Online Digital Marketing Courses for Future Jobs

Do you have the power and the desire to market a brand name? And do you wish to do it on the biggest platform in the world - The internet. If the answer to all these questions is a solid yes, then you are a digital marketer. Then the question arises. What are the best digital marketing certifications to land the lucrative jobs of tomorrow? Luckily for you, Digital marketing certification courses in India are on the rise! Based on the Goldman Sachs report, you will see the reason for this demand. As of 2025, the digital marketing industry in India will be valued at 160 billion dollars. The numbers say it all. Luckily for you, there are myriad online courses and certifications that you can take to ensure you get the best digital marketing certification courses.

In India alone, there are over 450 million active users on the digital platform. This makes it one of the biggest marketplaces in the world. The potential for growth and profit is infinite. So, online digital marketing courses ( for example, google digital marketing courses) as well as diploma in digital marketing have grown in popularity in recent times. You could be a budding entrepreneur, an employee of a company, or a freelancer, digital marketing certification courses can teach you to fine tune this craft. Through experience you will learn many practical applications. But you may always feel as if in the dark. So in this article, we explore some of the best digital marketing certification courses that will teach you all the tools of the trade to land lucrative jobs in digital marketing.

What is Digital Marketing?

Digital Marketing is an umbrella term used to define any type of marketing which promotes products and services on the online platform. Hence, unlike television and radio which fall into old broadcast marketing, the new field employs multiple intuitive strategies. They are Marketing Analytics, Social Media Marketing, Content Marketing, Search Engine Optimization, Email Marketing, Pay-per-Click, Mobile Marketing, Affiliate Marketing. The aim of the professionals of various designations in this field boils down to one thing: Create a strong digital presence for the brand.

Popular Digital Marketing Certifications for lucrative jobs

Here is a list of some of the best online Courses & Certifications from Top Providers that offer the best digital marketing certification courses.

Note: The above data is collected and compiled by the Careers360 team.

1. Brand & Content Marketing

One of the best digital marketing certification courses offered in the Coursera platform, this course can teach students to become excellent storytellers through which they can promote the identity of a brand. This way the brand will become memorable to the consumers. The course delves into the term Branded Content and how it is different from traditional advertising. The aim of the course is to teach students to create exceptional journalistic content that will lead to long lasting connections with the consumers. The course also teaches the students the concept of Brand Entertainment.

Offered by: IE Business School, IE University, Madrid via Coursera

Duration: Approx. 15 hours

Cost: Rs. 2035 per month

4274 for 3 months

6106 for 6 months

Topics covered

• Why is Branded Content better than Traditional Advertising?
• The Rise of Branded Content: How to Create Quality Journalism
• Connecting with the audience through Unique Memorable Stories
• We live in a Brand Entertainment World
• The Capstone Project

Related Resources :

• Top Digital Marketing bootcamp courses to pursue right now
  
• Top Free Courses by Google for Digital Marketing
  
• 15+ Online Udemy Courses on Digital Marketing You Can Pursue

2. How To Start and Run Your Own SEO Business From Home: The Complete Blueprint

This is one of the top digital marketing certifications offered in the Futurelearn platform. It teaches the learners the techniques of Search Engine Optimisation (SEO), how to outsource it. They will learn how to run their business from their home. The course teaches the candidates how to find prospective clients, how to name their business. The students learn the crucial skills of business analytics. The students learn to identify the SEO workflow process. The course offers client attraction strategies, organic listing, and samples of cold emails along with the different pricing levels to charge prospective clients depending on the work quantity as well as the value provided by the professional.

Offered by: ClickSlice via Futurelearn

Duration: 4 weeks

Cost: $ 39 per month

Topics covered

• How to position your SEO business for success
• How to get clients for your SEO business
• How to price your services
• How to handle sales and close deals
• Client reporting and retention
• Scaling your agency

3. Professional Certificate in Digital Marketing

One of the best Digital Marketing certification courses offered in the platform of Emeritus, this professional certification is created by the prestigious Imperial College of London. The course teaches the students how to identify, analyse the market needs and create strategies that will create an impact and influence the customers. The students will become professionals by the end of this course as they learn how to create a strong digital presence. Additionally, the candidates receive a completion participation certificate and an alumni status front hispresitgious institute. This is a strong credential for a professional.

Offered by: Imperial College Business School, Imperial College, London via Emeritus

Duration: 21 weeks

Cost: £ 3,995

Topics covered

• Introduction
• Customer Behaviour, Segmentation, and Journey Mapping
• Online Product Positioning
• Paid Search
• Search Engine Optimisation (SEO)
• Content Marketing, Email Marketing
• Winning the War of Attention and Online Advertising
• Online Customer Engagement I & II
• Social Media Marketing I - Paid and Organic
• Social Media Marketing II - Platforms
• Customer Segmentation and Big Data
• Artificial Intelligence in Digital Marketing
• Driving Sales With Digital Performance Metrics
• A/B Testing
• Sentiment Analysis
• Brand Management in the Digital World
• Managing Customer Relationships
• Framework for Implementing Digital Marketing
• Capstone Project

4. Digital Marketing Intensive (Online)

Another one of the best digital marketing certification courses from Emeritus, this online program is created by the reputed Columbia University, New York. The students learn the whole mechanism of digital marketing. They learn important channels of digital marketing used for tracking, optimising, and analysing the campaigns for maximising the returns on investment. The students take part in discussions, complete assignments, and do case studies. One of the perks of this certification is that the students also gain 3 additional Google certifications: Google Ads Display Certification, Google Ads Search Certification, and Google Analytics IQ Certification.

Offered by: Columbia Business School, Columbia University, New York via Emeritus

Duration: 6 months

Cost: $ 6,950

Topics covered

• Digital Marketing Introduction, Trends, and Key Ideas
• Marketing Funnel and Customer Journey
• Data: The Enabler of Digital Marketing
• Display Advertising: The Programmatic Ecosystem
• Display Advertising: Metrics and Targeting
• Measuring Return on Investment (ROI) on Advertising Spend
• Search Engine Marketing: Search Engine Optimization
• Search Engine Marketing: Sponsored Search Advertising
• More Tools for Measuring Return on Investment (ROI) on Advertising
• Social Media Marketing: Creating Content
• Social Media Marketing: Engaging Consumers
• Viral Marketing
• Email Marketing and Affiliate Marketing
• Content Marketing and Inbound Marketing
• Marketing Attribution
• Implementing Digital Marketing and Optimizing Channel Budget Allocation
• AI, Automation, and Ethics in Implementing a Digital Marketing Program
• Business-to-Business Marketing
• Brand Management in Digital Marketing
• Challenges and Risks in Executing a Digital Marketing Program
• Capstone Project

Also Read: Certificate Program in Digital Marketing and Applied Analytics by IIT Bombay

5. Facebook Digital Marketing Course Certification

One of the best and the most affordable digital marketing certification courses in this article, this course prepares the learners for the ultimate exam: whether they can become a skilled digital marketer in Facebook or not. So this course will prepare them for Facebook digital marketing, discovery, sales boosts, lead generation, increasing product demand, and building consumer relationships. The learners master these skills through instructor-led live classes, pre-recorded instructional sessions by Facebook experts, hands-on projects, quizzes, etc. And what’s more, this course provides a research-based internship in which you will have to create blog posts that will go live. This way you are applying the concepts you have learned and this can land you high paid digital marketing jobs.

Offered by: Digital Vidya , Facebook

Duration: 8 days

Cost: Rs. 11,900

Topics covered

• Facebook marketing
• How to find new customers through Facebook’s tools and techniques
• How to boost sales through Facebook marketing
• How to execute profitable lead generation effectively
• The role of a Facebook Ad Manager and how to do it
• How to build lasting relationships to ensure the high position of the brand
• How to generate demand for products or services through Facebook
• How to execute efficient Facebook digital marketing to expand a company’s business across several demographics

6. Executive Programme in Digital & Social Media Marketing Strategy

One of the best digital marketing certifications offered by the prestigious IIM Calcutta, this course covers all the crucial and latest concepts present in the digital and social media marketing scene. After completing this program, the candidate would receive a certificate and will become an alumni of the institute.

Offered by: IIM Calcutta via Hughes Global Education

Duration: 6 months

Cost: Rs. 3,60,000

Topics covered

• Creating Differentiation through Digital Marketing
• Marketing and Core Values
• Case Studies in Digital Marketing
• Segmenting, Targeting and Positioning
• Customer Acquisition through Digital
• Formulating a Marketing Strategy
• The Digital Game Changes
• Product and Brand Management
• Keywords Analysis
• Agility through Mobile Channel
• Simulation: Background
• Customer Centricity through Digital
• Social Media Channels
• Execution plans for digital and social media marketing
• Search Engine Marketing
• Web Design and Content Marketing
• Business Intelligence
• Customer Relationship Management & Analytics
• Classification and Clustering
• Forecasting and Market Basket Analysis
• Discussion of Project Proposals
• Predictive Analytics & Big Data
• Social Media Analytics and User Generated Content
• Managing Analytics Projects in Organizations
• Analytics for IoT and Bots
• Digital Marketing Simulation Presentations
• Social Media Marketing – Simulation
• Social Media Listening and Analytics
• Web Analytics

On -Campus

• Innovation for Digital Marketing
• Hands-on Simulation on Social Media Marketing
• Best Practices in Digital and Social Media Marketing
• Leading and Managing Digital Marketing Teams
• Emerging Technologies for Digital Marketing
• Creating a Road Map for Digital Marketing Initiatives
• Understanding ROI for Digital Marketing Projects
• Experience Sharing and Project Presentations

Also Read:

Post Graduate Program in Digital Marketing by Purdue University, West Lafayette via Harvard University, Cambridge via Simplilearn

7. Digital Marketing: Disruptive Strategy Programme

The digital marketing landscape is forever changing and expanding. It is hard to predict the rules of the game tomorrow. This is one of the best digital marketing certification courses offered in the Get Smart platform. Created by the oldest University in the English speaking world, this course will teach the students the latest technologies and their applications. The students will learn how to manoeuvre the digital marketing landscape through investigating into the evolution of media consumption and consumer behaviour. Thus they will be able to employ the apt strategies for different scenarios.

Offered by: Said Business School, University of Oxford, Oxford via Get Smarter

Duration: 8 weeks

Cost: Rs. 190,798

Topics covered

• Marketing disrupted
• Marketing psychology
• Value creation
• Established digital marketing channels
• Emerging digital marketing channels
• The power of communities and influence
• Experimentation, measurement, and analytics
• The future of marketing

8. Digital Marketing: A Strategic Perspective

Offered by one of the oldest and prestigious institutes in the world, this is one of the best digital marketing certification courses for learning the top strategies in the field. This eight weeks programme is not only for freshers but also for professionals such as digital marketing strategists, entrepreneurs, executives, etc. The course delves into the uses of analytics, data, emerging technologies, etc. in digital marketing.

Offered by: Yale University, New Haven via GetSmarter

Duration: 8 weeks

Cost: Rs. 1,91,958

Topics covered

• Orientation Module - Welcome to Your Online Campus
• Frameworks for generating customer value
• Paid media: Advertising that reaches customers
• Owned media: Impactful content marketing
• Social media: Listening, promotion and engagement
• Expanding value using mobile technologies
• Using analytics to innovate
• Organisational considerations for digital transformation
• Digital marketing, regulations and the future

Also Read: Marketing your Android apps by Galileo University, Guatemala City via Edx

9. Digital Marketing Analytics

Analytics have become crucial in digital marketing than it was ever essential in traditional offline marketing. Modern technologies have led to the increase in the quality and amount of data that is accessed on a regular basis. This requires exceptional analytics to understand and respond to customer trends. The professional needs to be able to provide the best return on investment (ROI) for marketing expenditure as well as provide insights to create better customer support.

This is one of the best Digital Marketing certification courses on Analytics created by the distinguished MIT. The course focuses on the applications of artificial intelligence, machine learning and predictive modelling to help drive ROI campaigns more effectively.

Offered by: MIT Sloan School of Management, Cambridge via GetSmarter

Duration: 6 weeks

Cost: Rs. 209,524

Topics covered

• Understanding the Digital Marketing Channel Mix
• Implementing Integrated Digital marketing
• Understanding Predictive Analytics and Predictive Marketing
• Implementing Predictive Marketing across channels
• Optimising Return on Investment (ROI)
• The Future of Integrated Digital Marketing: Vidoe, Mobile, and AI

Also Read: Certified Digital Marketing Professional by Vskills

10. Advanced Pay Per Click (PPC) Certification Training

Simplilearn offers a comprehensive digital marketing certification course in Pay Per Click marketing. In this course, the candidates will learn about Pay-Per-Click, conversion optimization, display advertising, web analytics, etc. to develop and manage paid marketing campaigns effectively. The students also learn about marketing methods such as performance management, ranking algorithms, lead generation improvement, ad platforms, bidding methods, search engine marketing essentials, etc. to create winning campaigns that can lead to excellent ROIs.

Offered by: Simplilearn

Duration: Self-paced

Cost: Rs. 15,999

Topics covered

• Advanced Pay Per Click
• Advanced Content Marketing
• Advanced Website Conversion Rate Optimization
• PPC Foundations

Related Resources :

• 17 Courses on Digital Marketing Offered by Cornell University to Pursue Right Now
  
• Top 10 Online Courses on Affiliate Marketing
  
• Top 10 Colleges in India are offering MBA in digital marketing
  

Search Engine Optimization (SEO) Training Course

One of the best digital marketing certification courses from Simplilearn, this course is accredited by the Online Marketing Certified Professional association. The students delve deep into keyword research, link building, analytics, and technical SEO. etc. They will also learn how to implement the best SEO practices to create an effective digital marketing strategy. They learn this through more than 20 hands-on projects to the learners. This is a self-paced course ideal for those with time constraints.

Offered by: Simplilearn

Duration: Self-paced

Cost: Rs. 15,999

Topics covered

• SEO, SEO Tools
• Duplicate Content
• On-Page and Off-Page Optimization
• Keyword Research and Competitive Intelligence
• Types of SEO
• Design and Architecture
• Algorithm Updates and SEO Changes
• Integrating SEO with Other Disciplines
• How to Build a Successful Career in SEO
• SEO Foundations Quiz
• Website management and Optimization
• Planning a New Website
• Market your Optimized Website
• Analytics and Measurement
• Business Case, Vision for Content Marketing
• Successful Content Marketing Strategy
• Targeting Key Influencers, Customer Intent Instead of Demographics
• Creating a Remarkable Editorial Mission Statement
• Producing Help, Hub, and Hero Content Consistently
• Using Effective B2C and B2B Content Marketing Tactics
• Building Successful B2C and B2B Social Media Platforms
• Measuring Return on Marketing Investment
• Digital Analytics, Business Perspective, Managing Analytics
• Methodology - Lean Six Sigma
• Acquisition, Audience
• Enabling Capabilities
• Behavior, Conversions and Onboarding
• Privacy and Ethics
• Advocacy, Retention and Expansion

Also Read: Advanced Pay Per Click (PPC) Certification Training by Simplilearn

12. Advanced Certificate in Digital Marketing and Communications

MICA offers an advanced course in digital marketing and communications aiming to equip the students skilled at various types of digital marketing tools and techniques. The students explore consumer behavior examining the analytical data and learn how to create effective online campaigns. They will effectively use the methods of keyword research, interlinking, on-page and off-page SEO, etc. to gain higher rankings in google.

Offered by: MICA, Ahmedabad via upGrad

Duration: 11 months

Cost: Rs. 1,27,750

Topics covered

• Re-thinking Marketing Fundamentals in the Digital World
• Search Engine Marketing
• Social Media Marketing
• User Nurturing
• Content Marketing
• E-Commerce Marketing
• Working with Digital Teams
• Automation
• Marketing Analytics in the Digital World
• Storytelling With Marketing Data
• Integrated Marketing Strategy
• Group Project

Conclusion

The above mentioned digital marketing certifications can land you in amazing jobs in digital marketing. Let us look at some of these specific careers are:

• Content Writer
• Social Media Manager
• Copywriter
• Entrepreneur
• Product development manager
• Seo analyst
• Digital marketing executive
• Business development executive

But keep in mind that though these certification courses can be taken by people from different walks of life, it is crucial to have some foundational knowledge which is provided by degrees and diplomas. So take a degree and explore so you can truly discover yourself. So also take a look at our online degree courses and online diploma courses.

Are you still scratching your head, wondering which course to choose? DO not worry!. We got you covered. Take a look at our online course comparison to compare and contrast different courses. Then choose some of the best digital marketing certification courses.

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