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Email Marketing eCRM
Beginner
Online
8 Weeks
900 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- Understand the role of email in the user journey
- Spam and email volumes
- User journey mapping and email marketing
- Email service providers (ESPs)
- The role of customer relationship management (CRM) and automation systems
- Keeping iteration and measurement at the core of email marketing activity
- Email marketing campaign planning
- Opt-in rules and data collection
- Segmentation and targeting
- Deliverability
- Designing emails that work
- The role of testing in email
- Measuring email effectiveness
- CRM and marketing automation in perspective
- The ESP, CRM and marketing automation overlap
- Opportunities for data collection
- Triggered email and workflows
- Going beyond email – content, chatbots and targeting
- Testing, measurement and iteration
- The email iteration opportunity
- Core measures: open rates, click through rates and conversion
- Email variables that impact results
- A/B and multivariate testing
- ESP reports
- Web analytics for email marketing
- Attribution modelling to calculate the true value of email activity