Digital Marketing Analytics Tools and Techniques
Beginner
Online
4 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 16708 | yes | UMD |
The Syllabus
- Course Overview
- Module 1: Introduction
- Introduction to Search Engine Optimization and Paid Search
- Analytics of SEO
- Analytics of Paid Search
- Web Analytics
- SEO, Paid Search & Web Analytics Practice & Apply
- Module1 Scenario: Analyzing PPC Report
- Module 2: Introduction
- Online Testing
- Online Testing: Experiment Design
- Recommendation Systems
- Online Testing & Recommendation Practice & Apply
- Module 2 Scenario: Online Testing
- Module 3: Introduction
- Machine Learning in Marketing Analytics
- Methods of Machine Learning
- Performance Evaluation
- Method Configuration
- Machine Learning Practice & Apply
- Module 3 Scenario
- Module 4 Introduction
- Big Data and AI in Marketing Analytics
- Hadoop
- Deep Learning, Incomplete1 activity
- Deep Neural Networks for Image and Sequential Data, Incomplete2 activities
- Big Data & AI Practice & Apply, Incomplete1 activity
- Module 4 Scenario
Articles
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26 Mar'25, 12:48 PM
12 Mar'25, 09:59 AM
5 Feb'25, 07:17 AM
12 Feb'24, 05:38 AM
17 Sep'21, 04:38 AM
7 Sep'25, 06:23 PM
31 Aug'25, 03:41 PM
18 Jul'25, 05:30 AM
2 Jul'25, 10:34 AM
24 Jun'25, 07:18 AM
1 May'25, 11:36 AM
26 Mar'25, 12:48 PM
12 Mar'25, 09:59 AM
5 Feb'25, 07:17 AM