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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishVideo and Text Based

Course Overview

The Brand Crisis Management course is being offered by the Indian Institute of Management Tiruchirappalli (IIM Trichy). This Brand Crisis Management course is comprehensively designed to equip professionals with the necessary skills to handle brand-related crises effectively. Spanning over three days, this intensive course delves into the various stages of crisis management, including prevention, preparation, response, and rebuilding. The participants will engage with practical case studies and simulations led by experienced faculty and industry practitioners, ensuring a hands-on learning experience. This Brand Crisis Management course offers invaluable insights into maintaining and restoring brand reputation amidst crises.

The Highlights

  • 3-day programme
  • Led by experienced IIM Trichy faculty
  • Case studies
  • Access to IIM Trichy's campus facilities
  • Comprehensive course materials provided
  • Certificate of completion from IIM Trichy

Programme Offerings

  • Case Studies
  • peer learning
  • Real-world applications
  • IIM Trichy faculty
  • Certificate from IIM Trichy
  • Comprehensive curriculum

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Trichy

The fees for the Brand Crisis Management course is : 

Fees components

Amount

Programme fees

Rs. 39,000/- + GST


What you will learn

LeadershipStrategic MindsetCommunication skillsCritical thinkingBrand Management

The participants will gain a deep understanding of the critical components involved in managing brand crises. This Brand Crisis Management course emphasises the importance of proactive measures to prevent crises and the development of robust communication strategies to address issues effectively when they arise. Through interactive sessions, The participants will explore the dynamics of brand reputation management and the steps necessary for post-crisis recovery.

The participants will be equipped with practical tools and frameworks to identify potential risks, formulate crisis response plans, and implement strategies to rebuild and enhance brand trust. The knowledge acquired will be applicable across various industries, enabling professionals to navigate complex crisis scenarios with confidence.


Who it is for

The target audience for the Brand Crisis Management course includes:


The Syllabus

  • Definition of crisis
  • Types of crisis
  • Organizational components whose failure can lead to a crisis

  • Pre-crisis planning
  • Crisis response
  • Post-crisis recovery 
  • Case study: Dieselgate crisis at Volkswagen

  • How a leader can steer his/her organization through different phases of crisis
  • Case study: the leadership of Rudy Giuliani during the 9/11 terrorist attacks

  • Digital media communication and story crafting during brand crisis management 
  • Case study: The Boycott of Stoli Vodka and the Power of Social Media

  • Merging crisis management with ethics while responding to a crisis situation.
  • Case study: Vodafone in Egypt during Arab Spring

  • Case study: A brand under attack: The Boycott of Stoli Vodka and the Power of Social Media

  • Case study: D & G’s marketing missteps in China

  • Case study: Singapore Airlines: Surviving the Covid19 pandemic

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