UPES | BBA Admissions 2026
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MBA Media Management is a specialised postgraduate degree programme. The course duration is two years and is offered in the field of management. It combines traditional business education with in-depth knowledge of the media industry, including print, digital, broadcasting, and entertainment. The programme equips students with the skills in media planning, digital marketing, content management, and media production, along with fundamental business strategies like finance, human resources, and marketing.
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The course prepares the students to study emerging technologies, digital transformation, and media-specific consumer behaviour in addition to the fundamentals of business. Graduates are qualified for leadership positions in media companies as well as jobs in production management, media analytics, digital content strategy, and media management.
MBA Media Management graduates can apply for various job opportunities. Some of the popular ones are Media Planner, Content Strategist, Media Sales Director and Market Research Analyst. Apart from management, graduates can work in several other disciplines. The average salary of an MBA Media Management graduate is Rs. 7.3 LPA, depending on the skills and experience of the graduate.
Particulars | Values |
|---|---|
Course Name | MBA Media Management |
MBA Media Management Degree Type | Master of Business Administration |
MBA Media Management Duration | 2 years |
MBA Media Management Eligibility Criteria | Students must have completed their bachelor’s degree in Media Management or a relevant field with a minimum of 55 per cent. |
MBA Media Management Admission Process | Merit-based or based on entrance test results |
MBA Media Management Average Salary | Rs. 7.3 LPA |
MBA Media Management Job Profiles | Media Planner, Content Strategist, Media Sales Director and Market Research Analyst |
MBA Media Management Top recruiters | The Walt Disney Company, Viacom CBS, Netflix, Sony Pictures Entertainment and Dentsu |
Eligibility criteria for enrollment in MBA Media Management varies from institute to institute. Aspiring students must fulfil the required eligibility criteria to pursue the course from a college of their choice. We have provided below details of the minimum eligibility criteria considered by colleges to provide admissions in MBA Media Management courses:
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | Bachelor's degree from a recognised institute in India |
| Minimum aggregate score | 50-60 per cent aggregate score |
| Work Experience | 1-2 years of work experience (optional) |
Eligible candidates should follow some admission guidelines. However, individual colleges may have their own admission procedure. Listed below is the step-wise admission procedure for MBA Media Management.
Step 1- Eligibility Criteria
Candidates should fulfil the eligibility requirements of the course before applying for admission.
Step 2- Fill out the online application form
Eligible candidates should fill out the application form. They can find the application form either on the official website of the provider or by visiting the admission office of the institute.
Step 3- Entrance Examination
While many examinations are conducted for MBA, the CAT is a popular examination at the national level.
Step 4- Group Discussion and Personal Interview
Apart from entrance examinations, many institutes also conduct personal interviews and group discussion sessions to screen the most deserving candidates.
Step 5- Pay the course fees and submit relevant documents
Shortlisted candidates should pay the course fees and submit relevant documents to conclude the admission procedure.
MBA Media Management takes into consideration the entrance test results along with the merit scores to grant admission to the students. Many colleges consider the test scores of the following examinations to grant admissions to aspiring students:
| Exam Name | Conducting Body | Exam Schedule |
|---|---|---|
IIM Lucknow | ||
AIMA | ||
NTA | ||
XLRI Jamshedpur | ||
Symbiosis International University |
In order to get admitted to a college of choice, a candidate must clear the college’s required cutoff score, rank or percentile. Since, MBA Media Management, takes into consideration the entrance test results along with the merit scores, students must score a minimum of 55 per cent in their undergraduate along with clearing the expected cutoff in relevant entrance examinations.
The MBA Media Management curriculum aims to provide students with a thorough grasp of the dynamics of the media sector. It gives students the tools they need to succeed in a variety of media positions by covering crucial subjects including media strategy, digital marketing, content development, and brand management. In the table, we have provided the syllabus of MBA Media Management offered by Amity School of Communication, Noida.
| Semester 1 | |
Accounting for Managers | Applications of Disruptive Technologies in Business |
Applications of Disruptive Technologies in Business | Entrepreneurship and New Venture Creation |
| Entrepreneurship and New Venture Creation | Managerial Economics |
| Marketing Management | Statistics for Management |
| Semester 2 | |
| Media Culture and Society | Media Design |
| Media Globalisation | Marketing Management |
| Business Research Methods | Financial Management |
| Legal Aspects of Business | - |
| Semester 3 | |
| Summer Internship | Advertising Industry - I |
Broadcast Industry- I | Film and Music Industry - I |
New Media Industry - I | Strategic Management |
| Semester 4 | |
Dissertation | Advertising Industry - II |
Film and Music Industry - II | Management in Action - Social Economic and Ethical Issues |
| Foreign Business Language | - |
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Many private and government colleges in India offer MBA in Media Management. Government colleges usually charge a much lower course fee than private colleges. The fee for an MBA in Media Management varies between Rs. 30,000 to Rs. 6.9 Lakhs. Students are advised to check the official websites of colleges to get verified information on the fee structure.
MBA Media Management graduates are presented with opportunities in a wide range of industries, including public relations, digital media, entertainment, advertising, and broadcasting. Media Organisations are looking for qualified individuals who can manage content, optimise campaigns and engage audiences in new ways. Listed below is the scope of MBA Media Management.
Media Marketing and Advertising- Graduates can work in the media marketing and advertising industries. It ranges from traditional media sources like TV and radio to streaming services and digital advertising agencies.
Content Creation and Production- Apart from media, candidates can also work in the production industry.
Career Opportunities- Digital Marketers, Media Salespeople, Media Production Managers, or media consultants.
Broad skillsets- The course emphasizes strategic thinking, digital skills, and industry-specific expertise.
Graduates are presented with numerous employment choices in the media, entertainment, and digital marketing sectors. With strategic and creative abilities, they can work in brand management, digital marketing, media planning, and content strategy, influencing successful media campaigns and company expansion. Some of the job profiles offered to the graduates are as follows:
Job Profile | Job Description |
|---|---|
Media Planner | Media Planners choose the best media outlets and maximise budgets to create advertising plans that successfully reach target audiences. To increase campaign reach and engagement, they examine media trends and audience data. |
Content Strategist | Content Strategists create and manage content strategies that engage target audiences on various channels and are in line with brand objectives. They guarantee that the value, tone, and messaging are the same across all media platforms. |
Media Sales Director | Media Sales Directors create compelling offers for clients to maximise ad revenue and sell advertising space across media channels. For media outlets, they drive sales strategies, negotiate contracts, and cultivate client relationships. |
Market Research Analysts examine consumer preferences, market trends, and rival tactics to help guide corporate decisions and improve campaigns. They use data analysis to produce insights that direct marketing, sales, and product development initiatives. |
Leading media businesses, advertising agencies, digital marketing firms, and entertainment corporations are among the top employers for MBA Media Management graduates. These companies are looking for qualified individuals who can lead strategic initiatives and negotiate the ever-changing media landscape. Some of the top recruiters are:
MBA Media Management graduates are extremely useful in the quickly changing media landscape because they possess a special combination of creative expertise and commercial acumen. This degree enables people to lead successful media campaigns and propel business growth by improving strategic thinking, developing digital marketing and content management skills, and opening doors to a variety of career prospects.
Graduates with an MBA in Media Management can expect competitive pay that varies according to their sector segment, region, and experience. There is a possibility of earning more as professionals progress into senior positions such as brand managers or media directors. Some of the high-paying job profiles in the field are as follows:
Job Profiles | Average Salary |
|---|---|
Media Planner | Rs. 5.5 LPA |
Content Strategist | Rs. 7.6 LPA |
Media Sales Director | Rs. 6.5 LPA |
Market Research Analyst | Rs. 8.7 LPA |
Source: Ambition Box
Government colleges in India offer MBA in Media Management at a much more affordable tuition fee than private colleges. These colleges can provide a high return on investment to capable students. Some of the most reputed government colleges offering the programme are:
| Colleges | Fee Structure (Entire Course) |
|---|---|
- | |
- | |
Rs. 33,500 | |
Rs. 70,000 | |
Rs. 1.40 Lakhs | |
Educational Multimedia Research Centre, Devi Ahilya University, Indore | - |
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal | Rs. 70,000 |
Many private colleges across India offer MBA in Media Management. These colleges present a highly successful placement report with exceptional teaching staff and a multipurpose college campus. Below, we have mentioned the popular private colleges.
Colleges | Fee Structure (Entire Course) |
|---|---|
- | |
- | |
- | |
Rs. 6.97 Lakhs | |
Doon School of Modern Media, DBS Global University, Dehradun | Rs. 6.76 Lakhs |
Rs. 1.10 Lakhs |
MBA Media Management graduates are prepared for exciting careers in the media and entertainment industries by combining business methods with creative insights. Due to the industry's constant change, this degree provides professionals with the tools they need to know to overcome obstacles and take advantage of opportunities, making them invaluable contributors to the media landscape.
Frequently Asked Questions (FAQs)
Yes, entrance examinations like CAT, CUET PG are required for admission into MBA Media Management.
Students must have completed their bachelor’s degree in Media Management or a relevant field with a minimum of 55 per cent.
Media Planner, Content Strategist, Media Sales Director and Market Research Analyst are some job profiles one can pursue after MBA Media Management.
The average salary of graduates of MBA Media Management is averaged at Rs. 7.3 LPA in various roles in The Walt Disney Company, ViacomCBS, Netflix, Sony Pictures Entertainment and Dentsu.
MBA Media Management blends the complexities of the media sector with the fundamentals of business management. By giving them skills in digital marketing, content management, and strategic planning, it positions them for leadership positions in the media, entertainment, and communication industries.
On Question asked by student community
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