What is Rural Marketing
Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas. The main aim is to inspect and explore various issues faced in rural markets. It is very important to accept this challenge and understand it the diverse way and then make decisions according to the challenges. The degree can be pursued as a postgraduate diploma or an MBA course for 2 years.
The main motive is to gain importance in emerging economies. It is involved in the marketing of the rural products in the rural areas in India and elsewhere. Rural Marketing mostly involves reaching the rural customer, understanding their needs and requirements, and supply of goods and services.
After completing your degree, you're hired for job positions such as Research Officer, Rural Manager, and Researcher. Also, the recruiters include Amul, Godrej Industrial, ICICI, HDFC, etc.
Eligibility Criteria (UG & PG) of Rural Marketing
The minimum criteria for this course is aggregate of 45%.
To pursue admission in UG course:
The candidate must have passed 12th from a recognised board with an aggregate of 45% or more.
The candidate should be from a recognised broad, university, or education society.
To pursue admission in PG course:
If the candidate wishes to pursue PG in rural marketing, then he/she should have passed with 50% marks.
It is an MBA and PGDM course after completing your graduation degree.
Entrance Exams for Rural Marketing
The course gives you a wide scope for rural marketing in future once you pursue it. The minimum score for getting admission in this field is 45%. The candidate procures admission based on the marks obtained in the entrance exam.
The procedure to get admission in the course is an entrance exam, and after that, it is followed by a group discussion and then personal interview. Certain examinations are conducted which are listed below:
MAT - Management Aptitude Test is an aptitude test that has been conducted in India since 1998. The main motive of this course is to get admission in Master of Business Administration (MBA) to the allied programmes.
CMAT - Common Management Admission Test is a test that is conducted online. This is a national level examination which facilitates and makes it easy for the institutions to select the best student for admission in the institute.
MHCET - Maharashtra Common Entrance Test is an examination that is conducted to seek admission in MBA. The examination is held online.
CAT - Common Admission Test is a test that is conducted for admission in management programs. The duration of this examination is 3 hours which is then divided into one hour each. The examination is conducted online.
The above mentioned are some of the main examinations.
Certain examinations are conducted by various colleges, to seek admission in the college that they wish to. The examinations are listed below.
NMAT - Narsee Monjee Aptitude Test is the test that is conducted by the Narsee Monjee for candidates to seek admission in this institution. The tests are conducted online.
SNAP - Symbiosis National Aptitude Test is the examination which is conducted to get admission to 16 of the Symbiosis Institutions in India.
ATMA - AIMS Test for Management Admission is one of the popular National level examinations for MBA admission in India. The scores obtained in this organisation are accepted by 200+ colleges in India.
- UPSEE - Uttar Pradesh State Entrance Exam is an exam for admission in postgraduate management programmes at various state-level colleges in Uttar Pradesh.
Scope of Rural Marketing in India and Abroad
The rate of consumer goods is high and tremendous in rural areas. The scope of the course is growing with new products coming into the market. The candidates who like to work for the growth and management of the rural areas are suitable to do this course.
This course is considered the best choice for exploring career opportunities. There is a huge scope not only in India but also Abroad. There are areas wherein the candidate can work, such as rural managers, marketing, and purchase.
Also, the input and output have amplified to an immense level in rural markets for manufacturing and utilisation. There is an increase in the form of living standard and employment opportunities.
Course Fees Rural Marketing
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Rural Marketing Course Subjects
The duration for this course is 2 years which is divided into 4 semesters. The subjects will provide you with a better understanding of rural marketing which helps you in future job opportunities.
The subjects included are listed below:
● Introduction to Rural Marketing
● Rural Consumers
● Targeting, Positioning in Rural Markets
● Researching and Forecasting Rural Markets
● Pricing Strategy in Rural Markets
Careers in Rural Marketing
There is a huge demand for people working in rural marketing, as there is tremendous growth in this industry. There are various career opportunities in this field which provides you with a good salary package to enhance and build your future.
The degree holders can find employment in areas such as Insurance Companies, Agencies, etc. There is a wide variety of career opportunities as below:
● Insurance Companies
● Academic Institutions
● Finance Institutions
● Rural and Agriculture Financing
Upcoming Trends and Topics in Rural Marketing
With everything coming to a standstill after the pandemic hit us, there is a rise in the need for rural products. The purchasing power of rural products in India is on a steady rise, which has resulted in the growth of rural markets. Also, rural markets have now become an important part of global markets.
The growth in the rural markets in India is quite impressive and surprising as well, because of the purchasing power, an increase in the mode of communication.
As we know, the economy comprises both urban as well as rural sectors. In India, if we see almost all the districts and townships are connected to rural markets. The Indian rural markets provide a wide scope to marketers.
As we can see, since this pandemic everything has changed into digitisation, so there is a change in the needs of people as well. Because people tend to focus more on rural products now. Day-by-day, technology is bringing new advancements which are seen not only in urban sectors but also in rural sectors as well.
Since the rural market is on a high now, they are capturing the attention of companies like Hindustan Unilever, Colgate Palmolive, etc. They are eyeing rural markets to capture the large Indian market. There are certain upcoming trends like:
● Green Revolution
● Smartphones penetration rural India
● Increased level of education and employment for rural youth
● IT penetration in rural India
Job Profiles and Top Recruiters
Rural Marketing: Job Profiles
Rural Marketing is a course that is pursued by students who have a willingness and interest to know more about the rural areas, farming, agriculture, etc. After getting hired for a job position, you need to meet all the requirements mentioned in the job criteria.
Some of the job profiles are listed below:
The main responsibility of a Rural Manager is to help the organisations in modifying the operations. i/she has to devise systems, understand the product development principles, manage human resources, etc.
The Research Officer has to research the projects and work with the team to get the work complete efficiently. They also review and analyse data sometimes.
Senior Program Officer
The job profile includes providing tactical support to the division of the program. There are specific duties that include development, support, looking after financial management support, etc.
Rural Development Officer
The Rural Development Officer is responsible to coordinate with the Senior Managers to look after the activities of work which includes verifying of business implementation progress and other aspects.
The Sales Officers are in charge of offering retail products, services to the customers. They work for the inside sales that involve calling new clients and interacting directly with new or existing customers.
Rural Marketing Top Recruiters
Rural Marketing Average Salary
The salary package offered to the employees differs from one job profile to another. The salary is paid to the employee based on their overall performance. Below mentioned is the salary of some job profiles:
Rural Development Officer
Rs. 3 to 4 Lakhs (approx.)
Business Development Manager
Rs. 5 to 6 Lakhs (approx.)
Rs. 4 to 5 Lakhs (approx.)
Rs. 2 to 3 Lakhs (approx.)
National Sales Development Officer
Rs. 8 to 10 Lakhs (approx.)
Required Skillset for Rural Marketing
Required Skill Set for Rural Marketing
There is a set of skills that is required after you get hired for the job roles which are mentioned below:
Problem-solving skills - The person should have problem-solving skills to solve the problems faced by the team or by them. This skill helps you to solve the problems.
Should have an interest in farming, planning, etc. - This is the most important thing that the candidate should possess that he/she should have an interest in farming, planning the activities, etc. He/ she should also have an interest in knowing more about the rural activities.
Communication skills - He/she should possess excellent communication skills to communicate with their team and other people efficiently and effectively.
Knowledge of local languages - He/she should know the local language to communicate with the people living in rural areas. The main motive of the candidate should be to be able to talk to them in their local language to understand more accurately.
- Willingness to work in rural areas - If you wish to pursue a career in this field, then it is the utmost necessity that you should have a willingness to work in the rural areas to get to know about the challenges and also learn from it.
Course Curriculum for Rural Marketing
Rural Marketing Course Curriculum
The main aim of this course is to give the students a wide scope and understanding of how the working is done in the rural areas and also what are the challenges and how to work on it further. The course includes various projects and models to help bring advancement in rural areas.
The candidates must be systematic and well organised in their work. The main motive of Rural Marketing is to make students understand how the industry and what are the challenges that they need to face. Willing to study in this field gives you a wide scope in studies as well as career opportunities.
The course also includes on-field rural projects, industry visits, and research experience, etc. to give the candidate the aspect of understanding how rural industry works. Along with providing knowledge, they also provide skills of general management with rural internships.
The course curriculum includes subjects like:
Rural Society and Institutions
Indian Financial System
Rural environment and rural markets
Pricing in rural markets
Popular Rural Marketing Colleges in India VIEW ALL
Frequently Asked Questions (FAQs)
Question: Is a course in Rural Marketing good?
The students who have a keen interest and have the willingness to learn about the rural areas, ready to accept the challenges and face them, then this is the best course for you. It gives you a wide scope about learning in rural areas with the internship and also on-field projects.
Question: What is the scope of Rural Marketing?
There is a huge scope after completing your degree, as the industry is growing tremendously. There are various career opportunities in this field such as Rural Managers, Human Resource Development, Research Officer, etc.
Question: What is the importance of Rural Marketing?
As the need for rural marketing is increasing, the rural buyers can easily access needed standard goods and services at fair prices. Rural marketing also helps in improving rural infrastructure. As there is a rise in the need for rural marketing, so is the income of the people in rural areas is increasing and giving them a better standard of living.
Question: What are the various job profiles in this field and also the average starting salary?
The job profiles include Research Officer, Rural Manager, Senior Program Officer, Researcher. The average starting salary is INR 3 Lakhs and then is increased based on the job profile.
Question: What are job areas where you're hired after completing this degree?
The job areas where you are hired are Amul, Godrej Industrial, Banks, Institutions, etc.
Questions related to Rural Marketing
what is rural marketing definition
It seems like you are interested in rural marketing which is one the important aspect of rural management.
So, I will define rural marketing in simple words - Rural marketing is defined as the study of how to do marketing of product and services in rural area which is very much different from the urban area, Since the needs and demand of the rural population is different from the urban population, So it becomes very essential to study rural marketing for capturing the rural market which constitutes about 70 percent of the total population which indicates it's high potential.
I hope the above information is beneficial for you.
All the best.