolving Media Technologies | Brand Valuation and Return on Marketing Investments (ROMI) |
Rural Marketing | Flexi-Credit Course |
Management Accounting | Flexi-Credit Course |
Social Media Analytics | - |
Sports and Entertainment Marketing | - |
Artificial Intelligence, Augmented Reality and Virtual Reality | - |
Business Communication - II | - |
Introduction to Syndicated Database and Analysis with Workshop | - |
Research Publication | - |
Specialization Core Courses- Brand Communication | Specialization Core Courses- Media Management |
Account Planning Models and Practices | Media Investment Management |
Advertising Management | Strategic Media Planning |
Specialization Core Courses- Public Relations | Specialization Core Courses- Marketing and Media Analytics |
Public Relations and Corporate Communication | Consumer, Brand and Media Insights |
Writing for Public Relations | Data Visualisation |
Cases in Public Relations Strategy | - |
Specialisation Core Courses- Brand Communication | Specialisation Core Courses- Media Management |
Advertising Strategy | Advance Media Planning and Media Innovation |
Communication Design and Innovation Management | Specialized Media Research |
Specialised Advertising Research | Economics & Business of Media |
Specialization Core Courses- Public Relations | Specialization Core Courses- Marketing and Media Analytics |
Strategic PR and Reputation Management | Multivariate Data Analysis |
Corporate Communication Strategy | Data Privacy: Ethics, Law and Technical Considerations |
Event Management | R Programming |
Generic Elective Courses | |
Marketing Strategy | - |
Customer Relationship Management | - |
The MBA in Communication and Media Management fee is determined by the management authority of a college. Each institution has its fee structure, which differs depending on various factors. Private institutes generally charge a higher fee as compared to government institutes. Students can check the fee on the official website of the college or by contacting the admissions office.
With a boom in the media and technology industry, receiving and transmitting information is at our fingertips. Moreover, with the onset of digitalisation, the scope of communication management has also increased immensely. After graduation, students can also opt for a Ph.D. in similar fields and they can increase their knowledge even further.
An MBA in Communication and Media Management exposes the students to every aspect of a company. Students will gain practical knowledge in the field of media and communication. Some of the popular career options along with their respective salaries are listed below.
| Job Profiles | Job Descriptions | Average Salary |
|---|---|---|
Media Strategist | Media Strategists are professionals who aid in the creation of ad campaigns. They find ways to use the media to effectively advertise a particular brand. | Rs. 4.6 LPA |
A Social Media Manager is in charge of monitoring, organising, screening, and measuring a product, brand, corporation or individual’s social media presence. They also work for businesses to generate revenue using various social media strategies. | Rs. 8.7 LPA | |
The Digital Marketing Executive is in charge of engaging a brand or a customer or client using the Internet. Their main goal is to create and maintain the company’s internet presence. They are responsible for a company’s online marketing strategies. | Rs. 3 Lakhs | |
A Brand Manager is in charge of customising a company’s marketing plan towards its target audience. He or she is responsible for maintaining brand consistency throughout the company's market research and communications. | Rs. 18.3 LPA |
Source: AmbitionBox
The average salary after an MBA in Communication and Media Management depends on various factors. It depends on the skills and experience of the candidate, the location of the institute, and the job profile opted by the student. In the table below, we have listed the average salary of the private and government sectors.
| Sectors | Average Salary |
|---|---|
Private | Rs. 3 LPA-Rs. 75 LPA |
Government | Rs. 3 LPA-Rs. 25 LPA |
Source: Naukri.com
Communication or Media Management includes every aspect of audio-visual communication such as Print media, TV, Digital, Advertising, and Public Relations. With mobile growing as a new medium of communication and the internet, penetration increasing at a rapid pace. There are many opportunities for graduates to reach the masses easily and connect with them for businesses and social media campaigns.
Frequently Asked Questions (FAQs)
MBA in Communication and Media Management is a two-year postgraduate degree programme that focuses on the entertainment and media industries.
With the boom in the media and technology industry, receiving and transmitting information is literally on the tip of fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a specialisation has increased immensely.
Students can check the tuition fees for MBA Communication and Media Management on the official website of the college or programme brochure. They can also contact the admission office of the institute to know more details.
To be eligible for an MBA in Communication and Media Management, students must hold a bachelor's degree in a relevant discipline. They must also achieve minimum aggregate requirement, as specified by the institute.
An MBA in Communication and Media Management is a postgraduate course of two-year duration.
There are various career options after an MBA in Communication and Media Management. Some of the careers are Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager.
Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network are some of the leading organisations that hire MBA in Communication and Media Management graduates.
Students who have completed an MBA in Communication and Media Management degree can apply for a Ph.D. in Communication and Media Management programme.
On Question asked by student community
Dear Student, Amrita Vishwa Vidyapeetham Online MBA should be evaluated primarily on the recognition and approval applicable to the specific programme and admission session. UGC entitlement is particularly important when checking the validity of an online degree. AICTE approval, NAAC accreditation and NBA accreditation should also be understood separately because
Hi, your BSc Agriculture background can fit well with both ABM and FABM, so your non-engineering background should not stop you from considering either option. ABM can give you broader exposure to areas such as agribusiness, marketing, supply chain and rural business, while FABM is more closely focused on food
The total fee for a two-year MBA varies considerably depending on the institution, university, specialisation and whether it is a government, private or autonomous institution.
Apart from tuition fees, you may also have to pay examination fees, registration charges, hostel and mess fees, library charges and other institutional charges. Therefore,
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For MBA HR students, practical skills are just as important as theoretical knowledge. Along with understanding HR concepts, it is important to develop skills that are actually used in day-to-day HR work and can help you perform confidently in internships and placements.
One of the most important areas
Hello Aspirant,
That’s a great start! If you are preparing for the UGAT 2027 with the aim of getting admission to the Integrated MBA programme at the University of Kashmir, you should first make sure that UGAT is the correct entrance route for that programme, as admission rules can change
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