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BBA in Digital Marketing 2025: Course Fees, Duration, Syllabus, Colleges, Career Options
#B.B.A
BBA Digital Marketing is a three-year degree programme at an undergraduate level. It prepares the students to attract customers with the help of digital media and how to market different products and services. During the course, students learn many skills such as sales conversions, analysing marketing campaigns and different promotion strategies. More than 100 institutes in India offer a BBA degree in Digital Marketing. Some topics covered in the BBA Digital Marketing course are Fundamentals of Digital Marketing and E-Business, Content Marketing, Search Engine Optimisation and Search Engine Marketing.
This Story also Contains
- BBA Digital Marketing Course Details
- Admission Process for BBA in Digital Marketing
- Scope of BBA Digital Marketing
- Top Private BBA Digital Marketing Colleges in India with Fees
- Top Government BBA Digital Marketing Colleges in India with Fees
BBA Digital Marketing Course Details
| Particulars | Values |
|---|---|
Course Name | BBA in Digital Marketing |
Course Duration | Three years |
BBA Digital Marketing Semesters | Six semesters |
BBA Digital Marketing Mode of Examination | Offline mode |
BBA Digital Marketing Eligibility | 10+2 with 50 per cent |
BBA Digital Marketing Admission Process | Merit-Based or Entrance Exam |
BBA Digital Marketing Average Salary | Rs. 2.01 Lakhs to Rs. 6.60 Lakhs |
BBA Digital Marketing Top Recruiters | Infosys, Wipro, HCL Technologies, Cognizant, and Tech Mahindra |
BBA Digital Marketing Job Profiles | Digital marketing manager, Pay-per-click manager, Brand market specialist, Content strategist, and E-commerce specialist. |
What is BBA Digital Marketing?
BBA Digital Marketing is a popular course offered in the field of management. It is an undergraduate degree programme that provides students with the knowledge and skills required to attract customers through various digital platforms.
Eligibility Criteria for BBA in Digital Marketing
The eligibility requirements of Digital Marketing are very similar to other BBA specialisations. However, every institute has its qualification requirements, which may differ. Fulfilling the eligibility criteria is very important for the students. Candidates can check the eligibility details either on the official website of the institute or on the programme brochure. Here are a few points that should be considered before applying for college.
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | 10+2 from a recognised board in India |
| Minimum aggregate score | 50 per cent (for general), 5-10 per cent relaxation (for reserved category applicants) |
| Entrance exams (if applicable) | Candidates should successfully clear the entrance exams. UGAT and CUET UG are popular examinations |
Admission Process for BBA in Digital Marketing
Every college has its admission guidelines, however, some of the common requirements remain more or less the same. After fulfilling the eligibility criteria, candidates should fill out the application form carefully to register themselves. Below, we have listed the step-wise admission procedure for a BBA degree in the field of Digital Marketing.
Step 1- Review the course details- Before applying for admissions, candidates should study the programme details of the course. They can refer to these facts from the prospectus or the official website of the institute.
Step 2- Eligibility criteria- Only eligible candidates will be allowed to apply for the programme. Therefore, the students need to fulfil these eligibility requirements.
Step 3- Fill out the application form- After meeting the eligibility details, candidates should fill out the application form carefully.
Step 4- Appear for entrance exams (if applicable)- Candidates should appear for relevant entrance examinations, UGAT and CUET UG are popular national-level exams generally conducted for BBA Digital Marketing admission.
Step 5- Cutoff- Candidates should fulfil the cutoff requirements of the course. The cutoff percentile is released annually after the declaration of the exam results.
Step 6- GDPI- Apart from the entrance exam, many colleges also conduct personal interviews, group discussions, or aptitude tests.
Step 7- Counselling session- Based on the cutoff score of the candidate, a merit list will be prepared. Candidates will be allotted colleges based on their merit scores.
Step 8- Pay the course fee and submit relevant documents- Shortlisted candidates should pay the course fees and submit the official documents to confirm their admission.
Types of BBA
A BBA degree is offered in various modes of education that cater to different aspirants. Many aspirants aim for a full-time BBA degree due to its broad scope but there are many options. Students can choose the mode of BBA as per their convenience and goals. Listed below are the popular modes of BBA pursued by the aspirants.
Full-time BBA | Part-Time BBA |
Top Entrance Exams for BBA in Digital Marketing
The entrance examinations are conducted at national and state levels, but some colleges may also conduct their university-level exams. In the table below, we have mentioned the popular entrance examinations for a BBA Digital Marketing degree programme.
| Exam Name | Conducting Body | Exam Schedule |
|---|---|---|
National Testing Agency | ||
All India Management Association | - | |
Chandigarh University | - |
Syllabus of BBA in Digital Marketing
The BBA Digital Marketing syllabus is spread across three years, consisting of six semesters. It is designed to teach students the fundamentals of business management and administration. In the table below, we have mentioned the BBA Digital Marketing syllabus of Chitkara University.
BBA Digital Marketing 1st Year Syllabus
In the first year of BBA Digital Marketing, students study subjects such as Management Fundamentals, Marketing Management, Business Communication, Financial Literacy Using Digital Platforms, Basics of Accounting, Fundamentals of Statistics, and MS Office Skills.
| Semester 1 | Semester 2 |
|---|---|
| Management Fundamentals | Basics of Accounting |
| Marketing Management | Content Marketing |
| Fundamentals of Digital Marketing and E-Business | Entrepreneurship Development |
| Business Communication | Fundamentals of Statistics |
| Understanding India | MS Office Skills |
| Managerial Economics | Health and Wellness |
| Financial Literacy Using Digital Platforms | - |
BBA Digital Marketing 2nd Year Syllabus
In the second year of BBA Digital Marketing, students study subjects such as Philosophy of Research, Web Design and Search Engine Optimisation (SEO), Search Engine Marketing, Consumer Behaviour, and Leadership and Personality Development, and Project.
| Semester 3 | Semester 4 |
|---|---|
| Philosophy of Research | Lead Generation and Landing |
| Web Design and SEO | Social Media Marketing and Management |
| Search Engine Marketing | Email Marketing and Management |
| Consumer Behaviour | Digital Advertising and Web Analytics |
| Introduction to Personality Development | Product and Brand Management |
| Project on Community Service | Foreign Language (French) |
| Leadership and Personality Development | - |
Top Ranked Online BBA Colleges in India
India hosts numerous colleges offering Online BBA programs, making the right choice overwhelming. This eBook highlights top-ranked Online BBA colleges to guide your selection process.
Check NowBBA Digital Marketing 3rd Year Syllabus
In the third year of BBA Digital Marketing, students study subjects such as Lead Generation and Landing, Social Media Marketing and Management, and Email Marketing and Management. Digital Advertising and Web Analytics, Product and Brand Management, and Business Environment.
| Semester 5 | Semester 6 |
|---|---|
| Business Environment | Business Ethics and Governance |
| Emerging Technologies in Business | Digital Marketing Strategies |
| Minor-I | Online Customer Support System and Reputation Management |
| Summer Internship | Advanced Instagram and YouTube Management |
| Strategic Management | Minor-3 |
| Affiliate Marketing | Minor-4 |
| Minor-2 | - |
Fee Structure of BBA in Digital Marketing
The fee of a BBA Digital Marketing depends on various factors. Some of the factors influencing the fees are the ownership of the institute, and placement facilities provided to the students. Many government colleges also provide scholarships to the students. The fee for a BBA Digital Marketing course ranges from Rs. 2.01 Lakhs to Rs. 6.60 Lakhs.
Scope of BBA Digital Marketing
After completing the BBA Digital Marketing course, students can work in many fields. Some of the work settings include data analytics, social media marketing, content development, project management, and event management. Students can work in both private and public sectors depending on their job role.
Digital Marketing is one of the most popular fields nowadays due to technological advancements and digitalisation. With many companies adopting digital marketing, the need for qualified digital marketers will also rise. Digital Market Consultants, Social Media Managers, Market Research Analysts, and E-Commerce Managers are the most popular job roles.
Top BBA Specialisations
In the table below, candidates will find a list of popular BBA specialisations. Each speciality caters to the diverse interests of the candidates. They should choose the specialisation that align with their career path.
Career Options after BBA in Digital Marketing
Graduates can apply for various job profiles after completing a BBA in Digital Marketing. Due to high competition between MNCs, there is a high demand for qualified Digital Marketers. Students can work in fields such as banking, urban infrastructure, real estate management, business consultancies, advertising, manufacturing, and government. Listed below are career options available after BBA Digital Marketing.
| Job Profile | Job Descriptions | Average Salary |
|---|---|---|
SEO Expert | An SEO Expert is a professional who is responsible for boosting a website's visibility in search engine results and attracting more visitors by developing effective plans, techniques, and tactics. They help the company get more leads which will help the company to grow and increase their revenue. | Rs. 4.7 LPA |
Digital Marketer | Digital Marketers are professionals who create and carry out campaigns to raise awareness of a company's brand. They coordinate the dissemination of their marketing message across multiple platforms (e.g. social media, Google Ads, website, and e-mail). | Rs. 5 LPA |
Content Manager | Content Managers are senior-level professionals who are responsible for reviewing the content of a company. They direct marketing efforts to increase brand awareness and customer satisfaction with the company's products and services. | Rs. 7.6 LPA |
Social Media Managers are professionals responsible for creating various social media strategies to attract customers. They analyse the engagement and the direction of patterns in customer interaction to test their campaigns and change if required. | Rs. 8.7 LPA |
Top Recruiters
- Infosys
- Accenture
- Netflix
- Ernst & Young
Benefits of Studying BBA in Digital Marketing
The landscape of businesses is changing rapidly. Many businesses use Digital Marketing to connect with their clients. It also helps small and medium-sized businesses to reach a large audience, improve their online visibility, and ultimately increase their sales. It also enables businesses to track and analyse their marketing campaigns, allowing them to make better decisions and adjust their strategies as and when required.
Aside from the benefits for businesses, digital marketing provides exciting career opportunities for those interested in e-commerce or online business. With the rise of social media and online advertising, businesses are looking for skilled professionals who can guide them through the digital landscape and develop effective marketing campaigns.
Salary after BBA Digital Marketing
The salary the graduate can expect after graduating with a BBA in Digital Marketing depends on many factors. It depends on the location of the company, the job role opted by the graduate, and their skills and experiences. In the table mentioned below, we have provided the average salaries of a BBA Digital Marketing degree course.
| Sectors | Average Salary |
|---|---|
Private | Rs. 3 LPA-Rs. 75 LPA |
Government | Rs. 3 LPA-Rs. 75 LPA |
Source: Naukri.com
Top Private BBA Digital Marketing Colleges in India with Fees
Many private colleges in India also offer BBA Digital Marketing courses, the eligibility criteria and admission procedure depend on the institute. Students are advised to check the website to know all the course details.
| Colleges | Fees |
|---|---|
Rs. 6.60 Lakhs | |
Rs. 5.37 Lakhs | |
- | |
- | |
Rs. 2.04 Lakhs | |
Rs. 6.53 Lakhs | |
Rs. 3 Lakhs | |
Chitkara Business School, Patiala | Rs. 4.40 Lakhs |
Rs. 1.80 Lakhs | |
Rs. 4.11 Lakhs |
Top Government BBA Digital Marketing Colleges in India with Fees
Government institutes are relatively cheaper as compared to private institutes, but the educational facilities of government institutes are exceptionally good. Listed below are the popular government BBA Digital Marketing institutes along with their respective fees.
BBA Digital Marketing is a very promising degree programme, with rapid digitalisation the need for qualified digital marketers is increasing. Students who have completed the course can pursue career options such as SEO Expert, Digital Marketer, Content Manager, and Social Media Manager. The average salary of a Digital Marketer in India is Rs. 4.9 LPA which depends on the skills and experiences of the candidate.
Frequently Asked Questions (FAQs)
Q: Is Digital Marketing a good career?
A:
In terms of work nature, digital marketing is one of those fields that has proven to be extremely dynamic. Candidates who want to be a professional in this field should know that most professionals have given themselves sufficient space and time to learn and apply the skills.
Q: Is BBA in Digital marketing hard?
A:
Digital marketing, like many other jobs, requires both a core set of hard skills that are easy to learn and a longer list of skills that may take years to master.
Q: What is BBA in digital marketing?
A:
BBA in Digital Marketing is a three-year undergraduate program that focuses on the advanced study of techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, display advertising, and other digital media.
Q: Can I get a job after BBA and Digital Marketing?
A:
BBA programs in Digital Marketing are available in both the public and private sectors. There are numerous career paths available after earning a BBA in Digital Marketing, including Data Analytics, Social Media Marketing, Content Marketing, Project Management, Event Management, Business Management, and others.
Q: Can a BBA student do digital marketing?
A:
Yes, BBA students can pursue a digital marketing course that involves an advanced study of the techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, and display advertising.
Q: Who is eligible to pursue a BBA in Digital Marketing?
A:
BA in Digital Marketing can be pursued after 12th grade. It is an undergraduate degree programme suitable for students of all academic backgrounds.
Q: What are the skills required for BBA in Digital Marketing?
A:
Students learn crucial skills from the BBA in digital marketing, including how to evaluate marketing efforts, think about sales conversions, and develop marketing strategies for their companies. The talents needed for digital marketing include data analytics, content creation, SEO and SEM, CRM, communication skills, and social media.
Q: What is the salary of a BBA in digital marketing in India?
A:
According to Echo Education - Digital Marketing Course in Nagpur, the average salary for a BBA in Digital Marketing in Nagpur is around INR 4 - 10 LPA. BBA in digital marketing is an excellent choice for students interested in pursuing a career in digital marketing business studies. echoeducationmarketing.com
Q: What are the subjects involved in BBA in Digital Marketing
A:
Introduction to Digital Marketing., SEO Optimization., Introduction to CRM., Email Marketing., Competitor and Website Analysis., Market Research & Niche Potential., Content Creation, Management & Promotion, and Introduction to Web Analytics are some of the subjects in digital marketing.
Q: What are the career opportunities after BBA in Digital marketing?
A:
After completing BBA in Digital Marketing you can work in many areas of marketing online. Here are some of them:
* SEO Executive/Specialist
* Social Media Manager
* Content Creator/ Content writer
* PPC/ Ads Specialist
* Email Marketing Executive
* Affiliate Marketing Manager
* Digital Marketing Analyst
* Marketing Startegist/Planner
* Graphic Designer
* Business Development Manager
* Freelance Digital Marketer
* Digital Marketing Agency Owner
For fresher in India, the salary in digital marketing usually range from 15000 to 30000 per month, and with some experience, it can increase to 30000 to 60000 per month.
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With a CAT 2025 percentile of 86.5, BBA graduation score of 67%, and 10th marks of 76%, you meet most of the basic academic requirements for MBA admission at Nirma University. However, Class 12 marks are an important factor to consider in your case.
Nirma University’s Institute of Management usually specifies a minimum eligibility of 50% aggregate in Class 10, Class 12, and graduation for general category candidates (45% for reserved categories). Since you have scored 48% in Class 12, you are slightly below the usual minimum requirement. This means that, strictly speaking, you may face eligibility issues at the application or shortlisting stage.
That said, Nirma University follows a composite score–based shortlisting process. CAT score, academic profile, work experience (if any), diversity factors, and performance in PI are all considered together. In some admission cycles, candidates marginally below the Class 12 cutoff have still been allowed to participate in the selection process, especially if their CAT percentile and interview performance were strong.
However, you should be realistic. A low Class 12 score does weaken your profile and cannot be fully “compensated” by CAT score alone. The PI performance can help improve your chances only if you clear the basic eligibility criteria set by the institute for that particular year. Final admission depends on institute-level scrutiny of documents.
What you should do:
-
Carefully check the latest Nirma MBA admission brochure for the exact Class 12 eligibility clause.
-
Apply if you meet the minimum eligibility or if the institute allows provisional consideration.
-
Prepare very well for the PI to justify academic improvement from Class 12 to graduation.
-
Keep backup MBA colleges that accept 85–90 percentile and have more flexible academic criteria.
In summary, admission to Nirma University is possible but uncertain due to your Class 12 marks. Your CAT score and PI can strengthen your case, but they may not completely override the minimum eligibility requirement.
Hi dear candidate,
The Bachelor of Business Administration (BBA) is a popular course which educates the students about business, management, statistics, data handling, income flow etc.
It exposes the candidates to various career options especially in managerial fields.
Know more:
BBA Full Form: Course Fees, Duration, Subjects, Admission 2025 & Scope
BEST REGARDS
Hello,
The BBA+MBA integrated course is of a duration of 5 years. It combines both the UG (BBA) and PG (MBA). The course trains the students for the management roles like HR, finance, etc.
The admission in IIM's and some other institutes is done through entrance exam having a written test and personal interview.
For more information check out the Careers360 website.
https://bschool.careers360.com/articles/bba-mba-integrated-course-and-colleges-in-india
Thank you.
Hey candidate
Scope of BBA in Finance (Specialization)
C areer Options:
Banking & Finance: Bank Officer, Relationship Manager, Credit Analyst
Corporate Sector: Financial Analyst, Accounts Executive, Budget Analyst
Investment & Markets: Equity Dealer, Investment Advisor, Mutual Fund Executive
Insurance: Insurance Advisor, Risk Analyst
Accounting & Taxation: Accounts Manager, Tax Consultant (with experience)
FinTech & Startups: Financial Operations, Business Analyst roles
Admission to Mumbai University colleges or St. Xavier’s through BBA is possible, but it depends mainly on your Class 12 marks and the cut-off list. Mumbai University–affiliated colleges usually give admission based on merit, and some colleges may also conduct an entrance test. St. Xavier’s follows a stricter process, where students must clear the entrance test and interview along with meeting a high cut-off. Simply applying does not guarantee admission. Your chances improve only if your board marks are strong and you prepare well for the entrance process. It is always better to apply to multiple colleges and keep backup options instead of depending on one institution alone.
Applications for Admissions are open.
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