WHAT IS SALES AND MARKETING ?
Graduate in any discipline from a recognised university with minimum qualifying marks and relevant work experience.
SCOPE OF SALES AND MARKETING
According to research by Times Jobs, demand for candidates with specialisation in sales and marketing has seen highest rise in the last few years. MBA candidates with a specialisation in this functional area captured nearly 40% of the overall demand share among all MBA graduates in June 2015. With companies coming out with unique products, the need for devising new strategies to market these products has increased, as has the demand for experts in marketing and branding.
Further, Successful sales and marketing brings in major revenue for companies and organisations, which is why the US Bureau of Labour Statistic (BLS) predicts steady job growth in this sector. The BLS expects this profession to grow at a rate of 9 per cent by 2024, resulting in 18,200 new jobs for sales and marketing managers.
- Consumer Behaviour
- Essentials of Marketing Management
- International Marketing
- Marketing Research
- Marketing Strategy
- Product-Brand and Services Management
- Sales and Distribution Management
- Calvin Klein
- Coca Cola and Co.
- Procter & Gamble