MBA Marketing Management: Course, Admissions, Fees, Syllabus, Exams, Colleges, Scope

MBA in Marketing Management is a two-year postgraduate course designed to gain marketing and business management knowledge. Over 235 colleges in India offer MBA Marketing management degree programmes BIMM Pune, TAPMI Manipal, PIMR Indore, MIT Bhopal, MIT Institute of Design, and BITM Pune. Marketing Management course helps the students to learn the marketing subjects like marketing management, marketing research, and marketing strategies.

MBA degree in Marketing Management course also helps the candidate to know about various marketing departments, sales, and advertising, and distribution of products and services. The Marketing Management in MBA course will also deal with various marketing techniques and marketing strategies. Some of the key concepts studied in this marketing management course are Consumer Behaviour, Market Research, Brand Management, Packaging, and Digital Marketing.

Students need to fulfil the eligibility requirements of the colleges before applying for admission. Many B-schools in India offer admissions based on the cutoff marks scored by the students in the entrance examinations such as CAT, MAT, XAT, and CMAT.

Highlights - MBA in Marketing Management

MBA in Marketing Management Eligibility Criteria

The MBA Marketing Management eligibility criteria will depend on the college chosen by the candidate. Students interested in the marketing field can apply for a Marketing Management in MBA course. To get admitted to top colleges and universities students must meet the eligibility criteria before applying for the admission process. Here we have mentioned a few important points related to the MBA in Marketing Management eligibility criteria.

• Students should have passed a bachelor's degree in commerce or any related field from a recognised university.
• Students need to score at least 50 per cent in their bachelor's degree in order to be admitted to the MBA Marketing courses.
• Candidates have to attempt the entrance exams like CAT, CMAT, MAT, and XAT to get admission to top universities and colleges in India.

MBA in Marketing Management Admission

Admission to an MBA in Marketing Management degree programme is quite simple, students interested in pursuing an MBA in Marketing Management course should appear for entrance exams like CAT, CMAT, MAT and XAT. The shortlisted candidates are required to appear for a written test and personal interviews in some colleges as a part of the admission procedure.

• Candidates must appear for an entrance test before applying to the MBA in Marketing Management course.
• Students after qualifying for entrance examinations should apply for their desired college and university.
• Shortlisted candidates can attend counselling procedures conducted by colleges and universities.
• A few colleges will also conduct personal interviews and group discussions to allot the seats to the candidates in the college or university.

Top Entrance Exams for MBA Marketing Management

There are many entrance examinations offered in the MBA degree, students can choose the examination as required by the colleges for admissions. In this section, we have listed some of the popular entrance examinations required for any MBA specialisation.

MBA Marketing Management Cut-off

The MBA in Marketing Management cutoff is the minimum mark required for the candidate to obtain in order to get admission to the course. A cutoff mark scored in the entrance examination is a deciding factor in getting admission to top colleges and universities for pursuing an MBA in Marketing Management. Cutoff marks may vary based on a number of factors such as the previous year's cutoff, difficulty level of examination, number of applicants who appear for the entrance exam, and reservation category.

MBA Marketing Management Skills Required

Candidates who want to become Marketing Managers should possess various skills that are required for a candidate in order to excel in the field of marketing. Some of the marketing skills include packaging, promoting, designing, and advertising. A few more skills related to the marketing field are mentioned below:

MBA in Marketing Management Syllabus

There are numerous colleges and universities offering an MBA in Marketing Management syllabus will vary from one college to another. However, there are a few subjects that are common to all the courses in the MBA course. Some of the subjects in MBA Marketing are organisational behaviour, Marketing principles, financial management, and Accounts. Below, we have mentioned the important subjects in MBA Marketing Management that are covered in the complete course. The below Marketing Management syllabus is taken from Pondicherry University.

MBA in Marketing Management Fees Structure

The MBA Marketing fee structure differs from one college to another. For pursuing an MBA in Marketing courses candidates should check the college's official website for details of MBA Marketing fees. Government or public universities often charge affordable fees from the students. Whereas private colleges will charge higher fees than government colleges. The average fee for an MBA in Marketing Management course ranges from

Scope of MBA in Marketing Management

MBA in Marketing Management is the most popular courses that is chosen by the candidates for pursuing postgraduate management degree programme. It has vast scope both in India and abroad, candidates after completing a marketing management course can choose various career options such as marketing manager, sales executive, brand manager, and public relationship manager, digital marketing specialist, and market research analyst.

Candidates who wish to study further about the marketing degree can also apply for courses such as M.Phil in Marketing and a Ph.D. in Marketing Management. The MBA graduates are required in almost all the sectors, many reputed companies are looking for talented MBA professionals and are ready to offer handsome salaries. Students can also get job opportuinities in abroad once they have completed their degree.

Career Options After MBA in Marketing Management

There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. The graduates can work as sales managers, digital marketing managers, digital marketing executives, and marketing managers. Marketing managers have the opportunity to work in almost all kinds of sectors as technology is evolving and marketing is becoming a crucial part of it. Graduates can also get jobs overseas as the demand for marketing is not only in India but also abroad.

Sales Manager - The sales manager is the one who leads the sales team and takes care of all sales activities in the organisation. He or she is responsible for creating sales plans, analysing the sales, training, and mentoring the sales team to work and achieve the monthly targets.

Digital Marketing Executive - A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. He or she is responsible for looking at online marketing strategies and executing the same for their online platforms and business websites.

Marketing Analyst - Marketing analysts are professionals who track advertising costs, analyse customer behaviour, conduct research about the prevailing market trends and conditions and act with the objective of extracting more profits for the business.

Brand Manager - Brand managers are responsible for creating the best brand image. They conduct research to bring changes and implement new brand strategies in order to change the brand image.

Top Recruiters

• Google
• Deloitte
• NTPC
• ITC
• Citibank
• Nestle

Benefits of studying MBA in Marketing Management

There are numerous benefits of pursuing a course like an MBA in Marketing Management in India. A number of job opportuinities are available for MBA graduates in both the private and public sectors. MBA Marketing subjects will help the students understand more about the market and business.

Candidates can earn a good amount of money while working at some of the big and reputed MNCs like Google, Accenture, Deloitte, and Infosys. The marketing field is gaining more demand in every sector so, there are a number of job opportunities for MBA graduates.

Expected Salary after MBA in Marketing Management

The salary of an MBA in Marketing Management in India depends on many factors such as the skills and experience of the candidate, location of the company, and the job profile applied by the candidate. MBA Marketing Management degree provides the students with many high-paying career choices once they have relevant experience.

Source: Ambition Box

Browse Top MBA in Marketing Management Colleges in Top Locations

MBA in Marketing Management is an undergraduate course offering enormous working opportunities to students. You can browse some of the best MBA Marketing Management colleges in top locations by referring to the list given below:

MBA Marketing Management Colleges in Popular States

MBA in Market Management colleges are located in various states. State-wise examinations are conducted to offer admissions to students. Some MBA Marketing Management colleges in popular states are:

List of Top MBA Marketing Management Colleges in India

To pursue an MBA course there are a number of colleges in India that offer Marketing Management as a specialisation. A list of the top government and private MBA colleges in Marketing Management in India are mentioned in the table below:

Top Private MBA Marketing Management Colleges in India with Fees

Many private institutions provide MBA in Marketing Management programmes. Private institutions offer more advantages than public colleges. The college fee will also be determined by the infrastructure and facilities available for the students. The table below lists a few private colleges that offer MBA Marketing courses and MBA Marketing fees.

Top Government MBA Marketing Management Colleges in India

In India, there are numerous government colleges that provide an MBA in Marketing courses. Government colleges provide lower tuition fees than private colleges, and students can also apply for scholarships. They will also receive a fee reduction based on their merit score. The table below lists a few government colleges that offer MBA Marketing courses.

Candidates who have completed their bachelor's degree in commerce or any related field are eligible for an MBA in Marketing course. For the candidates who have pursued an MBA, there are opportunities for them in almost all sectors. Many reputed companies are always looking for talented MBA professionals at a good amount of salary. MBA graduates individuals can also get job opportunities abroad.