- Introduction to the Facebook Social Media Marketing Professional Certificate
- Advertising with Facebook Ads Manager Overview
- Introduction to Daniel Kob
- Careers in Digital Marketing
- First Steps in Facebook Ads Manager Overview
- Tools to Advertise on Facebook
- Ad Placements
- The Facebook Ad Auction
- Campaign Structure
- Set Up Your Ad Account
- How to Navigate Ads Manager
- First Steps in Facebook Ads Manager Conclusion
Beginner
Online
5 Weeks
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
Advertising with Meta program helps to understand how to create and manage your ads on social media platforms using Facebook Ad Manager. You will learn about selecting ad objectives, budget, placement, and target audience that align with your unique goals. Then, you’ll be able to build an ad that suits your campaign goals and target audience and know which components to monitor for optimising your campaign’s results.
Advertising with Meta online course is part of the ‘Facebook Social Media Marketing’ training series. The programme has been designed by Facebook, with Entrepreneur and Marketing Leader Daniel Kob as the educator. You do not need any special skills or training to join. However, it is recommended that you complete the previous training courses in the series.
Advertising with Meta certification is 100% online and self-paced. You can set your preferable deadlines and even reschedule them if necessary. This curriculum is the fourth one in this series and requires nearly 10 hours for completion.
The highlights
- Beginner level training
- Takes 10 hours to complete
- Part of ‘Facebook Social Media Marketing’ series
- Flexible deadlines for self-paced learning
- Certificate of completion
- Multiple modes of enrolment
- Videos, reading material, and exercises
- Financial aid
- Hands-on projects
- Graded assessments and quizzes
- Five-week training
Program offerings
- Financial aid
- Beginner level training
- Five-week training
- Multiple modes of enrolment
- Takes 10 hours to complete
- Videos
- Reading material and exercises
- Flexible deadlines
- Certificate of completion
- Self-paced learning
Course and certificate fees
Advertising with Meta certification course is free to join with some of the content available at no cost.
Advertising with Facebook course fee structure
Particulars | Fee Amount in INR |
Advertising with Meta - Audit course | Free |
Advertising with Meta - 1 month | Rs.1,606/- |
Advertising with Meta - 3 months | Rs.3,212/- |
Advertising with Meta - 6 months | Rs.4,818/- |
certificate availability
certificate providing authority
Eligibility criteria
Coursera recommends that you undertake the prior ‘Facebook Social Media Marketing’ programs and complete them before joining this Advertising with Meta online training. Besides this, basic internet navigation skills, a Facebook account, an Instagram account, and an eagerness to connect on social media would be beneficial.
What you will learn
Complete the Advertising with Meta certification syllabus, and you’ll be an expert about:
- Building an ad that is targeted to the intended audience and aligns with your marketing objectives.
- What are structural campaigns in Facebook Ad Manager
- Troubleshooting and editing your ads on Facebook Ads Manager
- Identifying the crucial elements and components of your ad
- Setting a schedule, placement, and budget for your ads.
- Ads Manager, Social Media Marketing, Facebook Advertising
Who it is for
Advertising with Meta by Coursera is ideal for anyone who wants to work as Advertising Manager being fluent in creating, managing, and optimising ad campaigns on Facebook and Instagram, using the Facebook Ads Manager.
Admission details
- You can commence the Advertising with Meta course admission process by visiting the official course website.
- Locate either ‘Join for Free’ or ‘Enroll for Free’ and click on it.
- You will be asked to sign in with your Coursera or any other accepted account. If you don’t have one, you must register for it.
- Choose between the available enrolment options: seven-day free trial, free auditing, paid subscription.
- Depending on your selection, pay the subscription fee if necessary.
Filling the form
Advertising with Meta training course requires a sign-up form that needs to be submitted if you are a first-time Coursera user. The website needs your email ID, your name and a password to start your account. You can also link your Google or Facebook credentials for this.
As an existing member, you can either link your Apple/Facebook/Google account or enter your Coursera-verified email and password.
The syllabus
Week 1: First Steps in Ads Manager
Videos
Readings
- Advertising with Facebook Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Glossary of Terms
Practice Exercises
- Introduction to Ads Manager Practice Quiz
- First Steps in Facebook Ads Manager Quiz
Week 2: Determine Your Campaign Objective and Budget
Videos
- Determine Your Campaign Objective and Budget Overview
- Set a Campaign Objective
- Examples of Campaigns in Ads Manager
- Determine Your Campaign Budget
- Set a Budget in Ads Manager
- Campaign Bid Strategies
- Determine Your Campaign Objective and Budget Conclusion
Readings
- Overview of Available Campaign Objectives
- Determine Whether You Fall into a Special Advertising Category
- Campaign Bid Strategy Guide
- A/B Testing
Practice Exercises
- Find the Campaign Objective that Matches Your Business Goal Practice Quiz
- Determine Your Campaign Objective and Budget Quiz
Week 3: Select Your Audience, Platforms and Schedule
Videos
- Select Your Audience, Placements and Schedule Overview
- Introduction to Audiences in Ads Manager
- The 3 Types of Audience
- Core Audiences
- Introduction to Facebook Pixel
- Custom Audiences
- Lookalike Audiences
- Choose Ad Placements in Ads Manager
- Optimization & Spending Controls
- Schedule Your Ad Set
- Estimate Your Audience Reach
- Select Your Audience, Placements and Schedule Conclusion
Readings
- Targeting Options for Core Audiences
- Overview of Available Ad Placements
Practice Exercises
- Creating an Audience in Ads Manager Practice Quiz
- Select Your Audience, Placements and Schedule Quiz
Week 4: Create Your Ads and Evaluate Your Campaign Results
Videos
- Create Your Ads and Evaluate Your Campaign Results Overview
- Ad Formats
- Create Your Ads in Ads Manager
- Edit and Troubleshoot Your Campaign
- Understand Your Campaign Performance
- Analyze Your Campaign Results
- How the Campaign Objective Determines Your Key Metrics
- Create Your Ads and Evaluate Your Campaign Results Conclusion
Readings
- Overview of Available Ad Formats
- Adhering to Policies in Ads Manager
- Guide: Analyzing Your Campaign Results
Practice Exercises
- How to Create Your Ads in Ads Manager Practice Quiz
- Create Your Ads and Evaluate Your Campaign Results Quiz
Week 5: Build Your Own Campaign in Ads Manager
Videos
- Build a Full Campaign in Facebook Ads Manager Overview
- Campaign Brief for Ads Manager Walk Through
- Campaign Creation in Ads Manager Walk Through
- Project Overview: Build A Campaign in Facebook Ads Manager
- Congratulations!
Reading
- Interviewing & Job Search Planning
Practice Exercise
- Advertising with Facebook Quiz
Scholarship Details
You can opt for the Advertising with Meta training’s financial aid. Visit the programme portal on Coursera, and provide the necessary details such as your educational background, career goals, income, how this course will further your career, etc. Once the form has been filled, you will hear about its approval from Coursera in about two weeks.
How it helps
Free auditing, expert instructors, self-paced learning and free trial are some of the benefits of Advertising with Meta certification course. There are multiple enrolment options, video subtitles in various languages, and even financial aid if you’re unable to pay the training fee.
Besides these, you can also upgrade your CV with the paid certificate, shareable on LinkedIn. It will verify your obtained skills and lead to elevated career opportunities.
Instructors
Mr Daniel Kob
General Manager
Facebook
MBA
FAQs
There is no refund option available. However, you can take the free trial before paying for the subscription.
No. You can learn at your speed and even reschedule deadlines if necessary.
No. It is a beginner-level course.
Yes. It requires typically 10 hours to complete, but you can learn it at your own pace.
Yes. There is a lesson on different ad formats.
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