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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- Understand the role of email in the user journey
- Spam and email volumes
- User journey mapping and email marketing
- Email service providers (ESPs)
- The role of customer relationship management (CRM) and automation systems
- Keeping iteration and measurement at the core of email marketing activity
- Email marketing campaign planning
- Opt-in rules and data collection
- Segmentation and targeting
- Deliverability
- Designing emails that work
- The role of testing in email
- Measuring email effectiveness
- CRM and marketing automation in perspective
- The ESP, CRM and marketing automation overlap
- Opportunities for data collection
- Triggered email and workflows
- Going beyond email – content, chatbots and targeting
- Testing, measurement and iteration
- The email iteration opportunity
- Core measures: open rates, click through rates and conversion
- Email variables that impact results
- A/B and multivariate testing
- ESP reports
- Web analytics for email marketing
- Attribution modelling to calculate the true value of email activity
Instructors
Articles
1 Sep'23, 12:44 PM
1 Sep'23, 12:27 PM
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1 Sep'23, 08:48 AM
1 Sep'23, 07:11 AM
31 Aug'23, 02:07 PM
31 Aug'23, 12:10 PM
26 Aug'23, 11:14 AM
21 Aug'23, 07:18 AM
18 Aug'23, 11:51 AM
6 Jul'23, 07:27 AM
21 Jun'23, 12:18 PM
13 Jun'23, 09:54 AM
4 Apr'23, 11:39 AM
27 Mar'23, 07:53 AM
22 Mar'23, 12:57 PM
22 Mar'23, 11:00 AM
1 Sep'23, 12:44 PM
1 Sep'23, 12:27 PM
1 Sep'23, 12:02 PM
1 Sep'23, 11:26 AM
1 Sep'23, 09:57 AM
1 Sep'23, 08:48 AM
1 Sep'23, 07:11 AM
31 Aug'23, 02:07 PM
31 Aug'23, 12:10 PM
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