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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual ClassroomVideo and Text BasedWeekends

Course Overview

The Executive Programme In Advanced Product Management is a six months, direct to drive course, aimed at participants seeking to deepen their product management skills. This Executive Programme In Advanced Product Management course is being offered by the Department of Management Studies at IIT Delhi. This Executive Programme In Advanced Product Management course combines theoretical knowledge with practical applications, focusing on customer delivery and prototype development processes. The participants will gain insights into managing the life cycle of both physical and digital products, equipping them with the necessary tools for product success in various industries.

This Executive Programme In Advanced Product Management course is structured to provide a comprehensive understanding of product management, from strategy and development to design and validation. The Executive Programme In Advanced Product Management course curriculum includes modules on product strategy, development, design, testing and lifecycle management. The participants will be well-prepared to take on advanced roles in product management.

The Highlights

  • 6 month course
  • Offered by IIT Delhi
  • Certificate from CEP, IIT Delhi
  • Direct-to-device learning format
  • Hands-on experience with prototype development tools
  • Focus on both physical and digital product management
  • Comprehensive curriculum covering strategy to lifecycle management

Programme Offerings

  • Offered by IIT Delhi
  • Direct-to-device course
  • Certificate from CEP
  • IIT Delhi
  • Hands-on Experience
  • 60 hours of live online sessions
  • Expert Faculty

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIT Delhi

The fees for the Executive Programme In Advanced Product Management course is : 

Fees components

Amount

Application Fee

Rs. 2,000/-

Programme Fee    

Rs. 1,69,000/-

GST@18%

Rs. 30,420/-

Total

Rs. 1,99,420/-


Instalment Schedule

Instalment

Date

Amount

I

Within one week of offer letter roll out

Rs. 57,000/-

II

10th May, 2025

Rs. 56,000/-

III

10th July, 2025

Rs. 56,000/-


Eligibility Criteria

To enrol for this Executive Programme In Advanced Product Management course, the participants must have completed their graduation or diploma in any field. Preference will be given to those participants, who have prior internship, project, or work experience, as this can demonstrate practical knowledge and readiness for the role. The participants who are currently in their final year of graduation and are awaiting their results are also eligible.

What you will learn

Knowledge of UIKnowledge of Product Management

The participants will delve into the intricacies of product management, starting with the foundation skills required for the role, understanding the hierarchy, and exploring various types of product managers across industries. This Executive Programme In Advanced Product Management course emphasizes the development of a product strategy, including defining product vision and mission, creating roadmaps and understanding the nuances between B2B and B2C strategies.

The participants will gain practical knowledge in product development processes, including new product development stages, cross-functional team collaboration and the application of lean and agile methodologies. This Executive Programme In Advanced Product Management course also covers UI/UX design principles,A/B testing, and prototype development for digital products.


Who it is for

The target audience for the Executive Programme In Advanced Product Management course includes:


Admission Details

Follow the steps given below to take admission Executive Programme In Advanced Product Management in : 

Step 1: Visit the course page : https://timespro.com/executive-education/iit-delhi-executive-programme-for-advanced-product-management

Step 2: After ensuring that you fulfill the eligibility criteria, scroll down the page to fill out the application form.

Step 3: Enter your name, phone number, email ID, DOB, the exam percentage in 10th, 12th and graduation.

Step 4: Finally, select your center, city and state and click on ‘Enquire now’ to submit the form.

The Syllabus

Product Management
  • Product Management
    • Skills required
    • Hierarchy
    • Job description
    • Types of PM across industry
    • Intro to Product Management Tools

  • Product, Service, Platform
    • layers of product
    • What is a product? 
    • Difference between product
    • service and platform? 
    • Minimum Viable Product (MVP), 
    • Product Lines & Product Portfolio, 
    • Defining Product Vision and Mission, 
    • Creating a Product Roadmap,
  • Product Strategy 
  • Product Mix
  • Marketing Mix
  • Marketing Plan and Marketing Strategy
  • B2B vs. B2C strategy for products
  • Services and platforms
  • Competitive Analysis and Benchmarking

  • New Product Development
    • Stage gate process
    • Hardware vs. Digital product development
    • Do’s and Don’ts of NPD process
    • Cross-functional team collaboration
    • Lean and Agile methods
    • Product Development Lifecycle
    • Non digital Products development

  • UI/UX for PM
    • Product specifications and features
    • Visual Design Elements

  • UI/UX for PM
    • User experience (UX/UI) design
    • Introduction to Software Tools
  • UI/UX for PM
    • A/B testing
    • Feedback Loop
    • Prototype development for Digital Products
  • Design Thinking
    • for products
    • Services and platforms

  • Functional Testing: Ensuring the product performs as intended
  • Non-Functional Testing: Assessing performance, usability, and reliability
  • User Acceptance Testing (UAT): Testing by end-users to ensure it meets their needs
  • Regression Testing: Verifying that new changes haven’t adversely affected existing features
  • Stress and Load Testing: Evaluating product performance under extreme conditions
  • Overview of popular testing tools (e.g., Selenium, JIRA, TestRail)
    • Use of version control and integration tools in testing
    • Emerging technologies in testing like AI and machine learning
    • Successful product validation and testing strategies
    • Documentation for compliance for audits and certifications

  • Definition and stages of the product lifecycle
    • Introduction
    • Growth
    • Maturity and Decline
    • Importance of understanding the product lifecycle for strategic planning
    • Relationship between product lifecycle and product line management, 
    • Product Line Decisions – Line stretching, Line Pruning, Line Filling, Upward, Downward and Two-way decision strategies
  • Managing Product Lifecycle
  • Life cycle of digital and nondigital products

  • Phases of Product Engineering 
    • Product Ideation
    • Product Architecture
    • Product Migration and Porting
    • Technical support

  • Product Launch Steps and Timing 
    • Product Launch process
    • Marketing Do’s and Don’ts
    • STP strategies
    • Target Marketing
    • Go to Market Strategy
    • Analytics based decision making

  • Data Science Analytics for Product Decision Making
  • Marketing Analytics
  • Identifying high-value customer segments
  • Predictive modelling for customer behaviour and preferences
  • Competitive pricing analysis using market data
  • Revenue optimization through pricing experiments and A/B testing
  • Predicting product success and market demand with data models
  • Key concepts: Big Data, Machine Learning, Predictive Analytics, and AI

  • Product Monetization Frameworks and Strategies 
    • Acquisition and Retention strategies
    • Action plan for sustained growth

  • Product Monetization Frameworks and Strategies 
    • Monetizing current and potential users
    • Revenue Models and Pricing Strategies
    • Evaluating and Optimizing Revenue Streams

  • Product Leadership Frameworks and Strategies 
    • Strategic
    • People and Execution Leadership
    • Building a Product Vision and Culture

  • Figma
  • Asana
  • JIRA
  • Selenium
  • TestRail
  • Notion
  • Miro
  • Mixpanel

  • Career Assessment
  • Career Assistance
  • Interview Preparation

Evaluation process

To earn the certificate in the Executive Programme In Advanced Product Management course, the participants must achieve at least 60% marks overall and maintain a minimum attendance of 50%. Those who score below 60% but meet the attendance requirement will receive a 'Certificate of Participation’.

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