Certificate Course in Digital Marketing Program
Help your organization move to digital channels with the Certificate Course in Digital Marketing Program by DY Patil Vidyapeeth, Pune (Deemed to be University).
Online
6 Months
25,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
In today’s world, working knowledge of digital marketing has become necessary for every marketing professional. With the Certificate Course in Digital Marketing Program, candidates will learn how to use cutting‐edge digital marketing techniques and platforms to market products, acquire new users, and capture diverse markets.
The six-month Certificate Course in Digital Marketing Program online training will give candidates a macro perspective of digital marketing with a practical and conceptual understanding of various components of digital marketing, including Social and Internet Marketing, SEO, SEM, among others.
The Certificate Course in Digital Marketing Program will empower candidates with a thorough understanding of digital marketing concepts and tools, which they can use to help their organizations move over to digital channels. The curriculum focuses on social advertising, digital research tools, and enhancing customer engagement using e-CRM.
The online Certificate Course in Digital Marketing Program by DY Patil Vidyapeeth, Pune is ideal for freshers wanting to enhance their resumes or professionals looking to upskill. But anyone interested in learning about the nuances of digital marketing will benefit from this course.
The Highlights
- Worth 20 Credits
- Six-Month Course
- Online Programme
- 300 Hours of Training
- Continuous Assessment
- University Accredited ‘A’ Grade by NAAC
Programme Offerings
- Worth 20 Credits
- Online Program
- Six-month course
- Continuous Assessment
- 300 Hours of Training
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | DY Patil Vidyapeeth |
Certificate Course in Digital Marketing Program fee structure :
Training | Amount |
Certificate Course in Digital Marketing Program | Rs. 25,000 |
For NRI Students | USD 500 |
Eligibility Criteria
Education
To avail the Online Certificate Course in Digital Marketing Program, candidates must have a graduation degree in any stream from a recognized university or its equivalent. Moreover, their score in the graduation level exam must be 45% or more.
Certificate Qualifying details
Moreover, to qualify for the certificate, there will be a continuous or formative assessment with 40% weightage, and the term-end exam (summative assessment) with 60% weightage. However, candidates must secure at least 40% marks in both formative and summative evaluation separately.
What you will learn
The Certificate Course in Digital Marketing Program training will equip learners with understanding of the following topics:
- Social Media Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Emerging Trends in Information Technology
Who it is for
The online Certificate Course in Digital Marketing Program will benefit freshers wanting to enhance their resumes or professionals looking to upskill. But anyone interested in learning about the nuances of digital marketing can take this course.
Admission Details
Step 1: Click the link below. It will redirect you to the Certificate Course in Digital Marketing Program page on the DY Patil University, Pune website.
http://www.dypatildistancemba.com/OnlineCertification/Digital-marketing.html
Step 2: Click on the ‘Online Admission Form’ button.
Step 3: Fill out the Eligibility Form and click on ‘Save and Proceed’. You will have to pay Rs 500 for the eligibility assessment. You will receive your eligibility status report via SMS and email.
Step 4: If you are eligible, fill out the Admission Form and pay the course fee.
Step 5: Upon receipt of payment and successful verification of all documents, you will receive the admission confirmation SMS/email with your login credentials.
Application Details
You must first fill out the eligibility form and pay the eligibility assessment fee. Then, if you are eligible, fill out the admission form, attach your documents, and pay the course fee.
The Syllabus
Marketing
- Introduction, Significance, Core Concepts, Needs, Wants, Demand - Market- Its Meaning and Classification, Marketing Management– Meaning and Functions, Marketing Organization and Types.
Digital Marketing
- Overview, History of Digital Marketing, Importance, and Good Practice in Digital Marketing.
Digital Marketing Process
- Digital Marketing Over-Traditional Marketing, Increasing Visibility, Visitors Engagement, and Bringing Targeted Traffic.
Targeted Traffic Management
- Bringing Targeted Traffic-Inbound, Outbound Converting Traffic into Leads.
Effective Digital Marketing
- Digital Marketing Be Used to Develop Brands,and Drive Sales.
Strategy and Planning
- Key Strategy & Planning Concepts, First Steps, Planning, Situation Analysis, Information Gathering, and Target Audience
Mobile Marketing
- Key Mobile Marketing Concepts, Trends in Mobile, Opportunities & Risks, Mobile Devices, SMS Content, SMS Strategy, Mobile Advertising
Analytics
- Key Analytics Concepts, Goal Setup, Account Setup, Analytics Code, Analytics Profiles, Goal Configuration and Funnels.
SEO Basics
- Introduction to Search Engine, Search Engine Working, Traffic , SEO Copywriting, Search Engine Rank, On-page & Off-page SEO.
Tactics and Methods
- White Hat SEO, Black Hat SEO or Spamdexing, Website Domain, Design & Layout, Relevant Filenames.
Optimized Keywords
- Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, Keyword Selection, Word Stemming.
Optimized Metatags
- Metatags, Meta Description Tag, Meta Keywords Tag, Robots Metatag.
Title Optimization
- Anchor Optimization, Content Writing Verifying Website, Hiring SEO Expert, Link Building, Mobile SEO, Miscellaneous Techniques
Measuring Success
- Leads/ROI, Indexed Pages, Inbound Links, Keywords, Rankings
Identifying Keywords
- How to Identify Long-Tail Keywords, Check Your Web Analytics, Keyword Research Tools, and Search for Keywords.
Now What?
- Make a List of Keywords, Build a Keyword-Focused Webpage, Set Up a Blog, Create a Link-Building Plan, Stay Current on SEO News & Practices.
Marketing and Communication Overview
- What is Integrated Marketing communications, The Key Drivers of IMC, Creating the Pull and Push, The Principles of IMC, How IMC Plays a Role in the Overall Marketing Plan , The Features of IMC , The Five-Step IMC planning process , Desired Outcomes of IMC.
The Communications Model
- What is Communication, Communication Models, The IMC Plan, IMC Planning Models?
IMC Tools– Advertising
- Introduction, Types of Advertising, Strategic Advertising Approaches, Creative Strategy, Effective Advertising, Media, Media Vocabulary, Which Medium Should be Used?, Media Selection and Buying, New Media.
Public relations & Corporate communications
- What is Public Relations?, Proactive Marketing Oriented Public Relations, Reactive Marketing Oriented Public Relations, Scope of PR, The Role of the PR Practitioner, Corporate Communications.
Web Marketing and Digital Marketing
- Introduction, Websites, Generating Website Traffic, Social Media, Mobile Marketing, Email Marketing, and Web Vocabulary.
Sponsorships, Events, Exhibitions/ Tradeshows/Expositions
- Introduction, Sponsorships, Events, Exhibitions /Tradeshows /Expositions.
Packaging, Merchandising
- Packaging, Product Design, and Merchandising.
Basics
- Introduction to Social Media, Importance of Social Media, SMO Strategy for Business, SMO- Key Concepts, Business Profile Creation, Brand Awareness, Social Engagement, Viral Marketing, Facebook Marketing: Introduction to Facebook Marketing, Facebook Profiles, Facebook Places, Facebook Groups, Facebook Community, Adverts, Campaign.
Video Marketing
- Video Marketing, YouTube, Vimeo, Dailymotion, Ranking Factors of a Video, Increase Subscribers and Views, Promote Your Video Ads
Monitoring Social Media Accounts
- SMO at Various Levels, Tools to Measure Your Popularity, Traffic, Analytics, and Statistics.
Mobile Marketing Strategies
- Introduction to Mobile Marketing, Research for Information, Identify Your Target Audience, Define the Value of Your Offerings, Outline Your Goals & Objectives.
Mobile Apps – Marketing Strategies
- Mobile App, Working of Mobile App, Benefits of Mobile App, Mobile Advertising– Ecosystem: Mobile Advertisement Ecosystem, Working & Benefits of Mobile Advertisement.
Image Optimization
- Image Marketing, Choose Relevant Images, Creative Images, Buy Images.
Blog
- Blogging, Advantages of Blogging, Setting a Blog Using Word Press, Blog Promotion, and Blog Commenting.
Social Media Analysis
- Reporting Tool for Social Media Analysis
E-Commerce
- Overview of E-Commerce, Models of E-Commerce, Scope of ECommerce, Advantages and Disadvantages of E-commerce, Creation of E-Commerce Sites, BPR & E-Commerce, Ethics & E-Commerce.
M-Commerce
- Overview of Mobile Commerce, Attributes of m-Commerce, Drivers of m-Commerce, m-Commerce Security Issues, Separating Mobile Commerce from Electronic Commerce, Applications of m-Commerce.
E-Banking
- What is E-Banking?, Advantages of E-Banking, Securities in E-Banking, Transactions: Inter Banking, Intra Banking, Electronic Payment System, Services Provided in EBanking, Electronic Clearing System
E-Logistics
- What is E-Logistics, Logistics & Supplier Chain Management, Challenges faced by SCM, Warehousing Management, and Transportation/Distribution Management.
E-Learning
- Definition, Features of e-Learning (Advantages), e-Learning Models, Different Types of e-Learning, e-Learning Tools and Technologies, Standards for e-Learning.
E-Governance and E-Agriculture
- e-Governance and Its models, Challenges to e– Governance, Strategies and Tactics for Implementation of e–Governance.
Social Networking
- Introduction, Definition, Types of Social Networking Sites, Niche Advantages of Social Networking Sites, Drawbacks of Social Networking Sites, Social Networking Sites for Business, Security Issues with Social Networking Sites.
Evaluation process
The 60-mark term-end exam for the Certificate Course in Digital Marketing Program classes contains 40 compulsory MCQs (one mark each) and three subjective questions (10 marks/question) out of which candidates must attempt any two.
Student Reviews for Certificate Course in Digital Marketing
Best college for digital marketing
Batch of 2029-01-01 | Certificate Course in Digital Marketing
College Infrastructure
For digital marketing specifically, many students in Pune actually prefer dedicated training institutes because they focus more on practical tools like SEO, Meta Ads, Google Ads, content marketing, and freelancing work.
DY Patil Vidyapeeth Frequently Asked Questions (FAQ's)
You must score 45% or more in the graduation exam to be eligible for this course.
No. Graduates from any stream can apply to this course.
No. There shall be no revaluation for any course assessment.