- Introduction to the Facebook Social Media Marketing Professional Certificate
- Measure and Optimize Social Media Marketing Campaigns Course Introduction
- Introduction to Anke Audenaert
- Careers in Digital Marketing
- Evaluate Your Marketing Results Against Goals Overview
- Align metrics with common marketing goals
- Data and Reports to Evaluate Performance
- Understanding ROAS and ROI
- Understanding Cost per Result
- Understanding Customer Lifetime Value
- ROAS and ROI Example
- Cost per Result Example
- Customer Lifetime Value Example
- Evaluate Your Marketing Results Against Goals Conclusion
Measure and Optimize Social Media Marketing Campaigns
Enrol in the Measure and Optimize Social Media Marketing Campaigns programme and become an expert in applying marketing strategies and optimising campaigns.
Beginner
Online
4 Weeks
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.
In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies.
Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.
At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.
The highlights
- Beginner-level programme in Marketing
- Takes approximately 8 hours to finish
- Offered by Facebook
- Adjustable deadlines
- Free enrolment option available
- Expert faculty
- Comprehensive curriculum
- Financial assistance available
Program offerings
- Assignments
- Discussion forum
- Financial aid
- High-quality video lectures
- Subtitles in multiple languages
- Completion certificate
Course and certificate fees
Measure and Optimize Social Media Marketing Campaigns fee structure
Particulars | Fee Amount in INR |
Measure and Optimize Social Media Marketing Campaigns - Audit course | Free |
Measure and Optimize Social Media Marketing Campaigns - 1 month | Rs.1,606/- |
Measure and Optimize Social Media Marketing Campaigns - 3 months | Rs.3,212/- |
Measure and Optimize Social Media Marketing Campaigns - 6 months | Rs.4,818/- |
certificate availability
certificate providing authority
Eligibility criteria
The Measure and Optimize Social Media Marketing Campaigns programme doesn’t stipulate any hard and fast requirement. Having an Instagram and Facebook account and knowing your way around the internet will suffice. Completing the previous course in the series, Introduction to Social Media Marketing, is also recommended.
What you will learn
By the end of the Measure and Optimize Social Media Marketing Campaigns training by Coursera, you’ll be able to:
- Analyse dashboards and calculate ROI from your social media marketing strategies
- Communicate and present the results of your marketing campaign to a team
- Implement an A/B test to optimise your marketing campaign
- Understand various techniques used to optimise marketing management campaigns, like marketing mix models and attribution
Who it is for
The Measure and Optimize Social Media Marketing Campaigns course is ideal for those who want to learn how to analyse their campaign marketing results, optimise their marketing campaigns, and effectively communicate the results to their teams by becoming Marketing Manager.
Admission details
- Go to the programme page.
- Check out the course content, instructors, syllabus, programme duration, scholarship information, sample certificate, fee details, and more. Next, Register or sign in on your Coursera profile.
- Select the ‘Enrol for Free’ option to proceed. Now, choose from the free or paid version.
- If you select the free version, your enrollment is complete. For the paid version, make the fee payment and start learning the Measure and Optimize Social Media Marketing Campaigns course.
Filling the form
Enrolment in Measure and Optimize Social Media Marketing Campaigns course requires filling a registration form. You can either sign in through your Coursera credentials or create a new profile with your official or personal email address. Facebook or Google IDs can also be used to register or sign in.
The syllabus
Week 1: Evaluate Your Marketing Results Against Goals
Videos
Readings
- Measure and Optimize Social Media Marketing Campaigns Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Reporting in Facebook Ads Manager Overview
- Terms and Formulas
Practice Exercises
- ROAS & ROI Practice Quiz
- Cost Per Result Practice Quiz
- LTV Practice Quiz
- Evaluate Your Marketing Results Against Goals Quiz
Week 2: Measure Your Advertising Effectiveness
Videos
- Measure Your Advertising Effectiveness Overview
- What Are Experiments?
- Using Experiments to Measure Advertising Effectiveness
- Experiments to Measure Ad Effectiveness on Facebook
- Creating a Brand Survey Test and a Holdout Test
- Interpreting the Results of Brand Surveys and Holdout Tests
- Measure Your Advertising Effectiveness Conclusion
Readings
- Understanding the Facebook Pixel, SDK and Offline Conversions
- Data and Privacy in Online Advertising
Practice Exercises
- Introduction to Advertising Effectiveness Measurements Practice Quiz
- Measure Your Advertising Effectiveness Quiz
Week 3: Optimize Your Ad Campaigns
Videos
- Optimize Your Ad Campaigns with A/B Testing Overview
- Set Up an A/B Test
- Interpret Results of an A/B Test
- Measuring Across Channels with Media Mix Models
- Measuring Across Channels with Attribution
- Challenges When Measuring Across Channels
- Optimize Your Ad Campaigns Conclusion
Reading
- Summary of Attribution Models
Practice Exercises
- Optimize within a Campaign with A/B Testing Practice Quiz
- Optimize Your Ad Campaigns Quiz
Week 4: Communicate Your Marketing Results
Videos
- Presenting Your Campaign Results
- Presenting Your Campaign Results (Applied)
- Telling a Clear Story With Data
- Communicating in a Presentation
- Example: MFreshFlowers
- Communicate Your Marketing Results Conclusion
- Congratulations!
Reading
- Template for a Presentation
Practice Exercises
- Telling Your Full Campaign Story Practice Quiz
- Communicate Your Marketing Results Quiz
Scholarship Details
You can fill the financial aid application form if you want to access the certificate option for free. All you need to do is furnish details like your income, education qualifications, and how the Measure and Optimize Social Media Marketing Campaigns certificate will help you advance in your career. Submit the form once you’ve filled in all the details. Coursera will get in touch with you within 10-15 days.
How it helps
The Measure and Optimize Social Media Marketing Campaigns programme benefits include a flexible learning experience – thanks to adjustable deadlines and no strict schedules. Plus, you also get to learn from expert instructors from Facebook.
The Measure and Optimize Social Media Marketing Campaigns certificate adds skills like marketing optimisation, digital analytics, and digital marketing to your job profile. Moreover, you can share your certificate on your LinkedIn profile or through printed CVs, resumes, or other documents.
Instructors
Ms Anke Audenaert
Professor
Facebook
FAQs
The course is four weeks long.
You must pay a certification fee to avail of the certificate. However, you can apply for financial aid if you can’t afford the certification fee.
It takes approximately eight hours to finish the training programme.
Anke Audenaert is the course instructor.
Yes, subtitles are available in Arabic, French, Italian, Portuguese (European), German, Vietnamese, Russian, Spanish, and English.
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