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Great Marketing like any great endeavours require great management. All the talent in the world would not make a marketing campaign for a new product or service work, if it is not managed properly.
Marketing is a trillion dollar industry. It has its reach everywhere because all industries use it to reach everyone. Marketing Management ensures exceptional marketing. Thus there is a high demand for professionals in this field. If you have the passion and willingness to work for it, then there are many Marketing Management courses available.
What is marketing management?
It is important to differentiate between marketing and marketing management.
Marketing is the process/ processes of generating value for its products/services thus ensuring sales. Marketing has been described in the business world ‘as the art of selling products’
Marketing management on the other hand includes all the activities such as organizing, supervising, planning, coordinating etc. marketing tasks with the aim of meeting the needs of the customers. It is more of a business discipline focusing on the practical use of marketing techniques.
Who can pursue marketing management courses?
You can manage people and tasks efficiently. Also you are creative
You can see the endless possibilities in marketing management courses
You are marketing professional and now plans to take on a managerial role
If this is you, then marketing management courses are for you.
Eligibility Criteria for Marketing management courses
For UG Marketing Management Courses, you must have (10 + 2) qualifications with at least a minimum passing percentage (50%).
For PG Marketing Management Courses, you must have a bachelors in any discipline with a minimum passing percentage of 50%.
Note: Some institutes give admission based on merit, while for others there will be entrance exams.
Entrance exams for UG Marketing courses
Entrance Exam for PG Marketing courses
You can also opt for online marketing management courses as well.
Important Skills for Marketing management courses
- Writing & Editing Skills
- Problem solving skills
- Soft Skills
- Social Media Skills
- Logical and Analytical skills
- Creativity & Innovation
- Technical skills
What will you learn in Marketing management courses?
- Marketing Management
- Principles of Public Relations
- Marketing Strategies
- Marketing Laws
- Retail Management
- Service Marketing
- Statistical Methods
- Organizational Behaviour
- Direct and Event Marketing
- Human Resource Management
- Financial Management
- Emerging Marketing Concepts
- Digital Marketing
- Personality Development
- Strategic Brand Management
- Corporate Communication
- Entrepreneurship or Managerial Economics
- Sales and Distribution Management
- Sales Promotion
- International Marketing
- Customer Relationship management
Popular Marketing management certification courses
Great management requires greater tactics. And there is only so much you can learn from degree courses or even from experience. The benefit of Marketing management certification courses is that they are prepared by professionals and academicians who have done extensive research.
Here are some of the best Marketing management certification courses
IISc Bangalore via Swayam
Free (charge for certificate)
Amity University elearning, Greater Noida via University of Maryland, College Park
University of Maryland, College Park via Edx
IIM Bangalore via Edx
IIM Indore via TSW (Times Professional Learning)
IIM Kozhikode via TSW (Times Professional Learning)
IIM Calcutta via TSW (Times Professional Learning)
Career Opportunities after Marketing management courses
You oversee marketing campaigns for products, services, brands etc. You supervise different teams (research, advertising, sales)
Average Base Salary p.a.: INR 6,83,944/-
You specialise in the brand image. You develop strategic campaigns to enhance the brand identity.
Average Base Salary p.a.: INR 9,25,849/-
You research extensively on: market trends, products, consumer behaviour etc. through surveys, interviews, reports etc. You then give advice to the marketing team on how to make excellent strategies.
Average Base Salary p.a.: INR 3,37,726/-
- Sales Manager
- Social Media Manager
- Sales Representative
- Public Relations (PR) Manager
- Advertising Manager
- Marketing Researcher
- Business Development Manager
- Marketing Communications Manager
- Brand Manager
Salary of Marketing Manager based on experience
Experience in years
Average Base Salary p.a.
INR 4,20,000 /-
INR 5,09,885 /-
INR 7,31,452 /-
INR 9,56,287 /-
20 and above
Scope after Marketing management courses
The market industry in the global market has reached a value of 1,713 billion dollars in 2020. It is estimated to increase 4,414.9 billion dollars in 2030.
This trillion dollar industry will only work if there is good management. If you have what it takes then take the best Marketing management courses to get ahead in the game.
Q: How can I learn online marketing management courses?
A: There are many online marketing management courses that you can pursue from top institutes. These online marketing management courses are recognised all over the world and can give you specialisations in the marketing industry.
Q: Is marketing management certification courses worth it?
A: Yes. While having a degree in Marketing management courses are paramount, it is a necessity to be updated on what is happening in the industry. So choose from a variety of online marketing management courses to fill in the gap.
Q: What is the duration for marketing management certification courses?
A: For UG marketing management courses it can take up to 3 years. For PG Marketing management courses it can take up to 2 years. For Marketing Management certification courses it can range from a few days to a few years.
Q: What is the cost of Marketing Management courses?
A: There are Marketing Management certifications which are for free. Then there are Marketing Management certification courses which can cost upto 8 lakhs. (This is because many institutes are offering their full-time degree courses online.) Coming to on-campus UG courses , it can take upto 9 lakhs and for PG it will be around 15 lakhs.
Q: Is Marketing Management competitive?
A: Yes Indeed. Each company has its own fierce competitors. So they are always trying to come up with the best strategies to ensure thor marketing is unique and powerful. Hence take the best online marketing management courses to enhance your skills.
Q: What are some of the top institutes for pursuing Marketing Management courses?
A: Some of the best institutes offering marketing management courses are:
- Jamnalal Bajaj Institute of Management Studies, Mumbai
- School of Business, University of Petroleum and Energy Studies, Dehradun
- Maharaja Sayajirao University of Baroda, Vadodara
- School of Management, Dr DY Patil University, Navi Mumbai
Along with them you can take marketing management certification courses to enhance your career prospects.
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