MBA Media Management: Eligibility, Syllabus, Fees, Colleges, Career Options
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MBA Media Management: Eligibility, Syllabus, Fees, Colleges, Career Options

#MBA
Moksh DheriUpdated on 05 Dec 2024, 10:45 AM IST

MBA Media Management is a specialised postgraduate degree programme. The course duration is two years and is offered in the field of management. It combines traditional business education with in-depth knowledge of the media industry, including print, digital, broadcasting, and entertainment. The programme equips students with the skills in media planning, digital marketing, content management, and media production, along with fundamental business strategies like finance, human resources, and marketing.

This Story also Contains

  1. MBA Media Management Course Details
  2. MBA Media Management Eligibility Criteria
  3. MBA Media Management Admission Process
  4. MBA Media Management Entrance Examinations
  5. MBA Media Management Syllabus
  6. Scope of MBA Media Management
  7. Top Private colleges in India offering MBA Media Management

The course prepares the students to study emerging technologies, digital transformation, and media-specific consumer behaviour in addition to the fundamentals of business. Graduates are qualified for leadership positions in media companies as well as jobs in production management, media analytics, digital content strategy, and media management.

MBA Media Management graduates can apply for various job opportunities. Some of the popular ones are Media Planner, Content Strategist, Media Sales Director and Market Research Analyst. Apart from management, graduates can work in several other disciplines. The average salary of an MBA Media Management graduate is Rs. 7.3 LPA, depending on the skills and experience of the graduate.

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MBA Media Management Course Details

Particulars

Values

Course Name

MBA Media Management

MBA Media Management Degree Type

Master of Business Administration

MBA Media Management Duration

2 years

MBA Media Management Eligibility Criteria

Students must have completed their bachelor’s degree in Media Management or a relevant field with a minimum of 55 per cent.

MBA Media Management Admission Process

Merit-based or based on entrance test results

MBA Media Management Average Salary

Rs. 7.3 LPA

MBA Media Management Job Profiles

Media Planner, Content Strategist, Media Sales Director and Market Research Analyst

MBA Media Management Top recruiters

The Walt Disney Company, Viacom CBS, Netflix, Sony Pictures Entertainment and Dentsu

MBA Media Management Eligibility Criteria

Eligibility criteria for enrollment in MBA Media Management varies from institute to institute. Aspiring students must fulfil the required eligibility criteria to pursue the course from a college of their choice. We have provided below details of the minimum eligibility criteria considered by colleges to provide admissions in MBA Media Management courses:

Eligibility ParametersDetails
Educational QualificationBachelor's degree from a recognised institute in India
Minimum aggregate score50-60 per cent aggregate score
Work Experience1-2 years of work experience (optional)
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MBA Media Management Admission Process

Eligible candidates should follow some admission guidelines. However, individual colleges may have their own admission procedure. Listed below is the step-wise admission procedure for MBA Media Management.

Step 1- Eligibility Criteria

Candidates should fulfil the eligibility requirements of the course before applying for admission.

Step 2- Fill out the online application form

Eligible candidates should fill out the application form. They can find the application form either on the official website of the provider or by visiting the admission office of the institute.

Step 3- Entrance Examination

While many examinations are conducted for MBA, the CAT is a popular examination at the national level.

Step 4- Group Discussion and Personal Interview

Apart from entrance examinations, many institutes also conduct personal interviews and group discussion sessions to screen the most deserving candidates.

Step 5- Pay the course fees and submit relevant documents

Shortlisted candidates should pay the course fees and submit relevant documents to conclude the admission procedure.

MBA Media Management Entrance Examinations

MBA Media Management takes into consideration the entrance test results along with the merit scores to grant admission to the students. Many colleges consider the test scores of the following examinations to grant admissions to aspiring students:

Exam NameConducting BodyExam Schedule

CAT

IIM Lucknow

CAT Exam Schedule

MAT

AIMA

MAT Exam Schedule

CMAT

NTA

CMAT Exam Schedule

XAT

XLRI Jamshedpur

XAT Exam Schedule

SNAP

Symbiosis International University

SNAP Exam Schedule

Cutoff of Top Colleges

In order to get admitted to a college of choice, a candidate must clear the college’s required cutoff score, rank or percentile. Since, MBA Media Management, takes into consideration the entrance test results along with the merit scores, students must score a minimum of 55 per cent in their undergraduate along with clearing the expected cutoff in relevant entrance examinations.

MBA Media Management Syllabus

The MBA Media Management curriculum aims to provide students with a thorough grasp of the dynamics of the media sector. It gives students the tools they need to succeed in a variety of media positions by covering crucial subjects including media strategy, digital marketing, content development, and brand management. In the table, we have provided the syllabus of MBA Media Management offered by Amity School of Communication, Noida.

Semester 1

Accounting for Managers

Applications of Disruptive Technologies in Business


Applications of Disruptive Technologies in Business

Entrepreneurship and New Venture Creation
Entrepreneurship and New Venture CreationManagerial Economics
Marketing ManagementStatistics for Management
Semester 2
Media Culture and SocietyMedia Design
Media GlobalisationMarketing Management
Business Research MethodsFinancial Management
Legal Aspects of Business-
Semester 3
Summer Internship

Advertising Industry - I

Broadcast Industry- I

Film and Music Industry - I

New Media Industry - I

Strategic Management

Semester 4

Dissertation

Advertising Industry - II

Film and Music Industry - II

Management in Action - Social Economic and Ethical Issues

Foreign Business Language-
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MBA Media Management Fees

Many private and government colleges in India offer MBA in Media Management. Government colleges usually charge a much lower course fee than private colleges. The fee for an MBA in Media Management varies between Rs. 30,000 to Rs. 6.9 Lakhs. Students are advised to check the official websites of colleges to get verified information on the fee structure.

Scope of MBA Media Management

MBA Media Management graduates are presented with opportunities in a wide range of industries, including public relations, digital media, entertainment, advertising, and broadcasting. Media Organisations are looking for qualified individuals who can manage content, optimise campaigns and engage audiences in new ways. Listed below is the scope of MBA Media Management.

Media Marketing and Advertising- Graduates can work in the media marketing and advertising industries. It ranges from traditional media sources like TV and radio to streaming services and digital advertising agencies.

Content Creation and Production- Apart from media, candidates can also work in the production industry.

Career Opportunities- Digital Marketers, Media Salespeople, Media Production Managers, or media consultants.

Broad skillsets- The course emphasizes strategic thinking, digital skills, and industry-specific expertise.

Career Options after MBA Media Management

Graduates are presented with numerous employment choices in the media, entertainment, and digital marketing sectors. With strategic and creative abilities, they can work in brand management, digital marketing, media planning, and content strategy, influencing successful media campaigns and company expansion. Some of the job profiles offered to the graduates are as follows:

Job Profile

Job Description

Media Planner

Media Planners choose the best media outlets and maximise budgets to create advertising plans that successfully reach target audiences. To increase campaign reach and engagement, they examine media trends and audience data.

Content Strategist

Content Strategists create and manage content strategies that engage target audiences on various channels and are in line with brand objectives. They guarantee that the value, tone, and messaging are the same across all media platforms.

Media Sales Director

Media Sales Directors create compelling offers for clients to maximise ad revenue and sell advertising space across media channels. For media outlets, they drive sales strategies, negotiate contracts, and cultivate client relationships.

Market Research Analyst

Market Research Analysts examine consumer preferences, market trends, and rival tactics to help guide corporate decisions and improve campaigns. They use data analysis to produce insights that direct marketing, sales, and product development initiatives.

Top Recruiters

Leading media businesses, advertising agencies, digital marketing firms, and entertainment corporations are among the top employers for MBA Media Management graduates. These companies are looking for qualified individuals who can lead strategic initiatives and negotiate the ever-changing media landscape. Some of the top recruiters are:

  • The Walt Disney Company
  • ViacomCBS
  • Netflix
  • Sony Pictures Entertainment
  • Dentsu

Benefits of MBA Media Management

MBA Media Management graduates are extremely useful in the quickly changing media landscape because they possess a special combination of creative expertise and commercial acumen. This degree enables people to lead successful media campaigns and propel business growth by improving strategic thinking, developing digital marketing and content management skills, and opening doors to a variety of career prospects.

Expected Salary after MBA Media Management

Graduates with an MBA in Media Management can expect competitive pay that varies according to their sector segment, region, and experience. There is a possibility of earning more as professionals progress into senior positions such as brand managers or media directors. Some of the high-paying job profiles in the field are as follows:

Job Profiles

Average Salary

Media Planner

Rs. 5.5 LPA

Content Strategist

Rs. 7.6 LPA

Media Sales Director

Rs. 6.5 LPA

Market Research Analyst

Rs. 8.7 LPA

Source: Ambition Box

Top Government MBA Media Management Colleges in India

Government colleges in India offer MBA in Media Management at a much more affordable tuition fee than private colleges. These colleges can provide a high return on investment to capable students. Some of the most reputed government colleges offering the programme are:

Top Private colleges in India offering MBA Media Management

Many private colleges across India offer MBA in Media Management. These colleges present a highly successful placement report with exceptional teaching staff and a multipurpose college campus. Below, we have mentioned the popular private colleges.


MBA Media Management graduates are prepared for exciting careers in the media and entertainment industries by combining business methods with creative insights. Due to the industry's constant change, this degree provides professionals with the tools they need to know to overcome obstacles and take advantage of opportunities, making them invaluable contributors to the media landscape.

Frequently Asked Questions (FAQs)

Q: Are there any entrance exams for MBA Media Management?
A:

Yes, entrance examinations like CAT, CUET PG are required for admission into  MBA Media Management.

Q: What is the average salary one can expect after MBA Media Management?
A:

The average salary of graduates of MBA Media Management is averaged at Rs. 7.3 LPA in various roles in The Walt Disney Company, ViacomCBS, Netflix, Sony Pictures Entertainment and Dentsu.

Q: What job can I get after MBA Media Management?
A:

Media Planner, Content Strategist, Media Sales Director and Market Research Analyst are some job profiles one can pursue after MBA Media Management.

Q: What are the eligibility criteria to pursue MBA Media Management?
A:

Students must have completed their bachelor’s degree in Media Management or a relevant field with a minimum of 55 per cent.

Q: What is MBA Media Management?
A:

MBA Media Management blends the complexities of the media sector with the fundamentals of business management. By giving them skills in digital marketing, content management, and strategic planning, it positions them for leadership positions in the media, entertainment, and communication industries.

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Questions related to MBA

On Question asked by student community

Have a question related to MBA ?

Hey! If you are looking for a fully online MBA with minimum fees while staying in Gadchiroli, you can consider a few good options. The most budget-friendly is IGNOU Online/Distance MBA, which comes around 60,000–70,000 for the whole program and is recognized by UGC-DEB. Apart from that, universities like Bharati Vidyapeeth Online (approx 1.6 lakh) and DY Patil Vidyapeeth Online (approx 1.7 lakh) also provide online MBAs with flexible learning and multiple specialisations.

If cost is your main concern, IGNOU is the best choice. But if you want better exposure and placement assistance, then Bharati Vidyapeeth or DY Patil could be good options. Just make sure the course you choose is UGC-approved so that your degree is valid everywhere.

Hello

  • Since you took admission through the General category, the fees were charged accordingly.

  • Now that your caste validity certificate is accepted on the CET portal, you may be eligible for fee benefits.

  • You need to inform your college administration and request fee revision or refund (if applicable).

  • The benefit will depend on state norms and whether the admission round allows category update.

  • Contact your college and submit a written request with proof for any applicable fee concession.

Hello dear  student,

For Best colleges for online MBA in marketing you can visit you link below for a detailed explanation about everything related to this.

https://www.careers360.com/courses/online-mba-in-marketing

Hello, the MBA in Finance at Andhra Mahila School of Informatics is a 2 year program where you’ll study subjects like accounting, financial management, and strategy along with projects and internships. The total fee is around 90,000. Placements are decent, with an average package of about 3.5 to 4 LPA, and companies like Deloitte, Infosys, and ICICI visit the campus. If you stay focused and build skills, you can get good opportunities through the placement cell.

Yes, you can pursue an MBA at Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow, through the CAT exam.

Eligibility Criteria:

  • Educational Qualification: A bachelor's degree with at least 50% marks (45% for SC/ST/PwD candidates) from a recognized university.

  • Entrance Exam: A valid CAT score is required for admission.

Admission Process:

  1. Application: Register online through the BBAU admission portal.

  2. Entrance Exam: Appear for the CAT exam and obtain a valid score.

  3. Counseling: Shortlisted candidates will be called for counseling based on their CAT scores.

  4. Document Verification: Submit necessary documents for verification.

  5. Fee Payment: Complete the fee payment to confirm admission.

Course Details:

  • Duration: 2 years (full-time).

  • Specializations: Finance, Marketing, Human Resource Management, among others.

Placement Opportunities:
BBAU has a strong placement record, with top companies recruiting MBA graduates.

For more details and to apply, visit the  official BBAU MBA admission page