- Introduction to Performance Marketing:
- Basics of Performance marketing
- Different roles for Performance marketers
- Tools and skills trained in performance marketing
- Understanding the terms CTR, CR, CAC, CPC
- Channels for Online Ads
- Ad platforms
- Print media
- How to amplify your ad message
- Affiliate Marketing
- Content Marketing
- Email Marketing
- Organic VS Inorganic searches
- Mobile Marketing
- Home
- Board Infinity
- Courses
- Express Bootcamp for Performance Marketing
Express Bootcamp for Performance Marketing
Gain the much-required skills of performance marketing with the projects and online classes through the certification course provided by Board Infinity.
Beginner
Online
3 Months
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video and Text Based
|
Course overview
Performance Marketing is the broader term that works when the advertisers or the organizations connect with the publishers to design the advertisements for their company and publish them on the performance marketing channels like social media, search engines, embedded web channels, content writing, and many more. It is basically a digital marketing strategy that is driven by the results. Express Bootcamp for Performance Marketing course is provided by Board Infinity for the learners who are keen to be a part of this sector.
Express Bootcamp for Performance Marketing training shall be delivered by industry experts like Oyo, Accenture, TATA AIA Life, Mysigma, etc. The learner shall have a firm understanding of the concepts in three months and shall also be working on real-life-based projects. The learner shall be exposed to different tools such as google ads, canvas, LinkedIn, etc for teaching the techniques. Besides providing theoretical and practical knowledge the platform also provides career service and placement opportunities. After the completion of the course, the candidate will receive Express Bootcamp for Performance Marketing certification by Board Infinity.
The highlights
- 100% online course
- 3-month duration
- Included Projects
- Assignments
- Placement assistance
- Evaluation and doubt clearing sessions
- Experts-led training sessions
- Certification
Program offerings
- Online interactive learning
- Trained by industry experts
- Project-based training
- 3-month duration
- Certification
- Doubt clearing sessions
- Placement assistance
Course and certificate fees
certificate availability
certificate providing authority
Eligibility criteria
Academic Qualification
The candidate enrolling in the course should have completed graduation with 60% marks. The highest educational qualification of the candidate can be B.Sc(IT), B.Tech/B.E, BBA, BCA, MBA/ PGDM, M.Tech/M.E, MCA, Others, M.Sc, B.Sc (Others), Bachelor of Commerce (B.Com), BA for taking up the Express Bootcamp for Performance Marketing certification course.
Certification Qualifying Details
Express Bootcamp for Performance Marketing certification shall be awarded to the candidate after the completion of the course by Board Infinity. The BI or board infinity certification for Express Bootcamp for Performance Marketing course shall be given to the candidate who will complete the associated assignments and projects on time. The certification will open the gates of opportunities for the learners in the performance marketing domain.
What you will learn
Express Bootcamp for Performance Marketing certification syllabus is designed for the comprehensive development of the learner. The course includes online learning and project training for providing extensive knowledge and skills in performance marketing to the learners. The curriculum shall guide the learner with Facebooks Ads, Online Ads Channels, Instagram Ads, Google Ads, LinkedIn Ads, Advertisement Optimization, Content optimization, PPC Strategies, Landing Page Design, and its Optimization, and Digital Marketing. After the completion of the course, the learner shall gain proficiency in the following concepts.
- Understand the digital marketing basics and its scope in the future.
- Gain knowledge about social media marketing to help brands build an online presence.
- Perform market research and understand consumer behavior to formulate marketing strategies for brands.
- Learn Paid advertising to increase web traffic and generate leads through Google ads, Facebook ads, and Email Marketing.
Who it is for
Express Bootcamp for Performance Marketing certification benefits the people who wish to pursue marketing for their career. The course shall build proficient skills in performance marketing and will help the candidates to latch onto the desirable job. The course is perfect for beginners who want to build their careers in performance marketing. It shall also help the people working in the following professions by enhancing their skills and knowledge.
- Digital Marketing Manager,
- Digital Marketing Executive,
- Content Marketing Executive,
- Marketing Executive,
- PPC Strategist,
- Facebook Ads Manager,
- Performance Marketer.
Admission details
To get admission to Express Bootcamp for Performance Marketing online course, follow the steps mentioned below.
Step 1: Visit the Board Infinity online portal or click on the link that will direct you to the BI portal for the course. https://www.boardinfinity.com/learning-path/performance-marketing-bootcamp.
Step 2: Click on the ‘Book your slot’ tab available on the homepage.
Step 3: The tab will direct the user to the page. Fill in the required details including name, number email id, and click on submit.
Step 4: Complete the enrollment process by Express Bootcamp for the Performance Marketing certification fee.
Step 5: Start learning the key concepts of performance marketing by attending the Express Bootcamp for Performance Marketing classes.
The syllabus
Introduction to Performance Marketing
Facebook and Instagram Ads
- Facebook Advertising Tools
- Types of Facebook Ads
- Creating Facebook Business Page
- Advanced Segmentation
- Ads Pricing
LinkedIn Ads
- LinkedIn Advertising tools
- Types of LinkedIn Ads
- Basics of LinkedIn posts
- Creating LinkedIn Business Page
- Types of Business Page
- Audience segmentation
- Ads Pricing
Google Ads
- Search Ads
- Display Ads
- Youtube Ads
- Understanding different Ad types
- Advance Ad configurations
- What is GDPR, General Data Protection Regulation
- What is the concept of remarketing?
- Which ads can do remarketing strategies
- How to identify audience for remarketing
- How to set up remarketing for Google Ads run
- What is Google Merchant Centre
- How does Google Merchant centre benefit Marketers
- Ads Optimisation:
- Understanding Campaign Management
- Google Analytics Dashboard
- Retargeting
- Creating Lookalike Audiences
- Google Editor
- Pixels Setup
- Mobile Ads Optimisation
- Conversion Rate Optimisation
- PPC Strategies:
- Introduction of Pay Per Click (PPC) Types of Ad platforms
- Ad Placement
- Keyword Planning
- Ad Auction
- Ad extension and Sitelink
- Bidding process and bid structure
- Alternate Bidding Methods
- Programmatic Buying
- Quality Score
- Running a PPC ad campaign
Ads Optimization
- Understanding Campaign Management
- Google Analytics Dashboard
- Retargeting
- Creating Lookalike Audiences
- Google Editor
- Pixels Setup
- Mobile Ads Optimisation
- Conversion Rate Optimisation
PPC Strategies
- Introduction of Pay Per Click (PPC) Types of Ad platforms
- Ad Placement
- Keyword Planning
- Auction
- Ad extension and Sitelink
- Bidding process and bid structure
- Alternate Bidding Methods
- Programmatic Buying
- Quality Score
- Running a PPC ad campaign
Scholarship Details
Board Infinity is providing scholarships to the students in three easy steps. Click on the avail scholarship button available on the homepage. The direct link for the same is https://www.boardinfinity.com/scholarship. Signup to the portal and complete your profile. Attempt the test on a laptop or PC. Book the counseling session and avail of the scholarship.
How it helps
Performance marketing is one of the booming industries that generate multiple job opportunities for skilled professionals. People employed in this domain has a decent package and moreover, the sector provides learner to adapt and learn according to the market needs and requirements. The platform of Board Infinity is also providing multiple benefits to the students. Some of the benefits are mentioned below.
- Board Infinity provides online training as well as offline training. The candidates can choose the learning mode as per their requirements.
- Multiple projects on Consumer Research, Social Media Marketing for HUL, Build Social Media campaigns, Facebook and Instagram ads, email marketing, MakeMyTrip SEO Audit Analysis, Creating Google Ads, SEO for E-commerce company, Uber Market Segment.
- Grab a firm understanding of the tools like Facebook Ads, Google Ads, Google Analytics, MailChimp, Google Keyword Planner, WordPress, Instagram Ads, Youtube, UberSuggest, Canva, and LinkedIn, Google Ad Manager.
- Placement opportunity for the learners who want to kickstart their career in this sector. The platform shall enhance their soft skills and prepare them for the interviews.
- Graded assignments and one-to-one doubt sessions for enhancing the knowledge of the candidates.
Instructors
Mr Milan Modi
Account Director
Freelancer
B.E /B.Tech, MBA
Mr Altamash Aslam
Senior Manager
Freelancer
Mr Praful Jain
Digital Marketing Manager
Accenture
Mr Nitin Amlani
Senior Marketing Manager
Freelancer
Mr Varad Laghate
Senior Manager
Board Infinity
Mr Anupam Srivastava
Trainer
Board Infinity
Ms Somya Paramguru
Digital Marketing Executive
Freelancer
FAQs
The duration of the course is 3 months.
The learner shall learn about Facebook Ads, Google Ads, Google Analytics, MailChimp, Google Keyword Planner, WordPress, Instagram Ads, Youtube, UberSuggest, Canva, LinkedIn, and Google Ad Manager.
The certification shall be provided by Board Infinity.
The course comprises multiple assignments which will be checked and graded by experts.
The candidate can avail of the scholarship by preparing their profile on the portal, attempting the test, and booking the counseling session. For details refer to the above article.
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