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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

For a long-lasting performance in the market, companies must work on what they offer so that more customers are attracted towards them which improves their sales in the market. The clients are the main target for improving the reputation of any company. Companies try to experiment with the customers to get their reviews which will help them in understanding their needs. The marketing team of big companies and business firms finds consumer buyer behavior very appealing and effective.

Getting enrolled in the Consumer Buying Behavior Course by Swayam, candidates can learn the techniques to understand the mindset of the customer while they are out shopping. It explains every aspect needed to understand consumer behavior. Candidates who receive the certification after completing the course are demanded by companies that deal with different products and brands.

Candidates who find marketing and advertising appealing as well as employees working in a marketing or advertising company can get enrolled in this course. As this is one of the most effective and popular marketing strategies, many companies are ready to hire candidates who have excelled in different marketing strategies to give the best outcome for meeting the needs of the consumers.

The Highlights

Government affiliated course
Affordable Certification
Multiple account options
100% web-based learning
Get access to books and references for better knowledge
Highly-skilled, top-level instructors
Focus over quality over quantity
Offline examinations at the centre of your choice
Improvement in management skills
Develops an understanding of buyer personas & trends in marketing

Programme Offerings

offline exam
Books And Other Reference Material
Trained Faculty Members
Active Discussion Forums
project based assessment
Efficient Registration Process
24 hour technical support

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Welingkar Mumbai

Eligibility Criteria

As per the information regarding the Consumer Buyer Behavior Course by Swayam, the candidates having a postgraduate degree in advertising and marketing enjoys an upper hand in this course. In addition to this, the candidate can understand the course if they are aware of the traditional marketing frameworks apart from a mindset to plan advertising strategies for companies.

Certification Qualifying Details

The candidates need to finish weekly assignments as well as the final examination. On the one side, weekly assignments constitute 25% while the final exam accounts for 75% in the scoring process.

For clearing the examination, the candidate must fetch at least 40% of the total marks in the weekly assignment as well as in the final examination. In case, the candidate fails to get the required percentage in both the assignment and the final exam, they will not be offered the certification.

What you will learn

Marketing skills

After the certification has been obtained by the candidate, they are not bound to stay at a single place for their career. They can apply to any company with the help of their marketing skills. The following topics are made efficient after this course:

Understanding the decision-making process for choosing a product
Things that change the decision of the consumer
Types of decisions possible for average consumers
Elements that drive the attention of the consumers
Process of how a consumer chooses a product
Effective marketing strategies to achieve instant results

Who it is for

Human Resource ManagerSales Manager

The candidates who are interested in marketing or advertising can be directly targeted by this course. Other people getting targeted from this course are mentioned below:

Business/Company owners
Students/Graduates
Marketing professionals
Psychology professionals
Marketers with a design background
Managers with a sales or marketing background
Upper-level HR managers

Admission Details

For the Consumer Buying Behavior Course by Swayam, the candidates have to visit the exam center which has been chosen by them. They have to carry their admit card, government picture, any identification card available and updated with them. The hall ticket has all the information present about the center with location and time.

After the candidate scores the required percentage in the weekly assignment as well as the final examination, they are awarded the certification. The certification can bring new opportunities in the career of the candidate.

Application Details

To get enrolled in the Consumer Buying Behavior Course, the candidates are required to visit the official website and follow the steps mentioned below:

Step 1: Create an account on the platform

Step 2: Login by using your email address and password

Step 3: Fill in the Basic information such as your name, place of residence, and other similar information

Step 4: Upload your picture and signature matching the guidelines

Step 5: Choose the course you wish to enroll in

Step 6: Click ‘Join’ to get access to the course

Step 7: Choose the exam date along with the exam center

Step 8: Provide three options for the examination center

Step 9: Choose the exam center as per your preference

Step 10: Add the course to the shopping cart

Step 11: Preview cart to check the form

Step 12: Now, exit the page by clicking on the checkout option

Step 13: Make edits to your information if you have missed out on any of it

Step 14: Proceed to pay the amount for this certification

Step 15: Choose the most convenient payment option

Step 16: Process the payment & get your hall ticket along with learning access.

The Syllabus

Introduction / Importance of Consumer Behaviour
"Forces that Drive the Change in Consumer Behaviour”
The Application of Consumer Buying Behaviour Principles to Strategic Marketing
The Role of Consumer Behaviour on Strategic Planning
Consumer Scene in India

Market Segmentation / Benefits of Segmentation
Limitations of Segmentation / Bases for Segmentation
Criteria for Effective Targeting of Market Segments / Implementing Segmentation Strategies

Consumer Research Process
Conducting Segmentation Research Study
Development of Motivational Research
Methods in Psychology (For Motivation and Other Psychological Aspects to be Probed)

Constantly Evolving Needs and Goals
Arousal of Motives
Types and System of Needs

Personality Characteristics
Personality Theories
Personality and Consumer Behaviour
Brand Personality

Understanding Psychographics / Application of Psychographic Analysis
Psychographic Consumer Segmentation Research: SRI VALS Program
Consumer Perception / Perceptual Mechanism
Store Image

What are Attitudes?
Components of Attitude
Learning Process

The Diffusion Process
The Adoption Process
A Profile of the Consumer Innovator
Four Views of Consumer Decision Making
The Consumer Decision Making Process
Types of Purchase Decision Behaviours
Model of Buyer Behaviour
Post Purchase Behaviour
Relationship Marketing

Consumers Need Protection – Why?
Consumer Guidance Society of India (CGSI)
Rights of Consumers
Consumer Movement
Consumerism and Consumers’ Rights and Responsibilities
Business Malpractices
Legislative Regulations
Consumer Protection Councils and Consumer Education

Consumer Buyer Behaviour in Service Marketing
Consumer Buyer Behaviour in Business to Business Association

Evaluation process

This is an offline examination conducted by Swayam. The passing marks comprise the marks obtained in the weekly assignment and the final examination. The weightage of the weekly assignment is 25 percent whereas that of the final exam is 75 percent. The candidate must score more than 40% of the total marks in the weekly assignment as well as the final examination conducted by Swayam.

Instructors

Welingkar Mumbai Frequently Asked Questions (FAQ's)

1: What is the purpose of this certification?

With the help of this certification, people who want to upgrade their rank in a marketing company or business can reach great levels in their careers. Even students who find marketing and psychology interesting can enter the marketing field with a bang. With the advanced marketing skills, there is no stopping in the career for the candidates.

2: Will Swayam help me in finding a job as per the specialized course that I have opted for?

When the candidate has received the certification, they can use it to apply for highly reputed jobs in amazing companies. Swayam has an account on different social media platforms to spread their popularity. This can be used to share the certification holder for a particular course which will catch the attention of hiring people belonging to companies and businesses.

3: How will this certification help you start your own business?

Considering that consumers are the most important part of any transaction made by your company, the success rate of an organization is dependent on the products and services are chosen by consumers. By hiring people who have gone through a comprehensive study about consumer buying behavior is very beneficial for the company. They can use their knowledge and formulate strategies for the promotion of the products through a combination of traditional as well as digital marketing tactics and tools.

4: How will I be getting certified after completing this course on consumer buying behaviour?

After the examination results have been declared, candidates who have scored more than 40% in the weekly assignment hold a 25% weightage while the final exam holds 75% of the total marks. If any technical issues come in this method, then the certification is sent to the university or institution chosen by the candidate.

5: What is the teaching method/ course pedagogy for this certification?

The concepts have to be made clear for the candidates so that they can understand the exam and score more than the required marks to qualify for the examination.

The faculty or person teaching this certification comes from a management background and knows the practical use of this course and how effective it is for the outside world. They also provide books which can be helpful for the candidates.

6: What are the payment options provided for the candidates?

Once the candidate has chosen the course, they have to make the payment. The candidates are free to choose from the following options:

Web-based banking
Credit Card
Debit Card

7: Can I take a ration card for my verification during the exam?

To get your name and birth date verified properly, any identification card from the list below can be chosen:

Driving license
Passport
Aadhaar card
Voter ID
PAN card

8: When do I have to choose the date of examination?

After the registration and account creation has been done, the candidate is supposed to choose the center name where the exam will be given by the candidate. There should be at least three centers chosen so that there is no chance of getting every center canceled.

9: I am a graduate. Can I still apply for this certification?

No, the candidate needs to be at least a postgraduate in management studies because this is an advanced-level marketing related course.

10: What are the documents that are required for appearing in the certification exam?

When the candidate receives the hall ticket, they get the center name and location along with the time to reach the center. The candidates are required to present the following documents after they reach the center:

Candidate must carry their Hall ticket mandatorily
Any Identification card to ascertain your identity & credentials
Recently taken a picture in the passport size format

11: Which are the types of companies I can work with post completing this course?

You can work as a marketing strategist at any company or startup in the FMCG, publishing, telecommunication, entertainment, media & corporate communication space, or even start your own business.