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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

In the current digital economy, being able to make informed, data-driven decisions is not an option anymore — it is essential. Simply put, a business that bases its decisions upon data performs better than the rest. Keeping this in mind, the Business Analytics certificate program by Emeritus provides you with the tools and techniques you need to put data to work.

The online program in Business Analytics covers topics like how to collect data, how to set up experiments, and how to learn from data and make decisions. The certification program delves into widely-used frameworks of business analytics: experimentation, biases, prescriptive analytics, descriptive analytics, and predictive analytics. You also learn to implement these frameworks through assignments and case studies.

Moreover, you will join a diverse group of participants from every part of the world through discussion boards where you will share your perspectives and take into account the ones shared by the other participants. After completing the online Business Analytics training course, you also receive a course completion certificate by Emeritus, which can be incorporated in your CV or resume to boost your career opportunities.

The Highlights

100 percent online
Course completion certificate
Experienced faculty
Three-month course
Four to six hours of commitment per week
Practice assignments
Industry case studies
Flexible payment options

Programme Offerings

online
Flexible payments
Expert instructors
Case Studies
video lectures
assignments
Certificate
Three months course duration
In collaboration with Cambridge Judge Business School Executive Education

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Cambridge Judge Business School, Cambridge

You will have to pay the requisite course fee of USD 2,000 to enrol in the Business Analytics programme by Emeritus.
If you cannot pay the entire amount in one go, there is a flexible payment option offered by Emeritus so that you can pay the amount in instalments.
If you wish to take the course with your colleagues, there is a group discount available.

Business Analytics fee structure

Course	Fees
Business Analytics	$2,000
Discounted fee	$1,750

Eligibility Criteria

Certificate Qualifying Details

Candidates will receive the Business Analytics: Decision Making Using Data program certification after completing the entire curriculum of the course.

What you will learn

By the end of the Business Analytics: Decision Making Using Data online training program, you will be able to:

Identify the role of big data, what it means to you, and what you achieve with it
Design experiments to glean meaningful data, and make data-driven decisions using it
Use machine learning models/tools, analyze data to optimize business decisions, and identify neural networks
Recognize organizational issues when making decisions; identify the ethical and legal issues behind storing, gathering, and using data
Be able to describe, clean, and collect the data you have, which includes summary statistics
Recognize different types of biases present in the decision-making process, as well as learn how to ask for the right data

Who it is for

The Business Analytics online course is specifically designed for managers across different industry verticals who are looking to take on analytics-based projects at their organization. Moreover, the program also provides business managers with techniques and tools which will help them transform their organization into a data-driven institution.

Admission Details

Step 1. To become a participant in the online Business Analytics: Decision Making Using Data program by Emeritus, you will first need to visit the course website. Here is the link: https://emeritus.jbs.cam.ac.uk/business-analytics/index.php.

Step 2. After landing on the website, carefully go through course details such as curriculum, duration, and fees.

Step 3. Click on the 'Apply Now button located at the bottom of the page.

Step 4. Register or log in to your Emeritus account using the right credentials.

Step 5. After signing in, you will be prompted to make payment for the course fee. Once you have paid the course fee, you will be enrolled in the course.

The Syllabus

Benefits of analytics
Decision traps

Normal and not-normal distributions
What is data mining?
What do you think about the data that you found?
What kind of data can you find?
Web scraping
Application Programming Interface (API)
Data cleaning
APIs and Amazon
Confidence intervals and effect size
Descriptive statistics

Introduction to Big Data
What must Big data mean to you?
Big Data opportunities
What is Big Data?
Challenges for big data
Four Vs of big data – volume, velocity, variety, and veracity

Overcoming barriers
Making experimentation work
The gold standard

Decision trees & random forest
Machine learning vs hypothesis testing
Support vector machines
Machine learning algorithms
Machine learning in practice
Interpret an analysis
Hyperparameter optimization
Machine learning in real world
Ensemble methods
Model overfitting
Supervised machine learning

The animal neural networks biology
Choosing network architecture
Reinforcement learning for businesses
Applications of neural networks
Assumptions for neural networks
How neural networks make predictions
Recurrent neural networks

Making a business decision
What is prescriptive analytics?
Decision Trees
Connecting business objectives to predictive analytics
Deep dive into a particular business model
smart service Case

Diversification
Debiasing and Decision making process
Risk aversion
Sunk cost fallacy

Setting up the right infrastructure
GDPR
Making customers comfortable
Implementation challenges
Anonymisation and Privacy
Hacking and insider threats
Big data strategy

Instructors

Cambridge Judge Business School, Cambridge Frequently Asked Questions (FAQ's)

1: Who are the course instructors?

The program in Business Analytics is mentored by Dr. David Stillwell and Dr. Nektarios Oraipoulos. Both of them belong to the Cambridge Judge Business School and are masters in the field of data-driven decision-making.

2: How many assignments does the program have?

The program has three assignments in total on how data can be utilized in car racing, SmartService bidding, and customer data protection.

3: Does the course have any case studies?

Yes, the Business Analytics online training course has seven case studies in total, about how various organizations such as Netflix, UPS, and Google Oxygen utilize data to drive decisions.

4: What is the duration of the course?

Emeritus' certification program in Business Analytics is three months long.

5: What details does the course completion certificate contain?

The certificate awarded to you at the end of the online Business Analytics training program contains your name, the name of the course, Emeritus and partner institutions logo, and signatures of program directors.