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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 16708yesUMD

The Syllabus

  • Course Overview

  • Module 1: Introduction
  • Introduction to Search Engine Optimization and Paid Search
  • Analytics of SEO
  • Analytics of Paid Search
  • Web Analytics
  • SEO, Paid Search & Web Analytics Practice & Apply
  • Module1 Scenario: Analyzing PPC Report

  • Module 2: Introduction
  • Online Testing
  • Online Testing: Experiment Design
  • Recommendation Systems
  • Online Testing & Recommendation Practice & Apply
  • Module 2 Scenario: Online Testing

  • Module 3: Introduction
  • Machine Learning in Marketing Analytics
  • Methods of Machine Learning
  • Performance Evaluation
  • Method Configuration
  • Machine Learning Practice & Apply
  • Module 3 Scenario

  • Module 4 Introduction
  • Big Data and AI in Marketing Analytics
  • Hadoop
  • Deep Learning, Incomplete1 activity
  • Deep Neural Networks for Image and Sequential Data, Incomplete2 activities
  • Big Data & AI Practice & Apply, Incomplete1 activity
  • Module 4 Scenario

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