WHAT IS SALES AND MARKETING ?

Sales and marketing management programme is designed to help students understand contemporary approaches to sell a product to its valued customer besides teaching the student about packaging, promotion and marketing in an effective way. The management programme offered at the postgraduate level, provides broad understanding of emerging sales and marketing frameworks. In the PG programme, students learn about customer and market orientation for business success. They are also taught about conceptual management techniques for sale and distribution of a product.
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ELIGIBILITY CRITERIA

Graduate in any discipline from a recognised university with minimum qualifying marks and relevant work experience.  

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SCOPE OF SALES AND MARKETING

  • According to research by Times Jobs, demand for candidates with specialisation in sales and marketing has seen highest rise in the last few years. MBA candidates with a specialisation in this functional area captured nearly 40% of the overall demand share among all MBA graduates in June 2015. With companies coming out with unique products, the need for devising new strategies to market these products has increased, as has the demand for experts in marketing and branding.

  • Further, Successful sales and marketing brings in major revenue for companies and organisations, which is why the US Bureau of Labour Statistic (BLS) predicts steady job growth in this sector. The BLS expects this profession to grow at a rate of 9 per cent by 2024, resulting in 18,200 new jobs for sales and marketing managers.   

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COURSE SUBJECTS

  • Consumer Behaviour
  • Essentials of Marketing Management
  • International Marketing
  • Marketing Research
  • Marketing Strategy
  • Product-Brand and Services Management
  • Sales and Distribution Management

CAREER OPTIONS AFTER SALES AND MARKETING

Sales Representative
Sales Representative
Salary : 1.8L INR - 2.8L INR
Degrees: BBA, MBA
Sales Manager
Sales Manager
Salary : 2.5 L INR - 3.8 L INR
Degrees: BBA, M.Com.

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 15.12 Lakhs Amity University, Noida
    Minimum Fees 15.12 Lakhs Amity University, Noida
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 15.54 Lakhs Amity Business School, Noida
    Minimum Fees 0.06 Lakhs Gauhati University, Guwahati
    Degree Offered in PG
    PGD
    MBA
    PGP

QNA - COURSE QUESTIONS AND ANSWERS

Sales Marketing

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Parthiban 12 days ago

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ParthibanLast Seen: 1 week 4 days agoJoined on: 05-Aug-2019Education Interest: ManagementEducation Level: Graduate & Above

Best distance education college in chennai

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eesha 12 days ago

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Eesha Last Seen: 17 hours 39 min agoJoined on: 18-Jun-2019Education Interest: EngineeringEducation Level: In Graduation
hey!The top colleges in chennai that offer distance education areAnna University- Centre for distance educationUniversity of MadrasAnnamalai UniversityAlagappa UniversitySchool of distance education- ...Read More

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Akash Kulkarni 25 days ago

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Akash KulkarniLast Seen: 3 weeks 23 hours agoJoined on: 23-Jul-2019Education Interest: ManagementEducation Level: In Graduation

I want to ask is there without option mcq questions in CAT examination

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Nandani 25 days ago

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NandaniLast Seen: 15 hours 50 min agoJoined on: 14-Jun-2019Education Interest: EngineeringEducation Level: In Graduation
Hii aspirant...In CAT entrance exam both MCQ option based question and subjective questions are being asked in the paper.In the MCQ section of questions the the candidate is provided with 4 options an...Read More
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Ravi Garg 3 months ago

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Ravi GargLast Seen: 3 days 2 hours agoJoined on: 12-Jul-2018Education Interest: EngineeringEducation Level: Class 12

I have phy 95, chem 95 md in maths 91 english 91. and i am really like business strategies, digital marketing,theoritical physics ,career ?

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Poulami Mazumder 3 months ago

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Poulami MazumderLast Seen: 2 weeks 1 day agoJoined on: 30-Apr-2019Education Interest: MedicineEducation Level: Graduate & Above
Hi Ravi, Seeing your interests , you can go for BBA then follow it up with MBA, or you can study Economics, you can also consider B.Com as an option and later do CA or company secretaryship and since...Read More
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Shah Vinit 6 months ago

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Shah VinitLast Seen: 5 months 3 weeks agoJoined on: 20-Feb-2019Education Interest: ManagementEducation Level: Class 12

What is requirements to college in 64% which college I will go?

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Bhaskar Nakkina 6 months ago

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Bhaskar NakkinaLast Seen: 14 hours 50 min agoJoined on: 15-Feb-2019Education Interest: ManagementEducation Level: In Graduation
Hii shah,If you are interested in Sales marketing then you need to any Business course like MBA or BBA.If you are un under graduate then opt MBA in B schools or IIM's.If not then do BBA in a good repu...Read More
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mac chougule 7 months ago

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Mac ChouguleLast Seen: 7 months 3 days agoJoined on: 15-Jan-2019Education Interest: ManagementEducation Level: In Graduation

Is it beneficial to do MBA in marketing after pharmacy

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Aman Raj 7 months ago

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Aman RajLast Seen: 1 week 1 day agoJoined on: 06-Jan-2019Education Interest: EngineeringEducation Level: Graduate & Above
Hello MACActually it is quite great to do because scope for MBA pharma student is increased in today's MArket. You can get a job of Pharma Sales in a pharmaceutical company. If you prepare yourself we...Read More

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