51 Courses and Certifications

Online Marketing Management Courses & Certifications

Great Marketing like any great endeavours require great management. All the talent in the world would not make a marketing campaign for a new product or service work, if it is not managed properly.

Marketing is a trillion dollar industry. It has its reach everywhere because all industries use it to reach everyone. Marketing Management ensures exceptional marketing. Thus there is a high demand for professionals in this field. If you have the passion and willingness to work for it, then there are many Marketing Management courses available.

What is marketing management?

It is important to differentiate between marketing and marketing management.

Marketing is the process/ processes of generating value for its products/services thus ensuring sales. Marketing has been described in the business world ‘as the art of selling products’ 

Marketing management on the other hand includes all the activities such as organizing, supervising, planning, coordinating etc. marketing tasks with the aim of meeting the needs of the customers. It is more of a business discipline focusing on the practical use of marketing techniques.

Who can pursue marketing management courses?

  • You can manage people and tasks efficiently. Also you are creative

  • You can see the endless possibilities in marketing management courses 

  • You are marketing professional and now plans to take on a managerial role

If this is you, then marketing management courses are for you.

Eligibility Criteria for Marketing management courses

For UG Marketing Management Courses, you must have (10 + 2) qualifications with at least a minimum passing percentage (50%).

For PG Marketing Management Courses, you must have a bachelors in any discipline with a minimum passing percentage of 50%. 

Note: Some institutes give admission based on merit, while for others there will be entrance exams.

Entrance exams for UG Marketing courses

Entrance Exam for PG Marketing courses

You can also opt for online marketing management courses as well.

Important Skills for Marketing management courses

  • Writing & Editing Skills
  • Problem solving skills
  • Soft  Skills
  • Social Media Skills
  • Logical and Analytical skills 
  • Creativity & Innovation
  • Technical skills

What will you learn in Marketing management courses?

Popular Marketing management certification courses

Great management requires greater tactics. And there is only so much you can learn from degree courses or even from experience. The benefit of Marketing management certification courses is that they are prepared by professionals and academicians who have done extensive research. 

Here are some of the best Marketing management certification courses

Course

Offered by

Duration

Fees

Integrated Marketing Management

IISc Bangalore via Swayam


8 weeks

Free (charge for certificate)

Professional Certificate in Marketing Management and Consumer Behavior

Amity University elearning, Greater Noida via University of Maryland, College Park

6 weeks

INR 50,000/-

MBA Marketing Management

GNDU Amritsar

24 months

INR 79,000/-

Marketing Management


University of Maryland, College Park via Edx

7 weeks

Free

Marketing Management

IIM Bangalore via Edx

9 weeks

Free

Certified Services Marketing Manager

Vskills

Self paced

INR 3,499/-

Certificate Program in Marketing Management

Welingkar Mumbai


6 months

INR 11,800/-

Executive Programme in Advanced Marketing Management

IIM Indore via TSW (Times Professional Learning)

12 months

INR 1,97,000/-

Executive Post Graduate Certificate in Marketing Management

IIM Kozhikode via TSW (Times Professional Learning)

12 months

INR 2,50,000/-

Advanced Programme for Marketing Professionals

IIM Calcutta via TSW (Times Professional Learning)

12 months

INR 3,00,000/-


Career Opportunities after Marketing management courses

Marketing Manager

You oversee marketing campaigns for products, services, brands etc. You supervise different teams (research, advertising, sales)

Average Base Salary p.a.: INR 6,83,944/-

Brand Manager 

You specialise in the brand image. You develop strategic campaigns to enhance the brand identity.

Average Base Salary p.a.: INR 9,25,849/-

Market Research Analyst

You research extensively on: market trends, products, consumer behaviour etc. through surveys, interviews, reports etc. You then give advice to the marketing team on how to make excellent strategies.

Average Base Salary p.a.: INR 3,37,726/-

Other careers:

Salary Trends

Salary of Marketing Manager based on experience 

Experience in years

Average Base Salary p.a.

< 1

INR 4,20,000 /-

1-4

INR 5,09,885 /-

5-9

INR 7,31,452 /-

10-19

INR 9,56,287 /-

20 and above

INR 8,66,165/-


Scope after Marketing management courses

The market industry in the global market has reached a value of 1,713 billion dollars in 2020. It is estimated to increase 4,414.9 billion dollars in 2030.

This trillion dollar industry will only work if there is good management.  If you have what it takes then take the best Marketing management courses to get ahead in the game.

Top Recruiters

Swiggy

Zomato

Flipkart

Google

NBC

Honda

Tata

Reliance

Amazon


FAQs

Q: How can I learn online marketing management courses?

A: There are many online marketing management courses that you can pursue from top institutes. These online marketing management courses are recognised all over the world and can give you specialisations in the marketing industry.

Q: Is marketing management certification courses worth it?

A: Yes. While having a degree in Marketing management courses are paramount, it is a necessity to be updated on what is happening in the industry. So choose from a variety of online marketing management courses to fill in the gap.

Q: What is the duration for marketing management certification courses?

A: For UG marketing management courses it can take up to 3 years. For PG Marketing management courses it can take up to 2 years. For Marketing Management certification courses it can range from a few days to a few years. 

Q: What is the cost of Marketing Management courses?

A: There are Marketing Management certifications which are for free. Then there are Marketing Management certification courses which can cost upto 8 lakhs. (This is because many institutes are offering their full-time degree courses online.) Coming to on-campus UG courses , it can take upto 9 lakhs and for PG it will be around 15 lakhs.

Q: Is Marketing Management competitive?

A: Yes Indeed. Each company has its own fierce competitors. So they are always trying to come up with the best strategies to ensure thor marketing is unique and powerful. Hence take the best online marketing management courses to enhance your skills.

Q: What are some of the top institutes for pursuing Marketing Management courses?

A: Some of the best institutes offering marketing management courses are:

Along with them you can take marketing management certification courses to enhance your career prospects.

Career Category
Specialization
Job Role
Skills

Pricing

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To
Online Degree

BBA Marketing

Jain University offers an undergraduate online programme in BBA Marketing to all aspiring candidates who wish to build their career in business. BBA Marketing from jain University is a three years course which contains six semesters wherein candidates will learn various topics related to marketing, Integrated MarComm, Social Media Marketing, Marketing Analytics, etc. To apply for the course, candidates must meet BBA Marketing eligibility criteria. As per the eligibility, 

Candidates must have passed class 12 from a recognized university in any stream. Eligible candidates can fill BBA Marketing application form in online mode with the payment of one time registration fee of Rs. 2000. The classes for BBA Marketing from Jain University will be conducted through recorded audio and video lectures. Also, candidates will have to appear for an yearly exam in online mode for which they must pay an yearly examination fee of Rs 3000. The total BBA Marketing course is Rs.1,14,000 which has to be paid by the candidates through online payment gateways.

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36 Months
1,20,000
Join
Online Degree

MBA Marketing

After completion of the graduation students often seek the job or a course which can ensure their possibility of getting good job. Out of such courses Master in Business Administration (MBA) has always been a popular choice among applicants. The MBA program from SRM Institute is an internationally accepted program designed specifically for professionals who aspire to develop strategic capabilities,  leadership skills, and competencies that enable them to contribute to a greater extent in Industry. The core program in an MBA course includes various areas of business such as accounting, finance, marketing, human resources, operations, and statistics and many. MBA Marketing course is one of the most demanding courses world wide. After completion of this course, numerous opportunities will be available for students.  

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24 Months
Join

Offered by

Online Degree

MBA Marketing

This program MBA Marketing Management is explicitly designed to develop the managerial skills and marketing skills in the applicants. The curriculum of the MBA Marketing course at University of Mysore (UOM) is prepared with the help of industry experts which includes theory and practical both in equal proportion. The UOM MBA Marketing program is an exceptionally organized, deeply focused program that targets creating the professionals who have an intensive understanding into both the reasonable premise just as the functional abilities engaged with Management. 

Students can choose the below given course of specialization to opt for the course. 

Areas of Specialization

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24 Months
Join

Offered by

Online Degree

MBA Marketing Management

We all know that to successfully earn profit in any business it is necessary to have a greater understanding of marketing. To perform that role effectively nowadays lots of colleges and universities are offering Master in Business Administration (MBA) Marketing Management course. The nature of the job of a marketing manager includes planning, organizing, promoting, and controlling the demand and supply cycle of products and services to satisfy individual customers. The course curriculum of MBA Marketing Management program of Guru Nanak Dev University is designed to develop required skills among the candidates. The duration of MBA Marketing Management program is two years and it will be taught to the students in four semesters. The total course curriculum fee is Rs. 79,000 for two years. Read the complete article to know more about program offerings, eligibility criteria, syllabus, and other details of MBA Marketing Management course.

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24 Months
79,000
Join
Online Degree

MBA Marketing

An MBA Marketing programme has been offered by the Manipal University, Jaipur. The two year online degree programme is structured around 4 semesters. This basic aim of the online MBA Marketing course is to help you develop the relevant marketing skills required to become an efficient Marketer in today's world. The course also looks to imbibe leadership skills in the student to make them strong leaders of the future.

The online MBA Marketing course will help you stay in touch with all the right business principles and techniques that will be useful in having a strong career. Making future leaders is one of the most important aspects and vision that this course looks to fulfill. This particular Specialization will include and cover topics like sales distribution & supply chain management, consumer behaviour, retail marketing and marketing research to make you well versed with all the required phenomenons of this. A student will have to dedicate around 15-20 hours of time per week for this online course. 

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24 Months
1,50,000
Online Degree

MBA Marketing

The MBA Marketing course is one of the most demanded courses for Management students. This MBA Marketing online course helps the applicant to learn the skills and strategies to analyze and interpret market trends to understand consumer behavior. After that one should create products best suited to popular demands. The program code of MBA Marketing of Jain University is 008. The MBA Marketing subject module provides students a thorough understanding of key issues like asset management, marketing plans, customer behavior, organizational guidance and offers critical inputs to students, and helps lead creative market campaigns.

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24 Months
8,00,000
Join
Online Degree

MBA Marketing Management

Mizoram University, Aizawl is offering an online MBA in Digital Marketing. This online programme makes education and learning hassle free for you, by providing everything at your doorstep. The interested candidates can get enrolled into the programme right from the comforts of their home, and the entire teaching-learning experience can be accessed from their own homes.

This two year online MBA Marketing programme at Mizoram University, Aizawal is structured around 4 semesters,  covering a total of 20 subjects. The course will cover the basics of digital marketing and will help the students understand their digital customers efficiently and teach them the ability to engage with them. 

Marketing campaigns and marketing analytics will be some key components of the programme. Using digital analytics to understand and predict customer decisions will be another interesting aspect covered in the programme.

Given the increase in demand of the marketing world, this course becomes an appetizing option for students looking to feast on the employment buffet.

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24 Months
48,000
Join

Offered by

Liverpool Business School , IMT Ghaziabad via upGrad
Online Degree

MBA with Specialization in Marketing

The "MBA with Specialisation in Marketing"Degree is a 20 Months course for working professionals that is awarded jointly by upGrad, and Liverpool Business School which helps one complete their MBA from a top foreign university.

Liverpool Business School is a top UK School for getting a Master's Degree in Administration. And, a candidate can go to the university campus to attend an all-paid 1-week immersion program. 

The "MBA from Liverpool Business School with Specialisation in Marketing" curriculum has some of the important topics covered like Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, and Market Management. The

content is prepared by the faculty and industry leaders. And, the content is made in the form of videos, projects, and even case studies.  

The "MBA with Specialisation in Marketing" program not only helps in the acquisition of knowledge but also helps in the student’s further employment opportunities. Again, adding the degree details to resumes or CVs leaves a good impression on the employers who are hiring.

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20 Months
Join
Advanced Programme for Marketing Professionals

Offered by

Certificate

Advanced Programme for Marketing Professionals (APMP)

The Advanced Programme for Marketing Professionals course is a 12 monthly programme which aims to brush up the professional capabilities of executives and to develop an appreciation of concepts that can easily deal with market planning issues, complexities arising due to frequent changes in the marketing pattern and challenges.

The sales and marketing function is the soul of any business sector and organisation. The advanced Programme for Marketing Professionals online course trains the managers to take a proper approach regarding sales and marketing function. The effective advances towards it reduce the chances of unpredictable risk while providing a sense of security to the business. 

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12 Months
3,40,000
Skills Covered:
Decision making skills Marketing skills Sales skills
Certificate

Indian Institute of Management Indore Executive Programme in Advanced Marketing Management

The IIM Indore Programme in Advanced Marketing Management is designed to deliver the core skills of marketing management and integrated marketing communication defining effective communication strategy to understand how to make communication strategy for the benefit of the organization. The course includes distribution and price management to design then channels of product distribution and price management according to the market needs.

The Advanced Marketing Management Programme by IIM Indore offers knowledge of Digital marketing including social media marketing and search engine optimization to reach the targeted customers over the internet. The course teaches customer-centric management which includes research about the needs of the customer to come up with the product or services which suits the needs of the targeted customer.

The Advanced Marketing Management syllabus encourages students to learn about various behavioural decision theories to understand the decision-making behaviour of the customer and learn the strategy to manage brand equity. The programme focuses on traditional and digital marketing by understanding the need for multi-channel retailing over traditional omnichannel retailing to generate more leads and compete with the market with new plans and strategies.

...Read More
12 Months
April 30 - March,30 2022
1,97,500
Skills Covered:
Analytical skills Marketing skills SEO skills Digital marketing skills Advertising skills Social Media Marketing
Certificate

Executive Program in Marketing Management - Advance

The Executive Program in Marketing Management - Advanced online program is developed to help the students gain an understanding of the marketing strategies and management skills required for business management. The advanced level marketing course is provided by the Mizoram University, Centre for distance and online education. The program is conducted for eligible students for one year and consists of two semesters.

The e-learning program is technologically equipped and enables the students to enhance their marketing skills by learning about strategic management techniques. The students are engaged with valuable insights through e-notes, e-quizzes to familiarize themselves with the course content. 

The Executive Program in Marketing Management - Advance training program provides the students with the course certificate after completion of the program which ensures professional recognition in the business sector.

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12 Months
9,900
Skills Covered:
Organising skills Marketing skills Business analytics knowledge Business Management
Post Graduate Program in Marketing Management

Offered by

Certificate

Post Graduate Program in Marketing Management

The Post Graduate Program in Marketing Management is an eleven-month-long certification course. The training encompasses marketing management’s fundamentals, ranging from its basic principles to sales management, consumer behavior, market research, etc. It aims towards imparting essential knowledge on this core business function for candidates to pursue employment in sales and marketing management. 

This Post Graduate Program in Marketing Management training is a specialized curriculum that helps aspirants develop in-demand management skills. Curated by practicing managers and expert faculty personnel, the course covers services marketing, marketing research, brand management, consumer-buyer behavior, and other core topics. This lucid structure is open to management professionals and freshers, irrespective of whether they have prior expertise in this field. 

Furthermore, the Post Graduate Program in Marketing Management online course consists of a virtual exam, where students can earn certification by securing adequate marks in every paper. The Welingkar Institute provides the required study material and has made this program available for international students too.

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11 Months
18,800
Skills Covered:
Networking Digital marketing skills Sales skills
Certificate

PGP Marketing Research

The PGP Marketing Research certification course is designed for postgraduate students who are interested in the field of Marketing Research. Candidates who get into this course will be able to receive information regarding market segmentation, market control, product pricing and promotions, techniques to make strategic decisions, etc. The programme will be supervised by the industry experts and the sessions will take place on the offline campus as it is a residential course. The PGP Marketing Research certification syllabus of the programme includes a total of eight modules including the dissertation and internships. The curriculum of the programme is 11 months long. The course also includes exclusive hands-on projects in internships with the partnered organizations. Upon the successful completion of the PGP Marketing Research course along with the dissertation as well as internship projects, students will get a certificate and will be able to receive placement benefits with the assistance of the institute.

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11 Months
8,07,570
Skills Covered:
Marketing skills Business Management
Certificate

Post Graduate Certificate in Media & Marketing

The Post Graduate Certificate in Media & Marketing Live Course is an online course that introduces learners to the management and media fundamentals along with media verticals. The 11-month long course includes 1 week of campus immersion.

The Post Graduate Certificate in Media & Marketing Training Course is offered by the TimesPro School of Media & Marketing in partnership with Bennett University as the Knowledge Partner. The programme will be coordinated by Dr. Shamindra Nath Sanyal, Associate Professor of Marketing with the School of Management, Bennett University.

After completing the Post Graduate Certificate in Media & Marketing Online Course, learners will be awarded a Certificate of Completion by the TimesPro School of Media and Marketing.

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11 Months
4,13,000
Skills Covered:
Social media skills Marketing skills Digital marketing skills Social Media Marketing Knowledge of Media Ethics
Executive Programme in Strategic Marketing in the Digital Era

Offered by

Certificate

Executive Programme in Strategic Marketing in the Digital Era

The Executive Programme in Strategic Marketing in the Digital Era Certification Course is a 10 month long specialised programme that discusses the relevance of innovative marketing strategies and strategic global marketing. The live online course is available on the Eruditus learning platform.

The Executive Programme in Strategic Marketing in the Digital Era Training Course explores the fundamental concepts including digital marketing, design thinking and advanced areas of artificial intelligence and blockchain. The course will be taught through online sessions and on-campus immersions.

After completion of the Executive Programme in Strategic Marketing in the Digital Era Live Course by attaining the required score and attendance, learners will receive the prestigious IIM Lucknow certificate of completion.

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10 Months
1,85,000
Skills Covered:
Marketing skills Digital marketing skills
Chief Marketing Officer Program

Offered by

Columbia Business School, Columbia University, New York via Emeritus
Certificate

Chief Marketing Officer Program

The Chief Marketing Officer Program certification is a 9 monthly programme. This course has both online, and offline, in-person modes in which it is taught. The course syllabus and other content are made by Columbia Business School Executive Education but are offered through the platform of Emeritus who is a supporting provider. 

This multimodal Chief Marketing Officer Program training will help the participants adapt to these dynamics which are changing and simultaneously excel in the role of a CMO. With this certificate course, candidates will discover ways in which customer relationships can be strengthened and leadership positions can be claimed for maintaining sustainable business growth. Every successful aspirant shall be awarded a certificate in Business Excellence after course completion.

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9 Months
$ 28,000
Skills Covered:
Marketing skills
International Postgraduate Diploma in Marketing Level 7 in India 2022

Offered by

MSBM
Certificate

International Postgraduate Diploma in Marketing (Level 7) in India 2022

The ‘International Postgraduate Diploma in Marketing (Level 7) in India 2022’ online course is a study about the significance of marketing in the business world while understanding the fundamentals of the advanced theories of marketing. This online program is provided by the Metropolitan School of Business and Management UK. The international postgraduate diploma course classes are organized online and the duration of the program is nine months. 

The course enables students to gain knowledge of marketing strategies and techniques for improved business management and development. The course curriculum includes six-course modules offering the basic and advanced principles of effective marketing and the learners are tested with assignments after submission of which they can earn one hundred twenty academic credits. The ‘International Postgraduate Diploma in Marketing (Level 7) in India 2022’ training is an independent learning program that ensures students a course certificate from MSBM UK and OTHM Qualifications after completion of the course study.

...Read More
9 Months
1,71,972
Skills Covered:
Marketing skills Digital marketing skills Business Management Sales skills
Certificate Program in Marketing Management

Offered by

Certificate

Certificate Program in Marketing Management

The Marketing Management program is a comprehensive distance learning certification course created by the Welingkar Institute of Management which holds a great deal of respect in the field of management. Experienced mentors will teach the course, and the reading material will be provided to you along with question banks that will help you in a quick revision after you're done learning a lesson.

Moreover, the Marketing Management certification syllabus has a lot of intellectual benefits as the course improves your marketing research skills, marketing techniques, and communication skills while adding to your knowledge about the behavioral patterns of consumers and buyers.

You can take the Marketing Management course by WeSchool from the comfort of your home and save time as it will give you a glimpse of what graduation or post-graduation in marketing and management looks like. Based on that, you can make a better decision about whether you want to pursue a full-length degree.

...Read More
6 Months
11,800
Skills Covered:
Communication skills Marketing skills
Certificate

Executive Program in Marketing Management

The Executive Program in Marketing Management Training Course is a 6-month long course that discusses the concepts of marketing management with a specialized focus on global industrial sectors. The course led by the experts at Mizoram University is available on the mzuonline learning platform.

Through the Executive Program in Marketing Management Certification Course, learners will be able to gain advanced-level knowledge and skills in marketing management, strategic management, and business management along with advertising and sales skills. 

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6 Months
6,900
Skills Covered:
Marketing skills Business Management Sales skills
Executive Development Program in Sales and Marketing Management for Real Estate

Offered by

Certificate

Executive Development Program in Sales and Marketing Management for Real Estate

The real state business thrives on trust, and no one wants to do the business with the real estate firm whose name they haven't heard off. To make your name in the market, you need to have people that are good in marketing and can pitch anyone for the sales. This course Executive Development Program in Sales and Marketing Management for Real Estate is useful for both individuals who run their own real estate company and for the people who are looking to work in real estate companies and get their targets achieved. 

If you are running a business and it's been a few months you haven't been able to make a good sales then you need to reconsider your marketing and sales strategies, and this course will play perfect pieces to solve all your sales and marketing puzzles. The course we are talking about today deals with all the core values of real estate business from reading the behaviour of the buyer to market analysis and planning. 

You will learn how to be a critical thinker and find out appropriate marketing solutions to all the problems which your real-estate business is going from. This business is said to be too volatile, and even with a small change in the economics of the country, the whole industry can shift from profit to loss in one night. 

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4 Months
60,000
Skills Covered:
Marketing skills Sales skills
Certificate

Postgraduate Certificate in International Marketing Management

The Postgraduate Certificate in International Marketing Management demonstrates contemporary marketing theories and their application in international marketing and management. You will learn to develop, apply, and implement ideas in the field of international management and marketing. The programme has been designed by Cambridge International Qualifications, UK, in association with Athena Global Education.

Moreover, the International Marketing Management course allows you to learn at a comfortable pace and complete the course in 21-90 days. You will also be provided with a personal tutor for academic assistance and guidance. 

In addition, the International Marketing Management online course by Athena Global Education will give you access to a host of features, including an online library, video classes, text learning contents, and more. You can also participate in a discussion forum, webinars, debates, and experience collaborative learning. 

After completing all the modules, you can earn the Postgraduate Certificate in International Marketing Management and Records of Achievements with a grade issued by Cambridge International Qualifications. 

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90 Days
$ 300
Join
Skills Covered:
Marketing skills Brand Management
Marketing Management

Offered by

Certificate

Marketing Management

The course of Marketing Management, which is in association with the Indian Institute of Management, Bangalore, and is a part of the MicroMasters Programme is offered to the candidates by the platform of edX. This course aims to provide the students with in-depth information about how the marketing industry works. The candidates will be able to learn the fundamental concepts needed for pursuing a career in marketing, such as segmentation and positioning. 

The knowledge gained through this programme will help the candidates in analysing, tracking and reviewing resources of marketing and related activities. The candidates will make use of the various case studies and illustrations provided by applying them to real-world scenarios. 

This course is of a total of 8 weeks, which can be easily completed by giving 2 to 3 hours of study on a weekly basis. This course is self-paced and hence leaves no scope for the candidates to worry about timings or the place from which they want to access the course contents. 

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9 Weeks
Intermediate
Free
Join
Skills Covered:
Marketing skills
Certificate

Special Services Marketing In India

The number of companies has improved a lot in the marketplace to give a platform to people who want to sell their products and make their brand popular in the marketplace. As compared to physical goods, they are intangible services that give the benefit of testing the service and then paying for it. More services are offered through companies to build a relationship with the clients by giving them a chance to know and test the service without any added cost. 

Using the knowledge provided from this Special Services Marketing in India Course on Swayam, the candidates can learn the basic as well as the advanced knowledge about services and how to present to the customers. The effect of different kinds of services on the economy of the country is also taught to the candidates. The focus on quality more than quantity is fit in the candidate’s mind to make them aware of its importance in any company.

Candidates who want to pursue a career in marketing from big companies can take advantage of this course. Many companies have taken benefits of services and brought their marketing team to implement new plans for attracting more customers.

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8 Weeks
Join
Skills Covered:
Marketing skills

Offered by

The Hong Kong Polytechnic University, Hong Kong via Edx
Certificate

Certification Course on Managing Marketing in the Hospitality and Tourism Industry

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as- assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relation.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

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8 Weeks
Intermediate
Free
Join
Skills Covered:
Hospitality skills Knowledge of tourism
Certificate

Introduction to Marketing Management-1

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

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8 Weeks
Join
Skills Covered:
Marketing skills
Global Marketing Management

Offered by

Certificate

Global Marketing Management

The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.

Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.

In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits.  This is a core programme that is structured within the duration of eight weeks along with the compilation of the course with certification.

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8 Weeks
Free
Join
Skills Covered:
Marketing skills
Integrated Marketing Management

Offered by

Certificate

Integrated Marketing Management

The Integrated Marketing Management online course will be providing the candidates with the details for providing them with a strong foundation in the field of the essentials of marketing management. The program covers all the necessary details that are involved in the fiercely competitive Indian market scenario. 

The Integrated Marketing Management certification syllabus covers the following details about - marketing function, relationship with other functions, marketing concept, buyer behavior, consumer, marketing environment, marketing planning, relevance, marketing organization, product policy, market segmentation, sales forecasting,  markets, distribution, management of sales force, advertising and promotion. 

Upon completing the eight-week program the students will be learning to market new products. They will be able to formulate the product life cycles.  The working mechanisms of pricing will also be covered in the online session on the Integrated Marketing Management by Swayam. The course will be helping the students to deal with the applications that are related to meta marketing strategies.

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8 Weeks
Free
Join
Skills Covered:
Marketing skills
Marketing Management - II

Offered by

Certificate

Marketing Management - II

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

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8 Weeks
Free
Join
Skills Covered:
Marketing skills Brand Management
Capstone Value Creation through Innovation

Offered by

Certificate

Capstone Value Creation through Innovation

The value creation through innovation specialisation culminates in this Capstone Value Creation through Innovation certification course. The focus of the specialisation is on technology-based creativity and transformation, and how to recognise and build on new opportunities. The academic partners in the value generation by innovation specialisation for this particular Capstone Value Creation through Innovation training are UC Berkeley Haas school of business and KTH royal institute of technology.

The applicant will apply the techniques learned during the preparation in this capstone course; this will show that the nominee understands the influence of technology, creativity and entrepreneurship, and marketing strategies for entrepreneurs. They should demonstrate awareness and judgement when it comes to when and how to use which process and solution.

Candidates can attain Capstone Value Creation through Innovation certification by the end of the course. This course is taught online. All the reading materials and lectures will be given to the candidate via online mode. The course has high demand in the emerging world of e-commerce; candidates would be able to pursue this course further with the help of the certification. Candidates need to complete all the criteria to pass this respective course.

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8 Weeks
Intermediate
Free
Join
Skills Covered:
Business Management
Marketing Management

Offered by

UMD via Edx
Certificate

Certification Course on Marketing Management

The programme has been formulated to provide the candidates all the necessary information required to propagate strategies related to marketing domain, which in return would help the company and the institution to grow. The course will be covering the ways to develop products that would meet the demands of customers and help create demand and awareness for those items and products to encourage more sales.

The Certification Course on Marketing Management by edX over the course of seven weeks will be covering topics namely- creating marketing base, problem solving and marketing skills. The course lays great emphasis on the subject of “Business and Management”. Furthermore, the sessions will be conducted in English and will provide live classes and assignments. The course also has the provision of “upgradation” where the students can apply for securing a certificate. The techniques to target and identify customers and also comprehend their demands will be covered.

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7 Weeks
Expert
Free
Join
Skills Covered:
Marketing skills

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