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Online MBA in Digital Marketing is a specialised degree programme designed to provide learners with digital marketing skills and knowledge to become a digital marketer. Several UGC-recognised colleges in India offer an online MBA degree with a specialisation in digital marketing. Admission to an MBA Digital Marketing online course is done based on candidates' merit. The fees of an online MBA in Digital Marketing in India can range from Rs 65,000 to Rs 2,10,000, which vary depending on the college.
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The following table highlights the overview of online MBA in Digital Marketing, including fees, eligibility criteria, admission process, top courses, and job roles.
| Particulars | Details |
|---|---|
| Course Name | MBA in Digital Marketing |
| Mode of Learning | Online |
| Course Level | Master's |
| Course Duration | 2 Years (minimum) and 4 Years (maximum) |
| Eligibility Criteria | Bachelor's Degree or equivalent |
| Admission Process | Merit-based |
| Average Fees | Rs 65,000 - Rs 2,10,000 |
| Top Colleges | Amity Online, JAIN Online, DY Patil Vidyapeeth |
| Job Roles | Digital Marketing Manager, SEM Specialist, Web Analytics Manager, Email Marketing Manager, Content Marketing Manager, SEO Specialist |
An online MBA Digital Marketing programme holds significant potential as it equips learners with a digital form of marketing and promotion of products and services. The programme helps them become proficient in the latest digital marketing strategies and tools.
With an MBA Digital Marketing online course, students can also learn to implement effective digital marketing plans. They can work as a digital marketing manager, e-commerce manager, social media manager, or similar roles.
Several government and private colleges in India offer an online MBA Digital Marketing course. Candidates can pursue the course after meeting all the admission criteria of the college of their choice. The following table lists the online MBA Digital Marketing colleges in India along with their fees.
List of colleges offering online MBA in Digital Marketing.
| Online MBA in Digital Marketing Colleges | Online MBA Digital Marketing Course Fees |
|---|---|
| Amity Online | Rs 1,99,000 |
| Jain Online | Rs 2,00,000 |
| HITS CDOE | Rs 1,20,000 |
| DY Patil University Online | Rs 1,70,000 |
| Manav Rachana Online | Rs 1,39,998 |
| LPU Online | Rs 2,00,000 |
| DY Patil Vidyapeeth Online | Rs 1,89,400 |
| Chitkara University Online | Rs 2,00,000 |
| Shoolini University Online | Rs 79,000 |
| KL Online | Rs 65,500 |
| Sharda University Online | Rs 1,00,000 |
| Chandigarh University Online | Rs 2,10,668 |
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The admission process for online MBA Digital Marketing courses is online. Each institute has its online MBA admission process and requirements that candidates need to fulfill to enrol in the programme. The common online MBA Digital Marketing course admission process includes the submission of an online application form with relevant documents and fees.
Aspirants must follow the steps mentioned below for admission to this online MBA course:
Online Application Form:
Visit the official website of the chosen university.
Meet the eligibility criteria
Fill in and submit a duly filled and signed online application form
Documents Submission:
Upload the required documents along with the application, including a bachelor's degree mark sheet and certificate, work experience certificate, and letters of recommendation.
The document requirements may vary depending on the college.
Application Fees:
Pay the requisite fee to complete the online MBA in Digital Marketing admission process.
The syllabus of online MBA in Digital Marketing is structured across four semesters covering topics on digital marketing principles and practices. The programme enables students to stay at the forefront of technological trends. Here is the semester-wise online MBA Digital Marketing syllabus.
Semester 1 | Semester 2 |
| Managerial Economics | Legal Aspects of Business |
| Statistics for Management | Business Research Methods |
| Professional communication | Financial Management |
| Accounting for Managers | Human Resource Management |
| Marketing Management | Conflict Resolution and Management |
Semester 3 | Semester 4 |
| Digital Customer Analytics | Digital Commerce - Reinventing Business Models |
| Digital journey with Brand Management | Digital Marketing |
| Minor Project | Major Project |
| Performance Marketing | Management in Action - Social Economic and Ethical Issues |
| Professional Ethics | Marketing Analytics - Data Tools and Techniques |
| Social Media and Technology Marketing | - |
| Strategic Management | - |
There are various specialisations available in an online MBA. Students can choose from different online MBA specialisations based on their area of interest. Mentioned below is the list of online MBA specialisations one can opt for and accomplish their career goals.
The field of digital marketing combines sales, marketing, and general management. With the increasing significance of digital marketing in almost every business domain, companies in India and abroad require digital marketing professionals for their business success.
Graduates of MBA in Digital Marketing online in India are suitable for a wide array of professions. There are a plethora of job opportunities they can explore after completing the course. Some of the popular careers after online MBA Digital Marketing courses are as follows.
| Job Roles | Responsibilities | Average Base Salary |
|---|---|---|
| Digital Marketing Manager | Manages multiple marketing campaigns for a brand's online business and revenues. | Rs 5 LPA - Rs 12 LPA |
| SEO Manager | In charge of developing and executing SEO strategies for a company. | Rs 5 LPA - Rs 11 LPA |
| Content Marketing Specialist | A creative visionary who helps generate traffic to a website. | Rs 3 LPA - Rs 10 LPA |
| Copywriter | Makes written content for a company or organisation with the aim of selling or promoting service or brand. | Rs 4 LPA - Rs 6 LPA |
| Analytics Manager | Develops and implements tools and strategies to transform raw data into valuable business insights. | Rs 16 LPA - Rs 32 LPA |
Several top colleges in India offer online MBA courses in different specialisations. Students must visit the official website of their chosen college and enrol in an online MBA programme to fulfil their personal and professional goals. Here is the list of some of the popular online MBA colleges in India.
An online MBA in Digital Marketing is designed to equip you with business management fundamentals and skills with specialised knowledge of digital marketing. This one of the online MBA specialisations in India is approved by UGC, making it credible not only in India but also abroad. Thus, enroling in the best online MBA in Digital Marketing course can help you take your career to the next level.
Frequently Asked Questions (FAQs)
An online MBA degree in Digital Marketing can open up various job opportunities, such as digital marketing manager, brand manager, SEO manager, and more.
The average salary one can earn after this online MBA programme is Rs 6 lakhs per annum in India. The remuneration increases as you gain experience.
Yes, this online MBA course in India is approved by the University Grants Commission (UGC).
With the growing demand for digital marketing professionals, pursuing an MBA degree online in digital marketing is beneficial for learners as it provides advanced knowledge and skills in this domain.
You should first visit the official website of your preferred university and meet the eligibility criteria for the course. Then, you need to complete the admission process by submitting an application form online, submitting the required documents, and paying the requisite course fee.
On Question asked by student community
Dear Student, Amrita Vishwa Vidyapeetham Online MBA should be evaluated primarily on the recognition and approval applicable to the specific programme and admission session. UGC entitlement is particularly important when checking the validity of an online degree. AICTE approval, NAAC accreditation and NBA accreditation should also be understood separately because
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The total fee for a two-year MBA varies considerably depending on the institution, university, specialisation and whether it is a government, private or autonomous institution.
Apart from tuition fees, you may also have to pay examination fees, registration charges, hostel and mess fees, library charges and other institutional charges. Therefore,
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For MBA HR students, practical skills are just as important as theoretical knowledge. Along with understanding HR concepts, it is important to develop skills that are actually used in day-to-day HR work and can help you perform confidently in internships and placements.
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