MBA in Luxury Brand Management is a two-year postgraduate programme focused on organising, promoting, and managing premium products and services. The course covers business, brand, and marketing management in the luxury sector across four semesters. Key subjects include business statistics, managerial economics, luxury merchandising, retail, and brand management. Eligible candidates must hold a bachelor’s degree and clear exams like CAT, MAT, XAT, CMAT, or GMAT. Short-term courses are also available, such as Marketing Luxury Understanding at IIM Ahmedabad.
This Story also Contains
- MBA in Luxury Brand Management Course- Highlights
- MBA in Luxury Brand Management Eligibility Criteria
- MBA in Luxury Brand Management Admission Procedure
- Top MBA in Luxury Brand Management Entrance Exams
- MBA in Luxury Brand Management Cutoff
- MBA in Luxury Brand Management Syllabus
- MBA in Luxury Brand Management Fees
- Scope of MBA in Luxury Brand Management
- Salary in MBA Luxury Brand Management
- Top Private MBA in Luxury Brand Management Colleges in India
MBA Luxury Brand Management
MBA in Luxury Brand Management- Important Dates
MBA in Luxury Brand Management Course- Highlights
MBA in Luxury Brand Management prepares students with the skills to manage premium brands and create exceptional customer experiences. The course covers marketing, retail, and brand strategy in the luxury sector. Graduates can pursue careers in top luxury firms. Below are some of the key highlights:
Particulars | Values |
|---|
Degree Name | MBA in Luxury Brand Management |
MBA Luxury Brand Management Degree Type | Postgraduate |
MBA Luxury Management Course Duration | 2 years |
MBA Luxury Management Entrance Exams | CAT, CMAT, GMAT, MAT, XAT, ATMA |
MBA Luxury Management Eligibility Criteria | Bachelor’s degree from a recognised institute in India |
MBA Luxury Management Admission Process | Entrance test |
MBA Luxury Management Fees | Rs. 1 Lakhs to Rs. 12 Lakhs |
MBA Luxury Management Average Salary | Rs. 8.5 LPA |
MBA Luxury Management Job Profiles | Product Manager, Retail Manager, Sales Manager, Brand Manager, Marketing Manager |
MBA Luxury Management Top Recruiters | LVMH, Kering, Richemont, Chanel, Gucci, Rolex, Armani |
MBA in Luxury Brand Management Eligibility Criteria
There are no set eligibility criteria, and they vary across institutions. It also varies depending on the citizenship category of candidates and the type of college. Below, we have listed the MBA Luxury Brand Management eligibility criteria followed by most colleges in India.
| Particulars | Eligibility Parameters |
|---|
Educational Qualification | Bachelor's degree from a recognised institute in India |
Minimum aggregate marks | 50 per cent for the general category (5-10 per cent relaxation for candidates belonging to the reserved categories) |
Work Experience | 1-2 years (not mandatory) |
MBA in Luxury Brand Management Admission Procedure
The application procedure is decided by the management authority of the institute. Generally, public colleges have a more strict admission process compared to private colleges. Some colleges may conduct their entrance examinations or provide admission directly based on the degree scorecard. We have compiled the MBA Luxury Brand Management admission procedure followed by the top business schools.
Step 1- Candidates need to meet the required eligibility criteria before applying for the course.
Step 2- They have to apply for the course through the official website of the respective college.
Step 3- They need to have a valid score in CAT, CMAT, GMAT, MAT, XAT, or other entrance exams.
Step 4- Candidates clearing the cutoff of these exams will be selected for further rounds.
Step 5- Group discussions and personal interviews will be conducted for selected candidates.
Step 6- Based on the overall performance, the final merit list will be released by the institutions on their official website.
Step 7- Selected candidates need to pay the course fee and submit documents before the due date for seat finalisation.
Top MBA in Luxury Brand Management Entrance Exams
Entrance exams facilitate admission to various courses offered at colleges across the nation. Passing these entrance exams is necessary for candidates; otherwise, they will not be considered for the admission process of colleges. Below, we have provided the top MBA luxury brand management entrance exams that provide admission to premier management institutes in India.
MBA in Luxury Brand Management Cutoff
Entrance exams for MBA courses, whether at the national or university level, are conducted regularly. Colleges set cutoff marks for each exam, and admit students who surpass the minimum cutoff. The total available seats, the number of applicants, and the exam's difficulty significantly influence the MBA Luxury Brand Management cutoff.
MBA in Luxury Brand Management Syllabus
The MBA luxury brand management curriculum is divided into four semesters, encompassing theoretical and research-based learning. A large part of the course also focuses on entrepreneurship and soft skills training. The table below outlines the syllabus for MBA luxury brand management courses offered at Jain Deemed-to-be University in Bangalore.
MBA in Luxury Brand Management First Year Syllabus
The first year of the MBA in Luxury Brand Management focuses on building a strong foundation in business, marketing, and brand management. Students study subjects like business communication, finance, organisational behaviour, marketing, and luxury merchandising. Sectoral immersion provides practical exposure to luxury industries such as oenology, gastronomy, and the art market.
| Semester 1 | Semester 2 |
|---|
Computer Applications for Business | Indian Financial System and Financial Markets |
Organisational Behaviour | Corporate Social Responsibility and Sustainability |
Business Communication | Marketing Research |
Business Statistics and Analytics for Decision-Making | Corporate Finance |
Legal and Business Environment | Indian Economy and Policy |
Financial Reporting, Statements, and Analysis | Human Resources Management |
Organisation Design | Organisation Study |
Marketing Management | Consumer Behaviour and CRM |
Managerial Economics | Luxury Merchandising |
- | Sectoral Immersion: Oenology, Gastronomy, and Art Market |
MBA in Luxury Brand Management Second Year Syllabus
The second year focuses on advanced luxury management skills, including brand management, retail strategy, e-commerce, and integrated marketing communication. Students also learn corporate strategy, entrepreneurship, social media marketing, and services management. Sectoral immersion in perfumery, cosmetics, luxury hotels, and accessories offers hands-on experience, preparing graduates for leadership roles in the global luxury industry.
| Semester 3 | Semester 4 |
|---|
Operations Management | Entrepreneurship |
Project Management | Indian Ethos and Business Ethics |
Management Skills for Effectiveness | Corporate Strategy |
Quantitative Techniques | SIP + Research |
E-Commerce for Luxury | Services Management |
Retail Management for Luxury | Social Media Marketing |
Brand Management for Luxury | Luxury Marketing - II |
Luxury Marketing | - |
Sectoral Immersion: Perfumery and Cosmetics, Luxury Hotels, Accessories | - |
Integrated Marketing Communication and New Media | - |
MBA in Luxury Brand Management Fees
MBA in Luxury Brand Management fees vary depending on the college, location, facilities, and faculty experience. Public institutions generally charge lower fees, while premier institutes like IIMs have higher costs. Scholarships may be available for excellent and reserved-category students. On average, the course fees range between Rs. 1 lakh to Rs. 12 lakhs.
Scope of MBA in Luxury Brand Management
An MBA in Luxury Brand Management offers a specialised skill set for managing high-end brands. Graduates can pursue careers in luxury fashion, hospitality, or retail, handling marketing, strategy, and customer experience. It is a dynamic field with global opportunities that involve brand positioning, market analysis, and trend forecasting.
To achieve success, candidates require a deep understanding of luxury consumer behaviour and the ability to adapt to evolving industry trends. By qualifying for UGC-NET or GATE exams, candidates can also opt for a Ph.D. and enter academia.
Career Opportunities after an MBA in Luxury Brand Management
There are a variety of career options available for graduates, mostly in the private sector. Hospitality and retail industries often hire individuals with expertise in luxury brand management. Below, we have listed some of the career options that graduates can opt for.
Product Managers: Product managers are professionals who oversee the product of an organisation. They are also responsible for developing strategies to achieve the organisation's goal.
Retail Managers: Retail managers or store managers are professionals who are in charge of the resources and inventory of organisations. They play a crucial role in ensuring that all customer service, safety, and quality standards are met.
Sales Managers: Sales managers lead the team of sales executives, and collectively plan the sales targets of the organisation. They can also hire and lay off sales employees, based on their performance.
Brand Managers: Brand managers ensure that the product of the organisation meets the requirements of target customers. They also monitor marketing trends to keep ahead of the competition.
Marketing Managers: Marketing Managers plan and execute promotional strategies for brands and products. They analyse market trends, manage campaigns, and work to boost sales and brand visibility.
Top Recruiters
- LVMH (Moët Hennessy Louis Vuitton)
- Kering
- Richemont
- Chanel
- Gucci
- Hermes
- Rolex
- Armani
Benefits of Studying MBA Luxury Brand Management
In the MBA luxury brand management, students gain an in-depth understanding of luxury brand strategies, consumer behaviour, and market trends. They will explore the international luxury market dynamics and develop a global perspective essential for managing brands across the globe. Candidates will acquire practical skills in areas like marketing, retail, and brand communication.
An MBA in Luxury Brand Management will improve the career prospects of graduates by positioning them as specialists in the luxury sector. It will open doors to leadership roles within prestigious organisations
Salary in MBA Luxury Brand Management
There is no fixed salary because many factors, such as job role, location, and employment company, determine the overall salary structure. Graduating from the best management colleges will provide more salary and job opportunities, as many top recruiters visit these campuses for recruitment. The table below highlights the average MBA luxury brand management salary for respective job roles.
| Job Roles | Average Salary (LPA) |
|---|
Product Manager | Rs. 22.1 LPA |
Retail Manager | Rs. 5.7 LPA |
Sales Manager | Rs. 7.1 LPA |
Brand Manager | Rs. 19.2 LPA |
Marketing Manager | Rs. 13.2 LPA |
Source: AmbitionBox
Top Private MBA in Luxury Brand Management Colleges in India
A few private institutes in India offer an MBA in Luxury Brand Management, focusing on brand strategy, marketing, and retail management for luxury products. These colleges provide industry-oriented learning and practical exposure, helping students develop the skills required to excel in the competitive luxury sector. Below are some of the top colleges, along with their fees.
Graduates of an MBA in Luxury Brand Management are provided with the skills to understand the world of premium brands. This specialisation prepares individuals to lead in the luxury sector where they can deliver strategic value through effective management, marketing, and customer experience.
