Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video Based	Weekdays, Weekends

Course Overview

In this competitive business climate, companies must take the chance to generate superior consumer insights in order to outperform their competition. The Marketing Management online course provides an integrated business approach that is applicable to any sector, putting marketing function at the core of a firm alongside finance and strategy.

The Marketing Management online training teaches how to co-create value with consumers, subsequently record and convey that value in innovative ways. The course arms candidates with compelling facts and perspectives which helps candidates to have more successful, evidence-based interactions with their team.

The Marketing Management online syllabus covers the tools and techniques used for extracting proper consumer metrics that help to make better decisions and, as a result, helps candidates to become better marketing managers. The course helps candidates to increase influence and relevance inside their business by providing greater value to consumers. The 5 weeks course offered by IMD primarily focuses on value-based marketing which helps a business grow and generate revenue.

The Highlights

Professional coaching
Online learning
Course provider IMD
Peer review
Project application
5 weeks duration
Exercises
Video lectures
Discussion forums
4-6 hours per week
Case Studies

Programme Offerings

video lectures
Certification
Business cases
online learning
Projects
Group work sessions

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IMD

Marketing Management Online Fee

Course	Fee
Marketing Management Online fees	CHF 1,950

Eligibility Criteria

Certification Qualifying Details

Students must finish the course modules, instructional materials, and standard curriculum to be eligible for the Marketing Management online certification. IMD will issue a completion certificate to applicants who successfully finish the course.

What you will learn

Marketing skillsDigital marketing skills

After completing the Marketing Management online course from IMD, Learners will gain useful information that will allow them to approach marketing with a more value-based standpoint and highlighting the basic concepts of how competitor, innovation, and customer-value research pushes a company to the most competitive offering. candidates will learn about digital marketing and will be able to recognize the connections between Strategy, Marketing, and Finance.

Who it is for

Managers and leaders throughout all industries will benefit from the course.
Professionals in general management who are in charge of sales or marketing activities and want to learn more about real worth marketing.
Organizations seeking to create and implement excellent marketing strategies in order to generate business success.

Admission Details

To get admission in the Marketing Management Online training, follow the steps by step procedure mentioned below:

Step 1. Visit the official course page of IMD by following the URL given below (https://www.imd.org/mm/marketing-management-online-course/)

Step 2. Click the ‘Apply Now button to start the process of registration

Step 3. Make an account on the IMD learning platform and verify your email address

Step 4. Fill in the required information and submit the online application

Step 5. Pay the fee amount of the online course and start the learning.

The Syllabus

Analyze marketing ROI and break-evens
Understand the links between Marketing, Strategy and Finance
Explore the 4 roles of the marketer

Review of marketing metrics and the different dimensions of competition
Focus on Customer Lifetime Value and how to calculate it
Look at different market definitions and their application to achieve greater value
Optimize decision making to drive revenues and profitability

Apply this approach in both B2C and B2B settings
Examine the “Job to be done” approach to purchasing drivers
Gather customer insights

Provide customer solutions more successfully
How to work with customers to co-create value
Communicate value using brand and value propositions

How you can organize for value-based marketing
Review value-based pricing and the capabilities required to achieve pricing excellence
Gain a better understanding of the required capabilities for marketing success and how to measure it