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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Digital Marketing: A Strategic Perspective course is being offered by getting Smarter in collaboration with Yale University in online mode. The course is an eight weeks programme during which learners will be able to get an idea about digital marketing and its tools. The Digital Marketing: A Strategic Perspective course has been designed not only for freshers but also for professionals such as executives, entrepreneurs, digital marketing strategists, etc. By going through this course, candidates will be able to learn the use of analytics, data, emerging technologies used in digital marketing and know different opportunities available in this field.

Digital Marketing: A Strategic Perspective course will be held in online mode with English as a medium of instruction. This is self-paced online learning and investing 6 to 8 hours per week would help the learners complete the course on time. The course will be instructed by professor K Sudhir, Yale school of management and professor Jiwoong Shin, professor of marketing at Yale School of Management. To apply for this course, candidates must visit the official website of the provider and register. The Digital Marketing: A Strategic Perspective course fee is Rs.193,258 which has to be paid in online mode. To get all details related to this course, eligibility, the application process, etc, go through the article below.

The Highlights

Certificate of completion
8-weeks duration course
Course Videos
Reading material
Module assessment
Digital marketing
Digital media
Content marketing
Search engine optimisation (SEO)

Programme Offerings

Get Smarter Course
Certificate of completion
Module Assessment
course videos
Reading Materials
Presentations
Ebooks.

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Yale University, New Haven

The Digital Marketing: A Strategic Perspective course fee is Rs. 207,644. The fee structure will vary for the Digital Marketing: A Strategic Perspective course depending on the currency value. Students will have to pay the fee through online mode.

Course	Fee
Digital Marketing: A Strategic Perspective	Rs. 207,644 (INR)

Eligibility Criteria

Certificate Qualifying Details

Students will have to complete all the modules of Digital Marketing: A Strategic Perspective course. Students will get a certificate of completion at the end of the course.

What you will learn

SEO skillsDigital marketing skillsSocial Media Marketing

The topics you will learn in the Digital Marketing: A Strategic Perspective course are:

About digital marketing
Use of digital marketing tools
About paid media
Rules and regulations of digital marketing
How to use analytics
About social media platforms
What is paid media and owned media
Content marketing
What is SEO
Digital marketing strategies
Client servicing

Who it is for

Entrepreneur

The Digital Marketing: A Strategic Perspective course will provide a better understanding of the client’s requirements and how to use digital marketing tools and digital marketing strategies to enhance business for the client. Business professionals use different marketing strategies for the growth of the business. Also, non-business professionals learn about digital marketing and can become digital marketing specialists or any other role in the organisation. This course will generate employment for students.

Admission Details

The Digital Marketing: A Strategic Perspective course admission will be given to the students who will register on the Get smarter portal using this link - https://www.getsmarter.com/products/yale-som-executive-education-digital-marketing-a-strategic-perspective-online-program
Students will have to click on the ‘Registration’ button after opening the link given above.
Next, students have to build a profile on the Get smarter portal. Students have to provide necessary details such as personal details, educational details for the profile.
Students will have to opt for the Digital Marketing: A Strategic Perspective course and have to pay the fee regarding the same.
Students will have to confirm all the details and terms of the Get smarter portal and finally, students can enrol for the opted course.

The Syllabus

Instructors

Yale University, New Haven Frequently Asked Questions (FAQ's)

1: What are the topics covered in the Digital Marketing: A Strategic Perspective course?

Students will learn about digital marketing and how it can be used to increase business in the market. Also, the course will focus on the following topics such as content marketing, social media, paid media, SEO, Digital marketing strategies.

2: What is the eligibility criteria for admission to the Digital Marketing: A Strategic Perspective course?

There is no eligibility requirement for admission to digital marketing: a strategic perspective course. Anyone can take admission to this course.

3: Is there any examination for admission to the Digital Marketing: A Strategic Perspective course?

No, students will be directly enrolled for the Digital Marketing: A Strategic Perspective course after registering on the Get smarter portal.

4: What will I get after completion of the Digital Marketing: A Strategic Perspective course?

Students will get a certificate of completion of the Digital Marketing: A Strategic Perspective training programme. Students can add the certificate online or take a printout of the certificate.

5: What is the duration of the Digital Marketing: A Strategic Perspective course?

The Digital Marketing: A Strategic Perspective course is of 8-weeks duration. Students will give around 5-7 hours per week for completing the modules of the course.