Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
This online course is designed to equip experienced professionals with the skills and knowledge needed to excel in product management. This Post Graduate Certificate in Product Management certification by Emeritus addresses the increasing complexity of the product lifecycle, emphasizing customer-centricity and innovative strategies.
Led by globally recognized scholar Professor Mohanbir Sawhney, the Post Graduate Certificate in Product Management certificate course covers various pillars crucial for product managers, including UX Design, Agile Methodology, and Data Science and Analytics. Participants will gain a holistic understanding of end-to-end product management, from discovery to market launch. They will learn to create product roadmaps through user research, prototyping, and product analysis, ensuring commercial impact and successful business outcomes during the course of the Post Graduate Certificate in Product Management online course.
The Highlights
- Approx. 36 Weeks To Complete
- Certification By Kellogg School of Management.
- Pareto Intelligence
- Amazon Kindle Fire Phone
- Annual Digital WSJ Membership
- Google Analytics for Beginners Certification
Programme Offerings
- Certification
- videos
- Discussion
- Self-Study Quiz
- Assignment
- Try-It Activity
- Career Webinar
- Google Analytic
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
The full Post Graduate Certificate in Product Management certification fees amount to INR 2,95,000 + GST. There are various financing options also available.
Post Graduate Certificate in Product Management fee structure
Programme Fee | EMI/ month | Maximum Loan Amount | Tenure (months) |
2,95,000 + GST | INR 9,396 | INR 2,81,250 | 36 |
2,95,000 + GST | INR 7,560 | INR 2,81,250 | 48 |
2,95,000 + GST | INR 6,551 | INR 2,81,250 | 60 |
Eligibility Criteria
Certification Qualifying Details
Upon successful completion of the Post Graduate Certificate in Product Management syllabus, Kellogg Executive Education will grant a digital certificate of completion to the participants.
What you will learn
During Post Graduate Certificate in Product Management classes, participants will be able to:
- Master the entire product lifecycle, from discovery and design to development, delivery, and product management.
- Learn how to gather and analyze customer data to drive product innovation and improve value-based outcomes.
- Gain insights into Agile development principles and methodologies like Scrum and Kanban, enabling them to manage projects effectively and adapt to changing requirements.
Who it is for
The Post Graduate Certificate in Product Management certification training is designed for professionals who are interested in pursuing or advancing their careers in product management. This course is particularly beneficial for individuals in various roles and industries who wish to enhance their product management skills and take on more strategic responsibilities. It caters to a diverse range of professionals, including:
Admission Details
Follow the steps below to join the online course.
Step 1- Click on the link below: https://emeritus.kellogg.northwestern.edu/kellogg-post-graduate-certificate-in-product-management/
Step 2- Click on the “Enroll Now” button.
Step 3- Fill in the basic details and then submit the form.
Step 4- A representative will contact you to begin the process of enrolment.
The Syllabus
- Define the characteristics of a product strategy
- Differentiate the application of product strategies across industries
- Determine the vision, values, mission, obstacles, and methods (V2MOM) for a company, business, or product.
- Identify the skills required to be a successful product manager
- Articulate the nature and source of customer insights
- Utilize customer insight tools to transform insights into action
- Conduct customer research for a specific product
- Analyze product opportunities using the Jobs-to-Be-Done (JTBD) framework
- Define key points of finding product opportunities using the JTBD framework
- Utilize the R-W-W framework to assess product opportunities.
- Apply the discovery hypothesis framework, and build a wireframe
- Create high-level user stories
- Define the buyer persona
- Analyze an existing pricing strategy
- Evaluate SaaS and marketplace models
- Determine the best business model for your product or service
- Assess the economics of a SaaS business
- Conduct NPV and IRR analyses for a product
- Determine approaches to product pricing
- Understand the basics of UX design
- Create a wireframe for the user experience
- Learn to utilize wireframing tools (Balsamiq)
- Describe key components of the Agile method of product development
- Define the principles of Agile development and Agile methodologies
- Understand the principles of Scrum
- Utilize the Scaled Agile Framework
- Utilize product planning tools to develop a product roadmap
- Describe the required components of a product roadmap
- Articulate how to link business strategy to product development
- Understand the concept of prototyping and its importance
- Differentiate between different prototypes (Alpha, Beta, Pilot)
- Learn best practices in prototyping
- Choose the best route to market by analyzing your audiences
- Define the primary value proposition for a product
- Discuss best practices for product launches
- Define the elements of a GTM strategy
- Differentiate between internal and external communication skills
- Learn the fundamentals of storytelling
- Learn how to communicate effectively, run productive meetings, and deal with difficult situations as a product manager
- Define the elements of the whole offer and perform a gap analysis
- Analyze the whole offer of a company to make it better
- Describe how to design and manage partnerships effectively
- Use the key lessons from this program to create a strategic roadmap for a business
- Discuss the effectiveness of growth-hacking techniques
- Select the correct strategy to drive revenue growth
- Tap into the growth-hacker mindset
- Develop and refine growth-hacking skills and strategies
- Describe best practices in growth hacking
- Learn about various model evaluation metrics
- Gain an overview of analytics tools and platforms
- Understand the methodologies and concepts of AI and ML
- Design a data strategy and testing plan to improve business outcomes
- Become familiar with AI/ML platforms and tools
- Learn the required skills to lead a product team
- Articulate how to lead effectively without authority
- Learn how to manage conflict and remote teams
- Determine the scalability of products versus services
- Learn the development process for services and how it differs from the development process for products
- Create a product management plan for developing a product and taking it to market.
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
The programme has a duration of 36 weeks, conducted online, with an estimated commitment of 10-12 hours per week.
The course will be led by Professor Mohanbir Sawhney, a globally recognized scholar, along with industry-leading instructors and experts.
Yes, the programme is designed to accommodate the schedule of working professionals, allowing flexibility to balance work and learning.
Yes, participants who successfully complete the programme will receive a verified digital certificate from Kellogg Executive Education.
While there are no strict prerequisites, participants should have some prior experience or knowledge related to business or product management.
The programme has a duration of 36 weeks, conducted online, with an estimated commitment of 10-12 hours per week.
The course will be led by Professor Mohanbir Sawhney, a globally recognized scholar, along with industry-leading instructors and experts.
Yes, the programme is designed to accommodate the schedule of working professionals, allowing flexibility to balance work and learning.
Yes, participants who successfully complete the programme will receive a verified digital certificate from Kellogg Executive Education.
While there are no strict prerequisites, participants should have some prior experience or knowledge related to business or product management.
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