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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

This online course is an eleven months part-time programme designed for working professionals who have at least three years of full-time work experience and want to upgrade their managerial skills and knowledge. General Management Programme for Executives - Middle East certification by Emeritus, aims to provide a comprehensive understanding of various functional areas of management and their interrelationships. Participants will develop analytical, problem-solving, and decision-making abilities while enrolled in the programme.

The General Management Programme for Executives - Middle East certification course includes online sessions, assignments, projects, and exams. The pedagogy is a mix of lectures, case studies, simulations, group discussions, presentations, and experiential learning. The faculty members are renowned experts from IIM Lucknow and other reputed institutions.

Also, read:

The Highlights

Weekend Online Classes
Certification By IIM Lucknow
Real-World Case Studies
Network With Peers

Programme Offerings

video lecture
Certification
Part-Time Programme
Expert Faculty
IIM Lucknow Executive Alumni Status

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Lucknow

General Management Programme for Executives - Middle East certification fees amount to AED 19,500 + UAE VAT, or Rs. 4,39,327 + GST. The fees can also be paid via Instalments.

General Management Programme for Executives - Middle East fee structure

Particulars	Remarks	Fee
Booking Amount	Within 7 days of selection	Rs. 43,929
Instalment 1	April	Rs. 87,859
Instalment 2	July	Rs. 1,75,719
Instalment 3	October	Rs. 87,859
Instalment 4	January	Rs. 43,929

Eligibility Criteria

Graduate with a minimum of 5 years of work experience
Post-Graduate with minimum 3 years of work experience.
Participants should be working

Academic Qualifications

The candidate applying for the General Management Programme for Executives - Middle East training programme should have a Bachelor's as well as a Master's or Post Graduate equivalent degree.

Work Experience

The candidate shall have a work experience of either five years for a bachelor’s degree and of three years for a master’s degree.

Certification Qualifying Details of General Management Programme for Executives - Middle East

Upon successful completion of the General Management Programme for Executives - Middle East online course, with a minimum of 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion. No certificate shall be awarded if the attendance is less than 40%.

What you will learn

Business ManagementKnowledge of Economics

Upon completion of the General Management Programme for Executives - Middle East classes, learners will understand:

The fundamentals and applications of various functional areas of management such as accounting, economics, finance, marketing, operations, strategy, and human resources.
The interrelationships and integration of different aspects of management and how they affect the overall performance of an organisation.
The analytical, problem-solving, and decision-making skills required to deal with complex and dynamic business situations.
The latest trends and best practices in the global business environment and how to adapt to them.

Who it is for

EntrepreneurBusiness AnalystBusiness Development ExecutiveGrowth Consultant

This course is for working professionals who have either five years of experience with a bachelor’s degree or three years of a master’s degree of full-time work experience and want to upgrade their managerial skills and knowledge. This course is suitable for professionals from any industry, sector, or function who aspire to take up higher or broader roles in their organisations or to start their own ventures. For example:

Admission Details

The course begins taking applications in the month of February.

Carefully follow the instructions below to be enrolled in the course.

Step 1- Browse the given link:

https://iiml.emeritus.org/iiml-general-management-programme-for-executives-middle-east/index.php

Step 2- Fill in the necessary details to download the brochure.

Step 3- Find the application form link in the brochure.

Step 4- You will be directed to the application form, the successful submission of which along with the fee payment, will grant you access to the programme.

Application Details

The application form requires the following information: personal details, academic details, work experience details, achievements and awards, statement of purpose, and references. The application form also requires the following documents to be uploaded: passport-size photograph, scanned copies of academic transcripts, work experience certificates, and any other relevant documents. The application form fees range from Rs. 2800 to Rs. 4000.

The Syllabus

The engines and mechanics of economic growth
Monetary policy and output growth
The recent global economic crisis - the genesis and the policy remedies

Financial Accounting Framework: Scope & Overview
Preparation of Financial Statements
Analyzing Annual Reports
Cost concepts and classification
Activity Based Costing
Cost Analysis for decision making and control

Employee Engagement
Performance Management

Understanding Consumer Choices & Consumer value
Segmenting, targeting and positioning
Elements of marketing mix - 6 Ps of New marketing
Strategic Marketing

Understanding self: Individual in an organisation
Managing Workgroups and team

Concept of Value & Return to Shareholders
Investment, Financing & Dividend Decisions
Creating EVA & MVA

Understanding Relationships Close-Loop Marketing
Customer Lifetime Value and Profitability
Customer Acquisition and Customer Loyalty
Customer Satisfaction Index and Customer Retention
Word of Mouth and Branding as CRM

Business reports & Proposal Writing
Strategies for cross-cultural communication
Effective Corporate Communication

External Environment Analysis, Industry Structure Analysis
Value Chain Analysis
SWOT Analysis
Corporate Strategy
International Strategy
Managing Change

Operations Strategy and Competitiveness
Product/Services Design & Development
Scale & Capacity Planning
Forecasting & Operation Plans
Project Management

5-Dimensional Framework of Negotiating Ability
Negotiation Planning and Process
Negotiation Strategy
Complex Negotiations
Closing the Deal

Buying Process
Perpetual Mapping
Learning & Memory

Concept of business sustainability
Competitive analysis in carbon-constrained economy
Challenges of integrating sustainability strategies with core business strategies
Corporate branding and positioning around sustainability
Understanding the Creative process
Improving/developing creative potential
Understanding cognitive system
Role of nudges in influencing others

Understanding the Online Consumer
Digital Advertising
E-Commerce Models
Online Marketing Research
Web Analytics
Social Media Marketing
Social Listening and Social Media ROI
Mobile Marketing

What is a digital business?
Transform your business into a digital business
Dx for business process, customer experience and supply chain
Embedding intelligence into everything - deploying data science, machine learning, artificial intelligence into every process/decision/interaction

Leadership Theories
Lessons in Leadership from Literature
Leadership Styles
Persuasive Leaders
Ethics in Leadership

Evaluation process

As part of the General Management Programme for Executives - Middle East certification syllabus; Examination / Evaluation shall be conducted by the Institute

An examination will be held for every course. Participants will

be given any one of the following grades: “Excellent”, “Good”,

“Fair” and “Poor”.

Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: Who is the target audience for the General Management Programme for Executives - Middle East online course?

The target audience for this course is working professionals who have at least three and five years of full-time work experience for graduate and master’s degree respectively, and want to enhance their managerial skills and knowledge. This course is ideal for executives who aspire to take up higher or broader roles in their organisations or to start their own ventures.

2: Is the General Management Programme for Executives - Middle East online certification course suitable for executives from all industries??

This course is suitable for executives from all industries, sectors, or functions who want to upgrade their managerial skills and knowledge. The course content is relevant and applicable to any business context or domain.

3: Can this course help executives enhance their leadership skills?

Yes, this course can help executives enhance their leadership skills. The course covers topics such as leadership styles, leadership challenges, leadership competencies, and leadership communication.

4: Will there be interactive elements or live sessions in the online course?

Yes, there will be interactive elements or live sessions in the online course. The course uses a blended learning approach that combines self-paced learning with live sessions.

5: Can participants join the course from any country in the Middle East?

Yes, participants can join the course from any country in the Middle East. The course is open to executives from any nationality or location who meet the eligibility criteria and have access to a computer and internet connection.