- Introduction to the Facebook Social Media Marketing Professional Certificate
- Introduction to Anke Audenaert
- Introduction to Social Media Marketing Overview
- Careers in Digital Marketing
- The Social Media Landscape Overview
- Introduction to Marketing
- Introduction to Digital Marketing
- Introduction to Social Media Marketing
- Social Media and Business
- Social Media and Non-Profits
- Categorizing Social Media
- The History of Facebook
- Facebook Products Overview
- The Social Media Landscape Conclusion
Beginner
Online
5 Weeks
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.
During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.
The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.
The highlights
- Beginner-level programme
- Online course
- An offering of Facebook
- Video lectures in English
- Free access
- E-certificate
- 5-weeks course
- Flexible deadlines
- Approximately 15 hours of content
Program offerings
- 5-weeks training
- A shareable certificate
- Quizzes
- Digital learning
- Extensive curriculum
- Video lectures
- Free course access
- Offered by facebook
- Top-rated instructor
- Video subtitles in multiple languages
- Flexible deadlines
Course and certificate fees
- Access to the Introduction to Social Media Marketing course is free of cost.
Fee structure
Particulars | Fee Amount in INR |
Introduction to Social Media Marketing - Audit course | Free |
Introduction to Social Media Marketing - 1 month | Rs.1,606/- |
Introduction to Social Media Marketing - 3 months | Rs.3,212/- |
Introduction to Social Media Marketing - 6 months | Rs.4,818/- |
certificate availability
certificate providing authority
Eligibility criteria
Since the Introduction to Social Media Marketing programme is aimed at beginners, you do not require marketing experience. Still, you must have basic internet navigation skills. You should also have an active Facebook account.
What you will learn
After completing the Introduction to Social Media Marketing training, you will be able to:
- Understand the main social media platforms, their role in marketing and how they function
- Create social media policies
- Explain the landscape of social media, digital and conventional marketing
- Define your target audience and their consumer journey
- Identify Key Performance Indicators (KPIs) and create SMART goals
- Choose the correct social media platforms
Admission details
Step 1 – Go to the official link to open the Introduction to Social Media Marketing course webpage.
Step 2 – Proceed to the sign-up page by hitting the ‘Enroll for Free’ button.
Step 3 – Link a Google or Facebook ID to sign in. Or, create a new account with your email address by tapping the ‘Join for Free’ button.
Step 4 – After successful registration, a new popup will appear with two options - ‘Audit the course’ and ‘Start Free Trial’. You will have to enter some payment details in case you opt for the free trial. Otherwise, you can enrol directly in the Introduction to Social Media Marketing programme if you go with the free audit.
Filling the form
You can log on to Coursera’s web portal and create an account to join the Introduction to Social Media Marketing training. You only need to provide your full name and email address to sign up. No application form is required.
The syllabus
Week 1: The Social Media Landscape
Videos
Readings
- About Professional Certificate Surveys
- Introduction to Social Media Marketing Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- How to Create Social Media Accounts for Your Business
- Recap of the History of Facebook
Practice Exercises
- Social Media for Business Practice Quiz
- The Social Media Landscape Quiz
Week 2: Social Media Platforms Overview
Videos
- Social Media Platforms Overview
- Use Facebook to Connect People and Businesses
- Engage and Entertain with Video on YouTube
- Make Connections on WhatsApp and Messenger
- Connect, Engage and Transact with WeChat
- Find People that Care about What You Do on Instagram
- Build Professional Connections on LinkedIn
- Use Short Video to Connect on TikTok
- Boost Your Messaging Game With Snapchat
- Join the Conversation on Twitter
- Showcase Your Products and Services on Pinterest
- Connect on Niche Interests on Social
- Social Media Platforms Conclusion
Readings
- Start Here: Some Videos Are Optional
- The Major Social Media Platforms
Practice Exercises
- Social Media Platforms Part I Practice Quiz
- Social Media Platforms Overview Quiz
Week 3: Goals and Planning for Success
Videos
- Goals and Planning for Success Overview
- What are Marketing Goals and Why Do you Need them?
- Establishing SMART Goals for Your Marketing
- What are KPIs and Why Do you Need them?
- Setting KPIs for Your Marketing
- Goals and Planning for Success Conclusion
Readings
- Preparing For Your SMART Goal and KPIs Project
- SMART Goal Worksheet
- Key Performance Indicators Worksheet
Practice Exercises
- How to Set Your Marketing Goals Practice Quiz
- Goals and Planning for Success Quiz
Week 4: Understand Your Audience
Videos
- Understand Your Audience Overview
- What Is a Target Audience and Why Do You Need One?
- Defining your Target Audience
- What is a Customer Journey and Why Do You Need One?
- Mapping your Customer's Journey
- Understand Your Audience Conclusion
Readings
- How to Define Your Target Audience
- Target Audience Worksheet
- Customer Journey Examples
- Customer Journey Worksheet
Practice Exercises
- Define Your Target Audience Practice Quiz
- Understand Your Audience Quiz
Week 5: Choose Your Social Media Channels
Videos
- Choose Your Social Media Channels Overview
- Choose Your Platform Carefully
- Map Your Audience to the Right Platform
- Managing Social Media Policies
- Creating a Social Media Policy
- Using Your Company Blog
- Managing Your Blog
- Choose Your Social Media Channels Conclusion and Congratulations!
Readings
- How to Create a LinkedIn Profile
- Professional Certificate Job Search Resources Overview
Practice Exercises
- Choose Your Social Media Platforms Practice Quiz
- Choose Your Social Media Channels Quiz
Scholarship Details
If you want financial support to access the premium benefits of the Introduction to Social Media Marketing programme, you can get a scholarship from Coursera. You must apply through the ‘Financial aid available’ link given on the course page.
After agreeing to certain terms, you will be redirected to an application form. Provide the information as asked and submit it. There will be a 15-days application review before Coursera gets in touch with you.
How it helps
Digital Media course. You will have access to the extensive course material through a digital learning platform. So, you can learn flexibly from anywhere.
Furthermore, you can get an electronic Introduction to Social Media Marketing certificate to showcase your achievement. You can easily share this e-certificate to LinkedIn or add it to your resume to boost your employment prospects.
Instructors
Ms Anke Audenaert
Professor
Facebook
FAQs
Facebook offers this certification course.
Anke Audenaert, Co-Founder and CEO of Aptly will serve as your course instructor.
Yes, you must have basic internet navigational skills and a Facebook account before you join the programme.
The Introduction to Social Media Marketing course has approximately 15 hours of content.
Yes, you can join the course for free by enrolling through the audit mode.
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