What is E-Commerce
E-Commerce, electronic commerce or internet commerce is the buying and selling of products over the internet. It also refers to the transactions directed via the internet. Online auctions, internet banking, payment gateways and online ticketing are activities bounded by E-Commerce. It is expected that by 2040, all purchases will be via E-Commerce.
E-Commerce is here to stay. Employees to handle online transactions, online business practices are in need. They design programs for businesses to buy and sell goods and services on the internet. Marketing is done digitally to ensure profit. E-Commerce Automation is automating tasks and processes such that the system executes what the business needs. The ultimate goal behind E-Commerce automation is to simplify tasks for the end-user.
Many organizations are turning to E-Commerce owing to not only the quality changes it brings to their business but also puts them up in the maps of the target audience who due to the ever-increasing trend of being busy prefer to buy things online.
Eligibility Criteria (UG & PG) of E-Commerce
At Undergraduate level
Students should have cleared their 12th from a recognized board of education; CBSE, ICSE or state board.
A minimum average score of 50% is expected by colleges in the qualifying examination
Students from all backgrounds are welcome that is both science or commerce as the mainstream in class 12
Candidates are chosen based on their academic records through an interview.
Also, universities may shortlist candidates through an entrance examination.
Counselling takes place to allocate seats based on academic performance.
At Postgraduate level
Minimum eligibility for postgraduate E-commerce courses is a bachelor’s degree in E-commerce from a reputed institution.
Various colleges accept graduation degree in economics, honours in accountancy and business management studies.
The student must possess a minimum 45-50% marks in bachelor’s degree.
The marks obtained in the qualifying examination is noticed by colleges to grant admissions
National, university and state level entrance examinations are also conducted to get admitted into top-notch institutions.
Entrance Exam for E-commerce
DSAT- Dayanand Sagar Admission Test is a national level entrance exam organized by Dayanand Sagar University, Bangalore. It is conducted both online and offline. B.Tech undergraduate courses and postgraduate courses such as MBA, M.Tech are offered to students after they pass the examination.
CAT- Common Admission Test is a national entrance examination conducted to offer admissions to postgraduate courses. MBA aspirants appear in CAT for admissions into top universities. Candidates must have a minimum 50% of marks in bachelor’s degree to appear for CAT. Multiple choice questions are asked in CAT.
MAT- Management Aptitude Test is conducted to grant admission into the MBA courses across India. Almost 600 colleges participate in MAT. The examination is conducted both online and offline. MAT is conducted four times a year and the candidates who clear the exam are granted admission to the MBA courses.
Scope of E-Commerce in India and Abroad
Young minds interested in online business, E-Commerce concepts, and processes can go for this course. Aspirants who crave to learn about business-related affairs are suitable. Those who have an interest in business and know web designing, and web application developing can opt for this course.
Programming knowledge, database and networks also help in learning this subject. Accounting and management firms, organizations dealing with online transactions, banks, networking firms, and many more recruit these graduates.
There is a wide variety of job roles to pick from and the growing digital world needs E-Commerce professionals to assist it. Everyone has started to do online shopping these days and is immersed in online marketing.
This is an indicator of how vast the scope of E-Commerce is. The whole E-Commerce domain will escalate in the time leading to ample employment possibilities to aspirants. E-Commerce is one of the best careers to choose in the present digital world.
Course Fees E-Commerce
|Minimum Fees||Maximum Fees|
B.Com in e-commerce is a 3-year undergraduate course consisting of subjects related to finance, accounting, and computer applications. Few subjects in Undergraduate E-Commerce degree are,
Postgraduate courses in E-Commerce involve 2 years of studies some of the topics under M.Com E-Commerce are,
Computer Application in Business
Information Technology in Business
Management Information System
Business Models for E-commerce
International Business Laws and Taxation
Careers in E-Commerce
Instead of toiling hard in other studies and then earning a big salary package, E-Commerce is the simplest way that you can enhance your soft skills and technical skills and earn a handful. Market research analyst, web developer, computer systems analyst and many more are career paths from which aspirants can choose one according to their passion.
A fresher in E-Commerce abroad can get up to 37,000 dollars annually. This is his/her starting salary. A person with various backgrounds and with different degrees pursue E-Commerce after knowing the income it fetches and how interesting the job is. Students have to keep on building their skills even after landing on a job because technology is emerging and hitting new heights.
Also Read: E commerce Analytics Certification Courses
Marketing Automation- Automation has a prominent place in E-Commerce these days. Implementation of automation has many benefits. To name a few, the system sends out emails to your customers, ads on new products as per the visitors’ search history. Automated recommendations get influenced by what customers click on during visiting a site.
Artificial Intelligence- Grouping customers and identification of patterns from search history of customers are big challenges for E-Commerce stores. Artificial Intelligence is creating perfect algorithms to break these challenges. The data can be analyzed and predictions can be put forth if it is large and not too small. Small E-Commerce businesses suffer from small data.
Voice Search- Voice assistants help the customers to order through smart speakers. Leading multinational companies have started producing their voice assistants to do this. Voice search improves numbers for E-Commerce sites.
Image Shopping- People picture a product and see if it’s available in an online store. This has become the recent trend and many photo apps will emerge due to this. Apps recognize and decode the image to offer an accurate product description. Many E-Commerce sites have tied up with these apps too.
Job Profiles and Top Recruiters
E-Commerce Job Profiles
E-Commerce is widely used in sectors like travel, retail, deals, education, job portals, hyperlocals. The career paths require creativity, operations in management, supply chain, marketing and branding and other financial stuff. Few job profiles with their job description are given below for reference.
A business analyst analyses systems generate sales reports, evaluates changes in the online market.
Customer Relation Manager
Responsible for customer relationships after the service is given. Customer relation managers continue to work with customers to update them on services and products.
Logistics of a company is taken care of by a supply chain manager. Operational performance is analyzed and issues are resolved by SCM.
Decides web marketing channels, social media platforms, displays, partnerships to increase website activity.
Determines the data to be stored in a database. Requirements gathering, analysis and design on data are done by the database administrator.
Expert in all online businesses. Analyzes a business and designs an E-Commerce plan to achieve targets.
Top Recruiters in E-Commerce Sector
Travelling and ticketing companies, retail and marketplace sectors hire E-Commerce graduates. They can work in any organization that needs online advertisements, digital marketing and web development.
Some of the top recruiters in E-Commerce sector are,
Also Read: E Commerce Certification Courses
Salary packages offered to E-Commerce graduates are usually high and they are hired only if they are skilled technically and staying updated. Average salaries of the main positions in E-Commerce are as follows.
Rs. 4-6 lakh p.a. (Approx.)
Supply Chain Manager
Rs. 8-10 lakh p.a. (Approx.)
Rs. 6-8 lakh p.a. (Approx.)
Rs. 3-15 lakh p.a. (Approx.)
Rs.4-6 lakh p.a. (Approx.)
Customer Relation Manager
Rs. 4-6 lakh p.a. (Approx.)
Required Skillset for E-Commerce
Writing: E-Commerce requires product description, blog /article post that requires excellent writing skills. It helps in proficient marketing. The product description convinces customers through the way it’s written. Some don’t feel the writing appealing and drop off the idea of buying a particular product.
Data Analysis: Successful marketers have analyzed facts before they attained their position. The ability to analyze data solves problems and predicts solutions for future risks. Data analysis is very important for modern E-Commerce marketing.
Development Skills: Technical knowledge is essential for marketers. Coding in HTML, PHP, CSS are required in developing a stunning website and posting articles in WordPress. Learning to code gives control over marketing. Control increases the chances of success.
Marketing Automation: Marketing automation reduces time and expenditure. Automation platforms like Marketo, Infusionsoft or MailChimp should be mastered. Later on, marketers can develop their marketing tools with their skills.
Search Engine Optimization: The easiest way to make your web pages stand out is search engine optimization. It is to help search engines locate and understand your content. Your page gets listed on the appropriate result pages.
Design: Fundamentals of graphic design and online marketing are a necessity. Good designers are sought after by other domains also.
Course Curriculum for E-Commerce
Courses in E-Commerce are designed in such a way that they impart theoretical and practical knowledge to the students. The curriculum comprises subjects that help in learning computer applications (Oracle, Internet), software programming languages and many more. Areas of IT, commerce, management, finance and economics are covered in this course. The candidates are trained to apply various concepts in E-Commerce business.
They gain technological and management skills that will allow them to give their best to online marketing. The opportunities after graduation are immense with jobs in different sectors. Students get to work across the world on a condition that they are skilled.
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Frequently Asked Questions (FAQs)
Question: What are the different fields in E-Commerce?
Artistic, management, financial, technical and marketing are the various fields in E-Commerce. Artistic E-Commerce deals with animation design, graphic design, and textile design. Management deals with product management, and content management. The financial area in E-Commerce involves business operations.
The technical area takes care of networking and developing websites. Marketing requires search engine optimization skills, email marketing and mobile marketing skills.
Question: How to start a career in E-Commerce?
The first step is to obtain a degree. An undergraduate degree is more than enough and can fetch several types of careers in E-Commerce.
If you don’t have a degree and you want to get into E-Commerce, research E-Commerce business models and create your online store.
Freelancing in E-Commerce pays well. Once customers get attracted to your website success is yours.
Question: Why is E-Commerce popular?
E-Commerce has paved the way for a lot of new business opportunities and marketing online and helps achieve a business’s goal conveniently. It is less costly than age-old methods of buying and selling.
It reduces fixed cost and sells products to people at a low cost. On the seller’s side E-Commerce reduces time, effort and cost too.
Question: What are the benefits of automation in E-Commerce?
Automation helps you in marketing emails, including newsletters for different customers based on their search history.
It also guarantees that the correct data is being processed between systems at the right time.
Safety is improved through automation. Increased production output is also brought by automation in E-Commerce.
Question: How fruitful is a career in E-Commerce?
With everything moving online, E-Commerce is looking at a bright future. While retailing shopping is becoming a norm, a lot of B2B services are also available online, allowing businesses to grow and scale.