- Welcome to the Course
- General Instructions
- Discussion Forum : Let us know each other
- Introduction to Influence Essentials for Leadership and Marketing
- Weekly Content - Influence Essentials in Leadership & Marketing
- Course Curriculum and Assessment
- Home
- State Bank of India
- Courses
- Influence Essentials for Leadership and Marketing
Beginner
Online
5 Weeks
Free
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Learning efforts
2-4 Hours Per Week
|
Course and certificate fees
Type of course
certificate availability
certificate providing authority
certificate fees
The syllabus
Welcome to the Course
Week 1
- Welcome
- Study Plan
- Learning Objectives
- Meaning of Influence
- Review Question
- How does influence work?
- Review Question
- Power and Influence
- Persuasion and Influence
- Discussion Forum
- Discussion Forum Post
- Discussion Forum Post
- Types of Influence
- Review Question
- Stages of Influence
- Review Question
- Influencer Leader - Mahatma Gandhi
- Discussion Forum
- 'Discussion Forum Post'
- Evaluation Questions
- Additional Resources
Week 2
- Welcome to Week 2
- Study Plan
- Learning Objectives
- Ways to Influence
- Influencing Techniques
- Review Questions
- Influencing Skills
- Communication and Reasoning Skills
- Review Question
- Assertiveness
- Review Question
- Interpersonal Skills
- Review Question
- Interaction skills
- Review Question
- Pioneer Influence - Nelson Mandela
- Discussion Forum
- Discussion Forum Post
- Evaluation Questions
- Additional Resources
Week 3
- Welcome to Week 3
- Study Plan
- Learning Objectives
- Role of a Leader
- Role of a Leader/ Manager
- Review Question
- Elements of Leadership and People Management
- Review Question
- Stages of Leadership Influence
- Review Question
- Skills to Influence
- Skills to Influence Part I
- Skills to Influence Part II
- Skills to Influence Part III
- Skills to Influence Part IV
- Review Question
- Influence and make a difference
- Review Question
- Sources of influence
- The Influencer Model
- Review Question
- Influential Leader - Abraham Lincoln
- Discussion Forum
- Discussion Forum post
- Evaluation Questions
- Additional Resources
Week 4
- Welcome to Week 4
- Study Plan
- Learning Objectives
- Influencing Customer Decisions
- Review Questions
- Aristotle's Rhetoric and its impact on Influence
- Review Questions
- Effect of Perception on Influence
- Review Questions
- Discussion Forum
- Discussion Forum Post
- Sensory Perceptions (Gestalt)
- Review Questions
- Sensory Marketing
- Review Questions
- Influence in Marketing
- Review Questions
- Sir Isaac Newton
- Evaluation Questions
- Additional Resources
Week 5
- Welcome to week 5
- Study Plan for Week 5
- Learning Objectives
- Introduction to Influencer Marketing
- Review Questions
- Stages and Value of Influencer Marketing
- Review Questions
- Influencer Marketing - Medium and Types
- Review Questions
- Benefits of Influencer Marketing
- Review Questions
- Future of Influencer Marketing
- Conclusion
- Icon - Jeff Bezos
- Evaluation Questions
- Additional Resources
Final Evaluation
- Final Evaluation
Instructors
Mr Hari S Iyer
Deputy General Manager
State Bank of India
Other Masters
Mr Mukti Prakash Behera
Assistant Professor
State Bank of India
M.Phil., MBA
Dr Bindu K Nambiar
Faculty
State Bank of India
Other Bachelors, Ph.D, MBA
Mr Saurabh Jaiswal
Faculty
State Bank of India
Other Bachelors, MBA
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