MBA in Luxury Brand Management is a two-year postgraduate programme focused on organising, promoting, and managing premium products and services. The course covers business, brand, and marketing management in the luxury sector across four semesters. Key subjects include business statistics, managerial economics, luxury merchandising, retail, and brand management. Eligible candidates must hold a bachelor’s degree and clear exams like CAT, MAT, XAT, CMAT, or GMAT. Short-term courses are also available, such as Marketing Luxury Understanding at IIM Ahmedabad.
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MBA in Luxury Brand Management prepares students with the skills to manage premium brands and create exceptional customer experiences. The course covers marketing, retail, and brand strategy in the luxury sector. Graduates can pursue careers in top luxury firms. Below are some of the key highlights:
Particulars | Values |
|---|---|
Degree Name | MBA in Luxury Brand Management |
MBA Luxury Brand Management Degree Type | Postgraduate |
MBA Luxury Management Course Duration | 2 years |
MBA Luxury Management Entrance Exams | CAT, CMAT, GMAT, MAT, XAT, ATMA |
MBA Luxury Management Eligibility Criteria | Bachelor’s degree from a recognised institute in India |
MBA Luxury Management Admission Process | Entrance test |
MBA Luxury Management Fees | Rs. 1 Lakhs to Rs. 12 Lakhs |
MBA Luxury Management Average Salary | Rs. 8.5 LPA |
MBA Luxury Management Job Profiles | Product Manager, Retail Manager, Sales Manager, Brand Manager, Marketing Manager |
MBA Luxury Management Top Recruiters | LVMH, Kering, Richemont, Chanel, Gucci, Rolex, Armani |
There are no set eligibility criteria, and they vary across institutions. It also varies depending on the citizenship category of candidates and the type of college. Below, we have listed the MBA Luxury Brand Management eligibility criteria followed by most colleges in India.
| Particulars | Eligibility Parameters |
|---|---|
Educational Qualification | Bachelor's degree from a recognised institute in India |
Minimum aggregate marks | 50 per cent for the general category (5-10 per cent relaxation for candidates belonging to the reserved categories) |
Work Experience | 1-2 years (not mandatory) |
The application procedure is decided by the management authority of the institute. Generally, public colleges have a more strict admission process compared to private colleges. Some colleges may conduct their entrance examinations or provide admission directly based on the degree scorecard. We have compiled the MBA Luxury Brand Management admission procedure followed by the top business schools.
Step 1- Candidates need to meet the required eligibility criteria before applying for the course.
Step 2- They have to apply for the course through the official website of the respective college.
Step 3- They need to have a valid score in CAT, CMAT, GMAT, MAT, XAT, or other entrance exams.
Step 4- Candidates clearing the cutoff of these exams will be selected for further rounds.
Step 5- Group discussions and personal interviews will be conducted for selected candidates.
Step 6- Based on the overall performance, the final merit list will be released by the institutions on their official website.
Step 7- Selected candidates need to pay the course fee and submit documents before the due date for seat finalisation.
Entrance exams facilitate admission to various courses offered at colleges across the nation. Passing these entrance exams is necessary for candidates; otherwise, they will not be considered for the admission process of colleges. Below, we have provided the top MBA luxury brand management entrance exams that provide admission to premier management institutes in India.
| Exam Name | Conducting Body | Exam Pattern |
|---|---|---|
Indian Institute of Management Lucknow | ||
All India Management Association (AIMA) | ||
National Testing Agency | ||
Xavier School of Management | ||
Graduate Management Admission Council | ||
Graduate Management Admission Council | - |
Entrance exams for MBA courses, whether at the national or university level, are conducted regularly. Colleges set cutoff marks for each exam, and admit students who surpass the minimum cutoff. The total available seats, the number of applicants, and the exam's difficulty significantly influence the MBA Luxury Brand Management cutoff.
The MBA luxury brand management curriculum is divided into four semesters, encompassing theoretical and research-based learning. A large part of the course also focuses on entrepreneurship and soft skills training. The table below outlines the syllabus for MBA luxury brand management courses offered at Jain Deemed-to-be University in Bangalore.
The first year of the MBA in Luxury Brand Management focuses on building a strong foundation in business, marketing, and brand management. Students study subjects like business communication, finance, organisational behaviour, marketing, and luxury merchandising. Sectoral immersion provides practical exposure to luxury industries such as oenology, gastronomy, and the art market.
| Semester 1 | Semester 2 |
|---|---|
Computer Applications for Business | Indian Financial System and Financial Markets |
Organisational Behaviour | Corporate Social Responsibility and Sustainability |
Business Communication | Marketing Research |
Business Statistics and Analytics for Decision-Making | Corporate Finance |
Legal and Business Environment | Indian Economy and Policy |
Financial Reporting, Statements, and Analysis | Human Resources Management |
Organisation Design | Organisation Study |
Marketing Management | Consumer Behaviour and CRM |
Managerial Economics | Luxury Merchandising |
- | Sectoral Immersion: Oenology, Gastronomy, and Art Market |
The second year focuses on advanced luxury management skills, including brand management, retail strategy, e-commerce, and integrated marketing communication. Students also learn corporate strategy, entrepreneurship, social media marketing, and services management. Sectoral immersion in perfumery, cosmetics, luxury hotels, and accessories offers hands-on experience, preparing graduates for leadership roles in the global luxury industry.
| Semester 3 | Semester 4 |
|---|---|
Operations Management | Entrepreneurship |
Project Management | Indian Ethos and Business Ethics |
Management Skills for Effectiveness | Corporate Strategy |
Quantitative Techniques | SIP + Research |
E-Commerce for Luxury | Services Management |
Retail Management for Luxury | Social Media Marketing |
Brand Management for Luxury | Luxury Marketing - II |
Luxury Marketing | - |
Sectoral Immersion: Perfumery and Cosmetics, Luxury Hotels, Accessories | - |
Integrated Marketing Communication and New Media | - |
MBA in Luxury Brand Management fees vary depending on the college, location, facilities, and faculty experience. Public institutions generally charge lower fees, while premier institutes like IIMs have higher costs. Scholarships may be available for excellent and reserved-category students. On average, the course fees range between Rs. 1 lakh to Rs. 12 lakhs.
An MBA in Luxury Brand Management offers a specialised skill set for managing high-end brands. Graduates can pursue careers in luxury fashion, hospitality, or retail, handling marketing, strategy, and customer experience. It is a dynamic field with global opportunities that involve brand positioning, market analysis, and trend forecasting.
To achieve success, candidates require a deep understanding of luxury consumer behaviour and the ability to adapt to evolving industry trends. By qualifying for UGC-NET or GATE exams, candidates can also opt for a Ph.D. and enter academia.
There are a variety of career options available for graduates, mostly in the private sector. Hospitality and retail industries often hire individuals with expertise in luxury brand management. Below, we have listed some of the career options that graduates can opt for.
Product Managers: Product managers are professionals who oversee the product of an organisation. They are also responsible for developing strategies to achieve the organisation's goal.
Retail Managers: Retail managers or store managers are professionals who are in charge of the resources and inventory of organisations. They play a crucial role in ensuring that all customer service, safety, and quality standards are met.
Sales Managers: Sales managers lead the team of sales executives, and collectively plan the sales targets of the organisation. They can also hire and lay off sales employees, based on their performance.
Brand Managers: Brand managers ensure that the product of the organisation meets the requirements of target customers. They also monitor marketing trends to keep ahead of the competition.
Marketing Managers: Marketing Managers plan and execute promotional strategies for brands and products. They analyse market trends, manage campaigns, and work to boost sales and brand visibility.
In the MBA luxury brand management, students gain an in-depth understanding of luxury brand strategies, consumer behaviour, and market trends. They will explore the international luxury market dynamics and develop a global perspective essential for managing brands across the globe. Candidates will acquire practical skills in areas like marketing, retail, and brand communication.
An MBA in Luxury Brand Management will improve the career prospects of graduates by positioning them as specialists in the luxury sector. It will open doors to leadership roles within prestigious organisations
There is no fixed salary because many factors, such as job role, location, and employment company, determine the overall salary structure. Graduating from the best management colleges will provide more salary and job opportunities, as many top recruiters visit these campuses for recruitment. The table below highlights the average MBA luxury brand management salary for respective job roles.
| Job Roles | Average Salary (LPA) |
|---|---|
Product Manager | Rs. 22.1 LPA |
Retail Manager | Rs. 5.7 LPA |
Sales Manager | Rs. 7.1 LPA |
Brand Manager | Rs. 19.2 LPA |
Marketing Manager | Rs. 13.2 LPA |
Source: AmbitionBox
A few private institutes in India offer an MBA in Luxury Brand Management, focusing on brand strategy, marketing, and retail management for luxury products. These colleges provide industry-oriented learning and practical exposure, helping students develop the skills required to excel in the competitive luxury sector. Below are some of the top colleges, along with their fees.
| Top Colleges | Fees |
|---|---|
Rs. 11.75 Lakhs | |
Rs. 1.52 Lakhs | |
- |
Graduates of an MBA in Luxury Brand Management are provided with the skills to understand the world of premium brands. This specialisation prepares individuals to lead in the luxury sector where they can deliver strategic value through effective management, marketing, and customer experience.
Frequently Asked Questions (FAQs)
Luxury Brand Management involves organising, creating, promoting, and selling high-end products to individuals with high living standards.
Candidates must have a bachelor's degree with at least 50 per cent marks. Entrance tests like CAT, MAT, XAT, GMAT, ATMA, or CMAT are required.
Candidates need to meet eligibility criteria, apply through the official website, and submit a valid entrance exam score. Selected candidates will undergo group discussions or personal interviews.
Common entrance exams include CAT, MAT, GMAT, and CMAT. These exams are widely accepted by various management institutes in India.
The fee varies across institutions, and factors such as college type, location, facilities, and placement records influence the fee structure. On average, it ranges from Rs. 7.0 lakhs to Rs. 13.0 lakhs.
Like all other MBA programmes, MBA in Luxury Brand Management is also of two years duration.
Graduates can pursue careers in luxury fashion, hospitality, or retail, handling marketing, strategy, and customer experience. Opportunities include brand positioning, market analysis, and trend forecasting.
Graduates can pursue roles such as Product Manager, Retail Manager, Sales Manager, Brand Manager, or Marketing Manager in industries like fashion, hospitality, and retail.
Renowned luxury brands such as LVMH, Kering, Richemont, Chanel, Gucci, Rolex, and Armani are among the top recruiters.
Salary varies based on factors like job role, location, and employer. On average, salaries for roles like Product Manager, Retail Manager, Sales Manager, Brand Manager, and Marketing Manager range from Rs. 5.06 LPA to Rs. 13.92 LPA.
On Question asked by student community
Hello,
Here are Types of MBA Scholarships in India:
Now, here Popular MBA Scholarships:
Aditya Birla Scholarship
OP Jindal Management Scholarship
IIM Scholarships
Government Scholarships
For more details access below mentioned link:
https://bschool.careers360.com/articles/scholarship-for-mba-students-in-india
Hope it helps.
Hello,
There are many options that you can pursue. The list is below.
1. management consultant
2. Business Analyst
3. investment banker
4. Financial Manager
5. Marketing Manager
6. Human Resources
7. The It manager
8. entrepreneurship
9. data analyst
Thank You. Feel free to ask for more information.
Good Afternoon,
MBA eligibility criteria require
1. a bachelor's degree
2. must clear national exams like CAT, XAT, NMAT, CMAT
3. Students must clear the group discussion and personal interview.
4. Placements depend on colleges and universities.
Best colleges for placements are
1. IIMs and IITs of any city
placement needs proper communication skills, leadership skills, PPT and projects or other skills that a company mentions.
Thank You.
Good Morning,
NIT Rourkela CAT cutoff range is between 70-85 percentiles for the general category. 70 is the minimum percentile needed to apply, and 85 is the highest percentile. However, the maximum percentile depends on the particular year competition. It can be changed.
Thank You.
Hello,
MBA exams are for students who want to pursue MBA course after graduation. The EMCET Exam is written by students who want to enter to engineering, it is an entrance exam. Go through the attached links to know more about MBA and EMCET Course.
MBA Follow the link: https://www.careers360.com/courses/mba-master-of-business-administration
EMCET:
https://www.careers360.com/exams/ap-eamcet
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