Search and Display Advertising
Beginner
Online
3 Weeks
4,117 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | CU BoulderCoursera |
Search and Display Advertising fee structure
Description | Fee in INR |
1 month | Rs. 4,117 |
3 months | Rs. 8,234 |
6 months | Rs. 12,352 |
The Syllabus
Videos
- Search, Intent, Market
- Key Terms
- How Search Works, the Bidding Process
Readings
- What Exactly is the Difference Between SEO and SEM
- Google Adwords: Pros and Cons
- 7 Quick Tips: Adwords on a Small Budget
- PPC Keyword Match Types
Practice Exercise
- Module 1 Quiz
Videos
- Payment Models
- Pre-campaign Budgeting
Readings
- Everything You Should Know for Your First Google Ads Campaign
- Adwords and Ad Extensions
- Sitelink Best Practices
- Ad Copy: How To
Videos
- Basic Campaign Setup, Targeting
- Budgeting, Timing, and Rotation
- Ad Extensions, Callouts, and Call Extensions
- Ad Groups
- Writing and Launching an Ad
Readings
- Google Recommendations: Are They Helping or Hurting?
- Google Ads: Automated Bidding
- Demographic Targeting for Search Campaigns
- Online Study Guide
- Online Certification
Videos
- Keyword Optimization
- Optimizing Ad Copy
- Negative Keywords
Readings
- Guide to Setting Up Adwords Account
- Adwords Account Structure Guide
- Google Ads Campai