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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 37662yesUMD

The Syllabus

  • Course Overview

  • Module 1 Introduction
  • Marketing Strategy Formation Process & Digital Marketing
  • Digital Marketing Framework & Implications
  • Customer Journey and Inbound & Outbound Marketing

  • Module 2 Introduction
  • Multi-sided Platforms: Value Creation & Network Effects
  • Multi-sided Platforms: Platform Design Themes

  • Module 3 Introduction
  • Search Engine Marketing & Search ROI
  • SEO & Display,

  • Module 4 Introduction
  • Mobile Marketing

  • Final Scenario-GameStop's Future: Retail or Digital?

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