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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based

Course Overview

The Essentials of Marketing Strategy certification course is structured around the concept of ‘Market Orientation’. The programme aims to help you devise a methodical technique to make marketing decisions. You will explore how marketing orientation is essential for customer satisfaction, firm value, long-term sustainability, innovation, employee satisfaction, and customer loyalty.

The Essentials of Marketing Strategy online programme is developed by the Indian Institute of Management (IIM), Bangalore. It involves three days of virtual training, where classes will take place live on the Zoom platform. The course follows a hands-on approach and encourages active participation via exercises, presentations, case discussions, and breakouts.

During the Essentials of Marketing Strategy online course by IIM Bangalore, you will also work on a live problem/project to enhance learning. You will explore various concepts such as brand value, competitive advantage, changes in customer buying behaviour due to COVID-19, and more. Upon completion, you will also get a certification of participation.

Also Read:
Executive Program in Marketing Strategy
Competitive Marketing Strategy (Live Online Programme)

The Highlights

Marketing course
Online program
An offering of IIM Bangalore
Live Zoom classes
2-day program
Instructor-led learning

Programme Offerings

Live Virtual Classes
Offered by IIM Bangalore
Project
discussions
3-days training
digital learning
problem-solving
Case Discussions
Presentations
Instructor-led learning
Certificate
Expert Faculty
Detailed curriculum
Exercises

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Bangalore

The fee to join the Essentials of Marketing Strategy course (Non-Residential) is Rs. 85,000 (plus GST).
The fee to join the Essentials of Marketing Strategy course (Residential) is Rs. 92,000 (plus GST).
You can also get an early bird discount of 10% if you apply early
Also, you can get a 5% group discount if you join a group of three or more.

Essentials of Marketing Strategy fee structure

Course option	Fee in INR
Course option	Non-Residential	Residential
Essentials of Marketing Strategy	Rs. 85,000 (plus GST)	Rs. 92,000 (plus GST)
Essentials of Marketing Strategy (Early-bird)	Rs.76,500 (plus GST)	Rs. 82,800 (plus GST)

Eligibility Criteria

You will receive the Essentials of Marketing Strategy certification on participating in the course.

What you will learn

Marketing skills

After completing the Essentials of Marketing Strategy programme, you will become proficient in the following:

The fundamentals of basic quantitative analyses for making marketing decisions
Market orientation, its dimensions, and significance in business
The Company, competition, and customer orientation
Segmentation, targeting and product/service positioning
Changes in buyer behaviour due to COVID-19
Execution of a marketing strategy
Channel, advertising, pricing, and product strategy
Building, developing, and leveraging brand value

Who it is for

Marketing Manager

The Essentials of Marketing Strategy training is meant for:

Marketing executives looking to strengthen their fundamentals for better decision-making
Executives in non-marketing roles interested in learning marketing strategy
Early career professionals who are starting a marketing career

Admission Details

Open the Essentials of Marketing Strategy course page.
Hit the ‘Apply Online’ button and fill in your basic details in the pop-up window. You can also link your LinkedIn account. Then, click on the ‘Proceed to Application’ button.
Again, click on the ‘Apply Online’ link in the pop-up to reach a registration window.
Click on the ‘Sign up’ button to reach the registration form page. Now, fill out all the required details and hit ‘Register’.
You will now be redirected to the registration page again. Now, enter your login credentials and click ‘Sign in’.
When you reach the IIMB portal, search for the Essentials of Marketing Strategy programme and click on the ‘Apply Now’ button. An application form will appear.
Now, choose enrollment for self or group and provide all the essential details carefully. Finally, submit the application, pay the programme fee, and download the invoice. If your nomination is accepted, you will receive the Essentials of Marketing Strategy programme offer letter 10 days before its commencement.

Application Details

To apply for enrolment in the Essentials of Marketing Strategy training, you must enter your full name, email ID, contact number, gender, designation, and organisation. You also need to provide details of your date of birth, address, country, state, and pin code. Besides, specify your areas of interest by clicking on the checkboxes.

In the application form for the Essentials of Marketing Strategy online course, enter some biographical details like citizenship, passport number, passport expiry date, and tax account number. Moreover, you must provide work experience info such as industry type, employment status, role and responsibility, remuneration details and range, etc.

The Syllabus

Instructors

IIM Bangalore Frequently Asked Questions (FAQ's)

1: Who developed the Essentials of Marketing Strategy course?

The Indian Institute of Management (IIM), Bangalore, has developed the course.

2: Who will be the programme directors?

Shailendra Pratap Jain, Marketing Professor at the University of Washington; and Gopal Das, Associate Professor of Marketing at IIMB, will be the Essentials of Marketing Strategy programme directors.

3: Will I get a refund if I cancel my enrollment?

You will get a refund only if you request the same at least 15 days before beginning the Essentials of Marketing Strategy training.

4: Will I get an Essentials of Marketing Strategy certificate?

Yes, you will get a certificate upon completion of the course.