- Course Overview
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- Basics of Digital Marketing for All
Beginner
Online
4 Weeks
Free
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Learning efforts
1-2 Hours Per Week
|
Course and certificate fees
Type of course
certificate availability
certificate providing authority
certificate fees
The syllabus
Course Overview
Module 1: Introduction to Digital Marketing
- Demystify Digital Marketing
- Digital Marketing Tools to expand Business
- Make a website using WordPress
- Discussion Board - Module 1
- Module 1 - Assessment 1
Module 2: SEO & SEM
- Introduction to SEM and SEO
- Paid Advertising SEM
- Search Engine Optimization (SEO)
- SEO Analytics and Comparisons
- Discussion Board - Module 2
- Module 2 - Assessment 2
Module 3: Social Media Marketing & Content Strategy
- Introduction
- Omni Channel Marketing - Use of Different Social Media Platforms
- Blogging
- Content Creation
- Facebook Marketing
- Instagram & Influencer Marketing
- Discussion Board - Module 3
- Module 3 - Assessment 3
Module 4: Email Marketing & Web Analytics
- Introduction to email marketing
- Email Marketing Platforms
- Creation of Marketing Emails
- Tracking of Marketing Emails
- Web Analytics
- Discussion Board - Module 4
- Module 4 - Assessment 4
Course Evaluation - Final Assessment
- Course Assessment
Instructors
Mr Raja Sekhar Beera
Chief Manager
State Bank of India
Other Bachelors, MBA
Ms Jayasri Lalitha
Assistant General Manager
State Bank of India
Other Masters
Mr Deepak Kumar
Faculty
State Bank of India
Mr Umakanth C V S
Chief Manager
State Bank of India
Other Masters
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