Product Strategy Discovering, Developing, Managing, and Marketing Products as a Business at Kellogg School of Management, Evanston

By Kellogg School of Management, Evanston via Emeritus

Enrol in Emeritus’ Product Strategy programme and get trained in the approaches to launch new products and services by faculty from Kellogg School of Business.

Online

2 Months

2,850 USD

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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Product Strategy course by Kellogg School of Business is a comprehensive online program that encompasses all the steps in launching a new product. Students also get familiar with maintaining the life cycle of an existing product, from the cradle to the grave. This end-to-end online training delineates the approaches used by the leading technology-driven companies in the world, including Apple, Uber and Microsoft.

This Product Strategy online program is developed by Kellogg School of Business for Emeritus and offers a plethora of training exercises in addition to theoretical understanding. Candidates supplement their learning of new concepts with industry case studies, examples and applied learning opportunities. Besides, the course instructor is Professor Mohanbir Sawhney, a world-renowned teacher, consultant, author and business speaker.

Candidates can choose to preview the Product Strategy online course for free. Through this course, learners receive in-depth knowledge of how product strategy impacts business growth and refines the product life cycle. Candidates who complete the program and score the maximum passing marks in the exam will get a digital certificate.

The Highlights

Renowned educator
Hands-on approach
Case studies and industry examples
Applied learning opportunity
Two months duration
Free preview
Online program
Digital certificate
Kellogg School of Business collaboration
Flexi payment

Programme Offerings

Kellogg School of Business course
Digital certificate of completion
Usage of industry examples
Two-months long
Practical Learning
Expert Faculty
Free course preview

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Kellogg School of Management, Evanston

Product Strategy fee structure

Course	Total fee in USD
Product Strategy	$2850

*You can also use a referral code to get a discount of $285.

Eligibility Criteria

Candidates who are successful in completing the course along with scoring passing marks in the final exam will get the Product Strategy Certification by Kellogg Executive Education.

What you will learn

After completion of the Online Product Strategy course by Kellogg School of Business, candidates will have the skills and knowledge required to:

Analyze the pros and cons of business models including SaaS and switch to another model if the need arises
Use the 7-elements framework to develop a marketing strategy.
Assess new product opportunities and make efficient conclusions.
Create buyer personas, messaging and positioning based on proprietary tools from Kellogg School of Management
Learn how to create win-win partnerships and create partner ecosystems
Create agile requirements grounded in the ‘jobs-to-be-done framework, epics and user stories

Who it is for

This program on Product Strategy by Kellogg School of Management is created for the following professionals:

Business leaders and managers who have a material involvement at any stage in a product’s lifecycle
Professionals looking to work formally as product managers
Individuals who play a role in the R&D, sales, marketing, finance, operations or who are directly responsible for product strategy or portfolio
Professionals who use technology as a competitive differentiator

Admission Details

Step 1. Candidates interested in the Product Strategy online course by Emeritus can enroll by visiting the official course website.

Step 2. Click on the option to ‘Preview Programme for Free’.

Step 3. Enter your details like name, country, work experience, phone number and email address to register.

Step 4. After your registration is complete, Kellogg will communicate with you via phone or email.

Step 5. You can pay the course fee after taking the free preview and confirm your enrolment.

Application Details

The registration process for Emeritus’ Product Strategy online course does not have an application form, and candidates can enroll directly by entering their details on the website.

The Syllabus

Managing products as a business
Product strategy in startups
Product strategy in professional
services companies

Defining the opportunity and hypothesis
Analyze the ‘jobs-to-be-done’ approach
Evaluating the opportunity

Discovery as product and customer
Creating the discovery hypothesis
Minimum viable product (MVP) framework

Business model taxonomy
Freemium, Marketplace, and SaaS models
Choosing the right model and when to pivot

Principles of agile development and scrum
Transitioning to agile
Managing remote teams
Influence without authority

Understanding personas, positioning,
and messaging
Develop and execute the go-to-market plan
Best practices for product launches

Defining, evolving, and creating the
‘whole offer’
Diagnosing the capabilities gap
Designing partnerships for different
company sizes

Increasing share of wallet, share of market,
and size of market
Growth through partnerships
Growth hacking strategies
Making product decisions – adding, pricing
and sunsetting products

Evaluation process

The exam for certification grades the students as Pass or Fail. To Pass and receive the Product Strategy certification, candidates have to secure a minimum of 80% marks.

Instructors

Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)

1: Why should business leaders pursue this course on product strategy?

Product strategy helps a business leader develop a competitive differentiation to compete in the market, something that is essential to function in today’s dynamic market.

2: What are some of the key learnings that I can expect?

A student will learn how to develop a go-to-market strategy for a product or service. Learners will also get familiar with how various business models, such as SaaS, help businesses to grow.

3: What are some of the learning materials that are a part of the course?

The course takers will be able to learn from some real-life case studies in addition to the faculty's own experiences of working at MNCs like Microsoft, AT&T and Salesforce

4: How is the course on Product Strategy structured?

The course is divided into eight modules and is an online course spread over two months. The candidates will have to put in approximately 4-6 hours per week.

5: Who should enroll for this online program on Product Strategy?

Managers and leaders of businesses who are involved in the R&D, marketing, finance, sales or any other vertical for a product or service will greatly benefit from this course.