Fundamentals of Digital Marketing at UMD
Beginner
Online
4 Weeks
Free
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Compare Quick Facts
Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
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English | Self Study | Video and Text Based |
Courses and Certificate Fees
Fees Informations | Certificate Availability | Certificate Providing Authority |
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INR 37662 | yes | UMD |
The Syllabus
- Module 1 Introduction
- Marketing Strategy Formation Process & Digital Marketing
- Digital Marketing Framework & Implications
- Customer Journey and Inbound & Outbound Marketing
- Module 2 Introduction
- Multi-sided Platforms: Value Creation & Network Effects
- Multi-sided Platforms: Platform Design Themes
- Module 3 Introduction
- Search Engine Marketing & Search ROI
- SEO & Display,
- Module 4 Introduction
- Mobile Marketing
- Final Scenario-GameStop's Future: Retail or Digital?
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