What is E-Commerce

E-Commerce, electronic commerce or internet commerce is the buying and selling of products over the internet. It also refers to the transactions directed via the internet.

Online auctions, internet banking, payment gateways and online ticketing are activities bounded by E-Commerce. It is expected that by 2040, all purchases will be via E-Commerce.

E-Commerce is here to stay. Employees to handle online transactions, online business practices are in need. They design programs for businesses to buy and sell goods and services on the internet. Marketing is done digitally to ensure profit.

E-Commerce Automation is automating tasks and processes such that the system executes what the business needs. The ultimate goal behind E-Commerce automation is to simplify tasks for the end-user.

Many organizations are turning to E-Commerce owing to not only the quality changes it brings to their business but also puts them up in the maps of the target audience who due to the ever-increasing trend of being busy prefer to buy things online.

Eligibility Criteria (UG & PG) of E-Commerce

At Undergraduate level

  • Students should have cleared their 12th from a recognized board of education; CBSE, ICSE or state board.

  • A minimum average score of 50% is expected by colleges in the qualifying examination

  • Students from all backgrounds are welcome that is both science or commerce as the mainstream in class 12

  • Candidates are chosen based on their academic records through an interview.

  • Also, universities may shortlist candidates through an entrance examination.

  • Counselling takes place to allocate seats based on academic performance.

At Postgraduate level

  • Minimum eligibility for postgraduate E-commerce courses is a bachelor’s degree in E-commerce from a reputed institution.

  • Various colleges accept graduation degree in economics, honours in accountancy and business management studies.

  • The student must possess a minimum 45-50% marks in bachelor’s degree.

  • The marks obtained in the qualifying examination is noticed by colleges to grant admissions

  • National, university and state level entrance examinations are also conducted to get admitted into top-notch institutions.

Entrance Exam for E-commerce

  • DUET - Delhi University Entrance Test is an online National level entrance exam conducted by the National Testing Agency for admissions into postgraduate and undergraduate E-commerce courses.

  • DSAT- Dayanand Sagar Admission Test is a national level entrance exam organized by Dayanand Sagar University, Bangalore. It is conducted both online and offline. B.Tech undergraduate courses and postgraduate courses such as MBAM.Tech are offered to students after they pass the examination.

  • CAT- Common Admission Test is a national entrance examination conducted to offer admissions to postgraduate courses. MBA aspirants appear in CAT for admissions into top universities. Candidates must have a minimum 50% of marks in bachelor’s degree to appear for CAT. Multiple choice questions are asked in CAT.

  • MAT- Management Aptitude Test is conducted to grant admission into the MBA courses across India. Almost 600 colleges participate in MAT. The examination is conducted both online and offline. MAT is conducted four times a year and the candidates who clear the exam are granted admission to the MBA courses.

Scope of E-Commerce in India and Abroad

Young minds interested in online business, E-Commerce concepts, and processes can go for this course. Aspirants who crave to learn about business-related affairs are suitable. Those who have an interest in business and know web designing, and web application developing can opt for this course.

Programming knowledge, database and networks also help in learning this subject. Accounting and management firms, organizations dealing with online transactions, banks, networking firms, and many more recruit these graduates.

There is a wide variety of job roles to pick from and the growing digital world needs E-Commerce professionals to assist it. Everyone has started to do online shopping these days and is immersed in online marketing.

This is an indicator of how vast the scope of E-Commerce is. The whole E-Commerce domain will escalate in the time leading to ample employment possibilities to aspirants. E-Commerce is one of the best careers to choose in the present digital world.

Course Fees E-Commerce

Minimum Fees Maximum Fees
Private Government Private Government
45.00 K
B.Com in E-Commerce at Mohammad Ali Jauhar University, Rampur
45.60 K
B.Com in E-Commerce at Nizam College, Hyderabad
4.50 Lakhs
B.B.A in E-Commerce at Presidency University, Bangalore
2.96 Lakhs
Dual Degree in E-Commerce at Institute of Management Studies, Devi Ahilya University, Indore
6.01 Lakhs
M.B.A in E-Commerce at Presidency University, Bangalore
50.68 K
M.Com in E-Commerce at Telangana University, Nizamabad
8.50 Lakhs
P.G.D.M in E-Commerce at International School of Management Excellence, Bangalore
1.27 Lakhs
M.B.A in E-Commerce at Institute of Management Studies, Devi Ahilya University, Indore

Course Subjects

B.Com in e-commerce is a 3-year undergraduate course consisting of subjects related to finance, accounting, and computer applications. Few subjects in Undergraduate E-Commerce degree are,

  • Accountancy

  • Oracle

  • Information Technology

  • Database Management

  • Marketing

  • JAVA

  • E-Commerce Trade

  • Auditing

  • Business Statistics

  • Software Development

  • Software Engineering

  • Business Finance

Postgraduate courses in E-Commerce involve 2 years of studies some of the topics under M.Com E-Commerce are,

  • Business Environment

  • Computer Application in Business

  • Information Technology in Business

  • Financial Management

  • Operation Research

  • Management Information System

  • Business Models for E-commerce

  • International Business Laws and Taxation

Careers in E-Commerce

Instead of toiling hard in other studies and then earning a big salary package, E-Commerce is the simplest way that you can enhance your soft skills and technical skills and earn a handful. Market research analyst, web developer, computer systems analyst and many more are career paths from which aspirants can choose one according to their passion.

A fresher in E-Commerce abroad can get up to 37,000 dollars annually. This is his/her starting salary. A person with various backgrounds and with different degrees pursue E-Commerce after knowing the income it fetches and how interesting the job is. Students have to keep on building their skills even after landing on a job because technology is emerging and hitting new heights.

Job Profiles and Top Recruiters

E-Commerce Job Profiles

E-Commerce is widely used in sectors like travel, retail, deals, education, job portals, hyperlocals. The career paths require creativity, operations in management, supply chain, marketing and branding and other financial stuff. Few job profiles with their job description are given below for reference.

Job Profile


Business Analyst

A business analyst analyses systems generate sales reports, evaluates changes in the online market.

Customer Relation Manager

Responsible for customer relationships after the service is given. Customer relation managers continue to work with customers to update them on services and products.

Supply Chain Manager

Logistics of a company is taken care of by a supply chain manager. Operational performance is analyzed and issues are resolved by SCM.

Project Manager

Decides web marketing channels, social media platforms, displays, partnerships to increase website activity.

Database Administrator

Determines the data to be stored in a database. Requirements gathering, analysis and design on data are done by the database administrator.

E-Business Consultant

Expert in all online businesses. Analyzes a business and designs an E-Commerce plan to achieve targets.

Top Recruiters in E-Commerce Sector

Travelling and ticketing companies, retail and marketplace sectors hire E-Commerce graduates. They can work in any organization that needs online advertisements, digital marketing and web development.

Some of the top recruiters in E-Commerce sector are,

  • eBay

  • Flipkart

  • Amazon

  • Snapdeal

  • Alibaba

  • Myntra

  • Paytm

  • Yahoo

Required Skillset for E-Commerce

  • Writing: E-Commerce requires product description, blog /article post that requires excellent writing skills. It helps in proficient marketing. The product description convinces customers through the way it’s written. Some don’t feel the writing appealing and drop off the idea of buying a particular product.

  • Data Analysis: Successful marketers have analyzed facts before they attained their position. The ability to analyze data solves problems and predicts solutions for future risks. Data analysis is very important for modern E-Commerce marketing.

  • Development Skills: Technical knowledge is essential for marketers. Coding in HTML, PHP, CSS are required in developing a stunning website and posting articles in WordPress. Learning to code gives control over marketing. Control increases the chances of success.

  • Marketing Automation: Marketing automation reduces time and expenditure. Automation platforms like Marketo, Infusionsoft or MailChimp should be mastered. Later on, marketers can develop their marketing tools with their skills.

  • Search Engine Optimization: The easiest way to make your web pages stand out is search engine optimization. It is to help search engines locate and understand your content. Your page gets listed on the appropriate result pages.

  • Design: Fundamentals of graphic design and online marketing are a necessity. Good designers are sought after by other domains also.

Course Curriculum for E-Commerce

Courses in E-Commerce are designed in such a way that they impart theoretical and practical knowledge to the students. The curriculum comprises subjects that help in learning computer applications (Oracle, Internet), software programming languages and many more.

Areas of IT, commerce, management, finance and economics are covered in this course. The candidates are trained to apply various concepts in E-Commerce business.

They gain technological and management skills that will allow them to give their best to online marketing. The opportunities after graduation are immense with jobs in different sectors. Students get to work across the world on a condition that they are skilled.

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