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Great marketing like any great endeavor requires great management. All the talent in the world would not make a marketing campaign for a new product or service work if it is not managed properly. Marketing is a trillion-dollar industry. It has its reach everywhere because all industries use it to reach everyone. Marketing Management ensures exceptional marketing. Thus there is a high demand for professionals in this field. If you have the passion and willingness to work for it, then there are many Marketing Management courses online and offline. You can also pursue free marketing management courses from top online learning providers and universities.
What is marketing management?
It is essential to differentiate between marketing and marketing management. Marketing is the process/processes of generating value for its products/services thus ensuring sales. Marketing has been described in the business world ‘as the art of selling products’ Marketing management, on the other hand, includes all the activities such as organizing, supervising, planning, and coordinating marketing tasks with the aim of meeting the needs of the customers. It is more of a business discipline focusing on the practical use of marketing techniques.
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Who Can Pursue Marketing Management Courses?
- You can manage people and tasks efficiently
- You have creative zeal toward working
- You can see the endless possibilities in marketing management courses
- You are a marketing professional and now plan to take on a managerial role
If this is you, then marketing management courses are for you.
Eligibility Criteria for Marketing Management Courses
- For UG Marketing Management Courses, you must have (10 + 2) qualifications with at least a minimum passing percentage of 50%.
- For PG Marketing Management Courses, you must have a bachelors in any discipline with a minimum passing percentage of 50%.
Note: Some institutes give admission based on merit, while for others there will be entrance exams.
Entrance Exams For Marketing Management Courses
Admission into some of the top MBA Marketing institutes in India is granted when a student qualifies for some of the most sought-after entrance exams which are then followed by wither by a personal interview or group discussion rounds. For both UG and PG marketing management courses, there are different entrance exams that are conducted for admission.
Entrance Exams for UG Marketing Courses
Entrance Exam for PG Marketing Courses
Important Skills for Marketing Management Courses
There are many important skills that are considered necessary when it comes to marketing management courses. For becoming an effective marketing manager, one will need to have important skills in managing such as effective time management
- Writing & Editing Skills
- Problem-solving skills
- Soft Skills
- Social Media Skills
- Logical and Analytical skills
- Creativity & Innovation
- Technical skills
Also Read: Popular providers offering Marketing Management Courses and Certifications
What will you learn in Marketing Management Courses?
- Marketing Management
- Principles of Public Relations
- Marketing Strategies
- Marketing Laws
- Retail Management
- Service Marketing
- Statistical Methods
- Organizational Behaviour
- Direct and Event Marketing
- Human Resource Management
- Financial Management
- Emerging Marketing Concepts
- Digital Marketing
- Personality Development
- Strategic Brand Management
- Corporate Communication
- Entrepreneurship or Managerial Economics
- Sales and Distribution Management
- Sales Promotion
- International Marketing
- Customer Relationship management
Popular Marketing Management Certification Courses
Great management requires greater tactics. There is so much you can learn from degree courses or even from experience. The benefit of marketing management certification courses is that they are prepared by professionals and academicians who have done extensive research. You can enroll in and complete these marketing management online courses at your own pace and convenience. Here are some of the best Marketing management certification courses:
Amity University eLearning, Greater Noida via University of Maryland, College Park
IIM Bangalore via Edx
IIM Kozhikode via TSW (Times Professional Learning)
IIM Calcutta via TSW (Times Professional Learning)
Career Opportunities after Marketing Management Courses
Here are just a few of the job titles that a candidate will become ready for after they have learned and secured degrees or certificates from marketing management courses. These job roles are in high demand owing to the increased need for marketing management.
As a marketing manager, you will oversee marketing campaigns for products, services, and brands. You will supervise different teams (research, advertising, sales, and others).
Average Base Salary p.a.: Rs 680,577/-
As a brand manager, you will specialise in brand image. You will develop strategic campaigns to enhance the brand identity.
Average Base Salary p.a.: Rs 886,009/-
In this role, you will research extensively on market trends, products, and consumer behavior through surveys, interviews, reports, and others. You will then give advice to the marketing team on how to make excellent strategies.
Average Base Salary p.a.: Rs 343,324/-
- Sales Manager
- Social Media Manager
- Sales Representative
- Public Relations (PR) Specialist
- Advertising Manager
- Marketing Researcher
- Business Development Manager
- Marketing Communications Manager
- Brand Manager
Professionals who have completed marketing management certificate courses for becoming certified marketing management professionals will be compensated well. Their salaries will vary depending on skills, experience, employers, and location. Mentioned below is the salary of a Marketing Manager based on experience after they have pursued some kind of marketing management certificate courses.
Experience in years
Average Base Salary p.a.
Popular Online Media Courses and Certifications
- Online Social Media Marketing Courses
- Online Marketing Management Courses
- Online Brand Management Courses
- Online Advertising Courses
- View All Online Marketing Courses
- Online Journalism Courses
- Online Mass Communication Courses
Scope After Marketing Management Courses
The market industry in the global market reached a value of 1,713 billion dollars in 2023. It is estimated to increase by 4,414.9 billion dollars in 2030. This trillion-dollar industry will only work if there is good management. If you have what it takes then opt for the best marketing management courses to get ahead in the game.
Top Recruiters for Marketing Management Professionals
Finding the right amount of professionals who are interested in the field of marketing is a difficult thing that the recruiting organisations will have to manage as it is an essential part of the recruitment process. Some of the best recruiting institutions and organisations that hire marketing management certificate courses are as follows:
FAQs on Marketing Management Courses
Q: How can I learn online marketing management courses?
A: There are many online marketing management courses that you can pursue from top institutes. These marketing management courses online are recognised all over the world and can give you specialisations in the marketing industry.
Q: Is marketing a good career?
A: Yes. While a degree in Marketing Management courses is paramount, it is necessary to be updated on what is happening in the industry. So choose from a variety of online marketing management courses to fill in the gap.
Q: How long do you study marketing management?
A: For UG marketing management courses. it can take up to 3 years. PG Marketing management courses can take up to 2 years. The duration of marketing management certificate courses can range from a few days to a few years. Any course for a marketing manager will also be under the postgraduation category hence
Q: How much does it cost to study marketing management courses?
A: There are numerous free marketing management certifications. Then there are Marketing Management certification courses which can cost up to Rs 8 lakhs. (Many institutes offer their full-time degree courses online.) Coming to on-campus UG courses, it can take up to Rs 9 lakhs and for PG it will be around Rs 15 lakhs if the candidates pursue a course for marketing manager.
Q: Is Marketing Management competitive?
A: Yes Indeed. Each company has its own fierce competitors. So they are always trying to develop the best strategies to ensure their marketing is unique and powerful. Hence take the best online marketing management courses to enhance your skills.
Q: What are some of the top institutes for pursuing Marketing Management Courses?
A: Some of the best institutes offering marketing management courses are Jamnalal Bajaj Institute of Management Studies, Mumbai, School of Business, University of Petroleum and Energy Studies, Dehradun, Maharaja Sayajirao University of Baroda, Vadodara, and more.