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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Leading With Behavioural Science: Creating Breakthrough Customer Experiences online course is a transformative journey into the world of customer science, psychology, and marketing strategies. In the Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification by Emeritus participants will explore the hidden motivations behind the customer decision journey and unlock the secrets to crafting meaningful and impactful customer experiences.
Led by renowned marketing expert, Dr Alexander Chernev, this Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification course delves into the fusion of behavioural science and marketing, equipping professionals with the tools to navigate the nuances of consumer behaviour and gain a competitive edge in today's competitive marketplace. Participants will learn how to identify gaps in the customer experience, leverage customer science insights to create engaging journeys and drive brand loyalty.
The Highlights
- Approx. 6 Weeks To Complete
- Certification By the Kellogg School of Management
- Case Studies
- Frameworks for Decision-Making
Programme Offerings
- Certification
- Live Webinar With Faculty
- Self-Paced Video Lecture
- Knowledge Check
- Frameworks for Decision Making
- Assignment
- Personalized feedback
- Real-World Case Study and Industry Example
- Interactive Learning and Immersive Discussion
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
The Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification fees amount to US $ 2,600
Leading With Behavioral Science: Creating Breakthrough Customer Experiences Fee Structure
Particulars | Fee |
Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification fees | US $ 2,600 |
Eligibility Criteria
Certification Qualifying Details
After successfully finishing this Leading With Behavioral Science: Creating Breakthrough Customer Experiences training, participants receive a digital certificate from Kellogg Executive Education. Grading is pass/fail, requiring 80% to pass and obtain the certificate.
What you will learn
During Leading With Behavioral Science: Creating Breakthrough Customer Experiences classes, participants will be able to:
- Understand the fundamentals of customer science and its relationship to marketing.
- Discover the motivations that drive customer decision-making and action.
- Leverage behavioural science and psychology to create engaging and impactful customer experiences.
- Design customer experiences that maximise value at each stage of the customer journey.
- Master strategies for increasing customer value and brand loyalty.
- Use data-driven decision-making to improve products and services and enhance customer experience.
Who it is for
The Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification syllabus is designed for a diverse range of professionals who seek to enhance their expertise in understanding consumer behaviour and implementing effective marketing strategies. It is suitable for:
Admission Details
Follow the steps below to join the online course.
Step 1- Click on the link below: https://online.em.kellogg.northwestern.edu/customer-experience-strategies
Step 2- Click on the “Apply Now” button.
Step 3- Fill in the basic details and then submit the form.
Step 4- A representative will contact you to begin the process of enrolment.
The Syllabus
Customer Science as a Business Discipline
- Define the field of customer science and its relationship to marketing
- Identify how customer science can create customer value
- Determine gaps in the customer experience
Activities
- Assess your knowledge of customer science
- Practice identifying roadblocks to customer loyalty, and address them using a behavioral science approach
Designing for the Way Your Customers Think
- Define the aspects of a meaningful trigger
- Learn how to categorize customer needs and triggers
- Survey the two systems of thinking—automatic and reflective
- Dive deeper into consumer attention
Activities
- Evaluate the aspects of a meaningful trigger
- Create an advertisement that draws customer attention
Managing Customer Value
- Discover strategies for increasing customer value
- Learn to convert attributes into benefits
- Identify how reference points impact behaviors and attitudes
- Assess the role of loss aversion in attitudes toward a brand
- Evaluate your organization’s ability to create distinct levels of customer value—functional, monetary, and psychological
Activities
- Test your knowledge of consumer-focused language
- Case study: Analyze how well one of your offerings creates customer value
Choice Architecture and Biases
- Explore the psychology of consumer choice
- Learn solutions for reducing choice overload
- Understand the value of defaults within a choice architecture
Activities
- Assess your understanding of consumer choice and how to reduce choice overload
- Develop a choice architecture that encourages a desired consumer behavior
Building Impactful Experiences
- Examine the stages of a meaningful consumption experience
- Understand the key consumption decisions made by a customer
- Master strategies for generating excitement for your products
Activities
- Discuss strategies you can use to create emotional engagement for your offerings
- Design a memorable customer experience for one of your organization’s products using the peak–end rule
Managing Customer Loyalty
- Identify the relationship between psychological and behavioral loyalty
- Learn the key components of a successful customer loyalty program
- Analyze the risks and benefits of cultivating identity-based loyalty
Activities
- Discuss brands that have strong identity-based customer loyalty and debate the effectiveness of their approaches
- Develop a product redesign plan that strengthens customer loyalty
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
Yes, the course is fully online and spans six weeks.
Participants are expected to dedicate 4-6 hours per week to the course.
No, professionals from any industry or background can enrol in the course.
Yes, a verified digital certificate of completion will be awarded by Kellogg Executive Education.
No, this is a non-credit, professional development program.
The course is led by Dr Alexander Chernev, a renowned marketing professor with expertise in consumer behaviour.
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