Marketing Management - II
Enroll in Swayam’s Marketing Management-II online course and learn how to manage the core marketing management functions.
Online
8 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.
The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.
The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.
The Highlights
- Curated by IIT Kanpur
- 8-week learning duration
- Elective course
- AICTE approved FDP course
- Category – Marketing and Management studies
- UG/PG-level programme
- Online curriculum
- Free admission
- Paid certification
- Proctored end-term evaluation
- Graded internal assessments
- E-certificate
Programme Offerings
- Elective Programme
- online learning
- instructions in English
- video tutorials
- Internal assessments
- E-certificate
- Top instructor
- 8-week long course
- Proctored evaluation.
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Kanpur |
- Candidates don’t need to pay any fee for participating in the course and accessing the course material.
- If they want to apply for the Marketing Management-II certificate, candidates need to pay Rs. 1,000 and appear for the certification exam.
Marketing Management-II fee structure -
Training Type | Total Fee |
Marketing Management-II | NA |
Marketing Management-II - Proctored exam registration | Rs. 1,000 |
Eligibility Criteria
To be eligible for the Marketing Management-II online training, candidates must be graduates and must have completed the Marketing Management-I programme from Swayam.
Certificate Qualifying Details
Besides, candidates need to score at least 30/75 in the end-term evaluation and a minimum of 10/25 in the internal assessments. The course gives 25% weightage and average internal assessment marks as well whereas 75% weightage is given to the certification examination. The average internal assessment mark is calculated from the 6 of the best-scored assignments by the candidate.
What you will learn
After completing the Marketing Management-II online certification, candidates will become adept in the following:
- Management of market offerings
- How to implement pricing strategies
- The distribution systems in the market
- Integrated marketing communication systems
- Brand management and services marketing
Who it is for
The Marketing Management-II online course by Swayam has been curated for undergraduate and postgraduate-level students who have some experience in marketing management.
Admission Details
Follow the steps to get admission into the Marketing Management-II training course by Swayam:
- Visit the official webpage of the course by clicking on the given link – https://onlinecourses.nptel.ac.in/noc25_mg68/preview
- Click on the “Sign-in/Register” tab to be directed to the Login/Register page.
- Enter your details and proceed with enrolment if you already have a Swayam account.
- If you need to create an account, just enter the details, and click on the “Send verification code”.
- You will get a verification code on your registered email ID, which you must enter to confirm your account.
- Activate your account and proceed to enroll in the course.
Application Details
There is no admission form that candidates need to fill out to enroll in the Marketing Management-II online programme. Those who do not have an account on Swayam need to create their Swayam account and proceed to enroll in the course.
They must provide their username, password, and email ID. Candidates can also choose to register via their Microsoft ID, Google account, or Facebook account.
The Syllabus
- Design
- Launch
- Management of Market Offerings
- Design
- Launch
- Management of Market Offerings
- Services Marketing
- Brand Management
- Brand Management
- Design and Implementation of Pricing Strategies
- Marketing Channels and Distribution System
- Integrated Marketing Communication
Evaluation process
Candidates need to appear for the certification exam when the course ends if they want to qualify for the Marketing Management-II certificate from Swayam. The exam will be conducted offline through two sessions.
There will be a proctor who will invigilate the examination. Fill out an exam registration form when Swayam sends out a notification for the same and appears for the test on the prescribed date at the designated test centre.
Instructors
IIT Kanpur Frequently Asked Questions (FAQ's)
The Marketing Management-II programme runs for eight weeks.
No. Candidates must be a graduate to be eligible for the Marketing Management-II certificate.
Yes. The Marketing Management-II online course is an FDP programme approved by AICTE.
Professor Shashi Shekhar Mishra and Professor Jayanta Chatterjee from IIT Kanpur teach this online programme.
You will get an e-certificate only if you sit for the certification exam. You also need to get the required marks in the internal assessments as well as the certification exam.