Search Colleges, Exams, Schools & more
Login
IIT MadrasIIT BombayIIT DelhiIIT KanpurIIT RoorkeeIIT KharagpurIIT GuwahatiIIT HyderabadIIT Tiruchirappalli
Aligarh Muslim UniversityJamia Millia IslamiaJawaharlal Nehru UniversityUniversity of DelhiUniversity of HyderabadBanaras Hindu UniversityCalcutta UniversityGuru Gobind Singh Indraprastha UniversityJadavpur UniversityAndhra UniversityOsmania UniversityCochin University of Science and TechnologyBharathiar University
Manipal Academy Of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVIT VelloreSIMATS ChennaiBITS PilaniUPES DehradunAmity University NoidaLovely Professional UniversitySiksha 'O' Anusandhan, BhubaneswarKIIT UniversitySRM UniversityChrist UniversityShoolini University
PAU LudhianaTNAU CoimbatoreANGRAU GunturIARI New DelhiCCSHAU HisarIVRI BareillyUAS BangaloreJAU JunagadhAnand Agricultural University, Anand
Indian Institute of Science, BangaloreHomi Bhabha National Institute, MumbaiInstitute of Chemical Technology, MumbaiTata Institute of Fundamental Research, MumbaiIndian Agricultural Research Institute, New DelhiJawaharlal Nehru Centre for Advanced Scientific Research, BangaloreIndian Law Institute, New Delhi
Birla Institute of Technology and Science, PilaniManipal Academy of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVellore Institute of Technology, VelloreSRM Institute of Science and Technology, ChennaiSymbiosis International University, PuneJSS Academy of Higher Education and Research, MysuruThapar Institute of Engineering and Technology, PatialaShanmugha Arts Science Technology Research and Academy, ThanjavurKalinga Institute of Industrial Technology, Bhubaneswar
DTU DelhiJamia Hamdard, New DelhiNSUT DelhiGGSIPU DelhiBULMIM New DelhiISBF DelhiFOSTIIMA Business School, Delhi
VJTI MumbaiHomi Bhabha National Institute, MumbaiTCET MumbaiNMIMS MumbaiMumbai UniversityTISS MumbaiBombay Hospital College Of Nursing, MumbaiICT MumbaiASMSOC Mumbai
Anna UniversityMadras UniversitySathyabama UniversityVels UniversitySaveetha UniversitySRI Ramachandra Medical CollegeMadras Christian CollegeLoyola CollegeCrescent CollegeHITS ChennaiGreat Lakes Institute of Management Chennai
Jadavpur University, KolkataIISER KolkataPresidency University, KolkataHeritage Institute Of Technology Management Education Centre, KolkataGuru Nanak Institute Of Hotel Management, KolkataJ D Birla Institute Department Of Management, KolkataLoreto College, KolkataIPGMER Kolkata
Beginner
Online
7 Hours
1,914 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | CU BoulderCoursera |
The fees for this course is :
Head | Fee in INR |
Fee | Rs. 1914 |
The Syllabus
Readings
- Course Updates and Accessibility Support
- History of Search Advertising
- Process of Search Advertising and Some Key Terms
- Advantages and Disadvantages of Search Advertising
assignments
- 2.1
- 2.2
- 2.3
Videos
- Is Google a Monopoly?
- Purchase Intent
- A Tiny Primer to SEO
- Search Campaign Data
- Search Ad Observations
Readings
- coursera_search_keywords.xlsx
assignment
- Search Advertising
peer review
- Certification Verification
Readings
- Online Study Guide & Certification
Videos
- Keyword Optimization
- Optimizing Ad Copy
- Negative Keywords
Readings
- Video Advertising Basics
- Advantages and Disadvantages of Video Advertising
- Banner Advertising and Rich Media
assignments
- 3.1
- 3.2
- 3.3
videos
- Display Ad Considerations
- Display Ad Objectives
- Video Ads
- Video Ad Analytics
reading
- video_campaign_data.xlsx
assignment
- Display and Video
Similar Courses
Indian Institute of Technology Indian School of Mines Dhanbad via SwayamNPTEL
Years 1Free
Boston Institute of Analytics
Months 10Free
More Courses by CU Boulder
University of Colorado, Boulder via Coursera
Months 7Free
University of Colorado, Boulder via Coursera
Months 3Free
University of Colorado, Boulder via Futurelearn
Months 3Free
University of Colorado, Boulder via Coursera
Months 92.70 K
University of Colorado, Boulder via Coursera
Months 21.91 K
University of Colorado, Boulder via Coursera
Months 5Free
Explore on Careers360
Knowledge Boosters
Student Community: Where Questions Find Answers