- Introduction to the Facebook Social Media Marketing Professional Certificate
- Fundamentals of Social Media Advertising Overview
- Introduction to Daniel Kob
- Careers in Digital Marketing
- Introduction to Social Media Advertising Overview
- Why and When to Pay for Ads
- Organic Posts vs. Paid Ads
- Organic Posts vs. Paid Ads on Facebook and Instagram
- Ad Formats on Popular Social Media Platforms
- The Five Components of a Social Media Ad
- Anatomy of a Facebook and Instagram Ad
- Evaluating the Effectiveness of an Ad
- Introduction to Social Media Advertising Conclusion
Fundamentals of Social Media Advertising
Dive deep into paid advertising on social media and learn to create your own social media ad with Coursera’s Fundamentals of Social Media Advertising programme.
Beginner
Online
5 Weeks
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
If you need a course in understanding how to begin advertising on Facebook and Instagram, the Fundamentals of Social Media Advertising programme is an excellent course for you. It dives deep into the paid advertising on social media, offering step-by-step guidelines through the whole process. At the end of this course, you will be able to create a social media ad, learn how to collaborate using creative briefs, and understand what makes a social media ad effective.
Fundamentals of Social Media Advertising online course is the third course in the ‘Facebook Social Media Marketing’ course series. It is a beginner course that doesn’t have many entry requirements before joining. All you need is a Facebook account, an Instagram account, and basic internet navigation skills.
Facebook’s Daniel Kob will teach the Fundamentals of Social Media Advertising certification. It is a five-week course which needs a total study time of about nine hours.
The highlights
- Five-week course
- Completion in nine hours
- Educator from Facebook
- Beginner level online course
- Certification
- Free audit
- 7-days free trial
- Video lessons and reading material
- Subtitles in multiple languages available
- Deadlines are flexible
Program offerings
- Beginner-level online course
- Deadlines are flexible
- Five-week training
- Free audit
- Educator from facebook
- Paid subscription
- Video lessons
- Subtitles in multiple languages
- Certification
- Reading material
- Free trial
Course and certificate fees
Fundamentals of Social Media Advertising certification course is free for admission. However, for certification and other benefits, there is a paid subscription.
Fundamentals of Social Media Advertising course fee structure
Particulars | Fee Amount in INR |
Fundamentals of Social Media Advertising - Audit course | Free |
Fundamentals of Social Media Advertising - 1 month | Rs.1,606/- |
Fundamentals of Social Media Advertising - 3 months | Rs.3,212/- |
Fundamentals of Social Media Advertising - 6 months | Rs.4,818/- |
certificate availability
certificate providing authority
Eligibility criteria
Before joining the Fundamentals of Social Media Advertising online training, having basic skills in navigating the internet, a Facebook account, and an Instagram account would be useful. You can also complete the previous two courses in the series, namely ‘Introduction to Social Media Marketing’ and ‘Social Media Management to better understand the subject matter.
Moreover, successful completion of the course is necessary to qualify for the Fundamentals of Social Media Advertising certificate, which may include graded exercises.
What you will learn
At the end of the Fundamentals of Social Media Advertising syllabus, you will know:
- When and why to invest in social media paid advertising
- What makes an ad effective?
- Which platforms should be used to run a social media ad campaign?
- How to collaborate with others through effective creative briefs
- Write a creative brief
- Create a social media ad
- Use Instagram Stories Ads to connect with customers
- Understand how social media is different from organic posts
- Understand data-based advertising, privacy protection, and data
- How to build an ad directly from your Facebook Business Page to your Instagram Business Account
- How to make compelling visuals and copy for social media ads
Who it is for
Fundamentals of Social Media Advertising by Coursera is intended for anyone interested in making and managing social media ads.
Admission details
- Go to the Fundamentals of Social Media Advertising course page.
- Read the course page and details carefully, noting down the various enrolment options.
- Select the sign-in or register links and create/log in with your Coursera account.
- Choose any one of the ‘Enroll for free’ options. Choose from the available enrolment options.
- If you select the paid subscription enrolment, confirm it by paying the subscription fee.
Filling the form
Instead of filling an application form, the Fundamentals of Social Media Advertising training course only has a sign-up procedure. If you are using Coursera for the first time, you need to either create your account or use any one of the acceptable social media profiles to sign in. For account creation, Coursera needs your name, a password of your choosing and an email address. Acceptable social media profiles are Facebook and Google.
The syllabus
Week 1: Introduction to Social Media Advertising
Videos
Readings
- Fundamentals of Social Media Advertising Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Overview of Ad Formats on Different Social Media Platforms
Practice Exercises
- Why, When and Where to Advertise Practice Quiz
- Introduction to Social Media Advertising Quiz
Week 2: Creating Effective Ads on Social Media
Videos
- Creating Effective Ads on Social Media Overview
- How Your Business Goals Determine Your KPIs
- Tips for Sourcing and Creating Ad Visuals
- Writing Effective Copy for Your Ad
- Collaborating with Internal and External Teams
- Working with Creative Briefs
- Creating Effective Ads on Social Media Conclusion
Readings
- Tools for Creating Effective Visuals
- Tools to Employ for Effective Copy
- Creative Brief Worksheet
Practice Exercises
- Designing and Writing Effective Ads Practice Quiz
- Creating Effective Ads on Social Media Quiz
Week 3: Data, Privacy and Policies on Social Media
Videos
- Data, Privacy and Policies on Social Media Introduction
- Data-Based Advertising
- How Data is Collected Online
- Different Data Formats
- Who Collects and Stores Data?
- Intro to Data Protection Policies
- Government Regulations: GDPR, CCPA & COPPA
- Industry Self-Regulation
- Company Data Policies
- Data, Privacy and Policies on Social Media Conclusion
Practice Exercises
- The Role of Data in Social Media Advertising Practice Quiz
- Data, Privacy and Policies on Social Media Quiz
Week 4: Getting Started with Advertising on Facebook and Instagram
Videos
- Getting Started with Advertising on Facebook and Instagram Overview
- Case Study: Charleston Gourmet Burger Company
- Build an Ad from Your Facebook Business Page
- Choose the Ad Objective for Your Business Goal
- Case Study: Blooms France
- Build an Ad from Your Instagram Business Account
- Instagram Stories Ads
- Creative Tips for Ads in Stories
- Getting Started with Advertising on Facebook and Instagram Conclusion
Reading
- Types of Facebook Ads You Can Create Directly from Your Page
Practice Exercises
- First Steps of Advertising on Facebook Practice Quiz
- Getting Started with Advertising on Facebook and Instagram Quiz
Week 5: Create a Creative Brief for Your Social Media Ad
Videos
- Project Overview: Create a Creative Brief for Your Social Media Ad
- Congratulations!
Reading
- How to Write an Effective Resume
Scholarship Details
You can apply to Coursera for financial aid to receive the Fundamentals of Social Media Advertising certificate. The application form requires details such as your educational background, income, how the course will advance your career, etc. The form can be found by clicking the ‘Financial aid available’ link on the course page. Your application form will be processed and reviewed in about two weeks from the date of submission.
How it helps
There are many benefits of the Fundamentals of Social Media Advertising training. You can enrol to audit the programme for free. You'll receive training from an instructor from Facebook and can also apply for financial aid.
After completing the course, you can attach the certificate to your CV to verify your proficiency in the subject matter. Your ability to create social media ads can help you land lucrative opportunities across several digital marketing agencies.
Instructors
Mr Daniel Kob
General Manager
Facebook
MBA
FAQs
No. However, you can avail a free seven-day trial during which you can cancel with no penalty. Also, you can cancel the subscription at any time.
Yes. This course has been offered by Facebook and will be taught by Daniel Kob, Marketing Leader & Entrepreneur at Facebook.
The Social Media training is offered by Facebook.
Yes. You can avail of a seven-day free trial for this programme.
Yes. This is the third course in a six-course series called ‘Facebook Social Media Marketing’.
Articles
Popular Articles
Latest Articles
Similar Courses
Display Advertising
The Open University, Milton Keynes via Futurelearn
Online Advertising and Social Media
UMD via Edx
Search Advertising
CU Boulder via Coursera
Advertising with Meta
Facebook via Coursera
Courses of your interest
Sales and Business Development
AttainU
Email Marketing Electronic Customer Relationship M...
The Open University, Milton Keynes via Futurelearn
Digital Marketing Coding UX and Creating Digital C...
The University of Leeds via Futurelearn
Introduction to Digital Marketing
Great Learning
Instagram Marketing 101 How to Use Instagram for B...
Simpliv Learning
Introduction to Marketing
The University of British Columb... via Edx
Basics of Digital Marketing for All
State Bank of India via Edx
Marketing Essentials
IIM Bangalore via Edx
Digital Marketing
National Institute of Electronic...
More Courses by Facebook
Social Media Management
Facebook via Coursera
Measure and Optimize Social Media Marketing Campai...
Facebook via Coursera
Introduction to Social Media Marketing
Facebook via Coursera