Media Management

Media Management

Degrees offered: B.B.A, B.M.M., B.Voc., Diploma, Executive MBA, M.A., M.B.A

What is Media Management

Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.

Eligibility Criteria (UG & PG) of Media Management

Eligibility for Undergraduate

  • Candidates should have passed or appeared in Class XII from a recognised board

  • Final year candidates must be able to furnish proof of eligibility fulfilment within the requisite schedule

  • Candidates should have good verbal and written communication skills

Eligibility for Post Graduate


  • Candidates should be graduates in any discipline from a recognised institute or university

  • Final year graduation students may also apply provided they fulfil the eligibility programme within the stipulated schedule

  • Work experience is preferred but not mandatory

Scope of Media Management in India and Abroad

  • Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.

  • According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.

  • Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019. 

  • With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others. 

Course Fees Media Management

Minimum Fees Maximum Fees
Private Government Private Government
52.20 K
B.M.M. in Media Management at Bhavan's College, Mumbai
54.00 K
Other Bachelors in Media Management at Tilak Maharashtra Vidyapeeth, Pune
11.00 Lakhs
B.B.A in Media Management at Whistling Woods International, Mumbai
54.00 K
Other Bachelors in Media Management at Tilak Maharashtra Vidyapeeth, Pune
24.00 K
M.B.A in Media Management at Global Open University, Dimapur
14.40 K
M.A. in Media Management at Jamia Millia Islamia, New Delhi
13.34 Lakhs
M.B.A in Media Management at School of Modern Media, University of Petroleum and Energy Studies, Dehradun
2.50 Lakhs
P.G.D in Media Management at Indian Institute of Social Welfare and Business Management, Kolkata
2.45 Lakhs
Ph.D in Media Management at OPJS University, Rajgarh
Data not available
2.45 Lakhs
Ph.D in Media Management at OPJS University, Rajgarh
Data not available
1.17 Lakhs
Diploma in Media Management at New Delhi YMCA Institute for Media Studies and Information Technology, New Delhi
4.18 K
Diploma in Media Management at Regional Institute of Printing Technology, Kolkata
3.02 Lakhs
Diploma in Media Management at MET Institute of Mass Media, Mumbai
4.18 K
Diploma in Media Management at Regional Institute of Printing Technology, Kolkata

Questions related to Media Management

Showing 37 out of 37 Questions

I want to apply for ugc net in mass communication and journalism in future, but for that should I do mba in media management, mba in media and entertainment or mba in communication management? Also, kindly mention if their is any other mba program that will help me reach my goal.

ginnisachdeva02_9364270 Student Expert 30th Jul, 2020


To attempt UGC NET, you must have qualified any masters /post graduate degree from ugc recognized university and you must have minimum 50% in same as per eligibility criteria. Courses mentioned by you make you eligible for the exam. All the three courses are basically related to communication management, however differ in some aspects such as digital advertising or marketing or management or public relations management. For more information, kindly visit the link given below

Good Luck


Please suggest good institute for MBA in media management.

Papeya Dubey Student Expert 2nd Apr, 2020


Top MBA in Media Management Colleges are as follows;

Indian Institute of Journalism and New Media,Bangalore

Xavier Institute of Communication, Mumbai

Amity School of Communication, Noida

Symbiosis Institute of Media and Communication, Pune

International School Of Business & Media, Bangalore

Bharatiya Vidya Bhavan College of Film and Television Studies, Delhi

Mudra Institute Of Communications,Ahmedabad


Please Suggest me some Good Colleges ( Placement Wise) in Masters in Mass Communication or MBA In Media Management...

anima chaudhary 7th Mar, 2020


These are the top colleges for media management are

Empi,scms( highest package 7lpa),aims institute of management studies(highest package 31lpa),Gbs,Isb&m( highest package 16 lpa),hindustan institute of technology and science( highest package 26lpa)ahiliya vishwavidalaya, we school-(15.12 highest package),in terms of ranking and placement these are the best colleges.


please suggest some good colleges for Mass Communication or MBA In Media Management...

Deepshikha Student Expert 6th Mar, 2020
Here is the list of some of the good colleges offering MBA in Media Management:
1.Hindustan Institute of Technology and Science,Chennai
2.Chitkara Business School,Patiala
3.Max Value University,Chennai
4.Punjabi University,Patiala
5.Amity School of Communication,Noida
For detailed information about the colleges offering MBA in Media Management,follow the link given below:
Now,here is the list of few colleges offering Mass Communication:
1. Indian Institute of Mass Communication,New Delhi
2.Lady Shri Ram College for Women,New Delhi
3.Delhi College of Arts and Commerce,New Delho
4.A.J.K Mass Communication Research Center Jamia Milia Islamia,New Delhi
5.Department of Journalism and Mass Communication,BHU
Hope this helps.
Good luck.

i am thinking of doing 1 year PGDiploma in Media Management, from iiswbm,Kolkata. Will it be good to go for this college for this particular course, and also howll be the placement given after completion of the course?

Archita Aggarwal 16th Jan, 2020


IISWBM is bssiness management college, look for media colleges as they will be more relevant to you and would provide you with good placements as well. This college  is more for people want to do MBA .There are lot of media colleges who provide PG Diploma in Media Management. Opting for any one of the media colleges would be a better option, though IISWBM has excellent placements for the courses they offer.

Hope this answer helps.

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