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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

There is almost nothing in a company today that is not affected by data analytics, regardless of industry. The 8 weeks Business Analytics for Leaders online course provided by IMD offers candidates with a strategic, high-level grasp of digital analytics and big data analytics. Candidates will also receive a quick introduction to the use of Machine Learning and Artificial Intelligence in business, which may be applied to their situation.

Business Analytics for Leaders course provides a high-level grasp of how to apply business analytics strategically. The course offers a uniquely practical approach, with tips, tools, and inputs that can be applied right away in the day-to-day job. IMD offers a high-quality learning environment.

The Business Analytics for Leaders online syllabus helps to understand how to apply business analytics to gain a competitive advantage. Candidates will be able to identify the various degrees of analytics development and know where their business sits in a competitive and dynamic market. By the end of the course, candidates will be awarded a Business Analytics for Leaders online training certificate from IMD.

The Highlights

Exercises
Project application
Case Studies
Online learning
Course provider IMD
Professional coaching
Discussion forums
Video lectures
4-6 hours per week
Peer review
8 weeks duration

Programme Offerings

Projects
video lectures
online learning
Case Studies
Certification

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IMD

Business Analytics for Leaders Online Fee

Course	Fee
Business Analytics for Leaders Online fees	CHF 2,950

Eligibility Criteria

Certification Qualifying Details

To qualify for the Business Analytics for Leaders online certification, learners must complete the course programs and learning modules; after completing the course, applicants will get an IMD completion certificate.

What you will learn

Business analytics knowledgeKnowledge of Artificial Intelligence

After completing the Business Analytics for Leaders online course for beginners from IMD, Candidates will learn about Artificial Intelligence, Machine Learning, and the deep knowledge of big data, candidates will also grasp an overview about the use of data analytics and why it is used and learn how to integrate digital analytics into the heart of their business.

Who it is for

Business AnalystBusiness Development ExecutiveBusiness Manager

Managers and business development executives seeking a hands-on grasp of big data and business analytics.
Functional executives who want to leverage digital analytics to drive company innovation.

Admission Details

To get admission to the Business Analytics for Leaders Online program, follow the step by step procedure:

Step 1. Go through the link given below to open the course page (https://www.imd.org/bal/business-analytics-course-online/)

Step 2. Click the ‘Apply Now’ button to further proceed

Step 3. Make an account on the IMD website and verify your email

Step 4. Submit the application form with the required information

Step 5. Pay the fee amount of the course and start learning

The Syllabus

Learn to measure using the three Vs (variety, volume, and velocity).
Explore what big data is currently available in your organization.

Learn how to build a Data Category Map for your organization.
Understand the differences between structured and unstructured data.
Analyze uncapped data sources.
Distinguish between marketing roles.

Discover the concept of digital analytics.
Learn the key challenges with big data and analytics.
Understand the advantages of analytics over intuition.

Discover what AI and ML are.
Examine the effect these technologies will have on business in the future.
Learn how to harness these technologies within your business.

Learn about different levels of data maturity in business.
Discover how maturity and capability can drive analytics in your organization.

When to be offensive or defensive with your analytics strategy.
Learn to apply strategies to your organization and challenges.

Discover the key drivers of digital analytics in your organization.
Explore your capacity and capability to effectively deploy analytics in your organization.

Explore how digital analytics and artificial intelligence are linked.
Learn how to align your overall strategy to your analytics and AI strategy.

Instructors

IMD Frequently Asked Questions (FAQ's)

1: What is business analytics?

The practice of studying historical data in order to obtain new insights and better strategic decision-making is known as business analytics.

2: What is the main purpose of business analytics?

The main purpose of business analytics is analysing data sets with a specific goal in mind, like solving a problem or informing a company's business choices.

3: What are the 3 types of business analytics?

Prescriptive analysis, predictive analysis, and descriptive analysis are the 3 types of business analytics.

4: Is business analytics a good career?

According to a Glassdoor report, a career in business analytics is one of the 25 best jobs in America.

5: Does business analytics require coding?

Business analytics is primarily focused on data, it doesn’t need any coding.