Digital Marketing Analytics Online Short Course
Learn how to use digital platforms to maximize marketing expenditure with the Digital Marketing Analytics course offered by MIT.
Online
6 Weeks
2,78,072 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Modern technologies have transformed marketing, resulting in a significant increase in the quality and amount of data we can access, keep and analyze. This data explosion enables firms to better understand and respond to customer trends. The Digital Marketing Analytics online course explains how to use analysis and measurement as part of the digital marketing plan.
There is a rise in the requirement for evolution in marketing activity planning, measurement, and implementation. Companies need trained experts who can provide the best return on investment (ROI) for marketing expenditure and give important insights that lead to better customer support. The Digital Marketing Analytics training covers the most recent software of machine learning, artificial intelligence, and predictive modelling to help drive ROI campaigns more effectively.
According to an MIT Sloan review, A packaged goods company's internet traffic has increased by 15% after it began utilizing data and AI to tailor content and provide a more customized experience. The Digital Marketing Analytics syllabus includes strategies and techniques of digital marketing to increase traffic and sales.
The Highlights
- Course provider Getsmarter
- Self-paced learning
- 6 weeks duration
- Online learning
- 6-8 hours per week
- MIT offering
- Split option of payment
- Downloadable resources
- Projects and assessments
- Shareable certificate
Programme Offerings
- Infographics
- video lectures
- Live polls
- online learning
- Offline resources
- quizzes
- Self-paced learning
- Case studies.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MIT Sloan School of Management, Cambridge |
Fee type | Amount |
Digital Marketing Analytics fees | Rs. 278,072 |
Installment pattern
| 1st installment | Required before: 2025-02-11 | Amount Due: Rs. 139,036 |
| 2nd installment | Required before: 2025-03-13 | Amount Due: Rs. 139,036 |
Eligibility Criteria
Certification Qualifying Details
To qualify for the Digital Marketing Analytics certification, Learners will have to complete and submit the projects, assignments, and finish the online training modules. Surveys, questionnaires, live polls, and quizzes must be completed by students in the classroom. Participants are graded based on their projects, classroom activities, and assignments submitted during the course. To be certified, all of the requisites specified in the coursebook must be met.
What you will learn
After the completion of Digital Marketing Analytics from MIT, Candidates will gain experience using analytical tools and approaches to solve real-world business problems and develop an understanding of the existing and potential use of artificial intelligence and machine learning in digital marketing. Learners will develop the capacity to propose ideas for optimizing ROI for online marketing initiatives and learn to design digital marketing strategies based on customer research and data for effective campaign improvement.
Who it is for
- Anybody working in marketing or interested to make a career in marketing and wish to study digital technology and marketing.
- Candidates who wish to improve their analytical skills and expertise.
- Entrepreneurs and small company owners who want to learn how to create sales and increase revenue.
- Marketing executives like marketing managers who wish to broaden their knowledge or enhance their desirability to prospective employers.
Admission Details
To get admission in the Digital Marketing Analytics training from MIT, follow the below-mentioned steps:
Step 1. Open the official course website with the given URL (https://www.getsmarter.com/products/mit-sloan-digital-marketing-analytics-online-short-course)
Step 2. Click on the ‘Register Now’ button to start the process of registration
Step 3. Agree with the terms and conditions of the provider to continue
Step 4. Fill in the personal details to create a profile on the GetSmarter
Step 5. Provide the sponsor details if applicable and fill in mailing address details
Step 6. Make payment and start the course on the Getsmarter platform
The Syllabus
Instructors
MIT Sloan School of Management, Cambridge Frequently Asked Questions (FAQ's)
The categories of digital marketing are Marketing Analytics, Email Marketing, Social Media Marketing, Search Engine Optimization, Mobile Marketing, Content Marketing, and pay-per-click.
Digital platforms, digital devices, digital media, digital technology and digital data are the 5 Ds of digital marketing.
The 3 categories of digital media are: owned media, earned media, and paid media.
Some of the examples of digital media are:
- Content Marketing
- Social Media Marketing (SMM)
- Marketing Automation
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Email Marketing
- Digital Advertising
Physical evidence, promotion, product, place, price, process and people are the 7 Ps of marketing.