Executive Programme in Strategic Marketing for Business Success
Learn about the modern strategic marketing practices through the Executive Programme in Strategic Marketing in the Digital Era Course.
Part time, Online
11 Months
1,95,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Programme in Strategic Marketing for Business Success Certification Course is a 10 month long specialised programme that discusses the relevance of innovative marketing strategies and strategic global marketing. The live online course is available on the Eruditus learning platform.
The Executive Programme in Strategic Marketing in the Digital Era Training Course explores the fundamental concepts including digital marketing, design thinking and advanced areas of artificial intelligence and blockchain. The course will be taught through online sessions and on-campus immersions.
After completion of the Executive Programme in Strategic Marketing in the Digital Era Live Course by attaining the required score and attendance, learners will receive the prestigious IIM Lucknow certificate of completion.
The Highlights
- Certificate of completion
- 11 months duration
- Live online classes
- 3-day in-campus immersion
- Career shifting programme
- IIM Lucknow renowned faculty
- Support of industry experts
- Real-world case studies
- Capstone projects
- Executive Alumni Status eligibility
Programme Offerings
- Certificate of completion
- 10 Months Duration
- live online classes
- Hands-on Learning
- real-world case studies
- tutorials
- assignments
- Capstone Projects
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Lucknow |
The Executive Programme in Strategic Marketing in the Digital Era Course fee is Rs. 1,90,000 + GST. The fee payment can be done in installments. Candidates can get access to a special corporate enrollment pricing plan that offers up to a 10% discount if they enroll in the course along with their co-workers.
Executive Programme in Strategic Marketing in the Digital Era Course Fee Structure
Course | Amount in INR |
Executive Programme in Strategic Marketing in the Digital Era | Rs. 1,95,000 + GST |
Eligibility Criteria
- Candidates should be graduates with a minimum of 5 years of work experience.
- Candidates who apply for the course have a minimum of 50% marks for graduation, post-graduation, or diploma and should be currently working.
Exam Qualification Details
Candidates should score 50% cumulative overall percentage of marks along with a minimum of 75% attendance to gain the certificate of completion. Those who do not meet the marks criteria and have at least 40% attendance will receive a certificate of participation from IIM Lucknow.
What you will learn
After completing the Executive Programme in Strategic Marketing for Business Success Classes, you will gain knowledge about the following topics:
- Marketing intelligence and strategy
- Digital marketing
- Marketing communications
- Email marketing and mobile marketing
- Search engine optimisation
- Social media marketing
- Marketing research methodology
- Automation and AI for business
- Product management
- Strategic business management
- Marketing channels
Who it is for
- The Executive Programme in Strategic Marketing for Business Success Course is suitable for mid to senior-level professionals working in the field of sales and marketing who wish to develop innovative marketing skills and strategic thinking for business growth.
- The course will be beneficial for senior executives, digital marketing executives, business heads, and professionals who wish to enhance their careers by implementing the best marketing strategies.
Admission Details
Given below are the steps to enroll in the Executive Programme in Strategic Marketing in the Digital Era Training Course:
Step 1: Go to the official website by clicking on the URL given below -https://iiml.eruditus.com/executive-programme-in-strategic-marketing-in-the-digital-era/
Step 2: Click on the 'Start Application Now' option at the end of the page.
Step 3: Enter your email id and proceed with the application form.
The Syllabus
- Marketing Intelligence and Scanning Environment
- Competing through the New Marketing Mix
- Evolution of Marketing Mix in the Digital era
- Understanding Consumer, Consumer Buying Behavior and Consumer Value in Digital Era, Consumer Behaviour in Strategy Formulation
- Segmentation, Targeting & Positioning
- Competing through Innovation and New Product Solutions
- Business to Business Marketing
- Marketing Communications: Objectives Decision
- Media and Message Decision, Integrated Marketing Communications
- Evolution of Content Marketing in a Digital World
- Search Engine Optimisation
- Search and Display Advertising
- Social Media Marketing, Online Reputation Management, Social Media ROI
- Leveraging Content and Social Media
- Web Scraping, Text Mining
- Online Marketing Research
- Digital Marketing Metrics & Analytics, Web Analytics
- Data Privacy and Data Security
- E-mail Marketing, Mobile Marketing
- Sales Strategy in Digital Era
- Introduction to Marketing Research Process & Problem Formulation
- Research Design, Research Methodology and Sampling
- Measurements and Scaling in Marketing Research
- Designing Marketing Research Tools; Data Collection Approaches
- Data Organisation and Analysis, Data-Driven Marketing using Analytics
- Advanced Marketing using Blockchain Technology
- Automation and AI for Business Growth
- Customer Analysis
- Financial Acumen and Strategic Finance
- Managing Human Resources
- Negotiation and Strategic Communication
- Product Management and New Product Decisions
- Managing Services and Service Strategy
- Strategic Brand Management
- Brand Management in Web 2.0 and 3.0
- Pricing Challenges, Pricing Strategies for Digital Customers
- Pricing Models, Consumer Based Pricing, Value-Based Pricing, Competition Based Pricing
- Dynamic Pricing in Digital and Non-digital Environment
- Distribution Channel, Consumer-driven Distribution
- Digital Marketing Channel
- Channel Strategy: Optimisation & Budgeting
- E-Commerce Models
- Content Marketing, Multi-Channel and, Omni-Channel Marketing
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
Yes, all candidates should score at least 75% to receive the final certificate of completion.
All students with 50% and above cumulative overall percentage along with 75% attendance will receive a certificate of completion for the Executive Programme in Strategic Marketing in the Digital Era Course. Those who do not meet the criteria for marks but have at least 40% attendance will receive a certificate of participation.
No, the Executive Programme in Strategic Marketing in the Digital Era Online Course does not support learners with placement aid.
The Executive Programme in Strategic Marketing in the Digital Era Course is offered by the expert faculty of the Indian Institute of Management, Lucknow.