- Basics of Marketing
- Segmentation, Targeting, and Positioning
- Understanding Consumer Behavior
- Influences on Consumer Behavior
- Doubt Clearing Session
- Home
- IMT Ghaziabad
- Courses
- Post Graduate Program in Marketing with Specialization in Digital Marketing
Post Graduate Program in Marketing with Specialization in Digital Marketing
Learn the immensely valuable prospects of Digital Marketing with this PG Certification program from IMT Ghaziabad in collaboration with Edureka.
Online
9 Months
₹ 127,000
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video and Text Based
|
Frequency of Classes
Weekends
|
Course overview
IMT Ghaziabad features in the top 13 Business Schools in the country and among the top 6 privately run B-schools. It runs Postgraduate diploma programs as well as executive learning courses, excelling highly in the management and marketing space. The Post Graduate Certification Program in Marketing with specialization in Digital Marketing has been put together in association with Edureka with a clear target of moulding select candidates for a career in the Digital Marketing arena.
The program is an excellent building block to the rudimentary need for traditional marketing, the STP concepts, consumer behaviour, and Product mix decisions. The same full-time faculty of IMT Ghaziabad will deliver this program as well.
The transition from conventional marketing into its digital domain is done perfectly in this program. This PG Certification Program in Marketing with specialization in Digital marketing will enable the participants to appreciate that these two broad categories of marketing go hand in hand to meet the larger goals of businesses.
The highlights
- 9 months program
- 150 hours of learning
- 100% job assistance
- Access to 15 digital marketing tools
- Live online classes
- PG Certificate issued by IMT Ghaziabad
- 24 X 7 dedicated support
- IMT Ghaziabad alumni status
- Capstone project
- Guaranteed assistance for 5 certifications
Program offerings
- Online weekend classes
- 150 hours of learning
- Imt ghaziabad faculty
- 100% job guarantee
- Cv optimization
Course and certificate fees
Fees information
The tuition fee for the PG Certification Program is as follows:
Particulars | Fee in INR |
Program Fee | Rs. 1,27,000 |
GST (18%) | Rs. 22,860 |
Amount Payable | Rs. 1,49,860 |
EMI | Starts at Rs. 6,666 per month |
certificate availability
certificate providing authority
Eligibility criteria
Work experience
It is to be noted that work experience is not mandatory as a prerequisite for this course. However, if you do have it, please mention it during the application stage.
Education
Anyone with a Bachelor’s degree and an interest in making a career in Digital Marketing can apply. We welcome diversity.
Certification qualifying details
The Post Graduate Certification in Digital Marketing requires the participants to dedicate 10 to 12 hours per week. During the course, there will be 6 assignments that need to be cleared. Candidates need to pass a Capstone project at the end to receive the Certification.
What you will learn
Upon completion of the Post Graduate Certification Program in Digital Marketing, the students will master the following concepts:
- The underlying principles of Marketing, STP, and consumer behavior
- Develop a deep understanding of Marketing mix decisions
- Participate in digital marketing projects during the Post Graduate Certification Program in Marketing with Specialization in Digital Marketing
- Gain a deep understanding of Social Media marketing
- Explore potential digital disruptions through YouTube and Instagram marketing
- Expertise to transform businesses with organic and paid mobile marketing
- Get a bird’s eye view of Channel management decisions
- Strategies to implement integrated digital campaigns
Who it is for
The Post Graduate Certification Program in Marketing with a specialization in Digital Marketing has been organized around the career needs of young professionals with no or limited work experience. This is what makes this program very easy to understand from the grass-roots level, as the concepts taught can be qualitatively understood by the participants. Prospective students at the following career stage will gain tremendously from this course:
- Freshers exploring the realm of Digital Marketing as a career choice
- Recent entrepreneurs aspiring to make a Digital impact in their businesses
- Fresh off the boat marketeers with 0 to 3 years of experience in a marketing function
Admission details
The admission steps are briefly outlined in the following section:
Registration
- Please use the form on our website to share some preliminary details about yourself.
Program Application
- Next, tell us about your academic history, work experience, and other relevant aspects in more detail. The format has been kept fairly simple to navigate.
Interview
- At this stage, an industry expert will conduct a telephonic interview to gauge your passion as well as eligibility for this program. Choose an interview date from the available slots and pay a refundable interview booking fee of Rs. 1,000.
Scholarship & Offer Letter
- The scholarship for this course is an optional step. If a candidate desires to be considered for it, they will need to appear for a test. More details with the admissions team and the link on the website. Post this, your candidature will be evaluated and a decision will be made and communicated.
For more information please contact:
Phone Number: 080 47474383
Email: marketing.pgp@edureka.co
Filling the form
The application form gathers information about the candidate’s educational history and their work experience if any.
The syllabus
Basics of Marketing and Consumer Behavior
Marketing Mix decisions
- Product Mix Decisions
- Designing Service Offering
- Branding Decisions
- Understanding Pricing Strategies
- Channel Design Decisions
- Channel Management Decisions
- Developing Advertising Campaigns
- Sales Promotions, Sponsorship Campaigns, and Public Relations
- Doubt Clearing Session
Digital Marketing – 1
- Basics of Digital Marketing
- Designing Buyer Personas
- Creating a Website
- Content Marketing
- Search Engine Optimization - 1
- Search Engine Optimization - 2
- Doubt Clearing Session
Digital Marketing – 2
- Search Engine Marketing - 1
- Search Engine Marketing - 2
- Programmatic Advertising
- Display Advertising
- Video Marketing
- Web Affiliate Marketing
- Native Advertising (Self-Paced)
- E-mail Marketing
- Web Analytics and CRM
- Doubt Clearing Session
Mid-Program Project 1
- Mid Program Project - 1
Social Media Marketing
- Introduction to Social Media Marketing
- Social Media Marketing Strategy
- Marketing With Facebook
- Marketing With Twitter
- Marketing With YouTube
- Marketing with Instagram
- Marketing with LinkedIn
- Online Reputation Management (Self-Paced)
- Doubt Clearing Session
Mid-Program Project 2
- Mid-Program Project 2
Mobile Marketing
- Mobile Marketing (Organic)
- Mobile Marketing (Paid)
- Mobile Marketing Analytics
- Doubt Clearing Session
Implementing and Measuring Integrated Digital Campaign
- Implementing Integrated Digital Campaigns
- Budgeting and Measuring ROI
- Marketing Automation
- Moral and Ethical Standards in Digital Marketing
- Doubt Clearing Session
Capstone Project
- Project
Interview Preparation Assistance
- Interview Preparation Question Bank
Scholarship Details
Scholarships of up to Rs. 50,000 can be availed, subject to a test. For more information on this, please contact the admissions office at the phone number mentioned.
How it helps
The digital marketing program at IMT Ghaziabad has some distinct advantages:
Digital Marketing is expected to record a compound annual growth rate of 32% between now and 2023
India's Digital Marketing industry is on track to generate in the vicinity of 1.7 million jobs by 2021
The average annual salary of a Mid-career, skilled Digital Marketer in India ranges from 9 to 25 lakhs per annum
There is a strong sentiment from companies operating in diverse industries regarding the role of their digital marketing department. This is expected to grow even further. However, due to the skills required to implement this form of marketing with success, there still exists less supply than there is demand. Thus, a significant number of high-paying career opportunities are available for Digital Marketers in India as well as abroad.
The esteemed faculty at IMT Ghaziabad, experts at Edureka, industry veterans, learners from all around the globe and a large pool of SMEs which have collaborated to create this online PG Program in Marketing with a Specialization in Digital Marketing. It is a 9-month engagement spanning across over 150 hours of interactive learning. The delivery has been designed to make you desirable from relevant companies as well as for you to shell out consistently high-level Digital Marketing campaigns.
The star highlights of this particular Digital Marketing program are:
Certification by the prestigious Institute of Management Technology, Ghaziabad
Get IMT Ghaziabad alumni status and get the chance to network with other IMT Ghaziabad’s alumni
This Post Graduate Certification Program in Marketing with a specialization in Digital Marketing is backed by 100% job assistance by Edureka. This includes Resume building, Mock interviews, and access to recruiting companies.
Instructors
Mr Bikramjit Rishi
Associate Professor
IMT Ghaziabad
Ph.D
Mr Mukund Matta
Trainer in Digital Marketing
Board Infinity
Mr Gokuldas K
Marketing
Swiggy
FAQs
A decent laptop and an internet connection will do. However, tablets will also suffice.
If you have an interest in learning about the value that the marketing function creates for a business, this course is for you.
The classes are online, conducted over the weekends. Some sections of the course have been kept self-paced as well.
Candidates desirous of being evaluated for a scholarship may appear for a test. The final decision for the scholarship and its amount will be a function of your performance on the test and your profile fit with the program.
A Capstone project is placed at the end of the program.
Yes, this digital marketing course has collaborations with select banks. Please approach the admissions team on the mentioned phone number to get further details.
The experienced faculty at IMT Ghaziabad will be conducting the classes for this course. Also, class recordings will be made available.
Interview opportunities from our pool of exclusive recruiters will be made available to the participants. Moreover, resume optimization and mock interviews will also be conducted.