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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

The Chief Marketing Officer Programme is a 10-month programme that aims to incorporate and enhance the marketing capabilities of the individual. This course covers a range of topics including digital marketing, brand management, marketing communications, customer relationship management, and so on. It has been developed and is taught by experts at the Indian Institute of Management, Lucknow (IIML).

The Chief Marketing Officer of a company is a senior executive who manages and regulates the company’s marketing activities. This is an ever-evolving role that keeps changing over time and demands adaptability from the individual. The Chief Marketing Officer Programme certification by Emeritus has been developed to keep up with the changing nature of the role, so the individual has the skills to evolve as per demand.

The Chief Marketing Officer Programme classes will instil the learners with leadership qualities and strategic skills to keep up with the evolving markets and customer needs. They will acquire the skills to drive business growth and lead marketing initiatives. Additionally, going through this course will enhance their critical thinking and problem-solving skills

The Highlights

10 Months Long Course
Capstone Projects
Completion Certificate
Live Online Sessions
Case Studies

Programme Offerings

Hands-on Simulations
Real-World Skill-Building
In-campus Immersion
IIML Executive Alumni Status

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Lucknow

Chief Marketing Officer Programme certification fees offers two ways for payment: Early Bird payment and Standard payment. The early bird payment is Rs. 3,93,822 and the standard payment is Rs. 4,21,200. The course also offers a 14-day refund policy.

Fee Structure

Description	Standard Amount
Booking Amount	Rs. 42,120+GST
Instalment I	Rs. 84,240+GST
Instalment II	Rs. 1,05,300 + GST
Instalment III	Rs. 1,05,300 + GST
Instalment IV	Rs. 84,240 + GST

Eligibility Criteria

Academic Qualifications

The candidate should have a graduate degree/diploma (10+2+3 or 10+2+4) or a postgraduate degree in any discipline.
A minimum of 50% marks in graduation/diploma/postgraduate is required.

Work Experience

Candidate must have 10-25 years of work experience.

Certification Qualifying Details

To qualify for the Chief Marketing Officer Programme certification, the learner must complete the programme with an overall cumulative percentage of at least 50% and 75% attendance minimum.

What you will learn

LeadershipBrand Management

The Chief Marketing Officer Programme certification course will guide the learner through an understanding of strategic marketing and data strategy, and the principles and framework involved in the same. Through a series of real-world case studies, the course will provide a comprehensive understanding of marketing skills, brand management, and brand-building tools to the learner.

The course also includes hands-on learning and promotes real-world skill-building. The learner will understand consumer psychology and the decision-making process of the consumer and build skills that will be effective in their professional career. Also, they will learn how to build and maintain strong relationships with consumers and win their trust, aside from developing sensitivity towards consumer rights.

Additionally, the Chief Marketing Officer Programme online course also delves into the specifics of data and digital marketing. Learners will be equipped with the skills to build data strategies with up-to-date analytical capabilities.

Who it is for

EntrepreneurBrand ManagerAdvertising ManagerDigital Marketing ManagerMarketing Director

Completing the Chief Marketing Officer Programme certification syllabus opens up opportunities to pursue high-earning positions in the field of marketing. The following are some of the career options that can be pursued after doing this course:

Admission Details

To enrol into the Chief Marketing Officer Programme training, the candidate must follow these steps:

Step 1. Sign up to the official url: https://iiml.emeritus.org/iiml-chief-marketing-officer-programme/

Step 2. Click on “Apply Now” and proceed with the application.

Step 3. Fill out the details and attach the documents required.

Step 4. Make the payment.

Application Details

The application form for Chief Marketing Officer Programme certification course requires the candidate to provide their basic personal details, residence address, phone number and email address. Additionally, they also need to provide their employment details, educational details, and corresponding documents.

The Syllabus

Customer Centricity and evolving role of Marketing
Understanding CX through Customer Journey Mapping
Customer Lifetime Value
Master Class - Understanding Changing Consumer Preferences and Dynamics of STP*

Understanding Financial Statements
Financial Planning and Budgeting
P&L for Digital Businesses

Leveraging Digital Marketing Tools
Digital Marketing Channels and ORM
Engaging Millennials and Gen-Z Digital Consumers
Digital Marketing Optimization Strategy
Omnichannel Marketing

Building quality data streams for customer insights
Marketing Research Strategy
Google Analytics and Web Analytics
Master Class - Customer Analytics: Leveraging cross functional data and analytics tools
Master Class - Use of AI and Emerging Technologies*

Sales and Distribution Strategy - B2B and B2C
Competitive Strategy and Pricing Strategy
Product and 'Portfolio' Strategy
Brand Building and Positioning
Communication Strategy in a Digital Era
Master Class - GTM Strategy and Growth Hacking in Post Pandemic World*

Leading your Team to Success - Agile Marketing
Building a sustainable culture of innovation and creativity to manage for disruption
Scaling Digital Transformation for Marketing Automation
Scaling Excellence - Challenges and Solutions for Scaling

Persuasion and Effective Communication
Crisis Management and Communication
Collaboration and Cross-Cultural Management
Master Class - Change Management*
Master Class - Value Based Leadership*

Final Presentation - Action
Learning Capstone Project

Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: What is the mode of the course?

The course will be delivered in online mode, but 2 days of in-campus immersion is included with the certification course where learners will be invited to the campus for live learning.

2: What is the duration of the Chief Marketing Officer Programme online course?

The course includes weekly 3-hour lectures carried out over a duration of 10 months.

3: Does the Chief Marketing Officer Programme online training offer a scholarship to the students?

No, the course does not offer a scholarship. However, students can take study loans to pay the course fees.

4: What is the structure of the course?

The course consists of seven modules that will be covered over live weekly online lectures. Additionally, there will also be an on-campus immersion of 2 days.

5: Does the course provide a certificate?

Yes, the course provides a certificate post-completion.