- Introduction to Inbound Certification
- What is inbound?
- What is the inbound methodology?
- What are the fundamentals of an inbound business?
- What is a flywheel?
- Combining Funnels and Flywheels
- What are the inbound principles?
- The inbound methodology and principles
- The importance of defining your company's purpose
- Identifying your company's purpose
- Why do you need to set business goals?
- How to set a goal that aligns with your company's purpose
- How to prioritize short-term and long-term business goals
- How HubSpot aligns its teams behind its goals
- Why are buyer personas an important part of your inbound strategy?
- How to create a buyer persona
- What is the buyer's journey?
- How to create a buyer's journey
- Home
- Hubspot Academy
- Courses
- Sales Training Inbound Business Strategy
Sales Training: Inbound Business Strategy
Learn everything about inbound business as well as obtain knowledge of inbound techniques and inbound business strategies from scratch.
Beginner
Online
2 Weeks
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
One major change in current business practices is inbound marketing. Inbound marketing is all about empowering potential consumers as opposed to interrupting them with a message where the marketer or salesperson held all the power. Behaviors of consumers when making purchases have evolved and will continue to change. To accommodate the method in which customers genuinely want to buy and purchase, businesses must alter how they advertise, sell, and provide services. Sales Training: Inbound Business Strategy online certification is designed by HubSpot Academy and taught by Kyle Jepson - Inbound Sales Professor which is presented by Coursera.
The objective of the Sales Training: Inbound Business Strategy online course is to acquaint learners with inbound principles and provide them with a comprehensive understanding of everything an effective inbound strategy entails. Sales Training: Inbound Business Strategy online classes take three hours to complete, however during the period learners will study inbound methodology and various strategies they might use to improve the performance of their companies. With the help of this course, learners will acquire knowledge and a fresh outlook on what it's like to become sales representatives or managers.
The highlights
- Shareable certificate of completion
- Self-paced course
- 12 hours effort
- 100% online content
- Flexible deadlines
Program offerings
- English video lectures with multiple subtitles
- 100% online content
- Learning resources. graded assignments
- Graded quizzes
- Practice exercises
- Accessible on mobile devices
Course and certificate fees
Depending on the subscription model, the Sales Training: Inbound Business Strategy certification fee is devised. Choosing any one of these mentioned below will guarantee a certificate of completion.
Sales Training: Inbound Business Strategy Fee Structure
Description | Amount in INR |
1 month, 12 hours per week | Rs. 4,051 |
3 months, 4 hours per week | Rs. 8,102 |
6 months, 2 hours per week | Rs. 12,154 |
certificate availability
certificate providing authority
What you will learn
The syllabus
Week 1: Inbound Business Strategy
Videos
Readings
- How the Flywheel Killed HubSpot's Funnel
- HubSpot'S Culture Code
- A Management Framework for People Who Don’t Like Vegetables
- Create Your Buyer Personas
- Take the Inbound Certification exam!
Week 2: Sales & Marketing Alignment
Videos
- Why You Need Sales Enablement
- Developing a Sales Enablement Strategy
- Sales Enablement in Action
- The Importance of Having a Vision and Setting Goals
- Creating a Revenue Goal
- The Importance of Lead Qualification
- Identifying Fit and Sales Readiness
- Mastering Lead Qualification
- The Importance of the Sales and Marketing SLA
- Creating an SLA for Your Teams
- Optimizing Your SLA
- Beyond the SLA
- The Importance of Customer Enablement
- Helping Customers Fire Their Old Solutions
- Encouraging People to Buy From You Again
- Helping Your Customers Do the Job They Hired Your Product to Do
Readings
- How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20m
- Customer Acquisition Vs.Retention Costs – Statistics And Trends
Practice exercises
- Introduction to Sales Enablement
- Aligning Your Teams Around a Unified Revenue Goal
- Developing a Lead Qualification Framework
- Holding Your Teams Accountable With a Service-Level Agreement
- Continuing Enablement After the Sale
Instructors
Mr Kyle Jepson
Sales Professor
Hubspot Academy
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