Marketing your Android apps
Learn about marketing activities for your android apps to promote, monetise, and increase the number of your app users with Marketing your Android apps by edX.
Intermediate
Online
5 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
In the digital age, numerous mobile applications are being developed every day. While the app industry is booming, many developers think of monetising or selling their applications for a profit. The Marketing Your Android Apps online course will help candidates achieve this goal.
In the Marketing Your Android Apps programme by edX, candidates will learn various types of promotion and monetisation strategies for their mobile applications. The course will establish the best practices for advertising and publishing mobile apps. The course is a collaboration between edX and Universidad Galileo and has expert faculty to help candidates gain maximum knowledge.
The Marketing Your Android Apps training is a five-week course that requires about six to eight hours a week of study time. It is an intermediate course in engineering designed for self-paced learning. Moreover, the programme curriculum will introduce business models for extracting maximum benefit from Google AdMob, Google’s mobile advertising platform designed specifically for mobile apps. The learners can join the programme by paying the prescribed fee and getting a certificate and unlimited access. They can also audit it for free for a limited period.
The Highlights
- An intermediate course in Engineering
- Collaboration with Universidad Galileo
- Certification course
- Weekly study time of six to eight hours
- Five-week course
- Online course
- Self-paced learning
- Short-term course
- Videos with English transcripts
Programme Offerings
- Videos with English transcripts
- Self-paced learning
- Intermediate course in Engineering
- Short-term course
- Collaboration with Universidad Galileo
- Online Course
- Certification course
- Five-Week Course
- Weekly study time of six to eight hours
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| USD 39 | yes | Galileo University, Guatemala City |
Marketing your Android apps course fee structure :
Course Name | Amount |
Marketing your Android apps | Nil |
Marketing your Android apps (Certificate experience) | $ 39 |
Eligibility Criteria
As Marketing your Android apps online course is a program to understand how to monetise mobile applications, candidates joining the course need to know about mobile application development.
What you will learn
Completing the Marketing your Android apps program will offer students valuable information about various topics as mentioned below:
- How to monetize your application
- License and monitor your application
- Learning when to use ads to improve user experience
- How to acquire a user base and how to engage and maintain them
- Publish your app
- Display interstitial and banner ads in an app
Who it is for
The Marketing your Android apps training course would be useful for mobile application developers as it will help them promote and monetise their app. They will learn how to grow the number of users for their app.
Admission Details
Candidates can get admission to the Marketing your Android apps certification course by following the steps given below:
- Go to the website: https://www.edx.org/learn/android-development/universidad-galileo-marketing-your-android-apps and click on “Enroll Now.”
- Create a profile with edX.org. The email entered will be used for further correspondence with edX. If candidates have already registered themselves, this step can be skipped.
- Once the registration is complete, they need to select whether they want to qualify for a certificate at the end of the course.
- If they want to qualify, they will be redirected to the payment gateway. Once the payment is done, they will join the course.
- In case they do not want a certificate, they can skip the payment process and directly join the course.
Application Details
There is no specific application form for the Marketing of your Android apps course. Upon clicking on “Enroll Now,” candidates can register themselves on the edX website, pay the program fee (in case they want to qualify for a certificate), and directly join the course.
The Syllabus
- Introduction to monetization
- Why and how to monetize your App
- How to monetize apps using subscription & in-App purchase
- How to monetize apps using Advertising
- Data from App Market
- Tools: Admob
- Showing Tools: Analytics Adwords, Facebook
- Business Models
- Monetization Models Advertising
- Monetization Models: In App Purchase
- Increase your Retention and Revenue with Gamification and Payment Gateway
- Key Performance Indicators
- Extra PRO Native Ads
- IAPs + Advertising = Killer Combination
- User Acquisition
- Introduction to User Acquisition
- User Acquisition Strategies
- SEO for the App stores
- Introduction to Advertising
- Performance Advertising
- Advertising Acquisition
- Tools for creating the correct message
- Technical implementation on Android
- Analytics
- Notifications
- Remote Config A/B Testing
- Onboarding Process
- Implement firebase invites and dynamic links
- Admob
- Facebook Analytics
- Facebook Audience Network
Instructors
Galileo University, Guatemala City Frequently Asked Questions (FAQ's)
Yes, Marketing your Android apps program is a certification course.
Candidates must know about the development of mobile applications to join and fully understand this course.
Yes, Marketing your Android apps program is an online course.
Yes, this is a five-week-long short-term course.