- Introduction
Online
₹ 3,499
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
Exploring, generating, and providing value to satisfy a target market's wants for products and services is the process of marketing. This procedure may involve choosing a target market, choosing specific traits or themes to emphasize in advertising, running promotional campaigns, participating in trade shows and public events, designing goods and packaging that appeal to consumers, and defining the terms of the sale, such as the purchase price, discounts, warranties, and return policies. in marketing.
Digital Advertising and Marketing 201: Top Topic & Trends certification is made available by Udemy to applicants who wish to understand digital advertising and the companies that offer this service.Digital Advertising and Marketing 201: Top Topic & Trends online training contains a two-hour movie as well as a digital certificate after the course is finished.
Digital Advertising and Marketing 201: Top Topic & Trends online syllabus consists of programmatic advertising, bidding, buying, traditional waterfalls, advertising, SDKs, verification, viewability, data, collection, and the future.
The highlights
- Full Lifetime Access
- 1 article
- 2 hours on-demand video
- Access on Mobile and TV
- Certificate of Completion
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
Digital Advertising and Marketing 201:Top Topic & Trends certification course, the aspirant will learn about viewability, waterfalls, and header bidding, and find out how these things influence ad purchases. The participant will gain an understanding of Ad verification, programmatic advertising, and real-time bidding. By the end of the course, the participant will be able to examine trends, news, and industry expected to be worth over $330B annually from a digital advertising perspective. A more in-depth familiarity with the digital advertising sector can ensure individuals' success in their profession and provide them with the knowledge they need to grow their expertise and make more informed judgments about their marketing campaigns.
Who it is for
The syllabus
Introduction
Programmatic Advertising - Real Time Bidding and the automated buying process
- Programmatic Advertising Explained - Intermediate Digital Marketing Skillset
- RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset
Waterfalls & Header Bidding - What they are & how they are changing advertising
- Traditional Waterfalls - Advance Level Digital Marketing Skillset
- Header Bidding - How publishers increase revenue from their ad inventory
- Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers
- Take a short quiz to test your knowledge
- Find a header bidding solution
Mobile - SDKs & Trends: Mobile Marketing is big business. Learn how it works
- SDKs (Standard Development Kit) - Mobile marketing must-haves
- Mobile Trends - Understand the grow of mobile in digital marketing efforts
- Find useful SDKs for a new app you've just built
Verification & Viewability
- Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms
- Bots & Fraud - Identify and prevent fraud in digital marketing and advertising
- Ad Viewability - How to identify when a real human sees your ad
- Ads.txt - A new way to Identify and Prevent Fraud
Data Collection & Use
- Types of Data Advertisers Collect - Google/Amazon/Facebook & others
- Laws & Privacy Concerns Around Data
- Data Management Platforms & How Advertisers Use Them
The Future
- Google's EBDA & Amazon's TAM - The future of digital advertising & marketing
Thank You!
- Thank You for Taking the Course!
- Provide Final Feedback
Instructors
Mr Ben Silverstein
Entrepreneur
Freelancer