Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Product Analytics online course is about the process involved in product development and enables the students to find answers to questions of user experience with the product, dynamics, and methods of user interaction during the course study. This online program is provided by the Indian Institute of Management Kozhikode and in collaboration with Eruditus Executive Education. The course duration is for four months and the students are expected to spend four to five hours every week to complete the training.

The program director for this skill development program is Prof. Atanu Adhikari from the department of marketing management at IIM Kozhikode. The core concepts discussed in this program are customer experience, product development, customers need prediction, and decision-making for improved business management. The course curriculum engages the students with data analytics principles and strategies. The Product Analytics training program ensures the students in receiving a course certificate and other benefits such as loan facilitates and fee installments.

The Highlights

Online mode
Four months program
Four to five hours per week
Live Sessions
Loan facilities
IIM Faculty
IIM Certification

Programme Offerings

live sessions
video lectures
Demo sessions
discussions
assignments
Online Projects
exams
Dedicated Support
peer learning
Feedback

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Kozhikode

The students of the ‘Product Analytics’ program are given loan facilities to pay for the course through EMI or can use the installment option.

Product Analytics fee structure

Heads	Amount in INR
Total Program Fee	INR 71,750 + GST
Booking Amount	INR 17,750 + GST
First Installment	INR 27,000 + GST
Second Installment	INR 27,000 + GST

Eligibility Criteria

The students who wish to apply for the ‘Product Analytics’ online program are required to be graduates or should have a diploma in any discipline.

Certificate qualifying details

The students of the ‘Product Analytics’ training will become eligible for the course certificate after completing the course with a minimum of 70% marks.

What you will learn

Marketing skillsData science knowledgeKnowledge of Product Management

The Product Analytics curriculum is framed for the students to understand and learn the following aspects,

Knowledge of data analytics with regard to customer behaviour, product development, marketing, and market share calculation.
Develop technological skills for data and statistical analysis, predictive and descriptive analytics to improve knowledge and product functionality.
The students of this program are trained to imply a strategic mindset for product analytics to prioritize important business applications.
Learners will gain knowledge of the concepts and strategies of digital analytics.

Who it is for

EntrepreneurProduct Development ManagerSales ManagerMarketing Manager

The Product Analytics online certification program is developed for the mid-level product management professionals to improve the product development process, its features with a data-driven outlook. The course is beneficial for the senior and mid-level managers such as the sales and marketing managers, IT managers, and entrepreneurs to acquire analytical insights for product and business development.

Admission Details

The candidates who are interested in joining the ‘Product Analytics’ online training should register online for the course.

Step 1: Go to the course page on the website using the following link, https://iimk.eruditus.com/product-analytics/index-af.php

Step 2: Click on the ‘Start Application Now’

Step 3: Enter your email address and follow the instructions.

Application Details

The applicants of the ‘Product Analytics’ training course are required to fill in their email addresses and follow the instructions to complete the registration process.