Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The course of Marketing Management, which is in association with the Indian Institute of Management, Bangalore, and is a part of the MicroMasters Programme is offered to the candidates by the platform of edX. This course aims to provide the students with in-depth information about how the marketing industry works. The candidates will be able to learn the fundamental concepts needed for pursuing a career in marketing, such as segmentation and positioning.
The knowledge gained through this programme will help the candidates in analysing, tracking and reviewing resources of marketing and related activities. The candidates will make use of the various case studies and illustrations provided by applying them to real-world scenarios.
This course is a total of 8 weeks, which can be easily completed by giving 2 to 3 hours of study on a weekly basis. This course is self-paced and hence leaves no scope for the candidates to worry about timings or the place from which they want to access the course contents. The programme provides two different enrolment tracks; paid and free. In the paid track, the learners will be given unlimited access and a certificate of completion whereas in the free audit track, they will have access only for a limited period of time.
The Highlights
- 9 weeks course
- The effort required is 2 to 4 hours
- Certification by edX
- Helpful course handouts
- Intermediate level course
- English language
- Video transcript language English and Hindi
- Self-paced
- Course by IIMB
Programme Offerings
- assignments
- Online Classrooms
- Expert support
- Access materials
- Case Studies
- Illustrations
- Examples of business models
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 12468 | yes | IIM Bangalore |
There is no fee to be paid to audit the course.
For certification, an amount of Rs. 12,468 must be paid.
Fee Category | Amount in Rs. |
Base Fee | nil |
Certificate Fee | Rs.12,468 |
Eligibility Criteria
Education
It is recommended that the candidates have a basic understanding of the business environment.
Certification Qualifying Details
A shareable certificate will be awarded to those candidates that verify their course by paying a fee. Moreover, they are also required to have a total percentage of 60% or higher to be eligible for the certificate.
What you will learn
Candidates will graduate with expertise in the following areas:
- Learn about the basic concepts involved in marketing
- Get familiarised with the concepts of targeting, positioning, differentiation, and segmentation
- Able to come up with different marketing strategies
- Candidates will gain expertise about the four P’s of marketing which is product, place, promotion, and price.
- Better understand the concept of consumer behaviour
- Learn about the different factors affecting consumer behaviour
- Get to know about product line analysis
- Familiarised with the communication process model
Who it is for
This course of Marketing Management is targeted towards candidates who:
- Want to learn the techniques for efficient marketing
- Want to venture a better paying working field
- Are keen to uplift their business models and budgets by gaining marketing skills
- Are interested in honing their existing skillset
Admission Details
The steps given below are guidelines about how to take admission in the programme. Candidates are requested to follow the same.
Step 1: The link below will take you to the main page of the course: https://www.edx.org/course/marketing-management
Step 2: Click on the button ‘Enrol Now’
Step 3: Log in with one of your accounts of Google, Facebook, Microsoft, or Apple.
Step 4: You are now eligible to view the course contents. However, for certification, you need to get your course upgraded to a verified one.
The Syllabus
- Navigating in edX
- Pre-course survey
- Welcome message
- Salient features
- Getting help
- An overview
- Instructions and guidelines
- Practice proctored exam
- Definition of marketing
- Business models and value chain
- Introduction to marketing
- Marketing management
- Difference between marketing and selling
- Marketing environment
- Concept of segmentation
- Segmentation and targeting in a real-life marketing scenario
- Bases of segmentation
- Targeting strategies
- Introduction to segmentation
- Targeting
- Positioning
- Differentiation parameters
- Competition
- Introduction to differentiation
- Who is a consumer and who is a customer?
- Factors influencing consumer behaviour
- Concept of consumer behaviour
- Importance of consumer behaviour
- Consumer decision-making process
- Buying roles
- The business buying process and stages
- Product decisions
- Organizational buying, a difference from consumer buying
- Buying centres
- B2B value proposition
- Segmenting business market
- Meaning of brand
- Price setting
- Product line analysis
- Brand decisions
- Introduction to pricing
- Service decisions
- Pricing objectives and methods
- Channel functions and flow
- Meaning of distribution
- Channel levels
- Channel design decisions
- Distribution channel intermediaries
- The communication process model
- Various promotional methods
- Meaning of promotion
- Designing and developing communication
- Factors in setting the marketing communication mix
- Select the communication channel
- Managing the integrated marketing communications process
Student Reviews for Marketing Management
Pursuing course from swayam iimb is good choice
Verified ReviewCollege Infrastructure
I am doing marketing course from swayam iimb online PG course. So courses are in two form online downloaded videos and live classes or webinar but the exam is offline just like as semester exam. And I got a chance to give four exams in this semester.
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
There are no prerequisites for this course, however, the candidates must score at least 60% marks to be eligible for obtaining the certification.
Payments can be done using PayPal or credit cards. In case of any issues, feel free to contact the support team by clicking on the Help button available at the top left side of the page.
Candidates who score at least 60% will be given a certificate which can be downloaded by clicking on your dashboard.
Our course instructor, Ashis Mishra who is the Assistant Professor, Marketing at IIM Bangalore will be assisting the students with the course contents.
This course is accessible to candidates residing in all parts of the world, including India. However, there are some exceptions like Iran, Cuba, and the Crimea region of Ukraine.
Yes, the candidates have the option to upgrade or downgrade their selected courses for up to two weeks from the commencement of the course. After that, refunds will not be facilitated.
Along with the certification, graded assignments will also be provided to the students to keep a check on their progress throughout the course.
No, these aids are provided per course. Hence, transferring the financial aid amount to another course is not possible. Candidates will be required to go through the application procedure again in case of a new course.
edX provides courses for one and all, and hence they can be accessed by everyone irrespective of their disabilities. If the person requires special software or equipment for giving the exam may do so by being in contact with the support team first.
This course is a part of the MicroMasters® Program. Two more courses are a part of this programme, namely business management and entrepreneurship.
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