B.Des MBA Integrated Course, Eligibility, Admission, Syllabus, Scope & Career Opportunities

B.Des MBA or Bachelor of Design + Master of Business Administration is an integrated or dual degree course – a course that combines two different disciplines into one course – offered at the undergraduate level. B.Des MBA is a five-year course which is divided into ten semesters, two for every academic year. The primary coursework covers specialised subjects from the design and management field such as basics of design, HR management, marketing and more. If separately pursued, B.Des. takes four years while MBA takes two years. Thus, integrated B.Des. MBA saves one year.

The course is perfectly suited for candidates with a keen interest in the management of design operations. Interested candidates can specialise in various fields like Interior Design, Fashion Design, Graphic Design, and more. Upon completion, candidates can easily find managerial positions in the field of design. They can work in Public Relation, advertising, publishing, media, TV and film productions, among others. The pay is often lucrative and the work is highly rewarding.

What is B.Des. MBA full form?

B.Des. MBA stands for Bachelor of Design- Master of Business Administration. B.Des MBA programme is an integrated or dual degree course in design which combines two degrees into a specialised course – Bachelor of Design and Master of Business Administration – with a duration of five years and consists of five semesters. Moreover, the coursework is highly intensive with a mix of UG and PG courses. In B.Des MBA, the first three years are mostly dedicated to the UG or B.Des focussed courses while the final two years are dedicated to PG or MBA focussed courses.

B.Des MBA Highlights

B.Des MBA Fee Structure

Fee structures are usually different for different colleges/universities – often decided based on factors such as the scholarship status, type of institute (private, public), field specialisation, registration fee, hostel fee, mess fee and more. For the B.Des MBA course, the average fee charged can be anywhere between Rs. 5 Lakhs to Rs.13 Lakhs. Besides, colleges/universities mostly charge a higher fee since B.Des MBA is a specialised course.

Why Choose B.Des MBA

Dual Degree: Once you complete the course successfully, you will get a double degree in B.Des and MBA. This integrated programme will also save a year.

Industry Dynamics: In the B.Des MBA course, students learn the industry dynamics via internships, project works, skill-development workshops, events, and more along with a host of core and elective subjects.

Better Job Opportunities: When you pursue an integrated degree, you have access to better job opportunities as compared to your peers.

B.Des MBA Eligibility

B.Des MBA course is only available in select institutes and specialisations so the eligibility criteria is different for different colleges/universities. However, some basic eligibility criteria for the course include-

B.Des MBA Eligibility Criteria

• A candidate must obtain a minimum 50 per cent marks in 10+2 or equivalent qualifying exam in any stream of subjects – Commerce, Science, or Arts and Humanities from a recognised education board.

• An SC/ST candidate must obtain a minimum 45 per cent marks in 10+2 or equivalent qualifying exam in any stream from a recognised education board.

• A candidate who has not passed the 10+2 or equivalent qualifying exam at the admission date is not eligible to apply for the course.

• The maximum age limit to apply for the B.Des MBA course is 20 years for general category and 23 years for SC/ST/OBC category. For PWD, the maximum age limit is 25 years.

• A certain number of seats are reserved by colleges/universities for the SC, ST, OBC, PWD and foreign candidates

Skills Required for B.Des MBA

Candidates should be able to use standard English for verbal and written communication. The essential skills for the course include the eye for detail, a knack for management, and excellent artistic skills. In addition, interested candidates must possess these key skills and traits to excel in the B.Des MBA course

B.Des MBA Admission Process

Step1: Candidates need to apply for the course in the university/college of their choice, fill the form and pay the necessary fee.

Step2: Institutes will issue admit cards a few months after the application process is over. Applicants need to appear for the entrance exam on the date and location specified by the university/college.

Step3: Next, the applicants are shortlisted for the personal interview and studio test based on their entrance exam performance.

Step4: The university/college will release a merit list of the selected candidates for the B.Des MBA course. If selected, candidates need to report at the institute for document verification and pay the admission fee.

To clear the entrance exams, aspirants need to understand the exam pattern. The entrance exams include creative aptitude as well as general aptitude test. For B.Des MBA entrance, candidates need to work on drawing skills. They can also solve the sample question papers to prepare for the exam better.

B.Des MBA Entrance Exams

B.Des. MBA integrated course is offered by only a few universities including Vivekananda Global University. Vivekananda Global University conducts its own entrance examination DE-CODE to provide admissions in B.Des. and B.Des. MBA integrated. Candidates who have cleared UCEED are also eligible for enrollment in B.Des. MBA programme.

DE-CODE: Design Aptitude Test is known as DE-CODE. CODE stands for Centre for Design Excellence. It is a design institute affiliated to Vivekananda Global University Jaipur. It is conducted to offer admissions in B.Des. and B.Des. with integrated MBA courses.

UCEED: UCEED stands for Undergraduate Common Entrance Examination for Design. It is a national level design entrance examination conducted to provide admissions in design programmes. It is conducted by IIT Bombay. It is conducted in online mode. The duration of the examination is 3 hours.

Generally, colleges/universities use the 10+2 exam scores for admission to the B.Des MBA course. Or else, colleges/universities use an institute level qualifying exam.

B.Des. MBA Cut Off

A cut off is the requirement of minimum marks or scores considered to determine the eligibility of candidates for enrollment in the programme. It is usually affected by the number of candidates appearing in the examination, total number of available seats and difficulty level of examination.

B.Des MBA Syllabus

The syllabus for B.Des MBA is different for different colleges. The primary coursework covers a wide array of industry topics with a managerial approach. The coursework is usually intensive and strenuous with various learning models.

This may include skill-based workshops, team assessments, hands-on learning modules and individual project works. In the course, students learn the key methods and skills to take on managerial roles in the design industry.

B.Des MBA syllabus is mostly a combination of design and management subjects.

B.Des. M.B.A. Product Design Syllabus

Syllabus for Semesters 1 and 2

Syllabus for Semesters 3 and 4

Syllabus for Semesters 5 and 6

Syllabus for Semesters 7 and 8

Syllabus for Semesters 9 and 10

The primary coursework often includes subject such as

Basics of Design: In this subject, students study the fundamentals of arts, aesthetics, object visualisation, and presentation of any piece of design work. The primary focus is on the line, texture, shape, colour, value and space in designing.

Marketing: A fundamental subject in management, it covers different business functions which deal with the sales and promotion of products and services. In this subject, students learn various methods to approach market research, competition and advertising.

Creative Thinking Process and Methods: Includes methods and approaches to creatively think, ideate, and create a design solution to solve a problem at hand.

English Communication: This subject covers the key concepts and skills necessary to communicate in the English language. The primary coursework for this subject may include English comprehension, reading and writing exercises.

Art Representation and Transformation: In this subject, students learn how to illustrate and present ideas or concepts on the paper. This may include drawing exercises with special attention to shape, size, form, proportions, line and more.

B.Des MBA Specialisation

Unlike the B.Des course, the B.Des MBA course is only offered in select specialisations such as –

• Fashion Design
• Textile Design
• Graphic Design
• Communication Design

What After B.Des MBA

The job scope of designing will experience an exponential growth, thereby increasing your job opportunities. Depending on your preference, you can choose a career in advertising, web designing and print industry. As a designer, you need to plan concepts and come up with designs according to the information and guidelines provided to you.

B.Des MBA Internships

The criteria for internships are different for different colleges/universities. However, a course in B.Des MBA usually involves design projects to be completed over the duration of the course. If students wish to intern for an organisation, they need to apply on their own or seek help from the institutes’ placement cell.

Moreover, since B.Des MBA is a specialised course, a suitable internship program may be difficult to find. In such a case, candidates can either apply for a design-focused or management-focused internship program and gain relative industry experience.

As an intern, students will learn communication skills for professional environment methods to ideate, plan, create, and execute drafts, use kills to solve the real-world problems

Career Options after B.Des MBA

Post B.Des MBA, candidates can easily find work opportunities in their area of specialisation – interior design, fashion design and more. They often take on managerial roles in the creative departments in Public Relation, advertising, production houses and more. As the intensive coursework is skill-based with an industry-specific approach, students are well-prepared to meet the industry challenges head-on. Skilled students can choose from a host of career paths and earn lucrative salaries.

Check out the most popular job profiles students can pursue after the B.Des MBA course –

Visual Merchandiser: A visual merchandiser employs design skills to plan, create and promote the visual representation of products and services of a retail business. This usually includes the creation and presentation of product displays and store layouts to attract customers and increase sales.

Design Consultant: Professionals can work as a design consultant in diverse industries such as retail, PR, media, interior design, fashion design, graphic design and more. They are primarily responsible for the development of design solutions to meet customer preferences and demands. They also assist in the marketing operations of the design solutions.

Brand manager: As a brand manager, one develops brand strategy and works under the sales or marketing manager. They also monitor business operations like product development, branding, product promotion, and more with a team of professionals by conducting extensive market research.

Product Designer: These professionals design and develop new consumer products and improve the existing consumer products to maintain the best quality and performance. They often analyse the market trends as they need to be commercially aware. Candidates can even freelance as a product designer.

Art Director: Art Directors are responsible for the overall visual representation of ideas in a campaign, mostly in collaboration with other creative departments. As an art director, candidates can find work in print media, retail business, advertising, PR, film productions and more.

Expected Salary after B.Des MBA

As for most courses, the entry-level salary will depend on factors such as the job profile, candidates’ skills, work experience, employer, performance in the course and personal interview, among others. On average, a B.Des MBA graduate can earn anywhere between Rs. 2 Lakhs to Rs. 14 Lakhs. The vast difference in the salary range is mainly due to the difference in the job profiles.

Top companies and MNCs usually offer a higher pay package to the freshers. Nonetheless, professionals can increase their pay scale as they upskill and become more experienced as in the design industry, experience is formidable.

Check out the average entry-level salaries for some of the most popular job profiles available to the B.Des MBA graduates.

Salary Range for B.Des Job Profiles

B.Des. MBA Employment Areas

Candidates who have graduated from B.Des. MBA may find numerous opportunities depending on their specialisation in design. They may work in textile industry, fashion industry, entertainment industry, advertising agencies and other relevant sectors. They may also opt for academic roles and provide lectures in universities and colleges.

Top Private B.Des. MBA Colleges

There are numerous colleges in India that offer B.Des. and MBA colleges. Colleges that provide B.Des. with integrated MBA colleges are very few. We have provided below a list of top private B.Des. MBA colleges in India.